Professional Documents
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Potterheads PDF
Potterheads PDF
Christina L. Bundy
Abstract
Fans of the Harry Potter series appear to remain active and engaged with the series and
the fandom that developed because of it, despite the series ending in 2011 with the release of the
eighth and final film. The purpose of the current study is to survey Harry Potter fans to answer
three research questions: (1) What does it mean to be a Potterhead? (2) To what extent do
members of the Harry Potter fandom rely on the Internet and specifically social media platforms
to keep the “Harry Potter experience” alive? (3) In what ways has Harry Potter made such
Fandom Culture
One of the largest fan communities in the 21st century is the Harry Potter1 fandom
(Groene & Hettinger, 2015). A fandom is a subculture of individuals who form a communal
identification and build upon their mutual interest in an element of popular culture media
(Jenkins, 2006). Every member of a fandom is a fan; however, every fan is not necessarily part
of the fandom. Being a part of a fandom requires more than a casual interest in the media object;
it also involves engaging in participatory culture. For example, Harry Potter fans experience one
of the largest-scale forms of participatory culture by visiting the Wizarding World2 theme parks,
which are designed in a way that enable visitors to fully immerse themselves into the wizarding
world. (Waysdorf & Reijnders, 2016). In the Chamber of Secrets film, Harry vehemently
declares, “Hogwarts is my home!” (Heyman & Columbus, 2002). Fans who have visited the
Wizarding World of Harry Potter have said that entering the park felt as if they had received
their long-awaited Hogwarts acceptance letter and arrived home (Waysdorf & Reijnders,
In a 2018 study, Delmar, Sanchez-Martin, and Velazquez discovered that fans of a media
object were more likely to be happy than non-fans. Fans were also more likely than non-fans to
be viewing for the purpose of some form of intellectual or cognitive enrichment as well as
searching for an emotional or social experience. Fans were more likely to be active consumers,
analyzing scenes or characters and seeking to engage in conversation with other fans whereas
1
Any time Harry Potter is italicized, the discussion is regarding the books or films. When Harry Potter is not
italicized, it is the character, rather than the series, that is being discussed.
2
Similarly, when the Wizarding World is capitalized, it is referring to the Wizarding World of Harry Potter theme
park whereas wizarding world in all lowercase refers to the fictional world of Rowling’s creation.
POTTERHEADS: AFTER ALL THIS TIME? 4
non-fans were more likely to be passive viewers. To be a part of a fandom also increases an
individual’s physiological response. Tsay-Vogel and Sanders (2015) found that individuals who
perceived themselves as part of a fandom reported feeling warmness in their chests, increased
heart rates, muscle tension, laughter, crying, and increased energy when talking about or
Fans develop attachments with media objects that can evoke strong emotional responses,
often due to personal connections made with said media objects. Consider a fan who was under
the age of 10 when Star Wars Episode IV: A New Hope premiered in theaters in 1977. While
Star Wars was evolving into the epic franchise it has become, that fan grew up watching the
original trilogy and has become an adult while Star Wars has continued to release new content
(Harrington & Bielby, 2010). Both the fan and the franchise continued to grow over time, a
phenomenon that Harry Potter fans are currently experiencing. To be a fan of a franchise for
nearly 40 years cannot be overlooked as a trivial factoid of a person’s life. For many, the
franchises they self-identify with as fans are integral parts of their lives, although it is not always
easy to flush out exactly why. Some may identify themselves as casual fans, but others subscribe
to the notion that they are part of something bigger and more inclusive. Those fans immerse
Given the accessibility of social networking websites such as Facebook, Twitter, Reddit,
and Tumblr, it is unsurprising that fandoms have become the rising entity that they are. What
once used to exist openly at Comic Con but subdued the rest of the year due to socially-induced
shame for being “geeks” has shifted to a more united and vocal group who seem proud, not
embarrassed, to admit they are fans of Star Wars, Doctor Who, or Harry Potter (Jenkins, 2012;
Peeples, Yen, & Weigle, 2018). Within the Harry Potter fandom, there are Instagram accounts,
POTTERHEADS: AFTER ALL THIS TIME? 5
YouTube channels, and fan-created websites that have accumulated hundreds of thousands of
followers as they share their mutual love for the Potter universe by enthusiastically posting
theories and sharing memes that they find amusing or emotional (Lee, 2016). Rather than
passively enjoy the media, members of a fandom actively seek out other individuals who share
their passion for the same characters or stories and enjoy engaging in discussions or theorizing
about alternative plotlines and what might have been, especially if they do not subscribe to the
events in the series as canon3 (Groene & Hettinger, 2015; Tsay-Vogel & Sanders, 2015).
In the very first chapter of Sorcerer’s Stone, Professor McGonagall comments that
“[t]here will be books written about Harry – every child in our world will know his name!”
(Rowling, 1997, p.13). At the time, it probably seemed like a throwaway line to Rowling, who
couldn’t possibly have known what to expect when Sorcerer’s Stone was published. Twenty-one
years later, books have indeed been written about Harry, and while every child in the world may
not know his name, half a billion books have been sold, which averages to one in every fifteen
people on the planet owning a Harry Potter book (The Pottermore News Team).
Harry Potter has had a resounding impact on the world during its first 20 years in
existence. If the trend of Harry Potter fans continues on its current trajectory, it would not be
surprising if the series came to be regarded as highly as J. R. R. Tolkien’s The Lord of the Rings
and C. S. Lewis’ Chronicles of Narnia to its fans. Fans that consider themselves the “Harry
Potter Generation” or those who were around the same age as Harry when the first book was
released have grown up alongside him. Many undoubtedly feel as if he is a pseudo-friend who
helped them through trying times of adolescence and if they are not already, they could soon be
3
The term “canon” refers to material that is verified to be true within the franchise as opposed to “headcanons,”
which are fans’ own theories of events that may or may not exist in the canonical timeline.
POTTERHEADS: AFTER ALL THIS TIME? 6
The goal of the present study is to explore the Harry Potter fandom, specifically fans that
consider themselves to be part of the Harry Potter Generation and/or those who feel the series
has made a lasting impression upon them to determine why they are so attached to it. Much like
the Star Wars fan mentioned above, some Harry Potter fans have grown up with the series and
keep their love for it alive and active, presumably through the use of social media and the
Internet. From personal observation and a review of the literature, the Internet is the primary
setting for fan communities to interact. The intention is to gather feedback from members of the
fandom in regards to why a particular series of fiction means so much to them and how they
Potterheads
Fandoms often develop their own terminology or names to identify themselves to other
fandoms. The Doctor Who fandom is known as Whovians, Star Trek fans call themselves
Trekkies, and fans of the Twilight series are known as Twihards (Donelan, 2015; Maxine, 1998;
Potter fandom have coined the term “Potterheads” to identify themselves as members (DeSouza-
Leao & Da Nobrega Costa, 2018). A search of #Potterhead on Tumblr yields a seemingly
endless display of posts and there are dozens of groups and pages on Facebook of self-
proclaimed Potterheads.
How has a bespectacled teenage boy with a scar in the shape of a lightning-bolt and his
magical world captured the hearts of so many fans? Despite being a fictional person, fans feel as
if he has impacted their lives in significant ways. Is it the attributes of characters that fans relate
to and find similarities in themselves, allowing them to feel like they have found a media figure
that represents them? Or perhaps it is that the series’ primary genre is fantasy, and therefore it
POTTERHEADS: AFTER ALL THIS TIME? 7
allows its audience to escape reality in favor of a more exciting and adventurous world. The first
research question the current research intends to answer is what does it mean to members of the
fandom to be a Potterhead?
A general review of the literature acknowledged that one of the most recurring elements
of belonging to a fandom, and specifically the Harry Potter fandom, is that of self-identity.
Obviously, the most discussed character is the hero of the series – the titular Harry Potter. Harry
is loved for his bravery, his naivety, and his selflessness but also has enough flaws that make him
a realistic and relatable character (Beach & Willner, 2002; Schmid & Klimmt, 2011). Fans have
found strength and support in the Harry Potter fandom as the series has inadvertently addressed
issues including the HIV stigma, homophobia, racism, social classes, and bullying (Tosenberger,
2008). And while not every single Potterhead rejoiced at the revelation of Dumbledore’s
sexuality, there was an overwhelmingly staggering number who were inspired to either
overcome the fear of social shunning by coming out as homosexuals or support their fellow fans
as they did so (Nylund, 2007; Vezzzali, Stathi, Giovannini, Capozza, & Trifiletti, 2015).
In their study, Groene and Hettinger (2016) set out to explain the connection between
belonging to a fandom and social identity, specifically through fans’ perceptions of inclusion or
exclusion of their fandom. Their research questions were to determine the effects of having a
fan’s media identity either affirmed or threatened and whether someone’s level of fan
identification influenced those effects. Their study tested the participants’ fanhood by having
them complete a survey of questions centered around Harry Potter and Twilight, providing
measures of how strongly they identified with their chosen fandom. Feedback from other
participants on their responses was either coded as affirming or threatening to gauge the fans’
perception of self-identity within the fandom. While fans whose participation was coded as
POTTERHEADS: AFTER ALL THIS TIME? 8
affirmative felt more secure and were motivated to continue to be active within the fandom, fans
whose responses were coded as threatening were less motivated to participate in fandom
activities (Groene & Hettinger, 2016). Considering so much of modern fandom activity is
achieved using the Internet, a fan’s own perception of his or her inclusion within the fandom is
significant, especially if that fan’s only fandom friends exist online. Thus, the next research
question for the current research is to what extent do members of the Harry Potter fandom rely
on the Internet and specifically social media platforms to keep the “Harry Potter experience”
alive?
In 2010, Harrington and Bielby explored the concept of being a fan throughout one’s life
course and the ways belonging to a fandom shaped fans’ lives. By conducting one-on-one
interviews, they found that fans who experienced some manner of hardship or trauma seemed to
be particularly attached to their chosen media object. One reported that he had been watching
The Young and the Restless for 34 years and that the fictional town setting for the show had been
the most stable home of his adult life (Harrington & Bielby, 2010). Fans of Bruce Springsteen
explained each stage of life they were in when one of his albums was released. Fans reflected on
their own aging alongside the growth of their fandoms over time and were able to acknowledge
that as they grew older, their love for their fandom evolved from mere childhood or teenage fads
into a deeper, more meaningful experience that helped shape the course of their lives. One
compared events in a fandom (e.g. the discovery that Luke and Leia from Star Wars were twins)
to the monumental moments that remain significant throughout one’s life, such as buying their
first home. Throughout their interviews, the most compelling recurrent theme was that being a
part of a fandom marked important milestones in fans’ life (Harrington & Bielby, 2010). One
could be so bold as to hypothesize that Harry Potter is this generation’s Star Wars, considering
POTTERHEADS: AFTER ALL THIS TIME? 9
the original fans have grown from children to adults and a second generation of fans has
emerged. Thus, the third and final research question this study hopes to answer is in what ways
and to what extent has Harry Potter made such lasting and significant impressions upon its fans?
Research Design
This research will be a qualitative study exploring fans’ self-report of how much they
reply on the Internet and social media to interact with and remain active in the Potterhead
fandom, fandom members’ self-assessments of being “Potterheads,” and fans’ reasons for why
the franchise is meaningful to them. During the review of the literature, previous studies found a
significant link between one’s self-identity and the feeling of belonging to a fandom (Groene &
Hettinger, 2015; Tsay-Vogel & Sanders, 2015). This larger construct of self-identity and
belonging was examined and applied to the current research in terms of belonging to a specific
fandom – Potterheads – and why that belonging or the franchise the fandom is based from is so
important to the fans. Similarly, while reviewing the literature, Lee’s (2016) essay of how fans
used the Internet to share memes and discuss theories, which help keep the franchise alive for
them led this researcher to find out how much of fans’ involvement with their fandom is Internet-
based and which Internet platforms are they using to accomplish this?
Participants
Self-proclaimed fans of Harry Potter were identified through fan groups and pages on
Facebook, Instagram, and Tumblr via the researcher’s personal accounts on each social media
platform. Fans were requested to complete an Internet-based survey about their involvement with
the fandom. Participation in the questionnaire was entirely voluntary and there were no
exclusionary pre-screening questions that disqualified a participant from completing the survey.
POTTERHEADS: AFTER ALL THIS TIME? 10
A total of 805 participants responded at least partially to the questionnaire; however, 111 did not
complete it and were not considered among the results, therefore a total of 694 participants’
Gender Age
Male 46 17 or younger 27
Female 635 18 - 32 514
Prefer not to answer 13 33 or older 153
Educational attainment Race and ethnicity
Less than high school degree 23 White/Caucasian 582
High school degree or equivalent 80 Black/African American 8
Some college but no degree 133 Hispanic/Latino 18
Associate degree 47 Asian/Asian American 59
Bachelor's degree 236 American Indian/Alaskan Native 4
Graduate degree 151 Native Hawaiian/Pacific Islander 1
Prefer not to answer 24 Another Race 22
Participants were given the option to enter for a chance to win a Harry Potter-themed Alex &
Ani bracelet, purchased and mailed by the researcher, as an incentive for completing the survey.
Entering the giveaway was not required for participation and was clearly stated at the beginning
of the questionnaire. Of the total 805 participants, the 569 who did enter the giveaway also fully
The questionnaire was drafted using a mixture of original multiple-choice questions and
open-ended questions to gauge which Harry Potter media participants have engaged in. While
some of these questions have undoubtedly been used in prior studies, the researcher did not
obtain them directly or explicitly from previous research but instead, drafted the questions
independently. The questionnaire began with general questions regarding participants’ book and
film habits: which books/films they have read/seen, which (if any) they have read/seen more than
POTTERHEADS: AFTER ALL THIS TIME? 11
once, and which is their favorite (with an open-ended follow up question of why). The next
section included questions focused on their engagement with fan-made Harry Potter media,
official extended Potterverse (Pottermore.com), and real-life immersion experiences, such as the
theme parks and the studio tour. The third section delved deeper into participants’ involvement
in the fandom, with questions focusing on merchandise, cosplaying, fanfiction, and their favorite
The fourth section featured statements in which the participants selected the answer that
best applied that statement to themselves. The answers were formatted as a five-point scale from
“strongly disagree to strongly agree.” For this section, some of the questions were created by the
researcher but others were inspired and modified from Groene and Hettinger’s 2015 study about
identity within media fandoms. Their statements, while broad due to their intention for
participants to apply them to various media fandoms, were excellent baseline criteria for
exploring the importance to a specific media franchise, such as Harry Potter, with slight
modification.
A brief penultimate section featured two open-ended text boxes requesting participants to
discuss (1) which one location from the Harry Potter world they would like to visit and why, and
(2) their final thoughts on what Harry Potter means to them. The closing section collected
demographic information from participants as well as a contact email address if they desired to
be entered into the bracelet giveaway. See Appendix A for the questionnaire in its entirety.
The survey was web-based, accessible from either desktop computer or any mobile
device or tablet with access to the Internet. The survey was distributed in the following manner:
first, the researcher posted it to her personal Facebook, Instagram, and Tumblr profiles (see
on Instagram were unknown and the post was not shared on Tumblr. In addition to posting in
Facebook groups, the researcher sent private messages to several independently-moderated fan-
pages on Facebook that post Harry Potter content requesting that they share or post the survey
on their pages. Of the 15 pages that were contacted, 9 replied, and all that replied agreed to share
the survey. Facebook was selected as the primary distribution platform since, from the
researcher’s own observations and personal participation, members of the groups and fan-pages
seemed to be the most active. Sharing the survey through social media also allowed for potential
exposure to members of the fandom from all over the world. Since the research questions aim to
determine the significance of being a member of the fandom and why Harry Potter is so
meaningful to its fans, sharing the survey in a Potterhead-rich environment allowed for the
maximum amount of topic-related responses, making the sampled population very much a
convenience sample.
Results
The goal of this research was to determine how fans who consider themselves to be part
of the Harry Potter fandom remain active and participate in the fandom and how the series has
had a lasting impression on them by asking the following research questions: (1) What does it
POTTERHEADS: AFTER ALL THIS TIME? 13
mean to be a Potterhead? (2) To what extent do members of the Harry Potter fandom rely on the
Internet and specifically social media platforms to keep the “Harry Potter experience” alive? (3)
In what ways has Harry Potter made such lasting and significant impressions upon its fans? Due
to the qualitative nature of these questions, the data from the online survey was analyzed using
the NVivo software to identify patterns and trends in participants’ open-ended responses.
Various keywords (e.g., depression, anxiety, childhood, comfort, escape, relatable, etc.) were
selected and responses were identified based on their inclusion or exclusion of those keywords.
Overall, the results indicate that fans who consider themselves to be part of the Harry Potter
fandom – or Potterheads, as they refer to themselves – have formed a substantial bond with both
the series and the fandom itself. Over 75% of those surveyed strongly agreed that they
considered themselves to be Potterheads and 58.5% strongly agreed that being a part of the
Harry Potter fandom meant a lot to them. Being part of a fandom involves more than simply
involved various components of fandom to the respondents. Fanfiction appears to be one of the
most commonly occurring elements of fandom, with 65.7% of respondents reporting that they
had read fanfiction and 17.6% stating they had written it. Cosplaying was a less common, but
still prevalent element, with 39% of respondents stating they had cosplayed as a Harry Potter
character or creature. Finally, 35% indicated they had named a pet or a child after a character or
Next, Potterheads were asked about their involvement with the fandom via the
Internet/social media. Over 90% of respondents indicated they either agreed or strongly agreed
that they were a member of at least one Harry Potter fanpage or group on social media and
63.7% said they either agreed or strongly agreed that they actively use social media platforms to
POTTERHEADS: AFTER ALL THIS TIME? 14
interact with other Harry Potter fans. Facebook appeared to be the most widely-used social
media platform with 97.3% of respondents stated they accessed Harry Potter fan materials or
engaged with other fans via that method. See the chart below for the most commonly used social
media platforms.
Figure 2 - Websites and/or Social Media Platforms Used to Engage with the Harry Potter Fandom
Respondents had the option of entering in their chosen website if it was not listed among
the choices. The most recurring manual entries were (descending order of popularity): fanfiction
sites (Wattpad, Fanfiction.net, and Archive of Our Own were those specifically named),
Pinterest, and YouTube. Nearly 85% of respondents either agreed or strongly agreed that they
follow fan pages and social media accounts because it keeps the magic alive for them now that
the series has ended. Over 60% of those surveyed either agreed or strongly agreed that if they did
not have access to the internet, they would probably be less involved with the Harry Potter
fandom.
Almost 91% of respondents indicated they feel emotionally connected to Harry Potter
and almost 60% indicated that being a fan of Harry Potter plays a part of their everyday lives.
The final question asked participants to share their final thoughts on why Harry Potter is so
POTTERHEADS: AFTER ALL THIS TIME? 15
significant to them. Using NVivo to establish trends, the most commonly recurring themes
among the responses were comprised of the following: fans consider themselves part of the
Harry Potter Generation and grew up with the book series, so they associate the series with their
childhoods; the series helped them discover their own identities and become more self-confident;
and that the series is a source of support or comfort during troubling times. Almost 70%
indicated that they either agreed or strongly agreed that Harry Potter helped them through a hard
time or a difficult situation in their lives. For that question, respondents were given the
opportunity to elaborate, and using the NVivo analytical tool, the most common trends among
those who offered explanations indicated that being a Potterhead helped them through periods of
Discussion
If there is one thing this survey revealed, it is that members of the Harry Potter fandom
are tremendously passionate about the series. When asked to share their final thoughts on why
Harry Potter is so meaningful to them, many participants wrote several sentence answers
detailing why the series is so very special. As one respondent wrote, “Reading Harry Potter is
now like putting on my favourite slippers or snuggling under a warm blanket. It is comfortable
and brings me joy.” Another said, “I still return [to the books] when times are testing, it’s like
going home.”
By being members of the Harry Potter fandom, an online community has developed that
constantly encourages and supports one another. The answers to the open-ended questions
indicated that Potterheads, primarily through social media websites, are still regularly developing
theories or discussing their favorite plot points with one another and by doing so, the Harry
Potter fandom has not only endured since the series’ end, but has flourished. As one fan wrote in
POTTERHEADS: AFTER ALL THIS TIME? 16
her comments, it is “something amazing that connects people all over the world.” Another
indicated that Harry Potter bonds her to her family and strangers on the Internet at the same
time. Respondents’ entries in the open-ended questions illustrates how different Harry Potter
fans can be. All have various reasons for why a particular book or character is their favorite, but
one common element unites them – their love for Harry Potter. The fandom uses social media to
connect with people they will likely never meet and possibly have little in common with, but
they at least share a mutual appreciation and respect for the wizarding world.
Other fans indicated that Harry Potter has been so significant to them that it impacts their
day-to-day lives, whether it is making Harry Potter references or jokes in conversation, sharing
humorous memes they see online, or noticing character traits in other people. To some, Harry
Potter was the inspiration that shaped their futures. One respondent wrote that her favorite
character (Severus Snape) is who inspired her to pursue a career as a chemist; another said she
thinks the traits of Hufflepuff house, specifically compassion for others and a desire for fairness
The most overwhelmingly recurring response, however, was the notion that Harry Potter
was a crucial element in fans’ childhoods. Many elaborated, explaining that discovering Harry
Potter during their adolescence played a role in shaping who they became as adults. One fan had
this to say:
I quite literally grew up with the Harry Potter gang, meaning I was roughly at an age with
Harry and friends during each book’s release. That’s pretty special to me. Also Harry
Potter wasn’t just a book series I could just binge and be done with, moving on to
something else. It was a story that unraveled over a period of ten years, beginning when I
was 10 and ending when I was 20. These are pretty formidable years in a human’s
POTTERHEADS: AFTER ALL THIS TIME? 17
development, and throughout all of it I was completely engaged in the series, always
Others shared that when they finished reading or watching the series, it felt like saying goodbye
to a longtime childhood friend. Some stated they tried to Figure 3 – Harry Potter meme
fill that loss with other book or movie series, but it just
plenty of books she has not read yet, but rereads Harry
Conclusion
The Harry Potter fandom has been going strong, despite the last book being published
over 10 years ago and the last film being released almost 7 years ago. Still, fans are producing
theories and memes and sharing them across the Internet and rather than grow stagnant, the
Potterhead fandom continues to grow. The current research indicates that the ability to interact
via the Internet and primarily through social media is one of the contributing factors to why the
fandom is still as active as it is. The current research also illustrates how important the series is
to its fans. Above, the review of the literature mentions a fan of Star Wars who had been
following the series for nearly 40 years. Harry Potter appears to be its generation’s Star Wars –
POTTERHEADS: AFTER ALL THIS TIME? 18
fans have grown up as the series developed and continue to share their love and passion for it
with their own children or just continue to enjoy it into their adult years.
There were several limitations with the present research, the first being that this online
survey is not based on a probability sample and therefore no estimate of theoretical sampling
error can be calculated. This study also did not explore an exhaustive list of the fandom’s
involvement with the full extended Potterverse (e.g., Harry Potter video games, companion
books such as The Tales of Beedle the Bard, Quidditch Through the Ages, Fantastic Beasts and
Where to Find Them, etc.). The sample of participants was also overwhelmingly majority female,
which could be in part due to the incentive of the bracelet giveaway that motivated more females
than males to participate. However, it was the researcher’s personal observation that many of the
active members of the Harry Potter fan sites where the survey was shared were primarily female.
In several of the Harry Potter-related studies that were evaluated during a review of the
literature, it did appear that having more female than male participants was the norm.
There is certainly potential for additional research in the future. It would be interesting to
further research those fans who specifically sought comfort from the series to cope with trauma
and to determine if they found comfort by seeking out the series or if it was present at the time
when they needed support. It would also be especially interesting to conduct a longitudinal study
how their being fans of the series has impacted different stages of their lives. Just as fans of Star
Wars, many Potterheads were children when the series first began and grew into adults alongside
fans are introducing the series to their own children. As some of the responses from the current
POTTERHEADS: AFTER ALL THIS TIME? 19
research survey indicated, fans have no intention of letting their passion for the series dwindle.
They continue to reread the books, re-watch the movies, or interact with other fans online.
London has been viewed over 10 million times. Potterheads have rallied around a statement by
J.K. Rowling from that video in which she implores to the fans that “the stories we love best do
live in us forever. So, whether you come back by page or by the big screen, Hogwarts will
always be there to welcome you home” (Warner Bros. Pictures, 2011). Years from now when
Potterheads and the Harry Potter Generation are even older, it will likely come as no surprise if
when they are approached and asked, “After all this time?” (Rowling, 2007, p. 687) their reply is
the same as Severus Snape’s was to Albus Dumbledore: “Always.” Because for Potterheads,
their love for Harry Potter is the equivalent of Snape’s love for Lily – everlasting.
POTTERHEADS: AFTER ALL THIS TIME? 20
Appendix A
60. Have you ever been called a "nerd" or "geek" for being a fan of Harry Potter? Yes/No
POTTERHEADS: AFTER ALL THIS TIME? 22
61. If you answered yes to the previous question, did you take that negatively? Yes/No
62. How often do you chat online with others regarding Harry Potter? Single option
selection: Very often/Often/Sometimes/Rarely/Never
63. How often do you read Harry Potter fan-related material (e.g., fanfiction, Tumblr posts,
memes, magazines, blog posts, etc.)? Single option selection: Very
often/Often/Sometimes/Rarely/Never
64. If you could visit any one place from the Harry Potter fictional world, what would it be
and why? Text box for open-ended response
65. Please share your final thoughts on what Harry Potter means to you. Text box for open-
ended response
POTTERHEADS: AFTER ALL THIS TIME? 23
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