Professional Documents
Culture Documents
Pricing Strategy
Pricing Strategy
8 Pricing Strategy
Pricing Tactics
Pricing lining
Our product consists of original and spicy flavor that can contribute to customer’s satisfaction. For
example, we were sold our original nugget at 750g for RM 12.90 and spicy nugget at 750g for RM 13.90.
The spicy flavor product have a bit higher in price than original flavor because it consist of added
ingredient that contribute to the spiciness flavor.
We promote our product by make a promotion through adding extra weight in a packet. For example,
750g of packing nugget was added with 100g of nugget and labelled as free 100g. Furthermore, it is
more save for the customer to buy 750g of nugget because the price of 250g and 750g only differ about
RM3.90.
7.11 Marketing Budget
Items Fixed assets Expenses (RM) Monthly Expenses (RM) Other Expenses (RM)
Signboard 3000
Promotion
Flyer 350
Transportation 6000
Publicity 1000
Grand Opening 5000
Sub Total (RM) 9000 1350 5000
Grand Total (RM) 15350