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    Marketing Mix

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    skylerkaye
    The document discusses the marketing mix, also known as the 4Ps - product, price, place, and promotion. It explains that the 4Ps are the key elements that work together to satisfy customer needs, build relationships, and deliver a product or service. Specifically, it provides definitions and strategies for each of the 4Ps - product involves the goods, services, and experiences offered at different levels; price is the amount paid and pricing strategies; place refers to where the product is available through distribution channels; and promotion involves communicating value through advertising, sales, personal selling and other methods.

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    Marketing Mix

    Uploaded by

    skylerkaye
    34 views7 pages
    The document discusses the marketing mix, also known as the 4Ps - product, price, place, and promotion. It explains that the 4Ps are the key elements that work together to satisfy customer needs, build relationships, and deliver a product or service. Specifically, it provides definitions and strategies for each of the 4Ps - product involves the goods, services, and experiences offered at different levels; price is the amount paid and pricing strategies; place refers to where the product is available through distribution channels; and promotion involves communicating value through advertising, sales, personal selling and other methods.

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    Simple PPT slide for the 4Ps

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    The document discusses the marketing mix, also known as the 4Ps - product, price, place, and promotion. It explains that the 4Ps are the key elements that work together to satisfy customer needs, build relationships, and deliver a product or service. Specifically, it provides definitions and strategies for each of the 4Ps - product involves the goods, services, and experiences offered at different levels; price is the amount paid and pricing strategies; place refers to where the product is available through distribution channels; and promotion involves communicating value through advertising, sales, personal selling and other methods.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    34 views7 pages

    Marketing Mix

    Uploaded by

    skylerkaye
    The document discusses the marketing mix, also known as the 4Ps - product, price, place, and promotion. It explains that the 4Ps are the key elements that work together to satisfy customer needs, build relationships, and deliver a product or service. Specifically, it provides definitions and strategies for each of the 4Ps - product involves the goods, services, and experiences offered at different levels; price is the amount paid and pricing strategies; place refers to where the product is available through distribution channels; and promotion involves communicating value through advertising, sales, personal selling and other methods.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 7

    Product Price

    Elements that work


    Marketing together to satisfy
    customer needs &
    Mix (4Ps) build customer
    relationships

    Place Promotion
    Product
    3 Product Levels
    - Goods and/or services & experiences
    - A solution to a need or want
    Price
    Amount of money paid for product

    Cost-based pricing
    Customer value-based
    pricing
    Pricing Strategies Competition-based
    pricing
    Market Skimming*

    Market Penetration*
    *New Product Pricing
    Place
    Where the product will be made available

    Intensive distribution

    Distribution Strategies Exclusive distribution

    Selective distribution
    Promotion
    Communicate customer value & build relationships

    Advertising

    Sales promotion

    Promotion Mix Personal selling

    Public relations

    Direct marketing
    Let’s Practice

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