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What is SEO?

Search Engine Optimization as “a marketing discipline focused on growing visibility in organic


(non-paid) search engine results. SEO encompasses both the technical and creative elements
required to improve rankings, drive traffic, and increase awareness in search engines. Search
Engine Optimization is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or
‘natural’ search results on search engines. We use search engines to find answers and
information online. SEO helps your website rank higher for relevant queries and ultimately
brings interested users to your new website. Keep in mind, these tactics do not include using paid
advertisements on search engines. This is known as pay-per-click advertising and is an entirely
different segment of search engine marketing.

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