Texas A&M University (TXA) Int DO NOT REMOVE THIS SLIP Loaned To: WAU - University of Washington Libraries ILL - Suzzailo Library 4000 15th Ave NE (UPS ONLY) Box 352900 (US MAIL) Seattle, WA 98195-2900 Borrower's Note: Borrowing Notes; FOR NON-US LIBRARIES; We are requesting this material in compliance with U.S. copyright law. Please Ellen Lupton, editor Princeton Architectural Press, New York Maryland Institute College of Art, BaltimoreHow to Get Ideas (Once you have defined your problem its time to devise solutons and develop concepts in greater depth This offen means communicating ideas to yourself and toot and potential end users. An int-guing sketch rom your notebook ora provocative pase serbbled on a \nteboard can now become a concept wih aco designers on your team as well as to clients shape and avid story to tol ‘The fist phase of the design process invoWes casting ‘wide net around your problem; along the way, you may come up with dozens of diferent concepts fom the obvious ta the outlandish, Before devoting time and energy 1 developing a single solution, designers open minds to numerous pasiiies an then 2c in cn ‘few The tools explored in this chapter include mays to generate variations ona single concept as wel as ways to quickly explore, expla, and expand on a core idea, itn a single-trame project ike a book cover, poster or ecitoraliustration the move ftom ideation to execution is fi and direct With complex projects such as websites, publications, and motion graphics, igners tend to work schematically using lagrams, stoxboards, and sequential presentations before veloping the sual details and appearance ofa éeluton, Physical and digital mock-ups help designers and cients enison a solution in use élBREAD aM \ tea BAGEL SUSAR Mux ans ‘SYRUP. POTATOES. ‘CHEESE. PANCAKES Forced Connections From cookie dough icecream to zomble/Jane Austen novels, intriguing ideas ots result when unlikely players code. By brainstorming lists of products, services, or styles, and then drawing links between them, designers can forge “coneapts imbued with fresh wit and new functions. For example, most java houses today look alice, They feature dark reds and browns, wooden tables ‘and foors, and—i you're lucky—a comfortable couch. But what fa cafe had ‘constructivist decor instead? Or what if your errand fo the print shop doubled _as your coffee break? Likewise, laundromats get a rap for being diy and dingy. yet pubc laundries offer a greene aternat to individually owned ‘appliances. How could you make trip to the laundramat a mare inviting ‘experience? Combining services or applying unexpected styles can change the ‘way we think about predictable categories, aien ars aad Bt 168 GRAPHIC DESIGN THNKING FEET PERGEL EE PEERETESI spenssn# lnk Thieconcepl a ny How to Force a Connection Choose a conection. bile repair Make connections Choose one or more, Depending on whether you are and imagine the results: What viable ideas Make simple graphic egning ahsinace seria, & would each new business be images of interiors, products, logotype. ora pieceat furniture, __caled? What needs does it {and other apslicatons to bring decide what kinds cf connections to aderess? Whois the audience? your conceptto ie. Your choices force. Maybe you want to combine Would you want ogo there? ‘of forms, cola language, and senices (gym + laundromat) typography can all speak to the core aesthetics (erous erature + Combine styles, messages, conflicts embodied in your concept. cheap hort), or functions (sofa + or functions. entity confcting or Use your forced connections to workspace). ‘overapping ideas embodied in your uncover the aesthetic and functional cove problem (museum + nature, _possbties of your idea Fat, Make two lists. Lets say school + unch coffee + econony). graphic clagams lke the ones your goalis to design anew kind Createlists of mages and ideas shown above quicy flesh out the ‘of coffee shop. Brainstorm liste associated witn each element, and main features ofan idea without of functions—tailor pet grooming, draw connections between them. _gotting burdened with species How 10 oer ees 69