The discount business model that focuses on high quality

Leveraging on price to gain a competitive advantage isn’t new. However, price wars are not the best way
to create a sustainable business model. One of the critical is to keep its prices low while mraintaining its
quality as high as possible.

Attention merchant business model

An attention merchant might be defined as a company that primarily makes money by harvesting human
attention. While this definition is tough in practice (most companies make money by grabbing their
target attention) the attention merchant primarily asset is human attention. That is also why companies
operating with an advertising business model are defined attention merchants. Another aspect of
attention merchants is about keeping the users hooked.

Social Media Marketing

Social media has become a powerful marketing tool these days. According to a Social Media Examiner’s
report, 90% of marketers confirmed that social media is important to their businesses. And 89% of
marketers indicated that their social media initiatives have generated increased exposure for their
companies.Social Media Marketing digital marketing strategies for startups Social media marketing, in
my view, is the second most important for our marketing strategy