 141 selling points Across the country, providing sales and service

to customers as well as channel partners

 4,000+ Touch Points
 They have a countrywide network of over 4,000 dealers (300+ JK
Steel Wheels, 60+ JK Xpress Wheels, 40 JK Truck Wheels and 28
JK Retread Centres
 75+ Partners: They work with over 75 OEM partners in India and
Mexico.

Findings
 JK tyres engaged an external agency to interact with employees
across all locations.
 The primary objective of this is to understand the various
dimensions of employee satisfaction and commitment, while
suggesting different ways to improve employee retention rate.
 No further details about this external agency
 Strong pan-India presence of 4,000 distributors along with an
extensive service reach in overseas markets
 Their Fleet Management (FM) programme provides
comprehensive mobility solutions to customers.
 The objective of the FM programme is to provide the right
support at the right time for long- term gains.
 Over 1,400 fleet operators are associated with them.
 They have ‘selling per mile’ concept, wherein operators do not
purchase tyres from them but hire the same on a pay-per-km
basis, is also gaining ground.
 The company engages with the vendors/suppliers through
vendor analysis/supplier meets on a half yearly/annual basis
 The distributors whom I met gave a satisfactory feedback about
the company but they do expect an improvement regarding the
 quality of the products, feedback mechanisms and timely
delivery
 The primary feedback mechanisms used by the company are
surveys. These are not as effective from a distributor’s
perspective
 The company engages with dealers only through dealer
satisfaction surveys and these are conducted only on need
based.
 The dealers complain that the company could do a lot more in
the areas of customer satisfaction and product knowledge.
 Sometimes formal training is provided to the front-end sales
personnel.
 But this training option isn’t provided to every dealer and this
irks the dealers as they feel that the company is handing over
unfair advantage to other dealers over them.
 Overall, through my research it can be concluded that the
company’s concentration on its exclusive dealers is much greater
when compared to the regular dealers.
 The schemes/incentives provided to exclusive dealers are
attractive but can be implemented in a more efficient manner as
conveyed by a dealer.

Contacts

 AGARWAL RUBBER LTD.

 Unit No:201, Second Floor, Apurupa"PCH" Complex, 8-2-
293/A/A/1,Road No.2, Banjara Hills, Hyderabad, Telangana, 500034
 Mr. Harsh Kunal
  VAIBHAV TYRES MARKETING

 #3-5-121/A/13, EDEN APARTMENT, RAMKOTI, Hyderabad, Telangana,

500001

 Mr. Sunil Kumar Yadav

Gogi Head - https://www.linkedin.com/in/gogi-kapur-

Kapur Marketing b2a3b52/
at JK Tyre
Ajoy Training https://www.linkedin.com/in/ajoy-shah-
Shah Head- 11568969/
Marketing
& Sales
Azhar Zonal https://www.linkedin.com/in/azharcontract
Hussai Manager or/
n
Pankaj Head(GM)- https://www.linkedin.com/in/pankaj-saini-
Saini Commercia 5b5438a/
l