Lucky Cement Private Limited: TH TH

1
Lucky cement private

limited
(BENAZIR BHUTTO SHAHEED UNIVERSITY

LYARI)
NAME REHMAN KHAN

BS COMMERCE
SEMESTER 6 TH
BATCH 4 TH
SUBJECT MARKETING
MANAGEMENT
2
INSTRUCTOR SIR MUDASSIR

HUSAIN
PROJEC T LUCKY CEMENT
Contents
1 History 3
2 Members of Board of Directors
4
3 Mission and vision
5
4 Brands categories
5
5 Type level of product
6
5 Target market segmentation position
7 to 11
6 Boston growth matrix strategy
13 to 17
7 Product life cycle of lucky cement (plc)
19
8 Ansoff matrix strategy of lucky cement
20 to 25
9 PESTEL ANALYSIS STRATEGY 26
to 27
10 Swot analysis matrix of lucky cement
28 to 30
11 Competition with the other companies
31 to 35
12 Market law strategy o
36 to 39
3
13 Integrated marketing strategy

40 to 42
14 Public relationship strategy
43
15 Conclusion 44
REHMANSHAMA54@GMAIL.COM
CELL 923022253177
(History )
Lucky Cement Limited was founded in 1993 by Tabba Memons. The
company initially started with factories in the Pezu district of the
Khyber pukhtoon khuwa (k.p.k). It now, also, owns a factory in
Karachi.
Lucky Cement Limited (LCL) is one of the largest producer and

leading exporter of quality cement in Pakistan with the production
capacity of 7.75 million tons per annum. The company is listed on
Karachi, Lahore, Islamabad and London Stock Exchanges.
Over the years, the Company has grown substantially and is expanding
its business operations with production facilities at strategic locations
in Karachi to cater to the Southern regions, Pezu and Khyber
Pakhtunkhwa to furnish the Northern areas of the country. Lucky
Cement is Pakistan’s first company to export sizeable quantities of
loose cement being the only cement manufacturer to have its own
loading and storage terminal at Karachi Port.
Lucky Cement Limited has been sponsored by one of the largest

business groups in Pakistan, the Yunus Brothers Group based in
Karachi.
Lucky Cement has a network of over 200 dealers which enables it to

dominate the local market and is Pakistan’s first company to export
sizeable quantities of loose cement and is the only cement
manufacturer to have its own loading and storage terminal at Karachi
Port.
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 Members of Board of923022253177
CELL Directors
1 Mr. Muhammad Yunus Tabba (Chairman)
2 Mr. Muhammad Ali Tabba
3 Mr. Muhammad Sohail Tabba
4 Mr. Jawed Yunus Tabba
5 Mrs. Rahila Aleem
6 Mrs. Zulekha Tabba Maskatiya
7 Mr. Muhammad Abid Ganatra
8 Mr. Tariq Iqbal Khan
 Chief Executive
Mr. Muhammad Ali Tabba
 Executive Director
Mr. Noman Hasan
Director Finance/CFO&Chief Investment
Officer
Mr. Muhammad Faisal
 Chief Operating Officer
Mr. Amin Ganny
 Company Secretary
Mr. Fayyaz Abdul Ghaffar
 Statutory Auditors
M/s. Ernst & Young Ford Rhodes Sid at
Hyder, Chartered Accountants
A member firm of Ernst & Young Global Limited
 Cost Auditors
M/s. KPMG Taseer Hadi and Co.
Pezu, District Lakki Marwat,Khyber Pakhtunkhwa
5
 Head Office
6-A, Muhammad Ali Housing Society,A. Aziz Hashim Tabba
Street,Karachi - 75350
UAN: (021) 111-786-555
Website: www.lucky-cement.com E-mail: info@lucky-cement.com
 Production Facilities
1) Pezu, District Lakki Marwat,Khyber Pakhtunkhwa
2) 58 Kilometers on Main Super Highway,Gadap Town, Karachi.
 Share Registrar/Transfer Agent
Central Depository Company of Pakistan Limited
CDC House, 99-B, Block-B, S.M.C.H.S
Main Shahra-e-Faisal, Karachi.
(Toll Free): 0800 23275
 Mission
Mission is to be a premium cement manufacturer by
building
a professional organization, having state-of-the-art
technology,
Identifying new prospects to reach globally and maintain
service
And quality standards to cater to the international
construction
Needs with an environment-friendly approach.
 Vision
We envision being the leader of the cement industry in
Pakistan, identifying and capitalizing on new opportunities
in
the global market, contributing towards industrial progress
and sustainable future, while being responsible corporate
citizens
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 Brand categories of lucky cement
1 Lucky cement regular .
2 Lucky star cement .
3 Lucky gold cement.
4 Lucky selphat resistant cement.
5 Lucky raj cement.
6 Lucky block cement.

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PRODUCT LEVEL
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Low heat cement

The considerable heat is produced during the setting
of cement. In order to reduce the amount of heat, this
type of cement is used.
Hydrophobic cement
This type of cement contains admixtures which
decreases the wetting ability of cement grains.
High Alumina cement

This cement is produced by grinding clinkers formed by
claiming bauxite and lime. It is specified that total
alumina content should not be less than 32 percent and
the ratio by weight of alumina to lime should be between
0.85 to 1.3
Expanding cement
This type of cement is produced by adding an expanding
medium like sulpho-aluminate and a stabilizing agent to
the ordinary cement. Hence this cement expands whereas
other cements shrink.
Colored cement
The cement of desired color may be obtained by intimately
mixing mineral pigments with ordinary cement. The
amount of coloring material may vary from 5 to 10 percent.
If this percentage exceeds 10 percent, the strength of
cement is affected.
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Target market segmentation

position
Geographic
First targeted cities of Pakistan for launched new product of
lucky cement . the Karachi is big city in all Pakistan and
there is increase progressive day by day and create new
roads/under passes buildings home plats etc.
The Karachi is very important for increase share and strong
growth market of the cement products .the products of
cement uses in different progressive work in Karachi .so we
have targeted to the demographic of city of Karachi and
assumption the target areas with the geographic for sells the
product of cements .we targeted 25% percent areas for sells.
The geographic of Karachi is total 24 millions. Every new
month development constructs working as buildings of 1 to
30 floor creating and every month yearly build new roads
under passes with foot path and new increase new create
living apartment homes /houses with parking areas etc and
there is uses cement for raw material not complete any
construct work without cement products. and targeted with
others cites as Lahore .Islam bad, Peshawar,khydera Abad
etc …
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Demographic
There is population of Pakistan according to the Google
survey 191.71 millions .there is live people urban 72.5
million people and 75.19 in rural areas living. And
population about the areas urban and rural of Pakistan
urban 32.5% areas and 67.5% rural areas in all Pakistan
.there is use cement product in urban areas 32%.instead
32.5% the 0.5% uses different construct raw material as
woods roof and plays roof and walls not uses cement product
and 32% uses cement product for construct in raw
material .and the 67.5 areas rural there is uses cement
product 50%areas percent instead 67.5%areas therefore
there is poverty not affordable peoples uses cement in
construction . the 17.5% areas people like live in village of
land homes as not uses cement block for build his homes and
there is all to all walls created without concrete blocks .and
50% areas creating and uses in raw material cement in
construct
(int block) (RCC) roof of homes shops and uses cement in
to others construct.
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Psychographic
There is divided on areas luxury high level class 50% areas
middle level and 30%low level areas are 30% in different
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cities in Pakistan. What is different uses cement product

prices and others things about the different level areas?
The question is very important .there is different level areas
in different cites as high level class, middle level class and
low level class. the price of cement product is level in
different cites not changes in the price but there is uses
cement increase in high level areas and decrease in low level
areas that is different in this .example the high level area use
cement product in raw material 50% in construction,
middle areas uses 30%cement product in raw material
construction and 20% low level as colonies uses cement in
raw material in construction that is different level of areas ..
Diagram of psychographic lucky cement.
50 50
45
40
35
30 30
25
20 20
15
10
5
0
High leleve Middle level low level
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Building construction cites 50% use in

raw material high level
Cities home construction

Uses 30% in raw
material
middle level class home
Colony/villages 20 % in
raw material uses home
in colonies unauthorized
.
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Behavioral segmentation
The behavioral segmentation of lucky cement there is good
employers with good attitude and good knowledge about to
deal customers and consumers as good personality of
youngish brother chairman of lucky cement and good and
experiences members of board directors of the company and
established customer services offices in different cities for
solve any problems of the customer dealer to any time and
focus to loyal customer and considered to the complains.
The keep equally price of brand in any where any cities in
Pakistan and .occasions case as price to another country as
Afghanistan, Iraq India, ran sham etc. there is uses taxation
per brand for foreign countries and there is sells product on
dollars and royal as sham Saudi Arabic etc and sell on dollar
in the urpion country as India America London etc. There is
increase costume duties traveling expenses as shipping
expenses and other expenses. And product of cement in
under the country product price is level in every cities of
Pakistan. Free scholarship for the education as school
Colleges University and other programs in urban and rural
areas for touch heart to peoples under country of Pakistan..
. Occasion (as heavy construct)
. Benefit (quickly providing)
. User status (total capacity legal right liabilities)
. Usage rate (price product is level affordability)
. Attitude toward product (good and strong product)
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Market Position
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The lucky cement position is very strongly in the market

shares and lucky cement industry getting start to high level
position due to start new ideas in Pakistan as create new
brands of lucky cement as lucky gold star cement,lucky block
cement lucky raj cement ,lucky selphat resistant
cement,lucky regular cement with start new idea again
about the education scholarships and create new school in
backup areas and got to perceive with wash brain of the
peoples to promote level of the product in different cities in
country. And create customer facilities place for purchase
product any where any place in all Pakistan and abroad
countries as Afghanistan, iraq.sham.india serilanka and
other place to recover easy product .the lucky cement got
position in the 2nd due to prices of the product per brand
product price is equally there is not change of different
brands of lucky cement every brand equal price in the six
brand so due to customer and consumer selecting and
purchasing for uses.
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Target market
the target market is very difficult for lucky cement product
then we targeted to build constructors as government and
private .when we launch product of lucky cement then
focuses to different build constructors new building
constructor ,roads constructor ,homes constructors ,parks
creating constructors under passes constructors and blocks
concreting factories etc to target markets . and there is uses
lucky cement product in the mention categories of
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constructors builders in different cities and place of the

country and uses abroad country and there is different
places.
Boston consultant growth matrix

strategy
Definition of big matrix the matrix is development by Bruce
Henderson of the Boston consulting in the early 1970.
According to this technique business or product are
classified low and high performance and dependent on
market growth and market shares.
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Lucky cement company bcg matrix
applied
Cow cash
Lucky regular cement
Lucky block cement
Q?
Star Lucky selphant resistant
Lucky star Cement brand
Lucky cold
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Dog
Lucky raj cement
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QUESTION MARKS OF LUCKY

CEMENT?
Lucky selphant resistant cement brand in line of the
question there for there is high growth and low share of this
brand .the selphant brand expensive and not to recover the
benefit from markets as transportation ,taxes and other
expensive increase and sells go to in decrease there is brand
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is new in the market not known and not keep place of share
in the market .the customer and consumer not come to nears
the brand of selphant for purchasing there is need position
to perceive the mind of peoples as customer and
consumers .the production of brand of lucky selphant
cement don’t known that how investment again in this brand
for create position in market share and to purchasing
product new customer and consumer of lucky selphsnt
resistant brand uses in want broad country .
Market growth and share lcl
80 80 80
70
60
50
40
30
20
10 5
0 1
investment market share benefit
growth
Star of lucky cement

There is two brand of the production as lucky gold and lucky
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star the following two brand of lucky is go to the high growth
in market and share high in market. the great opportunity of
two brand of the production as lucky star and lucky gold
cement brand increase benefits of company and good
performance in market .
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Lucky cement market growth and market
80 80
70 70
60
50 50
40
30
20.4
20
10
0
investment market growth market share benefit
share
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Cash cow of lucky cement

Their lucky regular cement brand and lucky block cement
brand go in the cash cow line .the cash cow line of the bcg
matrix show good position take in market and increase
benefits with to strongly performance of the company
And good in competition with to others brand in market.
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Lucky cement market growth and
70 70
60
50 50
40 40
30
20 20
10
0
invetment marke market benefit
growth share
market share
Dog of the lucky cement

CELL There
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is lucky raj cement brand go to the dog line this brand
loss every thing and get down into the market not have
growth market and not have market share. but the company
can recover to this brand from dog line and do it stand on
line in the market on foot but the company will be change
brand quality and name in the market .
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Lucky cement market growth and share
20
20
18
16
14
12
10
8
6
4 3 3
2
0.5
0
investment market growth market share benefit
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Product life cycle of lucky cement (plc)

The product cycle is through which every product goes
trough from introduction when product is brought in the
market.
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Q ? Cash
cow dog
Star
Introduction growth maturity decline
Bcg matrix growth share in market
Ansoff matrix
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strategy of lucky
cement
Bcg matrix lucky cement growth Star
Lucky Regular cement 50% 70%
Lucky Star cement 70% 80%
Lucky Gold cement 70% 80%
Lucky Raj cement 3% 3%
Lucky Block cement 50% 70%
Lucky selphant cement 80% 5%
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Ansoff matrix or product/market this matrix opportunity is

focus on present and new product and new market and
present market there is 4 combination of Ansoff matrix.
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Market penetration strategy of lucky

cement
Market penetration Product development
Market development Market diversification
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MARKET PENERATION OF LUKY CEMENT

The lucky cement strategy is when we sell the present product in the
present market as lucky regular cement and lucky block cement. The
lucky regular cement is competitive in all Pakistan and lucky block
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cement competitive in Karachi with others brand of different

companies. Now the brand of lucky cement regular and brand of lucky
cement block both brands are pricing is equal in the existing market
and existing brand with the other competitive.
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MARKET DEVELOPMENT OF LUCKY CEMENT

The lucky cement development in new market and sell present product
of lucky cement therefore we want increase sell and gain to new
customers from out side the countries.
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So we have targeted new market to abroad countries as

Afghanistan,iraq,sham Syria. and Seri lanka, the new market of
Afghanistan there is need to create new home roads building and we
want to enter new market of Afghanistan and as other countries like
iraq .sham.syria and serilanka .
New market of Afghanistan =>
New market of seri lanka =>
New market of iraq =>
New market of sham sham/sirya=>
PRODUCT DEVELOPME IN PRESENT MARKET

(LC).
We develop new product of lucky cement in the present market for
increase share and growth .we decided to new produce launch or
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create new packing for facility to customer for purchase lucky cement
before we issue order to retailer seller to sell open cement by gk 1t to
50 kg for less then purchasing power people .and another we targeted
open cement supply to huge by containers to reach the plant of
constructor for save the time in the big cities as Karachi khyder abad
Lahore ,Islamabad .and other sell lucky cement open by retailer
shopkeeper for different areas as colonies , villages and home repairing
etc.
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DIVERSIFICATION STRATEGY OF (LC)

The lucky cement industries to decided new product development in
the new market. now this decided producer is un relative
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diversification to launch new product of tire plan and power

generators plan in new market .the customer of purchasing generator
to expectations by Japanese and china product of generator and as tire
also want to bring from abroad therefore this product will be not
success in Pakistan and other countries .accourding to me rehman
khan if lucky cement to launch new product opposite as iron steels
launch to new market so that’s this product relative diversification
with the lucky cement .the iron steel uses necessary with cement
concrete .if iron steel price increase in the market so the will be sell on
old price due to the increase the price of cement product . the loss in
the price of iron steel will be save in the profit of cement product so
theirs customer can afford to purchasing power .
UN Relative
Diversification
Iron steel Relative

diversification
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PESTEL ANALYSIS STRATEGY

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1 Political factor
The political issue impact of the company product and
selling and promotion due to increase sale tax on product
then customer will be not purchase product and political
strike issue target killing as terrorist effect government
changing this big issue creating and effect on company sells
and profitability .
Economic factor
The issue also impact of company production due to increase
inflation crises in the country as petrol energy .then the
people purchasing power come to weak and not to move
customer to purchase product .if crises increase of any thing
as iron steel RS 90 ton increase instead Rs 65 ton so every
people not like purchase of cement for construct .it
economical issue very impact of the production sells then
company expenditure increase and company goes to loss and
breakdown.
Social factor
The social issue is also impact on product of company. The
lucky company to start new programming in free education
and scholarship distribution to the economic less down
areas in Pakistan. For create own name of the company in
the mind of people that’s every like to believe on goodness of
the lucky cement policy and reactive to every one the
increase economic level and decrease poverties from the
country.
Technology factor
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The Pakistan other countries development in the line of

technology there is use technology in every works and issue
of human worker crises decrease and replace to technology
for uses the time of human worker as before the same yea a
company send liter to his customer for conversation about
the production and get in formation but this procedure have
lot of time waste to the information receive to again the
company .now the technology development to every thing as
liter replacement telephone 10 year ago now replacement
the telephone mobile and internet. the technology is going to
fast day by day so company every thing product should be
thing about the future planning that what about decide to
promote the product and save from loss in the future .
The environment factor

The environment is very critical issue for the company and
product .the bad environment when created in the country
so company go down to loss and crash therefore bad
environment effect on the production sale and benefit of
company as suddenly attack terrorist on the market then
every customer not to move the market side and become the
strike there is bad impact on the product supplies .and
worker also not to come for working in the company .there is
long time very bad environment in the kpk and star war
between government of Pakistan and Taliban near lucky
cement company in pizu . this time very difficult situation in
the kpk the company product supplies and workers was not
to proper working in the company .
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Legal factor
The legal factor law is very important if there not legal and
regulation in company and the country the legal will be
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follow in the company and the country as company legal and

regulation impact on the organization if any organization
not follow the legal and regulation in the company so this
company not to go to the development and company come to
down thefore every work of the company not suitable
proper .and if a country is not follow to the legal and
regulation so there is crime and traffic other situation is
increase and not control problems of the country.
Swot analysis matrix of lucky

cement
Email REHMANSHAMA54@GMAIL.COM
CELL PHONE 0302;2253177
Strength lucky cement

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The lucky cement growth and share are increase strength in

all country as brand quality result is very strong become and
impact on market share in all world as Iraq Afghanistan,
sham Syria out of the country sales and share per value
increase each rs 15 market value and face value is each
share rs 13 in Pakistan stock exchange and London stock
exchange ,the lucky cement brand and quality and company
assets is very high level to compare other companies .and
the branch of lucky marwat pizu new established branch of
manufacturing in Karachi .the growth and share are
strength due to good brands and quality .
Weakness lucky cement

The lucky cement industry is weakness in internal and
external factor as about the internal weakness is workers
shortages, employers shortages advance technology shortage
and weak managements .there is lot of problems created in
the internal factor .the company brand of lucky marwat is
established so fare from city and villages in the area of
mountain not worker reach to company for duty on the time
and not good facility of advance as internet easy contact to
other department between share information. and external
factor is also in weakness as transportation ,supplies of
goods to market and shortages water shortage electronic
shortage and gass shortages etc .
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Opportunity of lucky cement

The best opportunities available for increase to the growth
and share in the market abroad as Afghanistan, Iraq,
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sham/Syria and north area of Pakistani as wazirestan

,miransha,sawat etc. the government to decided new
underpass creating different places cities. And decrease
custom duty on the imports to goods for new market share
and increase sale and profits .the lucky cement get best
opportunities for create or caught new foreign market and
increase sale and growth of cement.
Threats factor of lucky cement

Lucky cement industry face to the threat external as market
growth and share get down due to inflation create in the
country as government change custom duty increase strike
in flood low brand quality and other threat are founded .if
government change become so market share and growth
decrease .if created inflation so people purchasing power
will be weak then threat will be face to market share and
growth of lucky cement industry or other country abroad
close business to our country then threat will be founded
and other threat as decrease value of currency to our
country to other countries .
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Competition with the following
companies .
1 Gharibwal Cement Limited
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2 Kohat Cement Company Limited

3 Maple Leaf Cement Factory Limited
4 Pioneer Cement Limited
5 Power Cement Limited
6 Attack Cement Pakistan Limited
7 Dewan Cement Limited
8 Thatta Cement Company Limited
1 Lucky cement performance sale and profit

end of the year year 2015 In million .
Sale =Rs million =44761/=
Net profit Rs million =12432/=
Per share earning =38.44/=
Target only share in market
2 Gharibwal cement performance sales and profit

end of the year 2015 In million .
Per share earning =3.21
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3 kohat cement performance sales
and profit end of the year 2015 In million .
33

Per share earning =20.42
4 Maple leaf cement performance sales and profit

end of the year 2015 In million

34
5 Pioneer cement performance sales and profit end

of the year 2015 In million

6 Power cement performance sales and profit

end of the year 2015 In million

7 Attock cement performance sales and profit end

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Sale Rs =286524/=
Net profit Rs =48138/=
8 Diwan cement performance sales and profit end


9 Thatta cement performance sales and profit end


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Per shares earning compare with

other companies of cements.
40 38.44
35
30
25
20.42
20
15
10.99
..
10 6.25
5 3.21 4.2 2.9
1.19 1.72
0
lucky gharibwal kohat maple pioneer power attock dewan thatta
leaf
Market law strategy of lucky cement

1 leadership
The lucky cement company or brands product have made a
leader of the market there different firms of cement are exist
in the market before. But lucky brand have capture to the
market and entered mind to people and convinced and
attract to name of lucky cement logo .
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2 law category of lucky cement

The lucky cement category are different in the market
product lien category as lucky regular cement lucky block
cement lucky raj cement lucky selphant assistant cement
lucky gold cement there is different category of product
available in exist market and we try to new category in exist
market as open lucky cement of the container product
category in market .
3 Law of the mind of lucky cement

The lucky cement name have made a nice home in to the
people mind the people and customer like name of this
product and use to the different market .the name of lucky
cement is target to the perception of people mind as the
lucky cement increase his name in the different project
create in different areas as school colleges and scholarship
distribution to the people due to captured mind of the
market people.
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4 law of the perception

The lucky cement brand captured perception of the exist
market any brand of lucky cement will be successfully when
enter to the market therefore the customer perception have
attract to brand name and customer does not change way to
the purchasing of lucky cement .the lucky cement brand self
make place in different areas and self strong perception in
the peoples.
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5 law of focus lucky cement

The lucky cement focus to the open product of container in
the market to kill other company .the lucky cement focus
brand name in every mind of people and to the large
constructor in different market as flyovers ,building ,river
water dame construction by open lucky cement and target
project .the every constructor of large projector attractive
the lucky cement. REHMANSHAMA54@GMAIL.COM
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Integrated marketing
strategy
1 product strategy
the brand name is lucky cement this brand style is very
attractive to customer there for his quality .the lucky cement
quality is very popular in the world markets as Pakistan ,
Afghanistan , India ,sham, serilanka and Iraq.the brand
safety is also strong to keep in yearly and not to founded to
uncorrected for uses and not to return due to miss
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performance in the materials .the brand packing is also

strongly with better bags to sale with the warrantee .
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price strategy
1 penetrating pricing
The price of lucky cement is affordable for every on in
Pakistan not for every on to abroad country .there is
increase taxes custom duty to export other country .
1 skimming pricing .
The lucky cement prices of skimming for abroad country as
Afghanistan, sham, Iraq and other country .the price of
skimming high to the following country due to increase
custom duties and transportation in as ships cargo and
changes the demand of currencies etc.
3 wholesale price
The lucky cement price is low for customer or give
percentage on per brands example per brand price is RS
500 each for consumer and RS 450 for wholesale or
10%or20%percentage per brand. There is included cash
discount etc .
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Place distribution strategy

1 Internal City warehouse.
Karachi, Lahore Peshawar
,Islamabad,khyderabad,multan ,d I khan wasirestan
wana,etc cities and places for distribution of lucky cement
2 external foreign countries .
Afghanistan, sham . Iraq India. Bangladesh. Nepal.
3 transportation.
There new procedure launched for distribution as open
cement to big constriction by tanks .
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Promotion strategy
1 Electronic media
T.v channels in internal and external promotion by as geo
news head line .sama t.v channel, and ARY news channel .
2 social media .
YouTube videos, Google channel, Facebook pages and
twitter lines etc .
3 pressed media.
Down news, Sunday jang news and voucher makzeen.
4 sign board.
There is setup sign board in every cites internal and external
.
5 sale promotion
B 2 B business to business as a company sent product to a
wholesale customer and then sent to retail customer with
guide above product quality and safety benefit .
C 2 C retail customer sent product to consumer for uses
Public relationship
strategy
There is established offices for to receive
complain of every problems and solved quickly
within time customers and consumers
.Peshawar complain office, Lahore compaline
office ,quata complain office and Karachi
officer there is only one head office established
in Karachi city .
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ATL AND BTL

Above the line advertising
1 Electronic media
T.v channels in internal and external promotion by as geo
news head line .sama t.v channel ,and ARY news channel .
2 social media .
Youtube videos ,Google channel ,faceebook pages and twitter
lines etc .
3 presse media .
Down news ,Sunday jang news and voucher makzeen.
4 sign board .
There is setup sign board in every cites internal and external
.
5 sale promotion
B 2 B business to business as a company sent product to a
wholesale customer and then sent to retail customer with
guide above product quality and safety benefit .
C 2 C retail customer sent product to consumer for uses
44
CONCLUSION
I have completed my project of lucky cement so
I don’t know about the others procedure to
increase other materials in this project .and
may I made a mistake in this project I self can
not proof 100% correct this project .so I have
share material or procedure of a industry when
I have learnt something of the marketing
management in this project as strategies of a
company using in the marketing plane as new
business .the lucky cement industries very
huge material as financial strategy ,marketing
strategy , organization strategy ,product
strategy and other strategies I cant follow all
material applied on this project .
Thanks……
CELL 923022253177

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1

Lucky cement private

(BENAZIR BHUTTO SHAHEED UNIVERSITY

NAME REHMAN KHAN

INSTRUCTOR SIR MUDASSIR

13 Integrated marketing strategy

Lucky Cement Limited (LCL) is one of the largest producer and

Lucky Cement Limited has been sponsored by one of the largest

Lucky Cement has a network of over 200 dealers which enables it to

 Brand categories of lucky cement

1 Lucky cement regular .

2 Lucky star cement .

3 Lucky gold cement.

4 Lucky selphat resistant cement.

5 Lucky raj cement.

6 Lucky block cement.

Low heat cement

High Alumina cement

Target market segmentation

cities in Pakistan. What is different uses cement product

Diagram of psychographic lucky cement.

Building construction cites 50% use in

Cities home construction

The lucky cement position is very strongly in the market

constructors builders in different cities and place of the

Boston consultant growth matrix

QUESTION MARKS OF LUCKY

Market growth and share lcl

Star of lucky cement

Lucky cement market growth and market

Cash cow of lucky cement

Lucky cement market growth and

Dog of the lucky cement

Lucky cement market growth and share

Product life cycle of lucky cement (plc)

Introduction growth maturity decline

Bcg matrix growth share in market

Ansoff matrix or product/market this matrix opportunity is

Market penetration strategy of lucky

Market penetration Product development

Market development Market diversification

MARKET PENERATION OF LUKY CEMENT

cement competitive in Karachi with others brand of different

MARKET DEVELOPMENT OF LUCKY CEMENT

So we have targeted new market to abroad countries as

New market of Afghanistan =>

New market of seri lanka =>

New market of iraq =>

New market of sham sham/sirya=>

PRODUCT DEVELOPME IN PRESENT MARKET

DIVERSIFICATION STRATEGY OF (LC)

diversification to launch new product of tire plan and power

Iron steel Relative

PESTEL ANALYSIS STRATEGY

The Pakistan other countries development in the line of

The environment factor

follow in the company and the country as company legal and