Professional Documents
Culture Documents
Turkey
Turkey
Face-to-face communication
As personal relationships are very important for Turks, a number of verbal and non-verbal
communication habits should be considered when doing business in Turkey.
Non-verbal Communication
Verbal Communication
When communicating with Turkish people first impressions are important. So, a good way to
make a good first impression is to speak highly of Turkey, its natural resources, people,
geographic importance and your personal experiences as a visitor. Showing interest and
excitement at tasting the local foods and demonstrating knowledge of the language will also
make a good impression.
It is best to avoid speaking about religion and politics during the initial meetings. These are
highly sensitive topics that require local knowledge and an appreciation for the views of your
host. The wearing of the traditional Muslim headscarf (hijab) is also a controversial topic in
Turkey that should be avoided.
Humour is greatly appreciated, although any jokes should be tempered with respect and
consideration for your business partners.
Communication styles/strategies in a business setting
During meetings
You should emphasize a win-win scenario and maintain a positive attitude throughout
Avoid using the threat of tight deadlines or high-pressure tactics. The Turkish can reverse the
pressure by conceding that they can’t meet your demands and threaten to cancel the deal
altogether. It is also unwise to start with your best offer to pressure them.
References
https://www.worldbusinessculture.com/country-profiles/turkey/culture/communication-
styles/
https://businessculture.org/southern-europe/business-culture-in-turkey/business-
communication-in-turkey/
https://culturalatlas.sbs.com.au/turkish-culture/business-culture-924aa7ed-c037-4fd7-
8a9b-d3e3c7a30cce#business-culture-924aa7ed-c037-4fd7-8a9b-d3e3c7a30cce