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Digital Marketing PDF
Digital Marketing PDF
Digital Marketing PDF
Create Slide
7 • Generate Content idea • Post article in Web2.0 platform
Content and
• Introduce with content • Share article in Slideshare.net
Posting to different
generation Tools:
content channels
PowerPoint
Planning Content
• Concept of Guest blogging • Plan Content Marketing
8 Marketing &
• Explore different Social strategy
Measuring KPIs of
media platforms e.g. • Measure success of content
Content marketing
Facebook, Twitter, Pinterest marketing based on audience
& Instagram feedback
• Response readers
Day 9 & 10
10
Quiz & Assessment
Day 11 & 12
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency
• Importance of Facebook Page • Event creation steps on
& Group Creation Facebook
• Setting up of Facebook page • Concept of Scheduling Post,
Introduce with & group Backdate Post, Event,
Facebook • Facebook page role, auto Milestone, offer.
11
marketing messaging & Facebook page • Facebook Notes
reviews
• Difference between Facebook
profile, Facebook page and
Facebook group
Analyze Audience • Ins & Outs of Page insight? • Set target audience in a non
through Audience • Create an audience set page paid way inside Facebook page
14 Insight insight report
Day 15 & 16
Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours)
Competency
• Create Facebook business • Find out Your marketing
account & Ad account objective & align Marketing
Create Facebook
• Adding Payment method in objective
15 Business page and
Facebook business account • Explore Facebook Campaign
Paid Campaign
• Set up Saved Audience, Structure : Campaign > Ad Set
(Basic)
Custom Audience & Look A > Ad
Like Audience • Utilize the power of Facebook
power editor