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Aayesha 1 Test
Aayesha 1 Test
CHAPTER-I
INTRODUCTION
1.1 GENERAL INTRODUCTION :
The words fabric and cloth are used in textile assembly trades
(such as tailoring and dressmaking) as synonyms for textile. However,
there are subtitle differences in these terms. Textile refers to any material
made of interlacing fibers. Fabric fibers to any material made through
weaving. Knitting, crocheting or bonding. Cloth refers to a finished piece
of fabric that can be used for a purpose such as covering a bed.
"Black Bird family store" a trusted name heard among all those,
who make up the 60% of the market shore in the worsted fabric segment
and yet constantly increases in making its mark in various segments as
well. Block Bird requires conditioning this notion and fore sees an
opportunity to emerge as a major or player in the men's market as well it
is essential to have a proper insight in to the existing market.
In the beginning "Black Bird" sell the shirts & Jeans. They give the
performance for shirts in the beginning. Now they are given more
performance men's wares also. Now black bird textile are providing
number of shirts, jeans, materials.
Black bird textile industry variety materials over a decade for the
Indian market, when India has to be out for the exporting to others states,
premium materials variety in great demand for which our financial are
not equipped nor or the manufactured.
Thus it helps the dealer to know the reasons for decline the sales
and how he can boost up the sales.
For the purpose of conducting this study both primary data and
secondary data have been collected.
a) Primary Data :-
b) Secondary Data :-
CHAPTER - 01 : INTRODUCTION
CHAPTER - 07
CHAPTER-08
CHAPTER-II
COMPANY PROFILE
2.1 HISTORY OF BLACK BIRD COMPANY :
TEXTILES :
Bird a worldwide trusted name since 1925. It also produces and markets
plush-velvet furnishing fabric in wide array of designs and colors
including carpeting for the niche markets of India and the Middle East.
DENIM :
Levis, Pepe, Zara, Tom Highflyer, Lee Cooper and AZDA amongst
others. To ensure world class quality, their production plant at Yvatamal
uses the best equipment, systems and practices.
DISCOUNT STRUCTURE :
Offers a range of apparel and accessories for both men (75%) and
Men's wear, which offers a wide range of Men's Westerns, is the fastest-
growing category.
1] Listed Company :
2] Unlisted Company:
2.5 MISSION :
tons / per day, processed fabrics - 85-90 lakh meter per annum. Fiber
18500 metric tons per annum.
2.7 LOCATION :
2.9 PERFORMANCE:
During the last 10 years Black Bird group has recorded 11 percent
top line growth rate which is higher then the industry average growth.
The group turnover has growth from Rs.723 crores in 1995 10 Rs.1913
crores (439 millions) in 2003 -04
CHAPTER-III
DEALERS PROFILE
3.1 INTRODUCTION :
The initially inverted was Rs. 500000 and they were dealing in
consumer products, from then the concern has successfully earned good
name in the city for it's excellent service that it provides to it's customers.
Address :
Morning : 9 am to 3 pm
Evening : 4 pm to 9 pm
Partners Employees
Madhu Workers
Management : Both the partners manage the firm jointly and both are
working partners.
3.8 EMPLOYERS :
1. Accountant 8000
2. Auditors 15000
3. Workers 3000
The firm is the heart of one city so, it enjoys every good business
because of it's location.
Year Turnover
1998-1999 15,00,000
1999-2000 20,00,000
2000-2001 27,00,000
2001-2002 35,00,000
2002-2003 42,00,000
2003-2004 50,00,000
3.10 ANALYSIS :
Accounting System :
CHAPTER-IV
PRODUCT PROFILE
4.1 INTRODUCTION :
Black Bird mastered the craft of producing the finest suiting in the
world using super fine wool count (from 80s to 240s) and blending the.
The words fabric and cloth are used in textile assembly trades
cruch as tailoring and dress making as synonyms for textile. However,
there are subtitle differences in these terms. Textile refers to any material
made of interlacing fibers. Fabric refers to any material made through
Incans have been crafting quipus (or knipus) made of fibers either
from a protein, such as spun plied thread like wool or hair from camelids
such as alpacas is lamas and camels or from a cellulose like cotton for
thousands of years. Knipus are a serious of knots along pieces of string.
They have been believed to only have acted as a form of accounting.
Although new evidence conducted by harvard professor, indicates there
may be more to the khipu than just numbers. Preservation of khipus
found in museum and archive collection follow general textile
preservation principles and practice.
Animal Textile :
Silk an animal textile made from the fibers of the cocoon of the
Chinese silk worm. This is spun in to a smooth, shiny fabric prized for it's
sleek texture.
Plant Textiles :
Grass, Rush, Hemp and sisal are all used in making rope. In the
first two. The entire plant is us for this purpose while in the last two. Only
fibers from the plant are utilized.
Cotton, Flax, Jute, hemp and modal are all used in clothing, pina
fiber and ramie are also fibers used in clothing. Generally with a blend of
other fabrics such as cotton, tencel is a man - made fabric derived from
wood pulp. It is tough fabric which is often blended with other fabrics -
cotton for example.
Mineral Textile :
Synthetic Textile:
Plant Textiles :
Grass, Rush, Hemp and sisal are all used in making rope. In the
first two. The entire plant is us for this purpose while in the last two. Only
fibers from the plant are utilized.
Cotton, Elax, Jute, hemp and modal are all used in clothing, pina
fiber and ramie are also fibers used in clothing. Generally with a blend of
other fabrics such as cotton, tencel is a man - made fabric derived from
wood pulp. It is tough fabric which is often blended with other fabrics -
cotton for example.
Mineral Textile :
Synthetic Textile :
1] Yarn :
2] Sewing Thread :
3] Fabrics :
often used in lingerie. The knitted fabrics are generally warmer and more
comfortable than woven fabrics, which is why they are worn closer to the
body.
4) Fiber :
Natural fibers have been used for apparel and home fashion for
thousands of years. With the use of wool going back over 4000 years. In
comparison, the man - made fiber industry began with the first
commercial production of rayon in 1910 the technology continues even
today Micro fibers, Fibers finer than the finest silk were developed in
1989. Today many man - made fibers. Including polyster have been
developed into beautiful fabrics that are being used by major designers.
Textile manufacturing
Breading or plaiting
The well known apparel house, Black Bird Retail India Ltd. Has
unveiled their latest collection of menswear. This collection offers a wide
range of formal and informal clothing for men for the age group of 18
Years and above. Known for their comfort and durability the brand has
become synonymous with fashion and quality at affordable price. The
collection caters to men which includes the working professionals.
The collection includes the shirts, T-shirts, pull over, sweat shirts,
denim and non-denim trousers, cargo and shorts for men in trendy yet
formal shades the collection also offers a variety of fabrics to choose
form. The basic formal shirts are available in linen and cotton fabrics.
The range is also available in blended fabrics. The special product range
wrinkle resistant flaunts ten to twelve colors to choose from. Using
wrinkle-resistant technology the company has sought to introduce a new
breed of weaved hundred percent cotton fabric and blended cotton.
LES-FEMME :
Black Bird Retail India Ltd. has unveiled its men wear collection
named "Les Femme" Les Femme collection Les femme caters to young
men in the age group of 16-34 yrs of age and includes apparels like-shirts,
party wear, Lycia, semi formal shirts, denims, Capri's, tunics, cargos
denims. The collection makes a fashion statement with T-Shirt, shirts for
formal,etc.
Les Femme offers the new high fashion range which has lot of
sequence and bedded work done on the apparels. Satin and lyera are
presented in dazzling colors and reminiscent patterns. The collection
makes a fashion statement in itself at affordable prices.
The range is in sync with the changing moods of the youth and working
class, which go in for care free and relaxed lifestyle, Les Femme provides
them with comfortable but classy wear. Les Femme is a brand created for
a generation of women who wear what they like and firmly believes in
individual personality. Almost every piece designed and created for 'Les
Femme' collection depicts timeless creation blended with sophisticated
simplistic detail.
• PATENT KLUB:
(New Party Wears Wedding collection from the house of Black Bird)
The parties this winter are all set to become a lot more stylish. The
latest party wear wedding collection for men from the house of
Black Bird called Patent Klub Royale is now in stores for the
fashion conscious men of today to make up their style quotient this winter
season. Designed by a team of in house designers in consultation with
international fashion forecast houses, the collection has shirt, waist coat,
trousers, suits and blazers for every party occasion. In addition, the
collection offers matching tie and shirt set, all making a perfect wedding
ensemble.
Suits, blazers and waist coat which are an integral part of this
collection is based on the Indo Western them. There is a wide palette of
rich winter party wear colors to choose from like Dark carbonic shades of
maroon, blue and black which is a necessary requirement for the party
wear section of one's wardrobe. Rich fabrics like Polynosic, polyster and
flock printing makes the garment one of it's kind.
Men today look for style with comfort while choosing their party
wear and Patent Klub is a perfect mix of style and comfort. Made out of
polysonic fabrics, which ensures the right fit even after regular use the
collection is available in flock prints, jacquard and yarn die stripes.
CHAPTER -V
CONSUMER BEHAVIOUR
5.1 INTRODUCTION :
I II III
Psychological factor Socio-cultural factor Economic factor
A) Motivation :
b) Perception :
A motivated person is ready to act now but how the person acts is
influenced by his perception of the situation. A human being is influenced
by 5 senses namely, sight, hearing, smell, touch & taste. But each person
perceives, organizes & interprets the sensoring information in his own
way. This is called perception.
c) Learning :
People through acting & learning develop their believes & attitudes
which influences the buying behaviour.
The self concept also called self image indicates how a person Sees
himself & how he believes others to see him at a particular time.
a) Family :
b) Reference Group :
d) Culture :
e) Occupation :
e) Life style :
ECONOMIC DETERMINANT :
CHAPTER-VI
MARKETING STRATEGY
Marketing is perhaps the most complex and challenging function
performed by every business firm. The term marketing is a vary
comprehensive one. Marketing thinking states well before production
commences and ends only after rendering after sale satisfaction. It is the
set of those activities necessary and incidental to bring about exchange
relationship. It encompasses the entire economic process by means of
which goods and services are exchanged and their values are determined
in monitory units. It is that satisfied by the exchange of goods through
which human wants are satisfied by the exchange of goofs and services. It
is the skill of selecting and fulfilling consumer desires in such a way that
those of money put in brings back maximum return.
According to "Phillip Koltar" the firms task to fin the best solution
for its marketing decision variables. The settings constitute its marketing
mix.
* Product
* Price
* Promotion
* Place
Ven Hensen
Peter England
John Players
Adidas
Arrow
CHAPTER-VII
INTRODUCTION :
TABLE – 1
1. Male 34 68
2. Female 16 32
Total 50 100%
GRAPH-1
Male Female
32%
68%
From the above table reveals that, 68% of the respondents are male
of the remaining 32% respondents are female.
TABLE – 2
3. 30-40 4 8
4. 40-50 6 12
TOTAL 50 100%
Source : Field survey
GRAPH-2
56
24
12
8
Age Group
INFERENCE :
TABLE – 3
3. Housewife 12 24
4. Business 8 16
TOTAL 50 100%
Source : Field survey
GRAPH-3
40 36
35
30
24 24
25
20 16 Percentage
15
10
5
0
Students Profession Housewife Business
From the above table it is clear that 36% of the respondents were
students 24% belongs to professional Category 24% belongs to house
wife and 16% were business.
TABLE – 4
Table-4 Showing the Classification of Respondents on the basis of
monthly income (In Rs.)
Total 50 100%
Source : Field survey
GRAPH-4
Graph-4 Showing the Classification of Respondents on the basis of
monthly income (In Rs.)
45 40
40
35 32
30
25 20
20
15 Percentage
10 8
5
0
Below Rs. 5000 Rs. 5000 Rs. 10000 Rs. 10.000, 15000 Rs. 15000 & above
TABLE – 5
1. Yes 40 80
2. No 10 20
Total 50 100%
GRAPH-5
80
60
40
20 Percentage
Yes
No
TABLE – 6
3. News Paper 6 12
Total 50 100%
Source : Field survey
GRAPH-6
Percentage
70
60
50
40
30
20
10 Percentage
0
From the above table clearly shows that 64% of the consumer are
aware of products through friends, 24% of consumers are aware of
products through advertisement, and 12% of consumer are aware of
products through news paper.
About 64% of the respondent have cane to know about the textile
through friends.
TABLE – 7
GRAPH-7
50
40
30
20 44
28
10 16
4 8
0 Percentage
From the above table reveals that 44% of the respondents have
considered quality as a major influencing factor for purchasing Black
Bird Textile products, 28% of respondents give importance to durability,
16% give importance to dealer reputation, 8% give importance to
manufactures reputation and only 4% manufactures reputation give
preference to price.
TABLE –8
3. Port Graduate 14 28
4. Others 2 4
Total 50 100%
Source : Field survey
GRAPH-8
50
40
30
56 Percentage
20
28
10
12
4
0
S. S. L. C. Graduate Port Graduate Others
From the table reveals that, 56% are Graduates, 28% of them are
post Graduates, 12% are S. S. L. C. & 4% are from others. (Lawyers, C
A, Doctors, Home makers etc)
TABLE – 9
3. Pants 4 8
Total 50 100%
Source : Field survey
GRAPH-9
70 64
60
50
Percentage
40
28
30
20
8
10
0
Shirts T-shirts Pants
Types of products
From the above table is clear that about 64% of the respondents
have take in shirts in steal of T-Shirts & pants in black bird textile. For T-
Shirt it is only 28% in he respondents only 8% of the then have purchase
of pants.
TABLE – 10
3. Satisfactory 12 24
4. Not satisfactory 4 8
Total 50 100%
Source : Field survey
GRAPH-10
Percentage
8
24 Excellent
Slighty Satisfactory
60
8 Satisfactory
Not satisfactory
From the above table is clear that about 60% of respondents felt
that it is excellent and 8% of respondents felt if is slightly satisfactory
24% of respondents felts its satisfactory, 24% of respondents felts it’s
satisfactory, 8% of respondents are not satisfactory.
TABLE – 11
1. Satisfied 46 92
2. Unsatisfied 4 8
Total 50 100%
GRAPH-11
100
90
80
70
60
50 Percentage
40
30
20
10
0
Satisfied Unsatisfied
From the above table it is clear that about 92% of the respondents
are satisfied any 8% are unsatisfied with products.
TABLE – 12
3. Reasonable 34 68
Total 50 100%
Source : Field survey
GRAPH-12
Percentage
24
Expensive
Low
68
Reasonable
From the above table shows the opinion about the price of the
products the 8% of respondents felt that price is expensive and 24% of
respondents felt that it is low, 68% of respondents felt reasonable.
TABLE – 13
Total 50 100%
Source : Field survey
GRAPH-13
60
50
40
60 Percentage
30
40
20
10
0
Yes No
TABLE – 14
Total 50 100%
Source : Field survey
GRAPH-14
60
60
50
40
40
30 Percentage
20
10
0
Frequently Rarely
TABLE – 15
Total 50 100%
Source : Field survey
GRAPH-15
Percentage
Yes No
40%
60%
TABLE – 16
Total 50 100%
Source : Field survey
GRAPH-16
96
100
90
80
70
60
50 Percentage
40
30
20 4
10
0
Yes No
TABLE – 17
3. 5-10 Years 28 56
Total 50 100%
Source : Field survey
GRAPH-17
Graph-17 Showing the Classification of Respondents how long are
you using BLACK BIRD textile.
60 56
50
40
Percentage
30 24
20
12
8
10
0
One year Lessthan 5 years 5-10 years Any other specify
CHAPTER-VIII
FINDINGS :
Majority of respondents falls under the age group of 20-30 years
i.e. of (56%).
Majority of the respondents are male (68%) .
Majority of the respondents belongs to student of profession
category (36% and 24%) respectively.
Majority of the respondents have monthly income of 15000 above
(40%).
Majority of then have came to know about the product through
friends (64%).
Majority of the respondent considered quality while purchasing
cloths (44%).
Majority of the respondents qualification is graduate and post-
graduate (56% and 28%).
Majority of the respondents are use in shirts (i.e. 64%) of Black
Bird Textile compared to T-shirts and pants.
Among the respondent 60% have come across with complains
rarely.
Majority of the respondent have not identified any complaints,
only 40% of the have come across with some small complaints.
SUGGESTIONS
The awareness of the Black Birth Textile products regarding
particular products should be encouraged i.e.., all products should
be given equal importance.
Products should also be introduced is lesser quantity in lesser price.
All income group of people must be encouraged to buy the
products by keeping the price at minimum.
The person involved in different occupation must be encouraged to
buy the products.
Dealers should come out with innovative ideas and sales.
The quality of the products should be maintained at the same level.
I should give more and more advertisement to attract more number
of peoples.
It should offer discount to customer for it's purchase.
To make attractive advertisement is local T.V. and newspapers.
Regular communication should be maintained with company to
know the market conditions.
CONCLUSION:
The lifestyle of man has undergone evolutionary change in recent
times. This is due to the consumer need of convince of comfort with
consumer desire in their day today life.
QUESTIONNAIRE
Dear Sir/Madam,
Thanking you,
Your’s Faithfully,
(Sowmya.U.S)
1) Name : _________________________________
2) Address : _________________________________
_________________________________
c) 30-40 d) 40-50
a) Yes b) No
8) If yes how?
9) What factors do you consider while purchasing the Black Bird Textile?
10) Qualification
a) S.S.L.C. b) Graduate
11) Which you type of Black Bird textile products have you purchased?
a) Excellent b) Attractive
c) Informative d) Impression
13) Are you satisfied with the performance of Black Bird textile products?
a) Yes b) No
14) What is your opinion about Black Bird textile Products price?
__________________________________________________________
__________________________________________________________
16) What is your opinion about the appearance of Black Bird textile products?
17) Have you recommended other to use Black Bird textile products?
a) Yes b) No
18) Have you come across any complaints of Black Bird textile Products?
a) Yes b) No
a) Frequently b) Rarely
a) Yes b) No
22) Do you like to offer any suggestion to Black Bird Textile further
improvements ?
a) Yes b) No
Thanking you,
BIBLIOGRAPHY
Magazine :
Business world
Websites visited :
www.blackbirdtextile.com
www.google.com
Others :