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Graphic Design The New Basics - (Gestalt Principles)
Graphic Design The New Basics - (Gestalt Principles)
Graphic Design The New Basics - (Gestalt Principles)
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
Gestalt Principles
The form of an object is not more important than the form of the space
surrounding it. All things exist in interaction with other things.
In music, are the separations between notes less important than the
notes themselves? Malcolm Grear
experience, the brain fills in gaps active forms in their own right. compose with forms. Learn to
and filters out extraneous data. Graphic designers often seek massage the positive and negative
By exploiting the brain’s a balance between figure and areas as you adjust the scale of
capacity to find and create order, ground, using this relationship to images and typography. Look at the
designers construct simple, direct bring energy and order to form and shapes each element makes, and
logos, layouts, and interfaces. In space. They build contrasts between see if the edges frame a void that is
addition to seeking out clear, direct form and counterform in order equally appealing.
communication solutions, they can to construct icons, illustrations, Recognizing the potency of the
also use the processes of perception logos, compositions, and patterns ground, designers strive to reveal
to invent surprising forms that that stimulate the eye and mind. its constructive necessity. Working
challenge viewers to fill in the gaps. Creating ambiguity between figure with grouping, patterns, and
Visual perception is shaped and ground can add visual energy figure/ground relationships gives
by figure/ground relationships. and surprise to an image or mark. designers the power to create—and
destabilize—form.
Figure Sky These photographs use urban
buildings to frame letterforms. The
empty sky becomes the dominant figure,
and the buildings become the background
that makes them visible. Lisa Rienermann,
University of Essen, Germany.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
100 Graphic Design: The New Basics
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
101 Gestalt Principles
Copyright © 2014. Princeton Architectural Press. All rights reserved.
Fill in the Blanks Our brain connects the Denying Eye Contact The blocked eyes
parts back into wholes in this logotype for an produce a sense of psychological erasure.
exhibition. Philippe Apeloig. Paula Scher, Pentagram.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
102 Graphic Design: The New Basics
....
.... ....
....
....
.... ....
....
Simplicity We see two Similarity We see two Proximity We see two
circles rather than three groups based on the size groups based on the
odd shapes. of the elements. closeness of the elements.
break down large, complex objects into smaller, simpler powers of perception to reassemble
ones. When we simplify criss-crossing marks into a lines, shapes, or images that have
few overlapping lines or shapes, the mind turns complex been pulled apart or interrupted.
sensory input into more manageable objects. Grouping prompts the observer to
build parts into wholes.
Designers were challenged to
create a series of diagrams that use
a common language of line, shape,
scale, and/or color to demonstrate
six principles of grouping. As a
starting point, designers researched
the range of diagrams typically used
by psychologists to demonstrate
these principles, such as those
shown above. Nick Fogarty, Laura
Brewer-Yarnal, Angel Kim, Trace
Byrd, Typography II. Ellen Lupton,
faculty.
Symmetry
Similarity
Symmetry
Similarity
Simplicity
Simplicity Proximity
Proximity Similarity
Similarity
Simplicity Proximity Similarity
Proximity
U
Copyright © 2014. Princeton Architectural Press. All rights reserved.
U
Continuity
Proximity
Continuity
Proximity
U
U
UU UU
U
Simplicity
Simplicity
Closure
Closure
UU
from
torture
Freedom from Freedom from and
degrading treatment
& D I S CRIMINATIONDISCRIMINATIONDIS
DISCRIMINATIONDISCRIMINATIONDISCRI
DISCRIMINATIONDISCRIMINATIONDISCRI
RIMINATIONDISCRIMINATIONDISCRIMIN from
ISCRIMINATIONDIS C R I M I NATIONDIS torture
MINATIONDISCRIMINATIONDISCRINATIO
DISCRIMINATIONDISCRIMINATIONDISCRI and
r e TIONDISCRIMINATIONDISCRI N A T I O N degrading
treatment
DISCRIMINATIONDISCRIMINATIONDISCRI
Proximity The disordered letters cluster
Proximity
proximity-- block of letters is read as one, whereas widely spaced Continuity The converging words read as
simplicity-- reads as x (x is a symbol of no entrance; we refuse acceptance of others)
closure-- forms letter I in counter space (we all participate in judgement)
parts stand out
together to form words. Devon Burgoyne. two lines crossing. Laura Brewer-Yarnall.
Freedom Freedom
Freedom from Freedom from
noitanimircsiDDiscrimination
torture
from
tor ture
symmetry-- discrimination goes both ways between people similarity-- capital and indented stands out as one
and degrading treatment
Copyright © 2014. Princeton Architectural Press. All rights reserved.
from
torture and
Closure Our powers of degr
perception close the gaps in
the letterforms. Angel Kim.
treat
KüNSTlEr
KUNSTlEr Careers Service
gESprach E
MiT
TOMEK 16. 11. 20.00
pE MzyK
Copyright © 2014. Princeton Architectural Press. All rights reserved.
TEr p i l l E r
arTUr 12. 12. 20.00
ŽMijEwSKi bETTi
Das Copyright der Bilder liegt bei den jeweiligen Autoren und Künstlern
lOcKE Na
Broken Curves The lines break into panels Die Künstlergesprächsreihe STUDIO REAL — KUnST UnD DOKUmEnT stellt
KünstlerInnen vor, die unterschiedliche dokumentarische materialien
und Themen in ihrer Arbeit fokussieren. Künstler wie PETER PILLER, der in
M aN N
Arbeit zu sprechen. Außerdem kommen TheoretikerInnen zu wort, die sich
in ihrer Arbeit mit dokumentarischen Darstellungsweisen und deren Ent-
stehungsgeschichte beschäftigen. STUDIO REAL — KUnST UnD DOKUmEnT
widmet sich jedoch nicht nur inhaltlich dem Spannungsfeld von Kunst
alExaNDE r
sich mit dem Dokumentarischen in der Bildenden Kunst beschäftigt.
STUDIO REAL — KUnST UnD DOKUmEnT wird von Studierenden organisiert
und betreut. Die Konzeption und Leitung hat CAROLInE HAKE, Lehrbeauftragte,
Studiengang Freie Kunst.
www.UnI-wEImAR.DE
haMMEr
STUDiO
Similarity The words have been split apart
across the surface of the poster, but color
rEal
STUDiO rEal »KUNST UND DOKUMENT« acc galEriE
bUrgplaTz 1 99 423 wEiMar
Stable
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
107 Gestalt Principles
Copyright © 2014. Princeton Architectural Press. All rights reserved.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
108 Graphic Design: The New Basics
Concept Sketching
Fast, informal visualizations allow
designers to explore different figure/
ground relationships in a low-risk
environment that fosters invention
and discovery. While verbalizing
ideas helps designers build a bank of
potential concepts, sketching pushes
these ideas closer to reality. Multiple
sketches yield a more valuable
Copyright © 2014. Princeton Architectural Press. All rights reserved.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
109 Gestalt Principles
Copyright © 2014. Princeton Architectural Press. All rights reserved.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
110 Graphic Design: The New Basics
gill sans
Copyright © 2014. Princeton Architectural Press. All rights reserved.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
111 Gestalt Principles
White Space
is a Luxury Good
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New York Times
Style Magazine
$93,960 / ¤69.677
RealSimple
Copyright © 2014. Princeton Architectural Press. All rights reserved.
$57,716 / ¤42.800
Ladies Home Journal
$39,626 / ¤29.385
OK! magazine
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
112 Graphic Design: The New Basics
Copyright © 2014. Princeton Architectural Press. All rights reserved.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
114 Graphic Design: The New Basics
Copyright © 2014. Princeton Architectural Press. All rights reserved.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.
115 Gestalt Principles
Copyright © 2014. Princeton Architectural Press. All rights reserved.
Phillips, J. C., & Phillips, J. C. (2014). Graphic design : The new basics. Retrieved from http://ebookcentral.proquest.com
Created from waikato on 2019-02-19 21:06:24.