DEFIANZ RACING

#38
 Introduction

Market
Finance
Analysis

Agenda
Marketing
Product
and Sales Description

Manufacturing
Market Place Position Map

Target area
 Target Market

High net worth enthusiasts Semi-pro drivers

 Customer Preferences

Safety Safety

Mods and
Mods and

Power upgrades Power

upgrades

Maintenance Handling Maintenance Handling

Price
Price

High net worth individuals

The DR17
Semi-pro drivers
The DR17
 Product Features
Interactive Steering !
Display KTM 500 EXC Engine

Onboard !
Data Logging Drexler FSAE LSD

Al Honeycomb Impact !
Attenuator USPs Parity Pneumatic Shifting

4 Wheel Hydraulic !
Active Aero Disc Braking

Wishbone Suspension
Variable Geometry Intake Manifold
 Innovation Strategy
Upgrades New Launches
Focused on improved Focused on matching
performance international standards
Bi-annual Tri-annual
Customisation based on Aim to cater to both early
DAQ data adopters and late comers
Same price bracket as original
New price bracket
model

Core Developmental Areas

Materials Electrical Consumer

and and Data
Composites Electronics Analysis
 Lean Manufacturing Philosophy

Quality Speed Cost Waste

 Plant Location

Large investment by
MIDC

Automobile Industry
Chakan, Maharashtra Clustering

Availability of
Resources

Great Connectivity

Promising future
development plan
Marketing
Marketing

DR CUP
Marketing
Marketing
 Budget Allocation

4%
11%
10%
11%

28%
R&D
Factory Setup
Advance Production
Remuneration
36% Marketing
Miscellaneous
 Investment Breakdown

$145,000

Our investment
Your investment

$750,000

Total Investment
$895,000
*$1=INR 64.47
 Sales
240
Best Case
Sales
Likely
• 700 cars in 5 years

Worst Case
• Average sales of 140
cars a year

180
• 10 Franchise set up in 5
years

No. of units sold

Profit Margins 120
• Average cost : $13000

• Average Selling Price :

$25000

60

Revenues
• Car Sales

• Spare Parts Sales

• Merchandise Sales
0
• DR Franchise Model 1 2 3 4 5
Year *$1=INR 64.47
 Investor Packages
US$ 22,00,000.00
Package 1
• 30% Equity stake in the
company

• Seat as a board member

Total Investor Payback over the years($)

• ROR: 195% in 5 years

• Payback Period: 36 months US$ 16,50,000.00

Package 2
• 40% of profit sharing for first US$ 11,00,000.00
3 years, followed by a 10%
stake in perpetuity

• ROR: 278% in 5 years

• Payback Period: 28 months

US$ 5,50,000.00

Package 3
• 60% profit sharing for 3 years

• ROR: 201% in 3 years

US$ 0.00
• Payback Period: 20 months
1 2 3 4 5
Years in production
*$1=INR 64.47
 Risks and Contingencies
Insufficient Funds
Competitors Entry • Focus on early cash in

• High Investment in R&D

• Minimum Initial Investment
• Keeping the model cost to
minimum possible

• In-house Manufacturing of Unique

components
Possibility

Concept Failure
• Conducted Market Research

• Portfolio Management

• Contingency Plan

Lack of Performance
• Testing

• Quality Assurance

• Customer feedback channel

Impact
 The Road Ahead

Multiple International
Production Expansion
Promoting Facilities
Franchise Based
Model
Dream. Drive. Dominate.