Seoul

Attractions

Seoul
Official Tourist Guide
2018~2019

A Traveler's Delight
Official title Seoul Metropolitan Government
Area 605.21㎢(Seoul statistical standards stat.seoul.go.kr)
Population 10,089,571 people (as of Q2 2018)
Language Korean | Climate temperate | Currency unit won (\, KRW)
Local standard time GMT+9 (Korea Standard Time) | Country code +82
Local code Seoul 02 (when calling from abroad, omit “0” and just press “2.”)
02 03
Seoul Tour A to Z
The center of Korea, Seoul offers everything to
delight its visitors. From cutting edge technology and
trend-setting culture to a remarkable history and
traditions, from shopping centers to beautiful nature,
Seoul's attractions colorfully come together to engage
all five senses.
Seoul is an ancient city where history and traditions live
on, and meet the modern world, creating unusal scenery.
The city abounds with superb destinations that offer novel
experiences as well as leisure.
To those visitors who wish to get to know the real Seoul,
this guide will provide an unforgettable tour of the city.
※ The
‌ contents of this book are copyright of © Seoul Metropolitan Government. Unauthorized use
of the contents of this book in any form or means without the written consent of the publisher
may result in legal action. As of September 2018, the Seoul Metropolitan Government carried
out local coverage to ensure that all the information in this guidebook was accurate. However,
information may have changed during the period of production and printing. The Seoul Metropolitan
Government shall not be held liable for any damages, losses, injuries or inconveniences that may
arise in connection with this guidebook.
Photos by Official Tourism Information Site of Seoul (www.visitseoul.net)
Map reference Map of Seoul (gis.seoul.go.kr)
Publication date December 2018
Published by Seoul Metropolitan Government, Tourism Business Division
Publisher Mayor of Seoul┃ Planned & produced by Seoul Tourism Organization
Designed by T&I Media Co.,Ltd.
 Traveling relaxes and comforts the soul while Contents
reinvigorating one's daily life. We have endeavored to
find the charms of the "real Seoul", to guide the countless 10 Seoul Tour A to Z
16 Seoul City Tour Bus
number of people who travel through the city. We have 18 Recommended Itineraries by Duration
also sought to produce a practical guide that provides 20 Delicious Korean Dishes of Seoul
information on destinations that travelers have expressed 21 Must-Buy Items in Seoul
interest in. 22 Cultural Heritage / Hands-on Cultural Programs

24 City Center
Palace Dongdaemun 26 City Hall Area
City Quarter & Around 28 Myeong-dong · Euljiro
Center
Mapo & 30 Namdaemun Market · Namsan Mountain

24
Around 32 Seoullo 7017
Gimpo
International Yongsan
Airport & Yeouido 34 Palace Quarter
Jamsil
36 Gwanghwamun
Incheon 38 Cheonggyecheon Stream · Jongno
International Gangnam
Airport 40 Insa-dong
42
34
Samcheong-dong · Bukchon

44 Dongdaemun & Around

46 Dongdaemun Market
48 Daehangno

50 Mapo & Around 44

52 Around Hongik Univ. · Sangsu Stations
54 Around Sinchon · Ewha Womans Univ. Stations
56 Sangam

50
58 Yongsan & Yeouido
Key to Symbols 60 Yongsan
UNESCO World Heritage Site Embassy Club Website 61 Itaewon

Accommodation Hospital Unmanned Delivery Facilities such as 62 Yeouido
58
System of Subway restrooms
Museum · Exhibition Center Bank
Station (Happy Box) Parking 64 Gangnam
Performance Hall School
Handsome Seoul Accessible
Shopping University 66 Apgujeong-dong · Cheongdam-dong
Price Elevators
Tourist Information Center Free Wi-Fi Access * 68 Around Sinsa-dong Garosu-gil
Business Hours Information and other
Workshop Airport Limousine Bus Stop
Foreign Language services for disabled people 70 Around Gangnam Station

Restaurant City Tour Bus Stop Service (Wheelchair rental etc.) 72 Around Samseong Station
64
Police Station Casino Directions 74 Seocho
Post Office Theater Contact Areas with access to Seoul Free Wi-Fi
*
76 Jamsil
78 Jamsil
Travel information, interpretation, and complaint service 80 Songpa
76
Available every day, 24/7 (Certain languages only available from 08:00-19:00)
In Korea 1330 1 Korean 2 English 3 Japanese 4 Chinese 5 Russian 82 Seongsu
From Overseas +82-2-1330 6 Vietnamese 7 Thai 8 Malay and Indonesian

04 05
 Discover Seoul Pass

Don’t know what to do or where to go in Seoul?

Discover the beauty of Seoul with Discover Seoul Pass Discover Seoul Pass has you covered!
From transportation to famous landmarks,
it’s all available with just one pass!

Benefits
• Free admission to 36 top tourist attractions in Seoul
• Great discounts for 30 performances, duty-free stores and more
• Convenient Tmoney function for public transportation
• One-time, one-way Airport Railroad Express Train (AREX) ticket
• Mobile Pass available (can be bought through the website or app)

Available Tourist Attractions

Free admission attractions: 36 locations
- Historical Attractions (6) - Cultural Attractions (10) - Amusement (16)
- Transportation (4)

Discount attractions: 30 locations

- Performances (9) - Cultural Attractions (9) - Shopping (6)
- Wellness (4) - Travel Services (2)

※ ‌‌For more detailed information on the Discover Seoul Pass, please visit our website or
download the Discover Seoul Pass app for your smartphone.

discoverseoulpass.com
Please visit our website
for more information Google play App store Website
 Seoul Tour A to Z
Getting to Seoul Exploring Beyond Seoul
● Airport Limousine
▶ Incheon International Airport
● Express bus
Seoul Gangneung
[Boarding location] ‌Towards Seoul: Terminal 1 Arrivals 1st Floor Bus Stops 3B~6B, 10A~13A, as well as Seoul Express Bus Terminal
Terminal 2 B1 floor Gyeongbu Line (Daejeon, Daegu, Gyeongju, Pohang, Busan)/
[Ticket offices] Inside
‌ Terminal 1 by exits 4 and 9, also outside exits 4, 6, 7, 8, 11, and 13, as well as by bus Yeongdong Line
stop 9C. At Terminal 2, it is by the transportation center in the B1 bus terminal  Express Bus Terminal Station (Subway Line 3, 7 or 9)
▶ G impo International Airport www.exterminal.co.kr
[Boarding location] ‌Domestic Line: Bus stops 3 to 5 on the 1st floor going to Seoul city center / Bus stops 13
Central City Terminal Daejeon
to 15 on the 1st floor going to Incheon Int’l Airport
Int’l Line: Bus stop 6 on the 1st floor going to Seoul city center / Bus stop 7 on the 1st floor Honam Line (Jeonju, Gwangju, Mokpo)
going to Incheon Int’l Airport Express Bus Terminal Station (Subway Lines 3, 7, 9) Jeonju Daegu
[Ticket offices] ‌Domestic Line: Gimpo International Airport, by 1st floor gate 5 Sangbong Bus Terminal Ulsan
Int’l flights: Located in front of Bus stop 6 at Gate 1 on the 1st floor of the Gimpo International Sangbong (Intercity Bus Terminal) Station
Airport Int’l Terminal Building. Gwangju Busan
(Subway Line 7, Gyeongui·Jungang Line)
● Airport Railroad (A’REX)
Nambu Bus Terminal
There is a both a non-stop and an all stop train (14 stops). Operating times for both are different, so do check in  Nambu Bus Terminal (Seoul Arts Center) Station (Subway Line 3)
advance.
05:20~24:00 (every 5~20 min) Incheon Int’l Airport Railway 1599-7788 www.arex.or.kr Dong Seoul Terminal
 Gangbyeon (Dong Seoul Terminal) Station (Subway Line 2)

Public Transportation ※ For

‌ questions about routes, please call the tourist center at
1330
Jeju

A fare discount applies if you make a transfer within 30 minutes of exiting a bus or a subway station in Seoul. (From 9pm-
7am, fare discounts are applied to transfers made within one hour.) In order to receive the transfer discount, you need to
use a T-money card and tap it on a scanner when exiting a bus or a subway station. Please note that the transfer discount
● Railroad
doesn’t apply when making transfers for the same buses and subway lines. There are KTX, SRT, ITX (Saemaul) and Mugunghwa. Of these KTX and SRT are the fastest.
● Subway
Major Train Stations
Seoul has nine subway lines - from 1 to 9 - which are connected to the Bundang Line,
Shinbundang Line, Suin Line, Airport Railway, Gyeongui·Jungang Line, and Gyeongchun KTX, ITX (Saemaul) and Mugunghwa 1544-7788 www.letskorail.com
Line, forming a comprehensive underground transit system for the Seoul metropolitan - Seoul Station Seoul Station (Subway Line 1 or 4, Airport Railroad (A’REX) and Gyeongui·Jungang Line)
area. Anyone can easily access the system because the routes are demarcated by color - Yongsan Station Yongsan Station (Subway Line 1, Gyeongui·Jungang Line)
and the route and station numbers are all labeled. Fare starts from \1,250 - Cheongnyangni Station (Jungang Line) Yangpyeong, Wonju, Jecheon, Andong, (Yeongdong Line) Train to
Disposable Subway Card Available from the vending machine at each subway station. Jeongdongjin Cheongryangri Station (Subway Line 1, Gyeongui·Jungang Line)
The first time you get one, you need to pay a deposit of \500, and then charge it. But, you
can get the deposit back at the card-return machines when you arrive at your destination. 1800-1472 www.srail.co.kr
● Taxi
- Suseo Station Suseo Station (Subway Line 3, Bundang Line)
There are standard, deluxe, and jumbo taxis in Seoul, as well as taxis specifically for
foreign tourists. ● Flights
Domestic flights to Jeju, Busan, Gwangju, Ulsan, Pohang, Sacheon and Yeosu from Gimpo Airport
Taxi for foreign visitors For a taxi driver who speaks English, Chinese, or Airport Railway Gimpo Airport Station (Subway Line 5, 9) 1661-2626 www.airport.co.kr
Japanese, you can easily make a reservation by phone or on the website. Please
note that a reservation must be made 24 hours prior to pickup time. ● K-Shuttle
Prices vary depending on course 1644-2255 www.intltaxi.co.kr
Tour bus packages to major tourist attractions in the provinces for foreigners
● Bus Seoul has four types of buses, each color-coded (Based on fares paid in cash) How to make reservations ‌Please visit www.k-shuttle.com or
Green bus call 02-720-1515
Blue bus
For transportation between blue bus stops
For long distances within Seoul.
Basic fare: \1,300
and subway station stops, these buses
run parallel to the subways in some areas.
Public Holidays * An asterisk refers to holidays based on the lunar calendar whose dates change each year.
Holiday 2019 2020 Holiday 2019 2020
Basic fare: \1,300 New Year's Day January 1st (Tue.) January 1st (Wed) National Liberation Day August 15th (Thu.) August 15th (Sat)
Yellow bus Red bus Lunar New Year Chuseok September 13th October 1st (Thu)
(Jan. 1 on the lunar calendar)* February 5th (Tue.) January 25th (Sat) (Aug. 15 on the lunar calendar)* (Fri.)
Circulates in downtown Seoul. Inter-city express transit. Independence Movement Day March 1st (Fri.) March 1st (Sun) National Foundation Day of Korea October 3rd (Thu.) October 3rd (Sat)
Basic fare: \1,200 Basic fare: \2,400
Children’s Day May 5th (Sun.) May 5th (Tue) Hangeul Day October 9th (Wed.) October 9th (Fri)
Buddha’s Birthday December 25th December 25th
(April 8 on the lunar calendar)* May 12th (Sun.)
Search bus stops close to the current location April 30th (Thu) Christmas
(Wed.) (Fri)
Use the Near You feature in the iTour Seoul app. Memorial Day June 6th (Thu.) June 6th (Sat)
10 11 ※ Read p.14 to learn how to use the iTour Seoul app.
 Seoul Tour A to Z

Transportation Cards Weather

● T-money
T -money is a prepaid card that can be used for airport limousines, buses, subways, Spring Summer
and taxis in the Seoul metropolitan area and also at major convenience stores,
lockers, and payphone booths. In order to receive the transfer discount, you need Mar.-May. Jun.-Aug.
to tap your T-money card on a scanner when exiting a bus or a subway station. Average temperatures: 13 to 14℃ (55 to 57℉). Average temperatures: 25 to 27℃ (77 to 80℉).
Where to buy Subway stations in Seoul, convenience stores with T-money signs. Spring is generally mild and sunny; warm outer clothes The weather is hot and humid, so bring light, sweat-
are recommended for early spring. absorbing clothes. Be prepared for the monsoon
Fare \2,500 to purchase the card; charge the card with amounts of \1,000 and up season from mid-June through early July.
● MPASS
A transit card created exclusively for international visitors, the MPASS can be used Autumn Winter
up to 20 times a day throughout the Seoul Metropolitan Area, including the subway
and the intercity buses. As with T-money, you can charge the card with cash and Sep.-Nov. Dec.-Feb.
use it to pay for taxis that accept the T-money card, as well as for purchases at Average temperatures: 13 to 14℃ (55 to 57℉). Warm Average temperatures: -6 to -7 °C (21 °F to 19°F).
convenience stores and other T-money affiliated stores. days and cool nights, so a light coat is useful. The weather is cold and dry. There are days when it
Where to buy Incheon Int’l Airport Arrivals Hall, in front of Exits 5, 10; Incheon will snow, so you will need a hat or umbrella and warm
clothes.
Int’l Airport Tourist Information Center, Myeong-dong Tourist Information Center
※ ‌For more detailed information
regarding the MPASS, please visit
Fare 1-Day Pass: \15,000, 2-Day Pass: \23,000, 3-Day Pass: \30,500,
5-Day Pass: \47,500, 7-Day Pass: \64,500 (All purchases after 17:00 have
Must-visit Festivals ※ P‌ lease visit www.visitseoul.net
for more detailed information.
www.tmoneympass.co.kr a \3,000 discount) \5,000 deposit included. (\4,500 refund when card is
returned.)
Spring Hangang Yeouido Spring Flower Festival
[T-money card refunds] A flower festival held each year in Yeouido in time for the
cherry blossom season.
At GS 25 convenience stores refunds of up to \20,000 are possible, whereas other convenience stores offer
up to \30,000. At subway T-money service desks, refunds of up to \50,000 are possible. For refund amounts Period: Sometime in April annually
exceeding \50,000, visitors should check with a bank, Korea Smart Card headquarters (by Seoul Station), or Venue: Yeouido Yeouiseo-ro area
mobile app. Summer Hangang Summer Festival
A month-long riverside culture festival in the Hangang River area.
Period: July-August annually Venue: 11 Hangang parks

Currency, Voltage Autumn Seoul Street Arts Festival

A festival that reinterprets Seoul, a city of vibrant culture and
The Korean currency is the Korean won (KRW - ￦). Currency exchange is available at official foreign exchange art, and features various activities and exhibitions.
booths, banks, airports, department stores, and hotels, based on the current exchange rate. Exchange fees vary Period: End of September-October annually
by exchange locations. For your convenience please bring a multi adapter as Korea uses 220v outlets. Venue: Around Seoul
Seoul International Fireworks Festival
A festival where you can see fireworks, designed by international
firework experts, embroider the night sky of autumn.
Period: End of September-October annually
Venue: Yeouido Hangang Citizen’s Park
220V Silver Grass Festival
A culture and music festival held when the silvery eulalia grass
is at the peak of its beauty at World Cup Park.
Period: Sometime in October annually Venue: World Cup Park
Accommodation Winter Seoul Lantern Festival
Seoul’s finest night view, this festival brightens up the
Visitors have many choices, depending on their budget and travel purposes, from luxurious hotels to affordable youth Cheonggyecheon Stream bridges and the stream itself.
hostels. Check the Seoul government-operated Visit Seoul website to find information about hotels, guesthouses, youth Period: Sometime in November annually
hostels, campsites, trusted homestay facilities, and “Seoul Stay” businesses. For more information, visit www.visitseoul. Venue: Cheonggyecheon Stream
net.
Seoul Kimchi Festival
[Seoul Stay] Seoul Stay is a directory of certified accommodations located throughout Seoul’s 25 districts. Foreign
visitors can stay over at the homes (guesthouses, homestay, hanok houses) of local Seoul residents for a unique Seoul A special cultural festival dedicated to kimchi.
experience. For more information, visit stay.visitseoul.net. Period: Sometime in November annually Venue: Seoul Plaza

12 13
 Seoul Tour A to Z
A Quick and Easy Guide to Travel in Seoul
● Visit Seoul Homepage www.visitseoul.net
T his is the official tourism information website offering real-time tourist
information, such as information about tourist attractions and gourmet
restaurants, as well as reservation services for walking tours and the Seoul
Citizens’ Hall “Tong-Tong” tour. You can access the website through your PC,
tablet, or smartphone - anytime, anywhere.
Luggage storage for tourists There are storage lockers available at major subway stations and public
facilities located at popular tourism spots.
● Luggage
‌ storage lockers at major subway stations: 5,084 lockers in 332 places at 270 stations /
Price - small size 2,000 won, middle size 3,000 won, large size 4,000 won (4 hours)
※ Number
‌ of locker location at subway station: Seoul Station (5), Jamsil Station (5), Myeongdong Station (4),
Hongik Univ. Station (4), Express Bus Terminal Station (4), Sinchon Station (3), Dongdaemun Station (2),
Anguk Station (2), Hoehyeon Station (2), Gangnam Station (2), Gwanghwamun Station (2)
● Other public/private locker facilities
- ‌Myeong-dong Tourist Information Center (Available lockers - 5 small, 6 large) / Price - small size 1,000 won,
large size 2,000 won (12 hours)
- ‌Premium Lounge (Seoul Station, Hapjeong Station), Raon Luggage Storage (Hongik Univ. Station), Zimfree
(Hongik Univ. Station) / Price - Approx. 3,000 won to 10,000 won (for full day use, Prices vary by luggage size)

● Seoul’s Official Travel App iTourSeoul Tourist Information Centers

● Permanent Tourist Information Centers
Tourist information center Phone Tourist information center Phone
Inside Itaewon Station (p.61) 02-3785-0942 Gimpo Int'l Airport Tourist Information Center 02-2660-2486~7
In front of Hamilton Hotel (p.61) 02-749-9221 Korea Tourism Organization Tourist Information Center 02-729-9496~9
Samilgyo (p.39) 02-720-0872 Seoul Global Cultural Center (p.29) 02-3789-7961
Gwanghwamun (p.37) 02-735-8688 Gangnam Tourist Information Center (p.66) 02-3445-0111
Seoul Citizens’ Hall (p.27) 02-739-7755 Songpa Tourist Information Center (p.79) 02-421-0970~1
Dongdaemun (p.47) 02-2236-9135 Naminsa Tourist Information Center (p.41) 02-737-7885
Namdaemun Market (p.31) 02-752-1913 Bukinsa Tourist Information Center (p.41) 02-734-0222
Jamsil (p.79) 02-3431-9472 Bukchon Village Information Center (p.43) 02-2148-4161
❶ ❷ ❸ DDP (p.47) 02-2153-0307 Samcheong-ro Information Stand (p.43) 02-723-9472
Sinchon Subway Station (p.55) 02-363-7833 Insa-dong P.R Center (p.41) 02-737-7890
❶ Seoul
‌ festivals, events, travel ❷ E‌ njoy tourist attractions, ❸ Want
‌ to know more about Hongik University (p.53) 02-323-2240 Gyeongbokgung Palace Tourist Interpretation
information shopping, dining, the Seoul City Tour Bus and 02-738-9171
Incheon Int’l Airport Terminal 1 032-743-3270, 3273 Center (p.37)
All the latest info in the palm and recommended tours. the areas near you?
Itaewon Tourist Interpretation Center 02-794-5579
in of your hand! through the iTourSeoul app! See it all easily on the map! Incheon Int’l Airport Terminal 2 032-743-3269
Myeong-dong Tourist Information Seoul Station Tourist Information Center (p.32) 070-4224-4596
02-778-0333 Yongsan Station Tourist Information Center 070-4224-4597
Center (p.29)

● Mobile Tourist Information Centers

Guides wearing red with a mark on their uniform are located in Myeong-dong, Namdaemun Market, Sinchon,
Dongdaemun, Bukchon, Hongdae, Samcheong-dong, Garosugil, and Gwangjang Market and offer interpretation,
▶ ❹ Contact
‌ numbers for interpretation services and introduction to tourism sites, directions, and traveler information on Seoul.
travel assistance, guidebooks, maps, and more ‌Namdaemun Market, Samcheong-dong 09:30-18:30 / Myeong-dong 09:30-19:30 / Bukchon (Summer
all in one location! 09: 30-18: 30, Winter 09: 00-18: 00) / Sinchon, Sinsa-dong Garosu-gil, Gwangjang Market 10:00-19:00 /
Dongdaemun and Hongdae 12:00-20:00
※ For more information, visit the official Seoul city tourism website (www.visitseoul.net) or see the mobile app iTourSeoul.
Tourism Souvenir Shop ● Myeong-dong Tourist Information Center Souvenir Shop: 070-4923-9133
❹ ● Cheong Wa Dae Sarangchae Art Shop: 02-723-0336
How to Get the App
❹ Search and download iTourSeoul from major app stores.
The app supports Korean, English, Japanese, and both simplified Useful Phone Numbers
and traditional Chinese.

Smartphone Rental Service A smartphone rental service is available for non-Korean travelers. Free phone interpretation service (24 hours by Emergency Medical Services: 119
bbb Korea): 1588-5644 Police: 112
● SKT: www.sktroaming.com ● KT: roaming.kt.com ● LG: lguroaming.uplus.co.kr
※ Check how to make a reservation at the respective website of each cellphone carrier. To report unreasonable prices charged to foreign tourists, Provincial Police Agency Lost and
obtain damage compensation and file complaints: 1800-9008 Found Information www.lost112.go.kr
Information about Seoul's free Wi-Fi Free Wi-Fi service is available to anyone visiting major public spaces
such as public institutions, parks, plazas, traditional markets, cultural facilities, main boulevards and more. Inquiries about Seoul: DASAN Call Center 02-120
For tourist information or to report complaints: 1330 / Immigration Contact Center: 1345
14 15
 Seoul City Tour Bus
Gyeongbokgung Palace, Folk Museum,
Seoul City Tour Bus Course Overview 20 National Museum of Contemporary Art, Seoul
Navigate the city comfortably with a single ticket. The city
Cheong Wa Dae 21 Changgyeonggung Palace
tour buses offer several routes and stop at famous tourist 17
18 16 Daehangno
attractions. The all-day ticket provides unlimited rides for Sejong Center for the 19
one day. Performing Arts 22
Insa-dong Changdeokgung
Services provided Audio guide and tour course Gwanghwamun 1 Palace
Seoul City Courses Seoul City Courses Deoksugung
brochure available in 12 languages (Korean, English, (Single-decker) (Double-decker) Downtown 2
Palace 15
Japanese, Chinese, French, German, Russian, Spanish, Palace Course Namdaemun 3 Myeong-dong Ambassador Hotel Dongdaemun Design
Thai, Vietnamese, Indonesian, Malay) Market 10 11
Plaza (DDP)
9
12
Namsangol
Seoul Station 4 Hanok Village The Shilla Hotels
& Resorts and
Traditional Culture Course Around Gangnam City 13 Jangchungdan Park
(Double-decker) Tour Course
Namsan Seoul Tower
14
How to Use The War Memorial of Korea 5 Grand Hyatt Seoul Hotel
Ticket Departure Time Phone (U.S.O)
Route Departure Ticket Price
Counters First buses / Last buses Inquiries
8 Itaewon
Downtown Palace Adults ₩18,000 Yongsan 6
Minors ₩12,000
Next to 09:00 18:00
Course
Koreana Hotel, National Museum Traditional
Seoul Panorama Gwanghwamun Adults ₩18,000 of Korea
Minors ₩12,000
Seoul Course (Gwanghwamun Next to 09:00 17:00
7
Culture Course
City Station, Line 5, Koreana Hotel, 02-777-6090
Courses Exit 6) Gwanghwamun Departs 19:30 Adults ₩15,000
Minors ₩9,000
Night Course
(20:00 in July and August) Tongin Market Gwangjang Dongmyo
Jongmyo
Around Gangnam Adults ₩12,000 5
Insa-dong Shrine Market 14
Minors ₩10,000
Gangnam Station 10:30 17:00
Course Jonggak 11 12 13

In front of the Sejong 10

Traditional Culture Course Dongdaemun 09:30 17:10 Center for the 6
Adults ₩15,000 Seoul Folk Flea Market 15
Dongdaemun Performing
Design Plaza.
Minors ₩10,000 Euljiro 3(sam)-ga
Design Plaza 1544-4239
(DDP)
Or pay in cash or Arts 2
Seoul Modern Highlight Course credit when you 10:00 16:30 4 3 16
1
board the bus
Euljiro 1(il)-ga 9 Bangsan, and Sindang-dong
※ Traditional Culture Course operates every day of the year. Highlight Course requires checking availability in advance. Jungbu Markets Dongdaemun Jungang Market
※ ‌City courses: Closed on Mondays, but the bus does run on Mondays that are holidays. It runs every day during the summer holiday season
8 Myeong-dong Design Plaza (DDP)
(4th week of July – August 15th).
※ Prices for minors vary by course.
Namdaemun Market
※ As the hours of operation are subject to change, please confirm times in advance. 7
※ For further information, call the number for each course or visit the homepage: www.visitseoul.net Sejong Center for the
Seoul Station Gwanghwamun
Performing Arts 1
Museum of Agriculture 15 17 2

Airport Railroad 13 14 Myeong-dong 3

Station 16 4
(Hongik Univ.) Ewha Womans Namsan Cable Car
Millennium
University Seoul Hilton 5 Namsan Public Library
Hongik University 12
Seoul Museum of Hotel
Seoul City Walking Tours History 6

Seoul Metropolitan Government offers 33 different routes for “Seoul City Grand Hyatt Hotel
Walking Tours” designed for tourists who want to see Seoul’s tourist
attractions on foot with expert guides. With prior booking, a cultural Seoul Panorama
interpreter will be your free travel guide as you walk around the city. Yeouinaru Station 11 Course
dobo.visitseoul.net 02-6925-0777 (Subway Line 5)
10 63 Square, Hangang Cruise
※ Individuals should make a reservation online at least three days in advance 9
(for groups, at least five days in advance) before the desired date of visit.
※ Courses run by different institutions are closed on different dates. Verify the 7
dates they are closed when making reservations. Noryangjin Fisheries
Wholesale Market Sebitseom Islet
8 Gangnam Station
(Transfer Station)
16 17
 Recommended Itineraries by Duration
Half-day itinerary 3-day/2-night itinerary

Day 1

Incheon Int’l Digital Media City Station Enjoy the DMC Tour in Enjoy Samcheong-dong Gyeongbokgung Station Try Korean food
Airport via the Airport Railroad Digital Media City hanok cafes and by subway in Tongin Market
(A’REX) traditional handicrafts Dongdaemun History &
World Cup Stadium Station by Culture Park Station by subway
subway

Enjoy the night market and clothing stores View exhibitions at Dongdaemun Design Plaza (DDP)
Have fun at gourmet restaurants Hongik Univ. Station Take a stroll around the five in Dongdaemun Shopping Town and look around the Design Market
and shops in the Hongdae area by subway parks of World Cup Park

Day 2

1-day itinerary Gangnam Board the Around Gangnam Visit restaurants, cafes, Board the subway or
Station Course Bus at Exit 11 and brand shops in Around Gangnam Course
of Gangnam Station Sinsa-dong Garosu-gil Bus

Clubbing in the Hongik Univ. Station Shop at designer stores in Shop at select shops in
Incheon Int’l Myeong-dong or City Hall Historical sites around Board Seoul City Tour Bus Hongdae area on the subway Cheongdam-dong Apgujeong Rodeo Street
Airport via limousine bus Gwanghwamun and at Gwanghwamun Gate Fashion Area
Jongno (Downtown Palace Course)

Gyeongbokgung Insa-dong Namsan Seoul Tower Hanok Village Itaewon

Palace

Day 3

Browse clothing and beauty products in Tour Namdaemun

department stores, duty free stores, and Market and shop for
the shopping district in Myeong-dong souvenirs

18 19
 Delicious Korean Dishes of Seoul Must-buy Items in Seoul
Traditional Korean foods, made with various seasonal ingredients, are increasingly popular as part of a Here are some of the most popular items to buy in Korea, from cosmetics which represent the strength of
balanced diet around the world. Here are a few of the best Korean dishes available throughout Seoul. the Korean beauty industry to a wide range of high-quality household goods.

Cosmetics Upmarket Home Decor Everything

designer shops and trendy from antiques to everyday
market stalls sell a wide items.
range of stylish clothes and
accessories.

Bibimbap Steamed rice mixed
with a variety of ingredients and red
pepper paste, this is the most famous
Korean dish and it is also very healthy.
Bulgogi Grilled beef marinated in
soy sauce.
Kimchi Korea’s most popular
fermented food, which is served as Fashion Rapidly becoming Designer stationery Pick up
a side dish at every Korean meal. a global fashion destination, some stationery adorned with
Seoul is home to both popular Korean characters
high-end brand stores and from mobile messaging apps.
independent boutiques.

Samgyeopsalgui Pork belly Fried chicken (Chi-maek) Fried Galbi Grilled ribs marinated in Food Popular Korean foods Unique gifts Famous
roasted over a hot grill is a delicious chicken and beer, short for “chicken sauce. such as seaweed and kimchi entertainment companies
savory dish. and maekju (beer).” can easily fit in your suitcase, run their own stores for
along with snacks, noodles, K-pop fans in Myeong-dong,
and various instant foods. Dongdaemun, Apgujeong,
COEX, and Hongdae.
Hanbok (traditional Korean Traditional Korean liquor
clothing) and crafts Soju and makgeolli are
Samgyetang Stewed chicken with Gimbap Rice and a variety of Haemul-pajeon Seafood and Traditional Korean crafts and Korea’s most popular alcoholic
rice, garlic, ginseng, and jujube. ingredients wrapped in seaweed. green onion pancake with other hanbok can be found in Insa- beverages. Sold in cans and
vegetables. dong, Samcheong-dong, and bottles, these drinks make
Bukchon. great souvenirs.
Household items Electric Oriental beauty products
rice cookers, children’s Seoul is the ideal place to
products, toothpastes, and buy Asian beauty products
Japchae Stir-fried glass noodles Dak-galbi Spicy chicken stir-fried Budae-jjigae A stew made by nail clippers are some of the that are made with ginseng
with vegetables, mushrooms, and with pepper paste. boiling ripe kimchi, vegetables, most popular items. or other oriental herbs, such
meat. and Western ingredients, such as as shampoos and cosmetics.
sausages.
Official Halal-Certified restaurants in Seoul Must-visit Shopping Streets in Seoul
Makan Restaurant Kervan Express GFC Myeong-dong and Namdaemun Market Dongdaemun
You can taste real Korean food with traditional menu items A luxurious restaurant offering up shish kebabs, kuzu Namdaemun is famed for its wide variety of shops and As Seoul’s No. 1 fashion district, Dongdaemun has a variety
such as bulgogi and grilled fish. pirzola, pide and more - served with sides such as lavash bustling marketplace, while Myeong-dong is full of trendy of brands and designer shops as well as trendy fashion
52, Usadan-ro 10-gil, Yongsan-gu, Seoul, Korea and hummus. shops and eateries. stores.
Mr. KEBAB 152, Teheran-ro, Gangnam-gu, Seoul, Korea Exit 6 or 7 of Myeong-dong Station (Subway Line 4) / 5-minute walk from Exit 8 of Dongdaemun Station
Lamb, chicken, and mackerel kebabs in various forms. Kervan Express Itaewon Exit 5 or 6 of Hoehyeon Station (Subway Line 4) (Subway Line 1 or 4)
Operates 24 hours a day Various types of kebabs and pide, as well as sides such as Sinsa-dong Garosu-gil Hongdae
192, Itaewon-ro, Yongsan-gu, Seoul, Korea Turkish rice and bread. They also operate a dessert store Trendy and where you go to be seen, Garosu-gil is full of This area is packed with creative independent shops and is
Salam nearby. the most popular flagship stores in Seoul. very popular among young people who love fashion and the
190, Itaewon-ro, Yongsan-gu, Seoul, Korea
Single-serving kebabs and course dishes, as well as Turkish 5-minute walk from Exit 8 of Sinsa Station (Subway Line 3) arts.
coffee and various teas. There is also a Salam bakery nearby Kervan Turkish Restaurant Starfield Coex Mall 5-minute walk from Exit 9 of Hongik Univ. Station
Apgujeong and Cheongdam
where they sell Turkish cookies. Branch Traditional, high-end products as well as global brands from
(Subway Line 2)
39, Usadan-ro 10-gil, Yongsan-gu, Seoul, Korea Everything in this restaurant is Turkish, including the chef, all over the world. Itaewon and Hannam-dong
Eid staff and even the music! The luxurious restaurant serves
many dishes including curries, pide, and Köfte. Exit 2, 3 or 6 of Apgujeong Rodeo Station (Bundang Line) Itaewon and Hannam-dong have lots of wildly creative
Serving Korean dishes like bibimbap and samgyetang, as boutiques and designer shops.
well as various soups and side dishes. COEX mall B1 h105, 524, Bongeunsa-ro, Gangnam-gu, Gangnam and Starfield COEX Mall
Seoul, Korea Gangnam, which has drawn world-wide attention due to the Line 6 Itaewon Station
67, Usadan-ro 10-gil, Yongsan-gu, Seoul, Korea
Pasha (2nd store in Itaewon) popularity of PSY’s “Gangnam Style,” and Starfield COEX Insa-dong and Samcheong-dong
Istanbul Delight Mall, which offers a variety of trendy brands in one place, Insa-dong and Samcheong-dong are the best places to buy
Serving ten different halal certified desserts including Pasha has various Turkish food such as ayran and pasha.
are must-visit shopping areas in Seoul. traditional Korean products, including various souvenirs and
strawberry cookies, ice cream, traditional Turkish desserts There is also the option to eat buffet style.
189, Itaewon-ro, Yongsan-gu, Seoul, Korea Exit 10 or 11 of Gangnam Station (Subway Line 2) / traditional crafts.
such as Revani, and more.
Connected to Samseong Station (Subway Line 2) Exit 2 or 6 of Anguk Station (Subway Line 3)
40, Usadan-ro 10-gil, Yongsan-gu, Seoul, Korea

20 21
 Cultural Heritage Hands-on Cultural Programs
While boasting a spectacular skyline and sophisticated modern landscape, Seoul also keeps its history Visitors will no doubt be fascinated by traditional Korean culture once they experience it firsthand. A
alive with its old royal palaces and various cultural properties. Its rich history of over 600 years will number of hands-on activities can be enjoyed, including trying on hanbok (traditional Korean clothing),
fascinate you in many different ways. handcrafting with elegant hanji (traditional Korean paper), and learning the Korean martial art of
Taekwondo.
Seoul City Wall Seoul was once called Hanyang. Baegak Section: Mar.-Oct. 09:00-16:00, Nov.-Feb.
When the Joseon Dynasty was founded, an extensive 10:00-15:00 (closed on Mondays, closed Tuesday if Monday Namsangol Hanok Village Try on a hanbok
18 km-long wall for the fortress that protected the falls on a holiday) 10 minutes by taxi from Exit 5 of (traditional Korean clothing) and have your picture taken
new capital was built. Amazingly, after over 600 years, Gyeongbokgung Station (Subway Line 3) Malbawi as if you were ancient Korean nobility. Various cultural
the wall is well-preserved and maintains its original Information Center 02-765-0297~8, Sukjeongmun
Information Center 02-747-2152, Changuimun Information and traditional experience programs are also available
shape. Nature and the colorful urban landscape of Center 02-730-9924~5 seoulcitywall.seoul.go.kr periodically. Programs run for 30 mins - 1 hr. Reserve
Seoul meet along this wall, as it stretches along the by phone or purchase tickets on-site.
foothills of a mountain range in the center of the city.
You must bring ID for admission to the Baegak Section.
The Mongmyeoksan Mountain (Shilla Hotel, Banyan
Tree Club & Spa 09:00-18:00), Naksan Mountain, and Hanok opening hours Apr-Oct 09:00-21:00, Nov-Mar 09:00-20:00 (closed every Monday) Fees can range from free to
Inwangsan Mountain sections are open 24 hours a day. ₩10,000 5-minute walk from Exit 3 or 4 of Chungmuro Station (Subway Line 3 or 4) 02-2261-0517
www.hanokmaeul.or.kr
The Inwangsan section is closed on Mondays.
Changdeokgung Palace Recognized for its ideal
blend of traditional Korean geomancy and Confucianism, Bukchon Hanok Village Bukchon is a traditional
which was the social and ethical philosophy of the Korean neighborhood. There are lots of things to do
Joseon Dynasty, Changdeokgung Palace was added to here besides taking pretty pictures. You can sketch folk
the UNESCO World Heritage List in 1997. Buildings were paintings at the Gahoe Folk Painting Museum, learn
built with a ”harmonious” design philosophy in a bid to how to play traditional Korean musical instruments at
incorporate the surrounding mountains and geographical Gugak Sarang, a traditional Korean music workshop,
features, which gives the palace a sense of balance or hand-craft a rice paper doll at Dakpaper Art Gallery.
between architecture and nature. Walking tours of the Many visitors take the opportunity to spend a night in a
palace’s garden are available with expert guides. hanok. Bukchon Traditional Culture Center and Jongno-
gu Office have information on hanok stays.
Korean citizens: Ages 25-64 3,000 won / Foreigners: Ages 19-64 3,000 won, ages 7-18 1,500 won Feb-May, Sep-Oct 09:00-18:00 (last
entry 17:00), Jun-Aug 09:00-18:30 (last entry 17:30), Nov-Jan 09:00-17:30 (last entry 16:30) (closed on every Monday) ※Changdeokgung Operating Hours: Mon-Sat 10:00~17:00 (Closed on Sundays), Gahoe Museum Mar-Nov 10:00-18:00, Dec-Feb 10:00-17:00
Palace’s Secret Garden has its own viewing hours. (Reservations are required to see the garden. Reserve online or at the palace.) (closed on Mondays) 3-minute walk from Exit 3 of Anguk Station (Subway Line 3) 02-2133-1371~2 (Bukchon Traditional
English guided tours available twice a day, Japanese guided tours available once a day and Chinese guided tours available twice a day Culture Center)
5-minute walk from Exit 3 of Anguk Station (Subway Line 3) 02-3668-2300 (Select 9 for information) www.cdg.go.kr

Adults: ₩1,000 Seonjeongneung: Mar-Oct 06:00-21:00,
Nov-Jan 06:30-17:30, Feb 06:00-18:00(Last entry 1 hour before
closing time, closed on Mondays)*Visiting hours vary for each
royal tomb 5-minute walk from Exit 8 of Seolleung Station
(Subway Line 2) 02-3700-1817 royaltombs.cha.go.kr
Joseon Royal Tombs Joseon Royal Tombs
represented a major advancement in the design of
tombs in East Asia. Incredibly, a total of 40 tombs
Line 2) 02-3469-0133 (for inquiry on performances)
have been kept intact over the centuries. Six of them
in particular – Seonjeongneung, Heonilleung, Uireung,
Jeongneung, Taegangreung, and Yeonsangunmyo -
are located in the center of Seoul and were made a
UNESCO World Heritage site in 2009.
Weekends (Sat, Sun) 20:00 - 21:00
Adults: ₩40,000, Students and Preschoolers : ₩16,000
10-minute walk from Exit 12 of Gangnam Station (Subway
www.kukkiwon.or.kr
Kukkiwon Kukkiwon offers visitors a glimpse into the
history of Taekwondo. Various Taekwondo competitions
and grade promotion tests are held here, but the
Taekwondo performances from certified demonstration
groups are undoubtedly the highlight for tourists. After
enjoying the spectacular performance, visitors can
even try breaking wooden boards themselves and
take home photos of their day. 45-minute Taekwondo
performances are available every weekend.

Jongmyo Shrine Added to the UNESCO World

Heritage List in 1995, Jongmyo is a shrine containing Korea House Korea House, a place opened in 1957 for
the ancestral tablets of the kings and queens of entertaining special foreign guests, reopened in 1981 to
the Joseon Dynasty. These ancient buildings offer a preserve and promote traditional Korean culture for both
glimpse into the intangible history of Korea: ancestral Korean citizens and foreigners alike. It is a unique, ideal
rites, music, dancing, and food. Jongmyo Daeje, one of venue for experiencing traditional royal cuisine, culture,
these ancestral rites, is still performed every May in the wedding, and performances in one place.
same manner as in the distant past.
Korean citizens: Ages 25-64 1,000 won / Foreigners: Ages 19-64 1,000 won, ages 7-18 500 won Self-guided tours
available every Saturday and last Wednesday of the month, Feb-May, Sep-Oct 09:00-18:00, Jun-Aug 09:00-18:30, Nov-Jan
09:00-17:30 (closed on Tuesdays) Guided tours held on weekdays and Sundays; Korean: 8 times a day (Mar.-Sep. 9 times a day); Experiencing traditional royal cuisine 12:00-13:30, Experiencing cultural activities 16:30-19:30 (RSVP required, at least 2
Japanese: 8 times a day (Mar.-Sep. 9 times a day); English: 4 times a day; Chinese: 3 times a day (inquire about available times) people must book, closed every 3rd Monday, Lunar New Year day and Chuseok day) Experiencing traditional royal cusine:
5-minute walk from Exit 11 of Jongno 3(sam)-ga Station (Subway Line 1), Exit 8 of Jongno 3(sam)-ga Station (Subway Line 3 ₩55,000, Experiencing Cultural Activities: ₩70,000. ※Please contact in advance for group reservations. 3-minute walk from
or 5) 02-765-0195 jm.cha.go.kr Exit 3 of Chungmuro Station (Subway line 3 or 4) 02-2270-1125 (For inquiries) www.koreahouse.or.kr
22 23
 Area 01 Meet Seoul’s past and present! Highlights Suggested Itinerary
※ Durations may vary depending on the itinerary
City Hall Area / Myeong-dong · Euljiro /
‌
City Deoksugung Palace Watch the ceremony of the changing of the royal
guards (called sumunjang), which takes place three times a day, before
and mode of transportation.

Center Namdaemun Market · Namsan Mountain setting off on a laid-back stroll on the beautiful street of Doldam-gil by
Deoksugung. (p.26)
Seoul Plaza.
/ Seoullo 7017 Seoul City Hall Sky Square, an ecological landmark in Seoul that boasts
the world’s largest “green wall” at the new Seoul City Hall building, is a
(30 mins)

place where you can take a break at the gallery or cafe on the 8th and 9th Deoksugung Palace and walking
floors, respectively. (p.26) along the Deoksugung stonewall
City Hall Located in the center of Seoul, City Hall is known as the heart of not only Seoul but
walkways.(1 hour 30 mins)
also Korea. As a hub of political and administrative activities, City Hall is one of the Myeong-dong Go shopping on the streets of Myeong-dong and learn
most popular tourist attractions for those visiting Seoul. If you want to see the past, more about the relationship between Korea and China by walking along
present, and future of Korea, this is the perfect place to visit, and it is conveniently Guanqian Street. (p.28)
located near Gyeongbokgung Palace and Deoksugung Palace. Namsan Seoul Tower Go up Namsan Seoul Tower in Namsan Park where
Exits 1-7 of City Hall Station (Subway Line 1 or 2 ) a beautiful walking path harmonizes with nature, and enjoy the night view
of Seoul that can be seen from this vantage point. (p.30)
Myeong-dong Myeong-dong is a renowned shopping area in Seoul, drawing many foreign shoppers
and from around the world. Namdaemun Market is considered the best traditional market
in Seoul and is right next to Myeong-dong.
Namdaemun
Myeong-dong: 2-minute walk from Exit 6 of Euljiro 1(il)-ga Station (Subway Line 2 )/ Exit 6, 7,
Market 8, 9 or 10 of Myeong-dong Station (Subway Line 4 )
Namdaemun Market: Exit 5, 6 or 7 of Hoehyeon Station (Subway Line 4 )

Namsan Though Namsan Mountain is at the center of Seoul, its landscape is carefully Seoul Museum of Art tour. (1 hour)
Mountain preserved to allow wildlife to thrive. Here you can see pheasants, squirrels, and many
other beautiful birds and plants. Namsan Seoul Tower is located 479 m above sea What to do Take the subway to Seoul Station
level, with stunning views of Seoul. (10 mins) Exit 2 or 15 of Seoul
Namsangol Hanok Village Visitors to Namsangol Hanok Village can Station subway lines 1, 4, Gyeongui
Take the Yellow Bus No. 02, 03, or 05 at Exit 6 of Dongguk University Station (Subway Line 3 ) Line, Airport Railroad. (5 mins)
Get off at Namsan Seoul Tower and walk 5 minutes experience various Korean traditions, such as wearing hanbok (traditional
clothing) and attending a tea ceremony. (p.28)
Enjoy Seoullo 7017. (1 hour)
Seoullo 7017 Seoullo 7017 is a new area in the city for busy citizens to relax. The elevated walkway The Namsan Seoul Tower Roof Terrace Originally built as a wooden
connects to 17 other pedestrian walkways and also provides diverse experiences. deck for an aerial view of the city, the Roof Terrace is now more popular as
Exit 2 or 15 of Seoul Station (Subway lines 1 4 GJ A ) / Exit 4 or 5 of Hoehyeon Station, a place where visitors hang their “love locks” on the fence. You may want
subway line 4 to leave your own lock with your loved one’s name on it and let it be part
of the endless parade of memories. (p.30)
Namdaemun Market Food Alley Visit the so-called Mokjagolmok (Eatery
Anguk
Alley) and indulge in popular street food such as braised cutlass fish,
0

Jongmyo Shrine
Sejong-daero

Gyeongbokgung kalguksu (noodle soup) and hotteok (fried buns), to name just a few. (p.30) Exit from Seoullo Namdaemun
Sejong Center for the Market and enjoy shopping/lunch.
Performing Arts (2 hours)
250

Jongno 3(sam)-ga
Gyeonghuigung
Gwanghwamun
500m

Palace
Seoul Museum of History Jonggak
Donuimun City Hall Area Cheonggyecheon Stream
Museum Village
Ton

Seoul City Hall Ride Namsan Cable Car.

Handsome Seoul
g
il-r

Deoksugung Palace (30 mins)

o

Seodaemun Deoksugung Euljiro 3(sam)-ga

Euljiro 1(il)-ga
Doldam-gil
Myeong-dong
Deoksugung Doldam-gil A historical road used mainly for ceremonies
during the Joseon Dynasty. Sections that were once closed to the public Namsan Seoul Tower.
City Hall Cathedral (1 hour 20 mins)
o

Seoul Museum were opened up in 2017, leading it to become a popular attraction site.
un-r

of Art
daem

Namdaemun Market · Chungmuro Donuimun Museum Village This outdoor museum is a village showcasing
Nam

Namsan Mountain hanok (traditional Korean homes) from the Joseon Dynasty and alleys
from the 19th century. Some of the ancient houses have been renovated
Sogo

Sungnyemun Korea House

Myeong-dong into exhibition spaces, experience facilities, youth hostels, workshops,
ng-r

Gate
Namsangol Hanok bookstores, and cafes. Special performances and events are held in the
o

Hoehyeon Village
yard. 02-549-2234
Myeong-dong · Euljiro Pil-dong Go to Myeong-dong
Local Tips by the Namsan Shuttle Bus. (20 mins)

• ‌Use the Seoul City Tour Bus for convenient transportation to Deoksugung Enjoy shopping on
Palace, Myeong-dong, Namdaemun Market, and Seoul Station. Myeong-dong’s streets. (2 hours)
Culture Station Seoul 284 • ‌A recommended place to visit along with the Seoul Museum of History,
Sam

Seoul Station Namsan Public Library Gyeonghuigung Palace was once a palace large enough to house a
il-da

Seoullo 7017
Namsan Seoul Tower hundred structures within its grounds during the Joseon Dynasty. Some
ero

of the structures and the leafy woods behind the palace are in high
demand as a location for filming period movies.
Namsan Mountain
 01
Plan your trip

City Center City Hall Area 시청 주변 •W atch the changing of the royal guard ceremony at Deoksugung Palace and take a stroll.
• Experience the “Tong-Tong” Tour of Seoul City Hall, which is considered an ecological landmark in Seoul.
• ‌View diverse exhibitions at the National Museum of Modern and Contemporary Art in Deoksugung Palace, the Seoul
Museum of Art, and the Seoul Museum of History.

1 Deoksugung Palace 덕수궁 Nearby subway stations | 1 2 City Hall

Originally built during the Joseon period, this historic palace played an important Dongwha Duty Free

0
role in Korea’s modern history. In fact, it served as the backdrop for the Shop (B1-3F)

Gwanghwamun P.37
Daehanjeguk, or Great Korean Empire. The only palace among all the ancient Free
Cheonggye Plaza
palaces in Seoul to have a Western style garden, fountain, and modern royal Seoul City Tour Bus Cheonggyecheon-r
o
palace, it stands as the bridge between the old and modern eras. The changing

75
Platform Free

of the royal guard ceremony that takes place every day at the main gate (called
Sumumjang) is one of the must-see sights of Seoul. Deoksu

150m
Elementary

il
g-g
Korean citizens: Ages 25-64 1,000 won / Foreigners: Ages 19-64 1,000 won, ages Seoul Finance Center
7-18 500 won 09:00-21:00 (last entry 20:00) (closed on Mondays) ※ Permanent
School

gun
ksu

Sejong-d
event: Changing of the Royal Guard Ceremony 11:00, 14:00, 15:30 Twice daily in

Deo
English, Japanese, and Chinese (not available on Sundays and Holidays), Call to inquire Embassy of Singapore (28F)
Salvation Army

aero 21-g
about schedule Exit 2 or 12 of City Hall Station (Subway Line 1 or 2) 02-771-9951
www.deoksugung.go.kr

Sejong-daero
1-1 Deoksugung Doldam-gil A stone wall road that has been designated as one of
5 Seoul Museum of Chosun Ilbo Seoul Metropolitan

il
Korea’s 100 most beautiful roads. It is an idyllic place for a stroll with its tall trees lining the
History 서울역사박물관 Gallery Council
About 350m

Mugyo-ro
street and the ancient stone wall. Korea Press Center
Sehwa Museum 세화미술관 Seoul Cathedral Anglican Church
About 350m of Korea
2 Seoul Plaza 서울광장 Sejong-daero 20-gil
Seoul Museum of Embassy of the
Seoul Plaza is in front of Seoul City Hall. Here you can enjoy mini concerts, History
United Kingdom
City Hall 2-1 Seoul City Hall
outdoor exhibitions, flea markets, and many fun events every day. During 600 years of Seoul
history
Look around Seoul 2-2 Seoul
Plaza and Citizens Hall Metropolitan Library
the winter, an ice skating rink is set up for visitors to enjoy ice skating at a Seokjojeon
reasonable price. (Daehan Empire History Museum) 4
Free
2-1 Seoul City Hall The new City Hall, Seoul’s newest landmark, is an eco-friendly 3
5
building with the world’s largest indoor green wall. 3 Jeongdong Theater
정동극장
2-2 Seoul Metropolitan Library The former Seoul City Hall, which was constructed in Euljiro
1926, has been remodeled as the Seoul Metropolitan Library and is open to everyone.
1 Deoksugung Deoksugung Palace 2 P.29
Jeo National Museum Palace 덕수궁 2 Seoul Plaza

City Hall 시청
ngd Changing of the royal
Weekdays 09:00-21:00 (some reference rooms 09:00-18:00), Weekends 09:00-18:00 ong of Modern and guards 서울광장
(Closed on Mondays, holidays) 02-2133-0300~1 Chungdong First -gi Contemporary Art in
Methodist Church l
lib.seoul.go.kr Deoksugung Palace Ticket Office Hotel President
Jeongdong-gil ld am-gil Daehanmun
Embassy of gu ng Do
1-1 Deoksu
3 Jeongdong Theater 정동극장 A beautiful stroll that Free
Russia encompasses modern history
6 The Plaza
Experience the essence of traditional Korean performing arts at Jeongdong
Theater. Performances are held daily at 16:00 and visitors can participate in Baeje Seoul Seoul City Hall 1 7
various cultural programs, such as learning how to play janggu, a traditional Park Metropolitan Seosomun 12
Hanwha
Korean instrument. Council Annex Building

So
Building

go ng
Varies by performance Closed Mondays. Performance schedules vary by day (Check 4 Seoul Museum of Art 11

-ro
서울시립미술관 Sejong-daero 18
-gil

시청
official website for details) 5-minute walk from Exit 1, 2 or 12 of City Hall Station Appenzeller Noble
Memorial Museum 8
(Subway Line 1 or 2) 02-751-1500 www.jeongdong.or.kr
all
yH
CitKEB
4 Seoul Museum of Art 서울시립미술관 10
Hana Bank

Walk down Deoksugung Doldam-gil to get to the Seoul Museum of Art. This mun-
ro Embassy of the
museum holds special and annual exhibitions showcasing the works of Chagall, Seoso 9 Dominican Republic (19F)
Matisse, and Picasso. The museum also displays modern artworks by artists y Line 2
Subwa KEB Hana Bank

Namdaemun-ro 5-gil
from Korea and around the world.

ro
g-dae
Free admission for regular exhibitions, fees apply for special exhibitions Weekdays

Sejon
10:00-20:00, Weekends and Holidays: Mar.-Oct. 10:00-19:00, Nov.-Feb. 10:00-18:00 Sogong-dong
(closed on Mondays and Jan. 1) 5-minute walk from Exit 1, 10, 11 or 12 of City Hall Community
Sejon Service Center Bukchang-dong
Station (Subway Line 1 or 2) 02-2124-8800 sema.seoul.go.kr g-dae
ro 11-g Eatery Alley
il
il
2-g

5 Seoul Museum of History 서울역사박물관

il
ro 1

2-g e1
il-ro
un-

g Embassy of
Ton
ay Lin
som

El Salvador (20F) Fraser Place

This is a museum where visitors can get a glimpse of the life and culture of the
Seo

Namdaemun Seoul
early days of Seoul. The crown jewel of this museum collection is a scale model
Subw

o
of the city. Built on a scale of 1:1,500, it provides visitors with a panoramic view Namdaemun 2nd floor emun-r
Hanok shopping arcade Namda
of Seoul. Korea Chamber Namdaemun-ro
of Commerce and Underground Shopping
Free Weekdays 09:00-20:00, Weekends and Holidays: Mar.-Oct. 09:00-19:00, Industry
Nov.-Feb. 09:00-18:00(closed on Mondays, January 1st. Open on Mondays falling on Center
(KCCI) Sungnyemun Ogeori
national holidays.) 1st floor amenities (study room, Historical Archives of Seoul, exhibition (Five-Way Junction)
Free

halls, auditorium, restaurant, cafeteria) open on Mondays Audio guide rental available Ramada Hotel
in Korean, English, Chinese and Japanese 7-minute walk from Exit 6, 7 or 8 of & Suites Seoul g-gil
Free

Gwanghwamun Station (Subway Line 5), Exit 4 of Seodaemun Station (Subway Line 5) nsijan
Namdaemun aemu
02-724-0274~6 museum.seoul.kr Namd Samik
Fashion
Sta eoul

26 27 Chilpae-ro Sungnyemun Namdaemun Market Town

tion
S
←

Gate Free P.31

 01
Plan your trip
Myeong-dong · Euljiro • Shop for Korean cosmetics and accessories at major department stores and duty free shops.

명동 · 을지로
• ‌Enjoy the hidden history of Myeong-dong and see the changes in lifestyle of Chinese expats in Korea following the
City Center
world tour course within the city.
• Experience the traditions of Korea at Namsangol Hanok Village.

Nearby subway stations | 2 Euljiro 1(il)-ga 4 Myeong-dong

1 Myeong-dong 명동거리
Korea’s best-known shopping district, where the streets are lined with department Ferrum Tower Mirae Asset

Jongno
stores and shops that sell brand-name cosmetics, clothes, shoes, and accessories. Center1

P.39
1-1 Myeongdong Theater The theater, a Baroque-style building constructed in 1934
which was recently renovated, showcases various plays. With its old-fashioned appearance KEB Hana Bank Headquarters
and auditorium design that narrows the distance between the stage and the audience, it
is considered a mecca for Korean live theater. 7-minute walk from Exit 6 of Euljiro 1(il)- 2
3
ga Station (Subway Line 2), Exit 6 of Myeong-dong Station (Subway Line 4) 1644-2003 4-5 Grevin Museum
4
www.ntck.or.kr 1

Euljiro 1(il)-ga 을지로입구

Eulji-ro
1-2 UNESCO House This is UNESCO’s Korean office. Myeong Dong Nanta Theatre and Subway Line 2
restaurants are also located in this building.
1-3 Guanqian Street This street, which is home to the Embassy of China and Overseas 8 5
Chinese Primary School, offers visitors a chance to experience Chinese culture through
Chinese dishes and goods. 7 6

Myeongd
un-ro
2 Myeong-dong Myeong-dong Tourist
‌ Tourist Information Center

Namdaem
2 Information Center il
명동관광정보센터 3-g

ong 9-gi
명동관광정보센터 g1
n

g
Lotte Town do

Myeongdon
4-2 g
Korea’s biggest tourist information center, Myeong-dong Tourist Information Cen- eon

11-gil
My

l
Lotte Department Store Korea Federation
ter offers over 400 different travel brochures. Visitors can get free internet access, Lotte Duty Free Shop of Banks Seoul
make online reservations for accomodation and performances, and experience (9-11F) YWCA

Myeongdong
Chroma key technology. It also features a tourist complaint center and a souvenir

3-gil
shop filled with government certified Seoul souvenirs. Free
Myeong-dong
Cathedral
09:00-20:00 (closed on Lunar New Year day, Chuseok day), Souvenir shop 10:30- Seoul’s most renowned
19:30 3-minute walk from Exit 5 of Euljiro 1(il)-ga Station (Subway Line 2) KEB Hana church architecture
02-778-0333 Bank
Free

2-1 Seoul Global Cultural Center(5F Haechi Hall, M Plaza) This is where foreign residents Ibis Ambassador
and tourists can get information, participate in cultural programs, and take advantage of Myeongdong
Lotte Cinema 1-1 Myeongdong Theater
convenient services related to living in Korea. 10:00 - 19:00 (Closed on New Year’s Day,
Lunar New Year day, Chuseok day) Hanbok Experience 10:00-17:00 3-minute walk from Namd Myeong-dong
aemu
Exit 6 of Myeong-dong Station (Subway Line 4) 02-3789-7961 n-ro 7 Police Box
-gil
Myeongdong-gil Free

3 Myeong-dong Cathedral 명동대성당 Myeong-dong

Lotte Young
Underground 4-3 Noon Square Free 1-2 UNESCO House
The most iconic cathedral in Korea, this cathedral has symbolized Korean Catholicism Plaza Shopping Center Myeong Dong
for 120 years. As Korea’s first Gothic cathedral, it is known for its majestic beauty. CGV (8F) Nanta Theatre (3F) 3
Myeong-dong

Myeongd
8-minute walk from Exit 7 or 8 of Myeong-dong Station (Subway Line 4) Embassy of China
www.mdsd.or.kr Cathedral
1 Myeong-dong
Free

명동대성당

1-3
명동거리
Stores and Shopping Malls 백화점·쇼핑몰

ong
4 Department
‌

Guan

8-gil
Myeong-dong and Euljiro are home to many flagship department stores and Free

q
M Plaza
ian S
shopping malls where you can shop at hundreds of stores specializing in
fashion, accessories, and more. treet Haechi Hall (5F)
4-1 Shinsegae Department Store
.
Seoul Global Cultural Center 2-1
As the only department store using its original, old building, Shinsegae sells luxury goods in (5F)
the main building and has a duty-free shop located in its new wing. Hankookeunhaeng Aland 4-4
Overseas Myeong-dong
Department Store 10:30-20:00 (Fri-Sun 10:30-20:30), Duty-free 09:00-20:30 (open Junction 5 Namsangol Hanok
throughout the year) ※ Department Store closed once a month Connected to Exit 7 of Post Tower Chinese Biggest shopping Village 남산골한옥마을
Hoehyeon Station (Subway Line 4) 1588-1234 department.shinsegae.com Primary School street in Seoul
Free 5-1 Korea House
4-2 Lotte Town 4-3 Noon Square 4-4 Aland 4-5 Grevin Museum About 600m
Korea Post (B1)
gil Namsangol
ong 8na-
Myeongd D! Mall
5 Namsangol Hanok Village 남산골한옥마을
Hanok Village
Free CGV Look around
Migliore Free
(10F,11F) “old Seoul”
This ancient village from the Joseon period features well-preserved hanok, Shinsegae Myeong-dong 8
Goryeo Daeyeongak
명동
(traditional Korean houses), pavilions, and even a pond. After seeing the houses Duty Free Building
5 6 7
of the Joseon period, you can partake in traditional culture experience program. 4-1 Shinsegae Myeong-dong
You can even have a genuine, traditional Korean wedding ceremony at the Department Store 2
e4 3
village (advance reservation required). Su bway Lin Toegye-ro 4
Admission: Free Apr.-Oct. 09:00-21:00, Nov.-Mar. 09:00-20:00 (Closed on Mondays) Myeong-dong Station
1
Korean, English, Japanese, and Chinese interpretation is available (call for schedule) P.3
3-minute walk from Exit 3 or 4 of Chungmuro Station (Subway Line 3 or 4) ar ket State Tower Underground Shopping Center Namsan
02-2261-0517 www.hanokmaeul.or.kr u nM Hoehyeon Namsan Elementary
m
dae Junction School
5-1 Korea House A cultural space that introduces traditional Korean culture. Enjoy royal Nam
il
18-g

cuisine from the Joseon Dynasty, traditional experiences, performances etc.

Toegy

Closed every Monday of 3rd week, Lunar New Year day, Chuseok day 3-minute walk
e-ro

from Exit 3 of Chungmuro Station (Subway Line 3 or 4)

y
Toeg

0 50 100m
-ro 20

28 29 02-2266-9101 www.koreahouse.or.kr
-gil
 01 Namdaemun Market · Plan your trip

Namsan Mountain 남대문시장·남산

• Tour Namdaemun Market, where you can buy everything from traditional arts and crafts to cameras and glasses.
• Explore great restaurants in the eatery alleys of Namdaemun Market.
City Center
• View a panorama of Seoul from the Namsan Seoul Tower observatory.

Nearby subway stations | 4 Hoehyeon

1 Namdaemun Market 남대문시장
Namdaemun Market is the largest market in Korea. Countless shops and

ine 1
street stalls line its alleys, selling clothes, household items, and food. Since

Hall
the market is famous for its low prices and hospitality, almost half of Seoul’s

ay L
City
foreign tourists pay it a visit. o

Subw
emun-r

50

P.27
00:00-23:00 (varies per store, closed on Sundays) Namda
Namdaemun 2nd floor
Exit 5 of Hoehyeon Station (Subway Line 4) www.namdaemunmarket.co.kr Hanok shopping arcade Namdaemun-ro

100m
1-1 Sungnyemun Imported Goods Market This is where shops selling various Underground
Sungnyemun Gate
2-1 3 Market Entrance
imported goods, including kitchenware, accessories, and food products, Shopping Center
are located. Sungnyemun Onegates
of the four old
2
in Seoul
1-2 Restaurants in Namdaemum Market There are a lot of alleys filled with restau- Ogeori Market Entrance
rants in Namdaemun Market, where yachae hotteok (vegetable pancakes), wangmandu (Five-Way Junction) Free

(giant dumplings), kalguksu (noodle soup) and galchijorim (braised cutlassfish) are espe- jang-gil
emunsi
cially popular. Namda
1 Namdaemun Samik Fashion

Namdaemunsijang 8-gil
Messa
Market 남대문시장

Namd
Town
2 Sungnyemun Gate 숭례문
Free

aemunsijang
Children’s
Listed as National Treasure No. 1 in Korea, Sungnyemun Gate, also called 2 Sungnyemun Gate 숭례문 Jungang Clothing
Namdaemun Gate, served as the main southern entrance of the Seoul City Wall. 1 Market Entrance 1-2
Shopping Center Shopping
Although partially destroyed by fire in 2008, the gate was subsequently restored Center

10-gil
Eatery Alley Sambu Building
in 2013 using traditional construction methods. As a result, Sungnyemun has 1-1
come to hold more significance than ever for the Korean people.

Namdaemunsijang 2-gil

Namdaemunsijang 4-gil
Sungnyemun Daedo
Imported Goods 7
Free 09:00-18:00 (Jun-Aug 09:00-18:30, Nov-Jan 09:00 - 17:30, closed on Namdaemunsijang Shopping Center
Market 2ga-gil

장)
Mondays) 8-minute walk from Exit 5 of Hoehyeon Station (Subway Line 4), Exit 4 of Market 6

문시
Free

Seoul Station (Subway Line 1) 02-779-8547~8 Lotte

대
Entrance

현(남
2-1 Namdaemun 2nd floor Hanok shopping arcade This two story building was
Insurance E-World Clothing 1
4
회
Building Shopping
built sometime around 1910. The modern shopping architecture has an important his- Center
2
g-d ong
torical value because of its hanok-style wooden house and tiled roof. Myeon
Market Entrance P.29

et)
3 Namsan Park 남산공원

ark
8 Market Entrance gil

nM
Fashion City e-ro 6-
This park is home to many popular tourist attractions, including Namsan Seoul 6 Toegy

mu
Accessory Shopping

ae
Tower, Palgakjeong Pavillion, Namsan Botanical Gardens, and the National 4-gil Center
Embassy of Namdaemunsijang

md
Theater of Korea, not to mention the leafy park itself.

Na
Sweden (8F) 7 Namdaemun Market

(
Namsan Cable Car Adult: Round trip 9,500 won, One-way trip 7,000 won, Children:

on
Market Oldest traditional Women’s Clothing

ye
Round trip 6,500 won, One-way trip 4,000 won Namsan Cable Car 10:00-23:00
Exit 1 of Hoehyeon Station (Subway Line 4) → Banporo (towards Namsan no. 3 Tun-
Entrance market in Seoul Shopping Center

eh
Ho
nel) → Use Namsan Oreumi ※ You can go up to the hill of Namsan comfortably with the
5 3
5 Culture Station Seoul
Free

slope elevator. Daytime: 02-753-2403, Nighttime: 02-757-1308 284 문화역서울 284 Market Entrance
www.cablecar.co.kr 5 4
About 400m Namsam City Hotel

4 Namsan Seoul Tower 남산서울타워

Toegye-ro 4-gil
Standing at 236.7 meters tall, Namsan Seoul Tower is Namsan’s main tourist Post Office
attraction where visitors can enjoy a complete view of Seoul. Enjoy Seoul’s tat ion

Toe
ul S
Seo ne 4

g
beautiful night views from the observatory on the 4th and 5th floor, or in the
y Li

ye-
wa

ro
revolving restaurant on the 7th floor.

To
Sub

8-g
eg
Observatory entry charge: Adults: ₩10,000, Children: ₩8,000

ye

i
l
-ro
6-
Observatory business hours: 10:00-23:00 (Sat. 10:00-24:00), Restaurants 11:00-

g
Toegye-ro 2-gil

il
23:00 (Some restaurants: 10:00-22:00)
Board Namsam Circular Bus 2, 3 or 5, or Namsam Cable Car
02-3455-9277~8 www.seoultower.com SK Namsan
Building

5 Culture Station Seoul 284 문화역서울 284

Se nyan
(Ha
ou gd

Toegye-ro 6ga-gil
l C os
ity eon

Opened in 2011, the Culture Station Seoul is a multipurpose cultural space in 3 Namsan Park
Wa g)

남산공원
the remodeled old Seoul Station, which was built 90 years ago. It holds many Sopa-ro
ll

About 300m
exhibitions of various Korean contemporary artists.
Free or paid admission depending on exhibition 10:00-19:00 (Closed Monday),
Dodong Samgeori
(Three-Way Junction)
4 Namsan Seoul
Tower 남산서울타워
10:00-21:00 every last Wednesday of the month Exit 2 of Seoul Station (Subway Line 1, About 300m
4, Airport Railroad Line) 02-3407-3500 www.seoul284.org Millennium Seoul
Hilton Hotel
Namsan Seoul Tower
Take in a breathtaking
Baekbeom view of Seoul
30 31 Square
Seven Luck Casino (1F)
 9

01
Plan your trip
Seoullo 7017 • Explore the traces left by Seoul in its almost 46 years of history.

서울로7017
• Watch music and art on stages holding various cultural performances.
City Center
• Look around the beautiful scenery and garden in the morning and watch a spectacular view at night.
9 10
6 7 8 명동
5
Nearby subway stations | 1 4 GJ A Seoul Station 4 Hoehyeon Myeong-dong 1
4 3 2
Messa e4
3

Gyeon
Chungjeonggak
Ramada Hotel & Suites Sungnyemun Lin
ay
ubw
Gate
장) S
4 Seoul Namdaemun Daedo

gu
문시
Shopping Center
(남대

i·Jung
7
St. Joseph Namsan
현
Sungnyemun Imported 6

)회 1
Apartments Elementary School
Goods Market
t

an
Yakhyeon n ke
eo ar
2

g Line
Catholic Church
e hy un M
Ho em
a
Embassy of
5 a md
Sweden (8F) (N
3 Namsan Pedestrian 3
4 Toegye-ro 4-gil
4 Overpass Namsan Oreumi
Severance Postal Agency
5 Building
Consulate Office,

Sogong-ro
6 Embassy of China
7
Son Keechung 5 Soongeui
n
Seoul Statio

2 Women's College
Sports Park
Namsan
서울역

Culture Station Seoul 284 8

9 Millennium Seoul Sop Hoehyeon Sibeom Cable Car
Hilton Hotel a-r Apartments Station
o
Seoul Square Baekbeom Square
Son Kee Chung
Memorial Hall 1 Namdaemun
9-1
Church Seven Luck Seo
ul C 3-gil
Casino So ity W o l-ro
wo all S ow

Noks
3 Seoul Station l-ro
Namsan Samsoon
tion

apye
10 Stairs
Subway Line 1
Seoul Station

Seoul Sta
서울역

ong-
서울역

daer
National Theater Company Seoul City Wall Sunseong-gil Trail 1
14 Patriot Ahn Jung-geun
of Korea 15 11

o
0 100 200m Memorial Hall Namsan Public Library

Seoullo 7017 서울로7017 Tourist Attractions Around Seoullo 7017

13 12
Once an elevated highway built in 1970, Seoullo 7017 has been transformed Yakhyun Catholic Church
into pedestrian walkways to provide convenience for 2017 citizens. Seoullo Yakhyun Catholic Church was built in 1892 as a second main Catholic hall branching
7017's name is a nod to its origins; 1970 was the year the overpass was first off from the main Myeongdong Cathedral. Historically, the church was in charge of mis-
constructed, and 2017 was the year of the highway's rebirth. The number sionaries outside of Seoul's 4 main gates. As Korea's first Western-style brick building,
17 also refers to the number of pedestrian walkways that make up Seoullo. It Yakhyun has been designated as Seoul Historic Site no. 252.
is a path filled with an assortment of flowers and trees, designed for people 7-mins walk from Seoullo 7017 (Also a 7-min walk from Chungjeongno Station Exit 5)
who want to enjoy history and culture. Visit the revitalized Seoullo 7017 with a www.yakhyeon.or.kr
‘Seoul City Walking Tour’ and encounter Seoul's hidden story.
1st Course: From Hanyang to Seoul Son Keechung Sports Park
This course will take you on a journey through time, showing you aspects of the old city This park was established on the site of Son Keechung's former school, notable for
of Hanyang, as well as the exciting Seoul of today. Enjoy beautiful city views while walk- the laurel trees planted there to mark his Olympic victories. There’s a memorial build-
ing along Sungnyemun Gate and Hanyangdoseong Seoul Fortress Walls. (2 hrs 30 mins) ing commemorating Son’s 100th anniversary, a community sports center, and cultural
facilities.
Culture Station Seoul 284 ▶ Seoullo 7017 ▶ Severance Building ▶ Sungnyemun Gate
▶ Seoul Fortress Wall ▶ Baekbeom Square ▶ Ahn Jung Geun Memorial Museum ▶ 10-mins walk from Seoullo 7017(13-mins walk from Seoul Station, Exit 2)
Namsan Samsoon Stairs ▶ Hoehyeon Sibeom Apartments ▶ Namsan Pedestrian Over- 02-313-7985
pass ▶ Hoehyeon Station
2nd Course: Exploration of Modern & Contemporary Architecture at Seoul Baekbeom Square
This course explores the modern and contemporary history of Seoul. While walking from Located next to Namsan Park, Baekbeom Square is a great spot for enjoying night time
Seoul Station to Chungjeong-ro, the buildings along the way show the gradual changes views of N Seoul Tower. In 2009, sections of the Seoul City Wall were restored as part of
that took place in the city after the Joseon Dynasty. (2 hrs 30 mins) the 'Namsan Renaissance' project.
Culture Station Seoul 284 ▶ Seoullo 7017 ▶ Back of Seoul Station ▶ Mallijae-ro ▶ 15-mins walk from Seoullo 7017 (8-mins walk from Hoehyeon Station, Exit 4)
Son Kee Chung Memorial Hall ▶ Yakhyeon Catholic Church ▶ St. Joseph Apartments
▶ Chungjeonggak ▶ Chungjeongno Station
Namdaemun Presbyterian Church
3rd Course: Night Tour of Seoullo Namdaemun Presbyterian Church originated from a section of Chejungwon, Korea's
Enjoy amazing views of Seoul’s night lights and experience the history of the city at the first Western-style hospital. This stone building, modeled after Gothic architecture, was
same time. Seoul Station is an iconic landmark of the capital, and this course shows you moved to its current site following the relocation of Chejungwon in 1904.
unique nighttime views of the area. (2 hrs) 6-mins walk from Seoullo 7017 (4-mins walk from Seoul Station, Line 1, 4, Exit 9)
Seoul Station Exit 15 ▶ Seoullo 7017 ▶ Namdaemun Church ▶ Seoul Fortress Wall www.ndmc.or.kr
▶ Baekbeom Square ▶ Namsan Pedestrian Overpass ▶ Sungnyemun Gate
32 33
 Area 02 Walk through Ancient Palaces that Breathe History Highlights Suggested Itinerary

Gwanghwamun /
※ Durations
‌ may vary depending on the itinerary
Palace Gyeongbokgung Palace ‘Gyeongbokgung’ translates as “greatly-
blessed palace”. The palace is the largest and the most majestic of the
and mode of transportation.

Quarter Cheonggyecheon Stream · Jongno / five ancient palaces that remain in Seoul today. (p.36)

Insa-dong / Samcheong-dong · Bukchon Cheonggyecheon Stream The restored ecological stream that
stretches from Gwanghwamun to Dongdaemun is all the more
Gwanghwamun Square.
(50 mins)
beautiful when lit up late at night. The Seoul Lantern Festival, which
opens in November, is one of the sights you should not miss while Tour Gyeongbokgung Palace and
Gwanghwamun Gwanghwamun Gate is the main gate of Gyeongbokgung Palace and is located at the visiting Seoul. (p.38) the National Palace Museum of
Square northern end of Sejong-daero Street. The street, the widest in Korea, is 100 m wide Korea. (2 hours 30 mins)
and 600 m long. At the center of Sejong-daero Street, there is Gwanghwamun Square Insa-dong Shop for beautiful crafts and souvenirs in the craft
where statues of Admiral Yi Sunsin and King Sejong can be seen. Sejongno Park is workshops and galleries, or visit traditional tea shops to try traditional
located across from the street where you can see calligraphers showcasing their Korean teas. (p.40)
talents at Hangeul Geulja Madang.
Exit 2 of Gwanghwamun Station (Subway Line 5 ), Exit 5 of Gyeongbokgung Station (Subway Line 3 )

Insa-dong Insa-dong and Samcheong-dong are where you can see old Seoul. The alleys and
main street of Insa-dong are lined with craft workshops, galleries, and traditional tea Tour Insa-dong and have lunch.
Samcheong-dong houses, which are housed in remodeled hanok. Over 900 hanok houses are located in (2 hours)
Bukchon Bukchon Hanok Village.
Hanok Village Insa-dong: 7-minute walk from Exit 6 of Anguk Station (Subway Line 3 )
Samcheong-dong: 15-minute walk from Exit 2 of Anguk Station (Subway Line 3 )
Bukchon Hanok Village: 10-minute walk from Exit 2 of Anguk Station (Subway Line 3 )

Cheonggyecheon Cheonggyecheon Stream is a 10.84 km-long waterway flowing from the south
Stream of Gwanghwamun Square to Dongdaemun, passing under historic structures and
through present-day Seoul. Originally a popular laundry spot and playground, it has Walk (15 mins)
now become a popular area for Seoul citizens to relax. Take a break from your busy
itinerary and read the historical plaques at the 22 bridges spanning the stream.
Tour Sewoon Shopping Center
15-minute walk from Exit 5 of Gwanghwamun Station (Subway Line 5 ) (1 hour)

Take subway to Anguk Station

(15 mins)
0

Samcheong-dong·Bukchon
Exit 2 of Anguk Station. (Subway
Line 5) (20 mins)
What to do
300

Experience a traditional craft

Cheongunhyoja-dong workshop in Samcheong-dong.
Hyehwa-dong Jogyesa Templestay Participate in a templestay program, where you (40 mins)
600m

can enjoy sampling various floral teas, making lotus lanterns, walking
around the pagoda, and more.(p.40)

Tongin Market
Changdeokgung Tongin Market Tongin Market is about a 10-minute walk away from
Palace Hyehwa Gyeongbokgung Station. The market is famous for various types of
Bukchon Hanok
food such as fried tteokbokki and take-out restaurants. You can take
Jahamun

Village Changgyeonggung out the food and move to Suseong-dong Valley by bus to enjoy a light
Changgyeong

Palace
stroll.
-ro

Daehak-ro

Take a walk around Bukchon

Gwanghwamun Bukchon Eight Views Stroll through Bukchon Hanok Village and
gung-ro

Hanok Village. (1 hour)

explore Bukchon’s eight beautiful sights. This is where you will also
Gyeongbokgung Palace Anguk
have an aerial view of Changdeokgung Palace, which is a designated
UNESCO World Heritage site. (p.42)
Gyeongbokgung

Jongmyo Shrine Handsome Seoul

Sejong Center for the
Performing Arts Sewoon Shopping Center Once a center of electronic goods, Sewoon
Jongno 5(o)-ga Shopping Center has been reborn as the central hub of the Fourth Take the subway to the
Gwanghwamun Sewoon Industrial Revolution. Tours offering glimpses of the city’s past and Cheonggyecheon Stream (10 mins)
Jonggak Jongno 3(sam)-ga Shopping Center
present are available, giving visitors a whole new perspective and Exit 5 of Gwanghwamun Station.
Stream appreciation for this site. 02-2273-5505 (Subway Line 5)
Insa-dong yecheon
Cheongg
Enjoy the night scene of the
Euljiro 3(sam)-ga
Local Tips Cheonggyecheon Stream.
Seoul City Hall
(1 hour 30 mins)
Euljiro 4(sa)-ga • ‌Don’t miss the moonlight tours of Gyeongbokgung Palace and
Cheonggyecheon Changdeokgung Palace. Spend an unforgettable evening at
Euljiro 1(il)-ga Stream·Jongno beautifully-lit palaces. Advanced reservations are required.
City Hall
Myeong-dong Cathedral • ‌Insa-dong is usually a heavy-traffic area, but it is vehicle-free on
weekends. If you want a stress-free tour of the area, the best time to
Chungmuro visit is early on weekend mornings.
Ton

Myeong-dong
Jangchung-dong
g
il-ro
 02
Plan your trip

Palace Quarter Gwanghwamun 광화문 • Hop on the Seoul City Tour Bus and view Seoul’s famous tourist stops along the way.
• Learn more about modern Korean history at the National Museum of Korean Contemporary History.
• Enjoy a walk through nature and skyscrapers from Gwanghwamun Square to Cheonggye Plaza.

1 Gyeongbokgung Palace 경복궁 Nearby subway stations | 3 Gyeongbokgung 5 Gwanghwamun

Gyeongbokgung Palace was the first royal palace built in the Joseon Dynasty
and is where the Joseon Dynasty’s 500-year history began. The largest of

0
Geunjeongjeon 1-2 National Folk
the five grand palaces remaining in Seoul, Gyeongbokgung Palace provides a 6 Cheong Wa Dae Sarangchae Museum of Korea
청와대 사랑채

Samcheong-dong P.43
glimpse into Joseon’s royal culture, palace life, and architecture through the
Geunjeongjeon, Gyeonghoeru Pavilion, and other structures. You can learn About 600m

75
more about the royal culture at the National Palace Museum and about the
historical living conditions of Koreans at the National Folk Museum of Korea.
Korean citizens: Ages 25-64 3,000 won / Foreigners: Ages 19-64 3,000 won, ages 7-18

150m
1,500 won Mar-May, Sep-Oct 09:00-18:00 (last entry 17:00), Jun-Aug 09:00-18:30

Hyoja-ro
(last entry 17:30), Nov-Feb 09:00-17:00 (last entry 16:00) ※ Ongoing events: Opening
and Closing of the Royal Palace Gates and Royal Guard Changing Ceremonies (twice daily
at 10:00, 14:00); Gwanghwamun Changing of the Guard Ceremony (twice daily at 11:00, 1 Gyeongbokgung Palace
13:00) (Closed and no events on Tuesdays) Guided tours: English, Japanese, Chinese 경복궁

Samcheong-ro
(3 tours daily) 5-minute walk from Exit 5 of Gyeongbokgung Station (Subway Line 3) Entrance Heungnyemun
02-3700-3900 www.royalpalace.go.kr Gyeongbokgung
Gate Palace
1-1 National Palace Museum of Korea Beautiful palace of Entrance
Tongui Police 1-1 National Palace the old royalty
02-3701-7500 www.gogung.go.kr Box
1-2 National Folk Museum of Korea
Museum of Korea Ticket Office
Government
02-3704-3114 www.nfm.go.kr Complex-Seou
l
2 Gwanghwamun Square 광화문광장 4 Junction
Gwanghwamun Gate
Dongsipjagak
Gyeongbokgung (Go 5
경복궁(정부서울t Complex-Seoul)
vernmen P.41 Insa-dong
This 555 m-long, 34 m-wide square is in front of Gwanghwamun, the main gate
of Gyeongbokgung. Statues of Admiral Yi Sunsin and King Sejong, two of the most 청사)
6 Seoul Metro Museum Subway Line 3
respected historical figures in Korea, are situated in Gwanghwamun Square. of Art Gwanghwamun Samgeori
Exit 2 of Gwanghwamun Station (Subway Line 5), Exit 5 of Gyeongbokgung Station KB Securities (Three-Way Junction)
(Subway Line 3)

Saemunan-ro 5-gil
3 Sejong Center for the Performing Arts 세종문화회관 Government Free

Complex-Seoul Gwanghwamun Gwanghwamun Embassy of Japan

This is one of Korea’s biggest theaters that holds not only performances but Square Citizens Square
Seoul’s most renowned
also exhibitions and cultural experiences. The facilities at the center include an cultural square
art museum, a small gallery, a chamber music concert hall, a medium-sized
theater, and a large theater that can seat over 3,000 people. Underpass National Museum of Korean
Sajik-ro 8-gil Contemporary KEB Hana Bank
Exit 1 or 8 of Gwanghwamun Station (Subway Line 5) Ministry of 5 History National Tax
02-399-1000 www.sejongpac.or.kr Foreign Affairs Sejong Center for 대한민국 역사박물관 Service
the Performing Arts Embassy of

Saemunan-ro
3-1 The Story of King Sejong·The Story of Admiral Yi Sunsin Exhibitions about the National Museum of Korean Ireland (13F)
lives and achievements of King Sejong and Admiral Yi Sunsin Seoul’s most renowned Contemporary History
cultural performance hall
2
Sae
Free 10:00-20:00 (Closed Mondays. Take a look at Korea’s
mu

If Monday falls on a holiday, the first weekday of next week will be closed. modern, contemporary
Gwanghwamun
nan

history

5-gil
02-399-1177 www.sejongstory.or.kr Square Jongno-gu
-ro

광화문 광장 Office
4 Hangeul Gaon-gil Street 한글가온길

Jong
5ga

Embassy of the
-
gil

-ro 5
United States
“Gaon” is an old Korean word meaning “center” or “in the middle.” The street is home

Sejong-daero
Sejong Center for the Performing Arts 3

-gil
to the headquarters of the Korean Language Society, the site of Hangeul scholar Ju 세종문화회관 Sejongno 119
The Story of King Sejong· 3-1 Fire Safety Center
Sigyeong’s residence, and Hangeul 10 Madang, as well as a place to learn other
The Story of Admiral Yi Sunsin
interesting stories about Hangeul. Exit 8 of Gwanghwamun Station (Subway Line 5)
KT Square
5 National
‌ Museum of Korean Contemporary History Free
2

대한민국 역사박물관
Free

KEB Hana Bank 1

Gwanghwamun (Sejong Center for the
Performing Arts) 광화문(세종문화회관)
8
A museum of modern and contemporary Korean history spanning from the late Sejong-daero 23-gil Subway Line 5
19th century to the establishment of the ROK government and the Seoul Olympics.
Free 10:00-18:00 (Wed, Sat 10:00-21:00, Closed on 1st of Jan, Lunar New
4 Hangeul한글가온길
Gaon-gil

Jong-ro 3-gil
Sae

3 Embassy of Austria
Year day and Chuseok day) Audio guides available in Korean, English, Chinese, and Street (21F)
mu
nan

Japanese 5-minute walk from Exit 2 of Gwanghwamun Station (Subway Line 5)

Embassy of Australia (19F)
-ro

02-3703-9200 www.much.go.kr Le Meilleur

Embassy of Finland (18F)
9-g

Four Seasons
6 Cheong Wa Dae Sarangchae 청와대 사랑채
Jongno Town
il

Hotel Seoul 9 4
7 Kyobo Book Centre (B1)
Cheong Wa Dae Sarangchae is where visitors can learn about former presidents’
lives and administrations, as well as Korean culture. about first floor, there are P.39 Jongno
Sejong-daero
attractions such as the Special Exhibition Hall that holds various exhibitions all year Junction Free
Subway Line 1
round, the Korean Culture Exhibition Hall, and Korean Food Promotion Hall. On the
Ilmin Museum of Art
second floor, Cheong Wa Dae Hall provides information about Cheong Wa Dae and Taipei Mission in Korea 6 5
Korean presidents, and Haengboknuri Hall introduces visitors to the vision of the KEB Hana Bank
Dongwha Duty Free Shop
Free

Korean government. The gift shop sells Seoul-themed souvenirs.

(B1-3F)

Mojeongyo Bridge
Free 09:00-18:00 (Closed Mondays, January 1st. If Monday falls on a holiday, the first
P.27 City Hall

weekday of next week will be closed. 10:00, 14:00 English, Chinese guided tours, 12:00,
16:00 Japanese guided tours 12-minute walk from Exit 4 of Gyeongbokgung Station Cheonggye
(Subway Line 3) 02-723-0300 www.cwdsarangchae.kr Seoul City Tour Bus Platform Plaza Cheonggyecheon-ro
36 37
 02
Plan your trip
Cheonggyecheon
Stream · Jongno 청계천·종로
• Take
‌ a stroll along the walking path at the Cheonggyecheon Stream that stretches from Gwanghwamun to
Dongdaemun Market.
Palace Quarter
• Enjoy the night view at Cheonggyecheon Stream and the 22 bridges that are fantastically illuminated.
• Enjoy various nonverbal performances.

Nearby subway stations | 1 3 5 Jongno 3(sam)-ga 2 3 Euljiro 3(sam)-ga

1 Jongmyo Shrine 종묘
This is a Confucian shrine where the memorial tablets for the kings and queens

Chang
of the Joseon Dynasty are kept and memorial services are held. It was desig- Tteok Museum

deokgu
nated as a UNESCO World Heritage site in 1995. Jongmyo Jerye, the memorial

Seo
Donhw
service held every May since 1464, is one of the oldest ancestral rites held 10-gil

ng Pal

s
ulla
Yulgok-ro

50
today, and was designated as a Masterpieces of Oral Tradition and Intangible

-gil
amun-r
ace P.
Heritage of Humanity by UNESCO in 2001. A guided tour with some restrictions
is available throughout the week. On Saturdays and the last Wednesday of the 1

o
100m

43
month, visitors are free to tour the area on their own. Jongmyo Shrine
Daegaksa 종묘
P.41

Subw
Korean citizens: Ages 25-64 1,000 won / Foreigners: Ages 19-64 1,000 won, ages ng Temple
7-18 500 won Self-guided tours available every Saturday and last Wednesday of the -do Jongmyo Shrine
Insa A shrine where ancestral
month, Feb-May, Sep-Oct. 09:00-18:00, Jun-Aug 09:00-18:30, Nov-Jan 09:00-17:30

ay Lin
rites are held for kings and
(closed on Tuesdays) Weekdays, Sundays, and national holidays (guided tours with some queens of the Joseon era
restrictions) Korean: 8 times a day (Mar.-Sep. 9 times a day) Japanese: 8 times a day (Mar.-
Nakwon Music Mall

e
Sep. 9 times a day). English: 4 times a day. Chinese: 3 times a day (inquire about available

3
times) 5-minute walk from Exit 11 of Jongno 3(sam)-ga Station (Subway Line 1), Exit 8 Orakai Insadong Silver Cinema (4F)
of Jongno 3(sam)-ga Station (Subway Line 3 or 5) 02-765-0195 jm.cha.go.kr Suites 6
7
Jongno 3(sam)-ga (Tapgol Park)

Jongn 종로3가(탑골
종로3가(탑골공원)
Subw
Donhwamun-ro 11-gil Donhwamun-ro 10-gil ay L
ine 5
2 Cheonggyecheon Stream 청계천 5 4 3 8

o 3(sa
This is a 10.84 km-long stream flowing from Gwanghwamun to Dongdaemun.

m)-ga 공원)
In 2005, it was transformed into an ecological park after a restoration project
that took three years. Visitors can take a stroll down the walking path along

(Tapgo
Cheonggyecheon Stream and enjoy the night view of the area and the 22 bridges Jongno 119

Jon gil
that shine under fantastic lighting. The Seoul Lantern Festival is held here for two Safety Center

17-
g-ro
weeks in November featuring thousands of lanterns along the stream.

l Park)
9 Jongno Jewelry Shopping
Wall of Hope A wall made of 20,000 tiles on which the hopes of citizens are written. 3 Tapgol Park CGV Picadilly
탑골공원 1958 2-1 Street
Wall of Proposal A screen on which you can propose to your loved one. Anyone can use it Tapgol Park
with advance reservation. propose.sisul.or.kr Wongaksabi A historical spot
Entrance of the independence
Cheonggyecheon Museum This is where you can learn about the Cheonggyecheon Monument movement
Stream restoration process, what Cheonggyecheon Stream was like before the restoration, Free

종로3가(탑골공원 )
and how it was transformed after restoration.
Free

2 10 11
1
Samilmun Gate
Jongno 3(sam)-ga (Tapgol Park)
Free Weekdays 09:00-19:00, Weekends & national holidays Mar.-Oct. 09:00-
n Market
19:00, Nov.-Feb. 09:00-18:00 (closed on Mondays, January 1st) Exit 4 of Jegi-dong 7 Dongdaemu P.4
Station (Subway Line 1), Exit 5 of Yongdu Station (Subway Line 2) 02-2286-3410 Subway Line 1 15 14 13 12
Gwanghwamun P.37 Jong-ro
cgcm.museum.seoul.kr
Seoul Lantern Festival A “hallyu festival” that highlights the cultural heritage of Korea,

Jong-ro 22-gil
Donhwamun-ro
including its folk culture, kimjang (making kimchi), and royal culture, through lanterns
made of beautifully colored hanji, traditional Korean paper. Held every year in November. Samil-daero 20-gil Seoul Cinema
www.seoullantern.com

Supyo-ro
Jong-ro 16

18-gil
Supyo-ro
3 Tapgol Park 탑골공원
-gil

Cheonggyecheon
Stream
This is the historic site where 33 representatives of the March 1st Movement of 4-1 CineCore Bibap Theater A beautiful
Samil-daero

ecological stream
1919 recited the Korean Declaration of Independence from Japan and shouted Cheonggye 3-ga
Junction
“all hail independence.” In the park, the ten-story stone pagoda from Wongaksa
2 Cheonggyecheon
Pagoda
Temple, the country’s National Treasure No. 2, and the Wongaksabi Monument, Academy Jongno Stream 청계천

Gwansugyo Brid
Tower
Treasure No. 3, remain as they did in ancient times. Supyogyo Bridge
Samilgyo Bridge

09:00-18:00 5-minute walk from Exit 1 or 5 of Jongno 3(sam)-ga Station (Subway Seoul Lantern Free

ro Festival Venue
Line 1, 3 or 5) Cheonggyecheon-

ge
Free
Free
Free Free
Chungmu-ro 9-gil

4 Nonverbal Performance Venues 넌버벌 퍼포먼스 공연장 Signature Tower

il
o 15-g
Seoul Youth

Euljiro 3(sam)-ga 을지
This stage showcases performances of different genres such as samulnori, jazz, KEB Hana Bank Center

Eulji-r
4 5
hip-hop, b-boying, acapella, and drawing.
P.29 Myeong-dong

4-1 CineCore Bibap Theater Musical Chef

Eulji-ro 11-gil

02-766-0815
Samil-daero 12-gil
Eulji-ro 9-gil

3 6

로3가
Euljiro 3(sam)-ga 을지
1 2 로3가
Subway Line 2 10 7
38 39 12 11
 02
Plan your trip

Palace Quarter Insa-dong 인사동 • Shop

‌ for a wide selection of souvenirs, such as antiques, hanbok, and traditional arts and crafts that only Insa-dong
can offer.
• ‌Taste traditional Korean teas and dishes at tea shops and restaurants.
• ‌Try out a templestay program at Jogyesa Temple.

Nearby subway stations | 1 Jonggak 3 Anguk

1 Insa-dong Street 인사동거리
This is a street showcasing traditional Korean culture with antique art and

Gyedong-gil
0

Bukch
book stores, traditional teahouses, and craft shops. It is Seoul’s leading “gallery Hyundai
street” as it has long been home to various art galleries.

on P.4
Wonseo Park
Constitutional Court
7-minute walk from Exit 6 of Anguk Station (Subway Line 3) of Korea KEB Hana Bank

50

3
1-1 Insa-dong P.R Center
09:30-18:30 Open all year round 02-737-7890~1

Bukc
100m
1-2 Gana Insa Art Center

hon-
P.43 Changdeokgung Palace
Free (Fees may apply to certain exhibitions.)
Subway Line 3

ro
10:00-19:00 (Closed on Tuesdays) 02-736-1020 2 o k-ro
3 Yulg
1-3 Ssamzigil This is a multi-cultural space where visitors can shop for a wide variety of
traditional arts and crafts. Various exhibitions and performances are available as well. Embassy of Japan Unhyeongung Palace
Public Information and

Samc
10:30-20:30 Closed on Lunar New Year day, Chuseok day Anguk-dong House where King

국
02-736-0088 www.ssamzigil.co.kr Cultural Center

k안
Post Office Gojong spent his youth

h
eong
[Traditional Handicraft Shops] 4
Sangsaeng Sanghoe u 5
Ang

-don
Various cute household items and traditional handicrafts are sold in Insa-dong. A wide 상생상회 Relic Museum

g P.4
variety of souvenirs, such as antiques, hanbok, and cellular phone straps, are also available 1
The Korea-Arab
for purchase. 5 Friendship Society

3
Entrance
[Traditional Korean Dishes and Traditional Teahouses] Seoul Senior
There are a lot of teahouses and hanjeongsik (traditional Korean menu) restaurants with 6 Welfare Center 2 Unhyeongung Palace
Anguk-dong Jongno 운현궁
traditional interiors in Insa-dong. Snack carts selling temple food and time-honored snacks, Junction Gallery MIZ
including kkultarae (honey skein) and tteok (rice cake) on the streets, add to the unique Police Station Duksung Women’s University
atmosphere of the area. Gwanghwamun Jongno Campus
P.37 1 Insa-dong
인사동거리
Street
Suun Hall
The Central il
ero 32-g
2 Unhyeongung Palace 운현궁 Galerie Gaia Temple of
Cheondogyo
Samil-da

Sam
This was the private residence of Heungseon Daewongun, the father of Emperor The Dongduk Gyodong

il-da
Art Gallery Violet Gallery
Gojong (1852-1919). Special exhibitions on traditional culture, and events, such Elementary

ero
(B1) Free

as a royal costume experience program, are held each month. Kyungin Museum of School
Fine Art

Ujeongguk-ro
Free Apr.-Oct. 09:00-19:00, Nov.-Mar. 09:00-18:00(Closed Monday. If Monday falls Temple Stay il 0-g
Ssamzigil ong 1
Insad
1-3
on a holiday, it will operate normal hours.) Audio guide available in English, Japanese, Promotional Hall Topohaus
and Chinese (1,100 won) Exit 4 of Anguk Station (Subway Line 3) Mokin
02-766-9090 www.unhyeongung.or.kr Museum il
1-g 1-2 gil
g1 30-
3-1
don ero
3 Jogyesa Temple 조계사 -da
Gana Insa Art
Insa
Center Sam
il
1-1 Knife Ins
ad il
This Buddhist temple operates daily templestay programs for foreign visitors. Gallery on 28-g
Insa-dong P.R Center g-g -daero
Each year on Buddha’s birthday, the Yeon Deung Hoe (Lotus Lantern Festival) 3 il Samil
gil
begins from here and continues around Jongno and Insa-dong. on g 4-
Jogyesa Insad
Free 7-minute walk from Exit 6 of Anguk Station (Subway Line 3) Temple 조계사 KEB Hana Bank
gil Insa-dong
02-768-8600 www.jogyesa.kr g 7- Junction Nakwon Music Mall
Free
don Orakai
Insa
Free

3-1 Temple Stay Promotional Hall Find out about various temple stay programs, as well Jogyesa Temple -g il Insadong Silver Cinema (4F)
ng 5 Free
Suites
as traditional culture and temple food experiences. Temple that Ins ado
09:00-19:00 (Mon-Sat), 09:00-18:00 (Sun), Closed on Holidays
represents Korean Center Mark Subway Line 5
Buddhism Hotel
02-2031-2000

Sup
yo-r
4 Bosingak Belfry 보신각 Jogyesa Temple

o
Junction Seoul Art Center Jon
Gongpyeong g-r
During the Joseon period, the Bosingak bell was rung to announce the time. Gallery Chohyung Gallery
Insa-dong o1
7-g
This practice of ringing the bell is still reenacted every day except for Mondays. 3-g il A traditional cultural il

Samil-daero
A bell-tolling ceremony is held on January 1 to mark the new year. Insadong street with lots to see
P.29 Euljiro

Exit 4 of Jonggak Station (Subway Line 1)

-gil

Bosingak Belfry
o9

The New Year bell- Tapgol Park P.39

g-r

5 Sangsaeng Sanghoe 상생상회

tolling ceremony
Jon

venue Entrance
Wongaksabi
Jewelry Wholesale Monument
Sangsaeng Sanghoe is an exchange platform where residents of Seoul and 2 3-1 Jongno Tower Market
other regions in Korea can meet and communicate. Locals provide information Samilmun
on unique attractions and recreational spaces, sell regional specialty and sea- Gate
Jongno 1-ga Free

sonal food, and offer various cooking programs. 1 3 Jongno 2-ga

Jonggak 종각
Junction 7 8 11 Junction
Jong-ro
11:00-20:00 (Tue-Sun), Closed Mondays Exit 1 of Anguk Station(Subway Line 3) Subway Line 1
ine
sangsaeng.seoul.go.kr
6 4 9 10 12 P.39 Jongmyo Shr
40 41 4 Bosingak
5 Belfry 보신각
 02
Plan your trip
Samcheong-dong · Bukchon • ‌Visit the UNESCO World Heritage-listed Changdeokgung Palace and Secret Garden.

삼청동·북촌
• ‌Visit craft workshops, galleries, and cafes in remodeled traditional hanok structures.
Palace Quarter
• ‌Visit the eight most beautiful sights in Bukchon as selected by the Seoul Metropolitan Government.

1 Changdeokgung Palace 창덕궁 Nearby subway stations | 3 Anguk

Originally built in 1405 as a detached royal villa in the Joseon Dynasty, it is Samcheong
considered the most well-preserved royal residential palace from the Joseon

Palg villion rea)

Park

Pa est A
0
period. With its perfect harmony with nature, it was added to the UNESCO World

(R

akje
ong
Heritage List in 1997.
Korean citizens: Ages 25-64 3,000 won / Foreigners: Ages 19-64 3,000 won, ages
7-18 1,500 won Feb-May, Sep-Oct 09:00-18:00(Last Entry 17:00), Jun-Aug 09:00- 5 Samcheonggak
삼청각

100
18:30(last entry 17:30), Nov-Jan 09:00-17:30(last entry 16:30) (closed on Mondays)
※ Changdeokgung Palace’s Secret Garden has its own viewing hours. (Reservations are
About 1.5km

required to see the garden. Reserve online or at the palace.) English guided tours are

200m
available twice a day, Japanese guided tours are available once a day and Chinese guided
tours are available twice a day 5-minute walk from Exit 3 of Anguk Station (Subway Line 3) Samcheong-dong
02-3668-2300 (Select 9 for information) www.cdg.go.kr
3 Samcheong-dong
A street where
삼청동거리
tradition and modernity
2 Changgyeonggung Palace 창경궁 are well harmonized

Changgyeonggung is a palace that symbolizes the filial piety of King Seongjong, The Board of Audit and
the ninth king of the Joseon Dynasty, who built the palace and dedicated it to Inspection of Korea
the wives of the three preceding kings. Visitors can learn about the palace’s his- Owl Museum
The Cyber University of Korea
tory and appreciate the period’s outstanding architectural aesthetic throughout
the palace, particularly of the main gate, Honghwamun. Gallery Young
Changdeokgung
Korean citizens: Ages 25-64 1,000 won / Foreigners: Ages 19-64 1,000 won, University of North Embassy of Palace
ages 7-18 500 won Feb-May, Sep-Oct 09:00-18:00(last entry 17:00), Jun-Aug Korean Studies Vietnam Bukchon Hanok An old palace with a
Village beautiful garden
09:00-18:30(last entry 17:30), Nov-Jan 09:00-17:30(last entry 16:30) (closed on Samcheong-dong
Mondays) English, Japanese, and Chinese guided tours are available twice a day Korea Banking Post Office A street full of traditional
Institute Korean houses, depicting
15-minute walk from Exit 3 or 4 of Hyehwa Station (Subway Line 4) 02-762-4868 a scene of “old Seoul”
cgg.cha.go.kr
3 Samcheong-dong 삼청동거리 4 Bukchon Hanok Village
북촌한옥마을
Traditional Korean houses and modern buildings exist side-by-side, creating un- 1
usual scenes. Contemporary restaurants and wine bars have been established 8 Changdeokgung Palace
in traditional houses along with galleries, designer shops, specialty shops and Bukchon Museum 창덕궁
themed museums. 15-minute walk from Exit 2 of Anguk Station (Subway Line 3) Asian Art Museum of

Bukchon-ro
3-1 National Museum of Modern and Contemporary Art, Seoul This museum Museum Humanities
showcases a wide range of modern art. It is a cultural complex art center
with various facilities such as a digital information hall, multi-project hall, and Gallery Doll 7 6 The Han Sang Soo Shim Hwa Sook
Embroidery Museum Hanji Workshop 2
cinema.
Combined entry ticket ₩4,000 Sun-Thu 10:00-18:00 / Fri, Sat 10:00-21:00 (Open Woori Bitkkal
at night 6pm-9pm, Free admission) (closed on January 1, Lunar New Year, Chuseok)
Free 5 Workshop 3 DIA
Gallery

eet
4
15-minute walk from Exit 1 of Anguk Station (Subway Line 3) 02-3701-9500 Free
Think Museum

e Str
www.mmca.go.kr Korean Royal Heritage Gallery
ultur
Gallery Biim Gahoe
4 Bukchon Hanok Village 북촌한옥마을 ng C
-do Museum (Mother-of-pearl Lacquer)
Bukchon Chogo Daedong Taxation
ong

Dongrim Ribbon
che

Workshop Workshop High School

This district between Gyeongbokgung and Changdeokgung Palace is packed with
Sam

National Folk Insa Art Space

over 900 hanok, traditional Korean houses. Members of the royal family and aris- Museum of Gallery Samcheong
Jeongdok Public
tocrats lived here during the Joseon period. It retains the city’s old appearance; Korea Library Bukchon
Jinsun Police Box
thus, it has become a popular filming location for movies and TV dramas. As it is Art Center Museum of Korean
Kukje Gallery World Jewellery Museum Buddhist Art Changgyeonggung
still a residential area, visitors are requested to be respectful of residents. Chung Won
Baek Inje's House 4-3 Palace
Operating Hours: Mon-Sat 10:00~17:00 (Closed on Sundays) 10-minute walk from Exit San Bang
A famous old palace
2 of Anguk Station (Subway Line 3) hanok.seoul.go.kr Myeongin
Hakgojae Gallery Museum with great architecture
Bukchon Eight Views 1 Overview of Changdeokgung Palace 2 Wonseo-dong Rak Ko Jae Boutique
Gongbang-gil 3 Gahoe-dong no.11 area 4 Gahoe-dong no.31 hill 5 Gahoe-dong Hanok Hotel 2 Changgyeonggung
streets (downhill) 6 Gahoe-dong streets (uphill) 7 Gahoe-dong no. 31 8 Samcheong- Palace 창경궁
dong stone stairs About 800m
Hanok Homestay Information Center It promotes hanok tourism by providing information Art Sonje Center Bukchon 1
Bukchon Traditional
on hanok guesthouses in Seoul. 02-742-9987 Gallery Dam Guesthouse Culture Center Embassy of
3-1 4-1 Bukchon Art Hall
4-1 Bukchon Guesthouse 4-2 The Woorizip Hanok Stay Portugal
National Museum of Modern Lacquer The Woorizip 4-2 Hanok Homestay
4-3 Baek Inje's House Well-preserved example of modern hanok that shows the lifestyle and Contemporary Art, Seoul Workshop Hanok Stay Information Center
of the beginning of the 20th century in Seoul. Free 09:00-18:00 (Last entry 17:30) Hyundai
Samcheong-ro

(closed on Mondays, January 1) 02-724-0200, 02-724-0232 Constitutional Wonseo Park

Court of Korea Ticket
5 Samcheonggak 삼청각 Embassy of Poland
Office

Samcheonggak is home to six hanok houses at the foot of Bugaksan Mountain. Yulgok-ro
2 Subway Line 3
Here you can taste traditional Korean dishes and teas while watching Korean Kumho Museum of Art 3
dance performances in an elegant atmosphere. Visitors are encouraged to stroll
국
Gallery Hyundai Anguk-dong

k안
along the walking trail of Seoul City Wall, which stretches from Waryong Park all Post Office Beewon
the way to Samcheonggak. 5 4 Guesthouse
u Relic Museum
Free shuttle bus available at Exit 6 of Anguk Station (Subway Line 3)(Refer to website for 1
Ang Unhyeongung Palace
shuttle schedule and location) 02-765-3700 www.samcheonggak.or.kr Gwanghwamun P.37
42 43 Jongno Police P.41
6 Station
 Area 03 Perfect Streets for Shopping and the Arts Highlights Suggested Itinerary

Dongdaemun Dongdaemun Market /

※ Durations
‌ may vary depending on the itinerary
Dongdaemun Fashion Town This is a shopping haven with a global and mode of transportation.
reputation, patronized by domestic and overseas clothing wholesalers. The
& Around Daehangno pre-dawn hours are generally busy with wholesalers. Tourists will find it
more advantageous to visit during the day or evening hours. (p.46)
Dongdaemun Design Plaza. (DDP)
Seoul City Wall Sunseong-gil Trail Take a walk along the Seoul City Wall (40 mins)
- Sunseong-gil Trail from Dongdaemun to Naksan Park and Hyehwamun
Gate. This is the best walking trail to reflect on the history of Seoul and to
Fashion Malls Dongdaemun Market started as a market near Heunginjimun Gate (Dongdaemun Gate) have a full view of the city. (p.48)
at Dongdaemun hundreds of years ago during the Joseon era. It has now become Seoul’s most iconic
fashion town, thriving with many wholesale and retail shopping malls and clothing
Market stores. This market is a leader fashion trends, not only in Seoul but also in Asia.
5-minute walk from Exit 8 of Dongdaemun Station (Subway Line 1 or 4 ) Shop at Doota, Migliore,
Pyeonghwa Market and Lotte Fitin.
Dongdaemun Opened in 2014, Dongdaemun Design Plaza (DDP) was designed by the world- (2 hours)
Design Plaza renowned architect Zaha Hadid and has become the most recognizable structure in
Dongdaemun. The glistening exterior of the DDP is made of 45,133 aluminum panels,
(DDP) none of which are the same shape.
3-minute walk from Exit 1 or 2 of Dongdaemun History & Culture Park Station
(Subway Line 2 , 4 or 5 )

Daehangno Sunseong-gil, a walking trail along the Seoul City Wall which connects the four great
Take subway to Dongdaemun
gates of the city, is a must-see site. Stretching from Heunginjimun Gate to Naksan Park
and Hyehwamun Gate, Sunseong-gil is the best place to take in a full view of Seoul. As What to do Station (10 mins)
Exit 2 of Dongdaemun Station
you approach Naksan Park, Daehangno, an art street lined with over 90 small theaters (Subway Line 4)
and galleries will come into view. As you approach Marronnier Park, meet performers Street Performances at Marronnier Park When you are at Marronnier
and artists as they walk around a cultural hub where past and present coexist together Park, you can immerse yourself in the performances of young street artists.
The park is considered the Montmartre of Seoul. You can get a hand- Tour Iumpium Sewing History
in harmony. Museum (1 hour)
drawn portrait of yourself done by one of the many artists here. (p.48)
Exit 1 of Hyehwa Station (Subway Line 4 )
Night Views of Heunginjimun Gate When night falls, the sparkling neon Walk (10 mins)
signs of the surrounding shopping town creates a beautiful night view of
Heunginjimun Gate. Taking a photo after a full day of shopping is a must. Tour Heunginjimun Gate.
Seongbuk-dong Hyehwamun
Gate Hansung Univ. (p.46) (30 mins)
0

Daehangno Gwangjang Market Eatery Alley One of the most popular street foods
in this eatery alley is “Mayak gimbap”, which is served and enjoyed with
a spicy mustard dipping sauce. Other popular dishes include bindaetteok
300

and yukhoe, a dish of shredded and seasoned raw beef. (p.46)

Bomun
-ro
ng
600m

gu
ng
yeo
gg
an

Changdeokgung Hyehwa Take a walk from the Seoul City

Ch

Palace Naksan Park Wall to Naksan Park.

Seoul National (1 hour 30 mins)
University Hospital
Marronnier Park
Changsin
Changgyeonggung
Seoul

Palace
City W

Yulgok-ro
Changsin
Jongmyo Shrine 2-dong
all
Daehak-ro

Iumpium
Handsome Seoul Visit the Lock Museum. (40 mins)
Dongdaemun Market
Dongmyo Iumpium Jongno-gu, Changsin-dong is an area which has been leading
Dongdaemun
Jongno 5(o)-ga the Korean sewing industry since the 1960s. At Iumpium, you can learn
Heunginjimun about the history and future of the fashion sewing industry through
Jongno 3(sam)-ga Gate
Gwangjang
exhibitions, digital archives, and production laboratories.
Market 02-747-6471~2
Stream Pyeonghwa
Cheonggyecheon Bangsan Market
Market
Hwanghak- Local Tips Visit Marronnier Park and
Dongdaemun Design dong Daehangno and enjoy street
Euljiro 4(sa)-ga Gwanghui- Plaza (DDP) • ‌Look around at the diverse items from local artists at Dongdaemun performances. (1 hour 30 mins)
Euljiro 3(sam)-ga dong
Dongdaemun History & Design Plaza (DDP) and also enjoy Dongdaemun Fashion Town,
Culture Park Sindang the mecca of shopping. At night, the Heunginjimun landscapes are
marvelous.
-ro
ungdan

Sindang-
dong • ‌Dongdaemun History & Culture Park has historical relics relating to
Jangch

Pil-dong the Seoul City Wall on display, all of which were excavated from an
Chungmuro ancient site near Dongdaemun Stadium.
 03 Dongdaemun Market Plan your trip
• Shop in Dongdaemun Fashion Town late at night.

동대문시장
• Explore the landmarks of Dongdaemun, Dongdaemun History & Culture Park and Dongdaemun Design Plaza (DDP).
Dongdaemun
& Around • Savor street foods such as tteokbokki, gimbap, and bindaetteok at Gwangjang Market.

Nearby subway stations | 1 4 Dongdaemun 2 4 5 Dongdaemun History & Culture Park

1 Heunginjimun Gate 흥인지문

Naksanseonggwak
Seou
Treasure No. 1. This gate is one of the eight gates that stood along the Seoul

Yul

l City
0

il

gok Sub 9
Jo ng

Da
30-g
City Wall and is also called Dongdaemun Gate. The fortress walls around the

Wall

1-gil
eha

-ro
-ro 4

(Han
gate were destroyed long ago, but the gate remains the same as it was in the

k-r
o
ok-r

yan
1-gil
Joseon period, retaining its magnificent beauty.

gdo
wa
Yulg

P.4

seo
2

50

yL

ng)
Exit 6 or 7 of Dongdaemun Station (Subway Line 1 or 4) Dongdaemun

ine
n

il
aemu
1

3-g
City Wall Park
Dongd 문
동대

o4

4
100m
2 Dongdaemun Design Plaza (DDP) 5

g-r
Jon
동대문디자인플라자(DDP)

Don
gda
A new landmark in Dongdaemun designed by the world-renowned architect 10 6

gil
Jongmyo Shrine P.39 Jong-ro

em

46-
Zaha Hadid, Dongdaemun Design Plaza (DDP) features an unbelievable
Subway Line 1 1 Heunginjimun
Gate 흥인지문

-ro
un
exterior decorated with over 40,000 aluminum panels, none of which are the

g
Jon
same. The plaza is home to various exhibition spaces, a design museum, sky

동
9
6 Gwangjang Market 7

대문
lounge, rest area, and a souvenir shop. 광장시장 KEB Hana Bank
About 600m
3-minute walk from Exit 1 or 2 of Dongdaemun History & Culture Park Station (Subway 8

Jong-ro 40-gil
Line 2, 4 or 5) www.ddp.or.kr JW Marriott Dongdaemun
Square Seoul
3 Pyeonghwa Market 평화시장 4 Dongdaemun
Shopping Complex
A clothing wholesale market with 50 years of history. You can choose from a 동대문종합시장
huge collection of high-quality goods at wholesale prices. Over 2,000 stores Ogansugyo

eulda ridge
dge)
Bridge Cheonggyecheon Stream
here sell underwear, socks, clothing, and more.

ri Bri
(Beod n Tae-il B
Gwangjang
Free
Cheonggyecheon-ro
22:00-18:00 next day (closed on Sundays) Exit 8 of Dongdaemun Station (Subway Market Cheonggye 6-ga
Junction Shin Pyung Hwa
3 Pyeonghwa Market
Free
Line 1 or 4) Fashion Town

Chu
A traditional market full
of great eateries 평화시장
4 Dongdaemun Shopping Complex 동대문종합시장 Nam Pyoung Hwa
Maxtyle Market
This is also the world’s largest fabric and clothing material market. This is
Free

5-1
Hyundai City Outlets 5-5
where you can buy the latest fabrics in Korea. You can also buy accessories, Doota
Free

-ro
Dongdaemun branch Jeil Pyunghwa

dan
bedding and hanbok in this market, in addition to fabric materials. If you need Market

ung
a hanbok, this is a place where you can buy a quality one, or even have one

gch
Dongdaemun
custom-made at an affordable price.

Jan
Fashion Town
08:00-19:00. (Partially open every 1st and 3rd Monday of the month), Closed Sundays, Center of Seoul fashion
New Year’s Day, Lunar New Year’s Day and Chuseok Day 5-minute walk from Exit 8 or 9 scene Migliore 5-2
Seoul City Tour Event Hall
of Dongdaemun Station (Subway Line1 or 4) www.ddm-mall.com bus station
5 Shopping Malls 패션몰 Dongdaemun
Stadium
Memorial
These shopping malls offer a wide variety of fashion apparel and accessories 5-3
Dongdaemun History &

Seoul C
on each floor. Explore and visit these malls, which have their own unique National Medical Center Jan Hello apM Culture Park
gch
characteristics and items, to find the one that matches your taste in fashion. ung

ity Wall
Eulji-ro 41 dan
-gil -ro Dongdaemun
5-minute walk from Exit 8 of Dongdaemun Station (Subway Line 1 or 4) History

(Hanyang
Goodmorning City Museum
5-1 Doota 10:30 - 5:00 of the following day (Open all year round),
Sundays (10:30-24:00), Closed on Chuseok, Megabox (9F) Dongdaemun 2 Dongdaemun
Design Plaza (DDP) Design

doseong)
Design Plaza (DDP) Gallery
day before Lunar New Year, and Lunar New Year’s Day
Euljiro A new Seoul landmark 동대문디자인플라자 (DDP)
P.29
5-2 Migliore From 10:30-04:30 of next day (closed on Mondays) 14
5-3 Hello apM From 10:20-04:30 of next day (closed on Tuesdays) Subwa 13

k
y Line 45-gil

Par
5-4 Lotte Fitin 11:00-23:00 open throughout the year 2 Eulji-ro

원 re
(except Chuseok day, Lunar New Year day) 12
화공 ultu
5-4 1
His Dongd
5-5 Hyundai City Outlets Dongdaemun branch Central
동대tory & Cuaemun
11
사문 y & C

Lotte Fitin
문역 lture P
11:00-22:30 open throughout the year (except Chuseok day, Lunar New Year day) 10
Asia Village
사문 ark
6 Gwangjang Market 광장시장 화공
문역 istor

9
원
44-gil

2
-gil

동대 un H
Eulji-ro 42

A wholesale market with a long history beginning in 1905, this is a place

Eulji-ro

apM Place
aem

where you can buy fabric, hanbok, and bedding, among many other things. 8
Some of the hot spots in this market include Guje Market (a second-hand Dongda
emun H
ngd

Toegye-ro 63-gil

동대문 lture Park &

market) and the so-called Mokjagolmok (Eatery Alley) where you can savor Cu istory 3

역사문
Do

화공원
generous portions of cheap street foods, such as tteokbokki, gimbap, Toegye-ro
bindaetteok, and jokbal.
4 The Shilla
09:00-23:00 (Hours vary by shop), 0pen all year round 5 Gwanghuimun Gate Duty Free Shop
3-minute walk from Exit 7 or 8 of Jongno 5(o)-ga Station (Subway Line 1)
P.31 Mountain

Cheonggu-ro

About 900m
Silk Road
P.29
46 47 g-dong Itinerary
Su

Myeon
san

bw
ay
Nam

Lin
e5
 03
Plan your trip

Dongdaemun
& Around
Daehangno 대학로 • Enjoy various genres of street performances at Daehangno and Marronnier Park.
• ‌Take a walk along the Seoul City Wall Sunseong-gil trail that takes you from Heunginjimun Gate to Naksan Park and
Hyehwamun Gate.
• Experiencing the rich history through viewing modern and contemporary buildings.

Nearby subway stations | 4 Hyehwa 1 Jongno 5(o)-ga 1 4 Dongdaemun

1 Daehangno 대학로거리
Hyehwa-dong
Daehangno is the center of performance culture where over 150 small Post Office

0
Hyehwa-dong The Catholic University of Korea
theaters can be found. You can enjoy theater and impromptu performances Rotary Sungshin Campus Hanyangdoseong Trail
by young artists on the streets and in small theaters. There are also various Seoul City Wall walking
galleries, movie theaters, and restaurants in between small theaters making Dongsoong Art Center
trail

50
this an excellent place to visit, both day and night.
About 300m
Exit 1 of Hyehwa Station (Subway Line 4)

100m
[Recommended Theaters] Dongsoong Art Center (02-766-3390),
Daehangno

-ro
Marronnier Theater (02-764-0686)

ng
gu
Center of various
-gil
Free

ng
ong performance art

o
mye 4

ye
ae

gg
D
2 Marronnier Park 마로니에공원

an
1

Ch
CGV Daehak-ro
8ga-gil
Daehangno Musical
This small park planted with marronnier trees was once part of Seoul National Daehak-ro 12-gil
Center
Hansung

Hyehwa 혜
University’s campus, but now it has become the center of Daehangno. It also University
serves as an outdoor stage for street artists and young musicians. -gil
Daehak-ro 11
Seoul Women’s
University Daehangno
1 Daehangno
대학로거리
ARKO Arts Theater Marronnier Park’s landmark, showing various performances

Se
2-1

ou
Campus Daehak-ro 10-gil

lC
Exit 2 of Hyehwa Station (Subway Line 4) 02-3668-0007

ity
Wa
Dongsung-gi
Artist House This Romanesque brick building was built during the 1920s and

ll (H
2-2
Seoul National

an
used as the main building of Seoul National University. Currently, the National ARKO Arts 2

yan
University 3

gd
Archive, where you can view art, and the Art Tree Cafe are located here. Yeongun Campus

ose
on
l
Arko Artist House Office weekdays 10:00~19:00, Artistree Café weekdays 10:00- Marronnier Theater

g)
Free
Free

19:00, Arko Arts Archive(main building) Mon-Sat 10:00-19:00 (Arko art archive area Free
3
is closed on the last Monday of each month) 5-minute walk from Exit 2 of Hyehwa ARKO Arts Theater 2-1 Marronnier Park Naksan Park
2 마로니에공원

Naksan-gil
Station (Subway Line 4) 02-760-4715 Artist House 2-2 낙산공원
g-gil
Dongsun
Seoul National
University Hospital Free

Korea National Open 4

3 Naksan Park 낙산공원 University Lock Museum
쇳대박물관

Subway Line 4
Lock Museum

l gi
Naksan 4-
Named for its shape, which resembles a camel’s back, this park offers a A unique museum Daehangno

Ihwajang-gil
spectacular view of Daehangno from its peak. The park is famous as the themed around keys Police Box
filming location of popular Korean TV dramas and is a great spot to enjoy a President Rhee Syngman
beautiful sunset or night view of the city. Memorial Hall

Seoul National University

Dental Hospital

[Seoul City Wall (Hanyangdoseong)] 서울 한양도성 Daehangno Art Square

l
Hongik University -gi
This is an 18.6 km-long fortress wall built around Seoul at the very beginning 19
Daehangno Campus k-ro
of the Joseon Dynasty. You can get a panoramic view of Seoul when you walk Yu lgo
Yulgok-ro
on the trail along the wall. You will be pleasantly surprised when you come
across many other structures from the same period hidden along the trail. A
few of these include hidden guard towers and gates. The walking trail that Hyundai Group

Chu
spans from Dongdaemun to Naksan Park is also part of the fortress wall. Building

ngs
in-
Daehak-ro

seoulcitywall.seoul.go.kr

gil
Hyoje Police Box

Yul
gok
- ro
Yulg
ok-ro
4 Lock Museum 쇳대박물관
Kimsangok-ro

22-g
A museum of locks and keys, this facility displays over 4,000 locks and keys

il
from Korea and around the world. Visitors can also learn about the history of Jongno 6-ga

P.4
Korean locks and view historic relics. Post Office Dongdaemun

7
Adults: ₩4,000, Teens: ₩3,000 10:00-18:00 (Closed on Sundays, Mondays)

Do
City Wall Park
Jong

ng
Jong-ro 35-gil

dae
5-minute walk from Exit 2 of Hyehwa Station (Subway Line 4) Jon -ro 4

mu
g-r

Do
1-gil
02-766-6494 www.lockmuseum.co.kr

nM
o3

ngd
9-g

ark
il

et

aem
Hyehwa Police Jongno 5-ga
Station Post Office

un
2 3 10

Jongno 5(o)-ga 종로5가

동
1 4
Subway Line 1

대문
9 7
48 49
Gwangjang Market 8 5
P.47 7 6
 Area 04 Streets with Cafes, Galleries, and College Life Highlights Suggested Itinerary

Around Hongik Univ. · Sangsu Stations

※ Durations
‌ may vary depending on the itinerary
Mapo & Underwood Hall, Stimson Hall, and Appenzeller Hall at Yonsei
University These three Gothic-style buildings, standing side-by-side with
and mode of transportation.

Around Around Sinchon · Ewha Womans Univ. Stations a beautiful garden in the front, are designated as historic sites. The area is
the most popular place for tourists to take pictures. (p.54)
Sangam Hongdae Clubs Clubs are a mainstay of Hongdae culture. The clubs in the
Enjoy shopping in the fashion
streets near Ewha Womans
area are always crowded with young people who dance to all genres of University. (1 hour)
music from modern rock to techno. (p.52)
Sinchon and Sinchon is a university district that is full of the romance of college campuses and
where you can travel on a budget by visiting its many affordable restaurants and Gyeongui Line Forest Park As part of the Gyeongui railway line was
E-Dae placed underground, the Forest Park was created above ground in its
shops. In addition, the street in front of Ewha Womans University has been a hot
(Ewha Womans shopping spot, leading the fashion trends of Seoul and giving birth to the term “E-Dae place as a trail for citizens. Equipped with diverse amenities and abundant
University Area) (Ewha Womans University) Style” in the 1990s before “Gangnam Style” came out. greenery, visitors can enjoy the nature and animated city culture. (p.52)

E-Dae Area: Exit 2 or 3 of Ewha Womans Univ. Station (Subway Line 2 ) Walk to Yonsei University Campus.
(1 hour)

Yonsei The Gothic campus of Yonsei University, adorned with ivy vines, is also located in the What to do
University Sinchon area. With green trees in spring and summer that change into beautiful colors
in autumn, the campus has been a popular location for many Korean films and dramas. Hongdae Free Market Don’t miss the flea market, known as Free Market,
hosted by young artists at Hongik Children’s Park every Saturday. Go and
10-minute walk from Exit 2 or 3 of Sinchon Station (Subway Line 2 ) experience the market’s free spirited energy. (p.52)
Sinchon Pedestrian-Friendly Street The Sinchon and Ewha Womans
Hongdae Area The area near Hongik University, often called Hongdae, celebrates individuality and University area is well known for its streets of food vendors and stalls.
is well known as the hub of indie art culture. This is the place where entire streets Particularly popular with international tourists is dak-galbi, chicken Tour the streets of Sinchon and
are filled with unique cafes, free-spirited murals, and young designers’ outlets that seasoned with a spicy sauce and stir-fried in an iron pan. (p.54) have lunch. (1 hour 30 mins)
transform into the stage for a mega festival at night with dancing, music, and young
club-goers. The clubs in the Hongdae area are so popular with international tourists that
the New York Times once picked the area as one of the top ten sites to visit in Seoul.
5-minute walk from Exit 9 of Hongik Univ. Station (Subway Line 2 )

Take subway to Mangwon Station

0 (20 mins)
Digital Media City Exit 2 of Mangwon Station (Subway
Line 6) (20 mins)
600

Oil Tank Culture Walk around Seoul Battleship

Park Park(1 hour)
Gajwa
1200m

World Cup Stadium Take subway to Hongik Univ. Station

o

(15 mins)
r

Seong
an-

san-ro
-ro

ngs

Exit 3 or 4 of Hongik Univ. Station (Subway

Road Handsome Seoul
hui

Seo

Ring Line 2, Gyeongui-Jungang Line, AREX)

n

Inner
Yeo

World Cup
Park Mapo-gu Office Around Sinchon · Oil Tank Culture Park Since 2002, a former oil tank reservoir has undergone Gyeongui Line Forest Park.
Yonsei Ewha Womans Univ. Stations transformation into a major urban regeneration landmark. The former oil (30 mins)
Around Sangam University
Ewha Womans University tanks have been turned into cultural spaces for the citizens.
Sinchon Station Ahyeon
02-376-8410
Mangwon-dong Mangwon (Gyeongui·Jungang Line)
Hongik Univ. Ewha Womans Seoul Battleship Park After After 30 years of serving as maritime
Sinchon Univ. territorial defense vessels, 3 warships were anchored near Mangwon
Hongik Hangang Park to serve as an attraction site with exhibitions and experience
Seoul Battleship University Aeogae programs. 02-332-7500
Park After Sogang Univ. Sogang University
Hapjeong Around Hongik Univ. Seoul Startup Hub For those wanting to start a business in Seoul, Seoul Tour the Hongdae area and enjoy
Sangsu Stations Startup Hub lowers the burden and complications of entrepreneurship by the cafes. (1 hour 30 mins)
Seoul Startup
Sangsu Daeheung providing a variety of support and services. The Open Space (1st - 3rd
ge

Gwangheungchang Hub
d

floors) is open to everyone and showcases products and materials from

Bri

Seonyudo Park
yo

other startup companies. 02-2115-2000

eg

Gongdeok
da
wa
gh

ge
n
Ya

Brid
o
egy

Mapo Local Tips

gda
gan

• ‌Take a bus or subway from Hongik Univ. Station, a major Have a great time in Hongdae
Seo

dge clubs or karaoke. (1 hour 30 mins)

Bri transportation hub, to visit Seonyudo Park and World Cup Park in
Dangsan yo
The National Assembly of the aeg Sangam-dong.
pod
Republic of Korea Ma
• ‌It takes only about 10 minutes to walk from Hongik Univ. Station
National Assembly e to Yeonnam-dong, which is a haven for Chinese-Korean dishes
g
yo Brid prepared by Chinese-Korean chefs. You can enjoy native Chinese
aeg dishes as well, such as beef noodle soup and lamb kebabs.
nhyod
Yeouinaru Wo
Yeongdeungpo-gu Office
 04 Around Hongik Univ. · Sangsu Plan your trip

Stations 홍대·상수역 주변
• ‌Tour many unique cafes, including cafes for pets, reading comics, and weddings.
• ‌Experience the club culture of Korea, such as dancing, live performances, and DJ shows.
Mapo &
Around • Trek along Yeonnam-dong’s Gyeongui Line Forest Trail.

Nearby subway stations | 2 A Hongik Univ. 6 Sangsu

1 Hongdae 홍대거리
Hongik University is a renowned art college. The streets around Hongdae on
구
il
-g ch 2

0
대입
o2 Sin
evolved naturally with the tastes of the trendy youths who gather here. It 3 Gyeongui Line Forest Park
연남동 경의선 숲길
k-r Y’z Park

.iv 홍 8
u 4
is filled with clothing shops, accessory shops, clubs, and theaters, so you About 500m
u pb P.5 Lotte Cinema
can enjoy shopping, entertainment, and culture. At night, indie bands often rl dC
n (8-11F)
Wo kU

Ya
75
perform in playgrounds or vacant lots.
ngi

n
Wo

gh
o

rl

wa
dC
H

-ro
5-minute walk from Exit 9 of Hongik Univ. Station (Subway Line 2)

up

18
bu
150m
-ro

-gi
k-r
Hongdae Free Market The art market is held at Hongik Children’s Park every ggyo KEB Hana Bank
1

l
1-1

o
Don
Saturday.
9
Mar.-Nov. Saturdays 13:00-18:00 4 Yanghwajin Foreign Missionary
1-2 Mural Street See fantastic murals and wall art created by students from the
Cemetery 양화진 외국인 선교사 묘원
o
About 2km g-r
College of Fine Arts at Hongik University. an
ad
5 Seonyudo
선유도 공원
Park
6-g
il
Eo
u lm Wa
usan-
About 2.7km ik -ro ro
27
ng -gi
Hongik Univ. Station Ho l

2 Hongdae Clubs 홍대 앞 클럽

l
Junction

i
2

2-g
e
Lin

ro
ik-
Free

Hongdae is known as the main hub for nightlife. It offers music and dances of y
wa

ng
gil

Ho
different genres such as electronic, hip-hop, K-pop, house, deep-house and il b
-g 5-
jazz. If you find clubs to be uncomfortable, visit live bars where indie bands -ro1 Su-ro -ro Mapo Lifelong Learning
uk gik
perform; their atmosphere is relaxed with and there are no dress codes. b wa Ho
n Center
Cup ngh
rld Ya
Wo
Free
10-minute walk from Exit 9 of Hongik Univ. Station (Subway Line 2), Exit 1 of Sangsu

Ho
Trick Eye Museum

ng
Station (Subway Line 6)

ik-
ro
g-ro
2-1 Club Hotspot A street packed with various clubs from dance to live performance
1 Hongdae

dan
Seogyo Plaza
홍대거리
clubs.

lma
Eou
Hongdae
3 Gyeongui Line Forest Park Eclectic shops and
KEB Hana Bank
연남동 경의선 숲길 restaurants

The revitalized Gyeongui Line Forest Park is a wonderful place for family Seogyo-dong Seoul Art Space Seogyo Free

outings, to hang out with friends or go on a date. Walking through the traces Junction Hongdae Free Market
Wausan-ro 21-gil 1-1
of the 100-year-old railroad is a wonderful way to experience Seoul history, Hongik University
Hongik
and you can easily access Seoul hot spots like Hongdae and Yeonnam-dong. ri-ro 6
-gil
Children’s
Janda
Park
Exit 3 or 4 of Hongik Univ. Station (Subway Line 2, Gyeongui-Jungang Line, AREX)

1-2
Mural Street
Free

4 Yanghwajin Foreign Missionary Cemetery

양화진 외국인 선교사 묘원 Customellow
Club M2 Club NB
The cemetery is the final resting place for more than 500 foreign nationals
who lived in and loved Korea. Figures from modern Korean history lay in rest KT&G SangsangMadang
DGBD
here. The cemetery is notable for its use of Western-style headstones and
grave styles. Across from the cemetery is the Catholic Jeoldusan Martyrs’ 2-1

Shrine. Club Hotspot

10:00-17:00 (closed on Sundays) Free (Must reserve in advance for foreign language Club Evans Hongdae Clubs
support) 5-minute walk from Exit 7 of Hapjeong Station (Subway Line 2 or 6) Center of the liberal
underground culture
02-332-9174 www.yanghwajin.net
Far East Broadcasting
Free Bird Company
il

5 Seonyudo Park 선유도 공원

7-g

aA Design Museum
k-ro
ma

The park is only 20 minutes away by bus from the streets of Hongdae.
g
Don

This is an ecological park created by reusing the facilities of a closed water

purification plant. It is widely known to have been the filming location for the
TV drama “Iris.” By crossing Seonyugyo Bridge in the park, visitors can reach Rolling Hall
Hangang Park.
Free 06:00-24:00 Subway line 9 Seonyudo Station Exit 2, 7 minutes on foot /
buses 602, 603, 604, 761, 5712, 5714, 6712, 6716, 7612 (bus stop in front of subway
line 2 Hongdae Station Exit 2, 8 and in Hapjeong direction)
Subway Line 6
Sangsu 상수
1 2
Dangin-ri Junction
52 53 4 3 Dongmak-ro
 04 Around Sinchon · Ewha Womans Plan your trip

Univ. Stations 신촌·이대역 주변

• Stroll
‌ through college campuses and experience the romantic college culture.
• ‌Enjoy shopping for affordably priced, trendy clothes, fashion accessories, and cosmetics.
Mapo &
Around • ‌Hop on a Gyeongui·Jungang Line train at Sinchon Station for a tour to suburban towns such as Paju
and Munsan.

Nearby subway stations | 2 Sinchon, Ewha Womans Univ.

-ro
2 Yonsei University an 4 Ewha Womans University
gs
연세대학교 이화여자대학교
0

on Ewha Womans
Yonsei University Severance Hospital Se University
4-1 Art House
Beautiful school campus Momo A quaint college campus
Seongsan-ro famous for being the 2
background of a TV show
100

Ewha Welcome Center

Sinchon (Gyeongui·Jungang Line)
1-2 신촌(경의중앙선)
Sinchon-dong E-Dae Shopping
Gyeongui·Jungang Line 1-3 Community Service Center Mercer
Migliore Street
200m

Free
1 Sinchon Tourist
Yonsei-ro 13-gil Megabox Free
Information Center Shopping Mall A cute shopping street that
Free
attracts college girls
Sinchon ‘Pedestrian-Friendly Street’ Ewhayeodae-gil
1 신촌 ‘걷고 싶은 거리’ Free
Free Free

Free Ewhayeodae 8-gil

Ewha Womans University
Yonsei-ro

Myeongmul 1-gil

Yonsei-ro 9-gil 3 ‘Street You Want to Visit’

Sinchon
l-gi
l Sinchon Streets Hyundai Campuville 이대 ‘찾고 싶은 거리’ Seoul District Office

Sinchonnyeok-ro
Police Precinct of Education in Seoul
ng mu Various eateries are
M yeo around the college Ewhayeodae 3-gil
Free
Sinchon-dong Yes apM
Yonsei-ro 7-gil il Community Center Daehyeon
ro 4-g
sei-
Culture Park
Yon Ewhayeodae 2-gil
Sinchon Play Bus 2 3
Sinchon Post Office 1
1-1 Lotte Market 4
Ewha Womans Univ. 이대
Changchun Free
CGV Sinchon 999
Cultural Park 5 -gil Artreon
ei-ro
Yons Hyundai Department il Subway Line 2 Sinchon-ro
Store U-PLEX i-ro 2-g 6 5
Yonse

Sinchon-ro 26
Camp21 Officetel
Sinchon Posvill
Sinch Kyobo Life

Sinc
on-ro Hongik Book Store
Hyundai Department Store Insurance Building

hon
Hong 2

-gil
ik Univ (Sinchon Branch) 3 Sinchon Police Box

-ro 2
ersity 1
P.53 4

Sinchon 신촌

4-gil
o 1-gil
Gos

eom-r
Baekb
an

8 5
5-g

Eland Complex Gosan-gil

il

7 6 Free

1 Sinchon ‘Pedestrian-Friendly Street’ 신촌 ‘걷고 싶은 거리’ 3 Ewha Womans University ‘Street You Want to Visit’
이대 ‘찾고 싶은 거리’
This is a cultural street that runs from Sinchon Station to Yonsei University.
This street is filled with lots of restaurants, attractions, and entertainment for Clothes, accessories, beauty parlors, and more can be found in this shopping
young people to enjoy. Between the plaza, the cultural cafe, and other places, area, which is popular with young women. Lots of fascinating little shops are
you can enjoy relaxing breaks while shopping. clustered along the side streets that branch off from the main street leading
1-1 Sinchon Play Bus This bus, converted into a music club, has a stage and DJ booth from Ewha Womans Univ. Station to the university’s main gate.
so that you can enjoy performances here. It also offers tourist information. This is a perfect Exit 2 or 3 of Ewha Womans Univ. Station (Subway Line 2)
place to make wonderful memories with your loved ones.
11:00-21:00 (Closed Mondays and Holidays) 5-minute walk from Exit 2 of Sinchon
Station (Subway Line 2)
1-2 Sinchon Station (Gyeongui·Jungang Line) This train station is located between
Yonsei University and Ewha Womans University. Be sure to not confuse it with the subway
station of the same name. Take a Gyeongui·Jungang Line train that comes about once every
hour for as a tour of Munsan, Paju, and other parts of the suburbs.
1-3 Sinchon Tourist Information Center (formerly Sinchon Train Station) Opened
in 1920, this place is the oldest train station in the city. Since 2012, it has operated as a 4 Ewha Womans University 이화여자대학교
tourism information center, providing visitors with travel books and services.
10:00~19:00 (closed Lunar New Year’s Day and Chuseok Day) Founded in 1886 as Korea’s first women’s college, Ewha Womans University
15-minute walk from Exit 3 or 4 of Sinchon Station (Subway Line 2) 02-363-7833 is Korea’s largest university for women. The high-tech ECC (Ewha Campus
Complex), designed by world-renowned architect Dominique Perrault, is famous
for its unique and sophisticated facade.
2 Yonsei University 연세대학교 5-minute walk from Exit 2 or 3 of Ewha Womans Univ. Station (Subway Line 2)

Yonsei University was founded in 1885 when Korea’s first Western hospital, 4-1 Art House Momo The first permanent movie theater in Korea to open inside a
university, Art House Momo plays mostly art films.
Gwanghyewon, was reborn as a medical school. Three buildings on the
campus that serve as excellent examples of modern university architecture - 02-363-5333
Stimson Hall, Appenzeller Hall, and Underwood Hall - have been designated
as historic sites. The ivy draped campus is a frequent shooting location for
movies and television dramas.
10-minute walk from Exit 2 or 3 of Sinchon Station (Subway Line 2)
54 55
 04
Plan your trip

Mapo &
Around
Sangam 상암 •Taking photos of the beautiful scenery at Haneul Park and Noeul Park.
•Experience what it's like to be a news anchor, weather forecaster, or K-pop idol at MBC World.
•‌Look around Oil Tank Culture Park, an area that has been reborn as a cultural space.

Nearby subway stations | 6 A GJ Digital Media City GJ Susaek 6 World Cup Stadium
1 Haneul Park 하늘공원
Located close to the sky, Haneul Park was once a landfill which had been

0
transformed into an ecological site. It’s a great place to take in the swaying Airp
ort
white cogon grass and Chinese silver grass against the backdrop of Rail

Gy
roa

eo
Bukhansan Mountain, Namsan Mountain, Hangang River, and other Seoul d (A

ng
sceneries. ’RE

270

ui·
X)

75

Ju
ng
06:00-20:00 (Schedule vary by month. Check official website for more information)

an
gL
150m
540m

ine
2 Noeul Park 노을공원

Jayu-ro 2
o
l-r
ne
Here, you can see the most beautiful sunset in Seoul. Visitors can enjoy the g tun
wide grass fields, sculptures, observation deck, and more. There are also on
ye
np
golfing, camping, and water park facilities, and even a place to encounter Eu
silkworms in an effort to bring people closer to nature. Su 1
sa
ek
o
수
색
06:00-20:00 (Schedule vary by month-refer to the official website for more information) er
ng -da Su
ya 3 MBC World sae
Ga D
MBC 월드
Sangam High School k-r
igi o
tal Dig
3 MBC World MBC월드 Seoul Sangji 6 Me ita
Elementary School
Korean Film Museum dia lM 6
Korea’s first broadcasting related theme park to feature drama, entertainment, 한국영화박물관 Cit ed
y디 iaC
5
and other Hallyu experiences. It also has various cultural spaces, including a 지
1
5 DMC Gallery 털 7 ity
미
9
photo zone. DMC홍보관 디
Sangam 4
어
Neighborhood Park 시
티
8

ity
10:00~18:00(Opens all years around), Last entry is 2 hours before closing, Closed on

iaC
Lunar New Year's day and Chuseok day Exit 9 of Digital Media City Station (Subway Sangam
Wo

티
ed
Line 6, Gyeongui-Jungang Line, AREX) 02-789-3705~6 mbcworld.imbc.com rl Middle School

시
dC 3

lM
어
up Wo 2
-ro S-Plex Center

디
rl

ita
dC

미
up

Dig
털
bu

지
k-r
문화비축기지 2 Noeul Park

디
o
4 Oil Tank Culture Park 노을공원
A former oil tank reservoir site, this place was reborn into a multi-purpose Noeul Stairs
cultural space with community centers, lecture halls, etc. Nanjicheon Park

WorldCupStadium
월드컵경기장
02-376-8410 parks.seoul.go.kr/culturetank Oil Tank Culture Park 4 3

ro
문화비축기지

an-
ngs
Firefly Ecological Center

Jeu
2

5 DMC Gallery DMC홍보관 Seoul World Cup Stadium 7

1
Mapo-gu
1 Haneul Park 서울월드컵 경기장
하늘공원
This culture-oriented facility was created to provide a comprehensive guide District
Su Office
to Digital Media City (DMC) projects. It includes an exhibition area, a 3D Nanji Hangang Park
Ga b wa
stereoscopic image hall, and a multipurpose experience space. ng Haneul Stairs yL
bye
onb
uk-
ine
Free 10:00-17:00 (Mon-Sat), Closed Sundays and Holidays, Must call in advance ro 6
for group tours Exit 9 of Digital Media City Station (Subway Line 6, Gyeongui-Jungang
Line, AREX) 02-309-7067 dmc.seoul.kr
Pyeonghwa Park
gway
u Rin
Naeb
6 Korean Film Museum 한국영화박물관
This museum, run by the Korean Film Archive, shows the history of Korean
film, and also holds a variety of permanent and temporary exhibitions.
Exit 7 of Digital Media City Station (Subway Line 6, Gyeongui-Jungang Line, AREX)
02-3153-2072 www.koreafilm.or.kr

Hangang River Mangwon

Swimming Pool
7 Seoul World Cup Stadium 서울월드컵경기장
This was the place where the semi-finals of the 2002 Korea-Japan World Cup
was held. Today, this stadium is still used for soccer matches, as well as other
culture and leisure related activities.
ge
Brid

Ga
Exit 1 of World Cup Stadium (Subway Line 6) ng
o

Olym
egy

pic-d by
02-2128-2002 www.sisul.or.kr/open_content/worldcup aero eo
a

nb
and

uk
-ro
ngs
Seo

56 57
 Area 05 Global Districts in Seoul on the Banks of the Highlights Suggested Itinerary
Hangang River ※ Durations
‌ may vary depending on the itinerary
Yongsan & The National Museum of Korea As the largest national museum in Korea, it and mode of transportation.

Yeouido Yongsan / Itaewon / Yeouido offers a diversity of programs to experience Korean culture for you to enjoy. (p.60)
Gyeongnidan-gil If you need to take a break from the bustle of Itaewon,
Gyeongnidan-gil is just for you. This is a street lined with small restaurants that Tour the National Museum of
boast chefs from other countries and internationally trained Korean chefs. (p.61) Korea. (2 hours)
Yongsan Yongsan, situated on the Hangang River, was a key port in ancient times owing to its 63 Square Although it is no longer the tallest building in Seoul, it continues to
advantageous geographic location, and thus a base for economic activity. There are many be an attractive multi-cultural space with its aquarium and Sky Art observatory.
urban parks throughout the district as it was developed as a garden city situated in between (p.62) Take the subway line 6 to
Namsan and the Hangang River. It is also home to some of Seoul's most renowned museums, Noksapyeong Station (15 mins)
reflecting the city's deep history. In addition to the National Museum of Korea and the National and go out Exit 2.
Hangeul Museum, there is the War Memorial of Korea, the only war museum in Korea.
National Museum of Korea, National Hangeul Museum: Tour Gyeongnidan-gil and have
Exit 2 of Ichon Station (Subway Line 4 or GJ Gyeongui-Jungang Line) lunch. (1 hour 30 mins)
War Memorial of Korea: Exit 11 or 12 of Samgakji Station (Subway Line 4 or 6 )

Itaewon Itaewon is like a small world within Seoul, a microcosm of the entire world. Here you can
see everything from an Islamic mosque to exotic dishes whose names you may never have
heard of. Take the opportunity to see unique souvenirs from around the world at Itaewon
Market and Antique Street.
Itaewon Station (Subway Line 6 )

Yeouido Yeouido is a global financial hub in Seoul with many landmark buildings including the National
Assembly Building, 63 Square, IFC Mall, and many more. But the true gem of Yeouido is the
Hangang River, not the cluster of buildings. When taking a ferry cruise and sailing on the river, you
can view the bridges on the Hangang River that have undergone many changes over the course
of Korean history, and other major tourist attractions in Seoul such as the beautiful ecological islet
Bamseom.
National Assembly Station / Yeouido Station (Subway Line 9 ), Yeouido Station, Yeouinaru Station
(Subway Line 5 )
Hongje
0
What to do
Shop at Itaewon Market.
Shopping at Itaewon Market This market contributed to the prosperity of (40 mins)
the Itaewon shopping culture back in its heyday with its affordable and trendy
designs. It still maintains its reputation in the midst of fast-changing trends and
is still praised by many shopping enthusiasts. (p.61)
Hangang Cruise Take a cruise along the Hangang River to view major riverside
attractions and also to enjoy the night view of Seoul. The ferry cruise itinerary
offers live performances, a dinner buffet, and many other forms of entertainment.
(p.62)

Hangang Yeouido Spring Flower Festival Yeouiseo-ro in Yeouido turns Take Subway Lines 5 or 9 to to
into a street full of cherry blossoms for about two weeks beginning in mid-April Yeouido Station (15 mins)
Muakjae each year. You will not want to miss the spectacular scene created by the cherry and go out Exit 3. (10 mins)
800

Anguk blossom petals that rain down on you with the spring breeze. (p.63)
Gyeongbokgung
Jongno 3(sam)-ga
1600m

Dongnimmun Gwanghwamun Tour Yeouido Hidden Underground

Jonggak Jongno 5(o)-ga
Bunker(SeMA Bunker) (30 mins)
Euljiro 4(sa)-ga
Euljiro 1(il)-ga
Gajwa
Seodaemun
Sinchon Euljiro 3(sam)-ga Shop at IFC Mall. (1 hour)
(Gyeongui·Jungang Line) City Hall
Ahyeon Myeong-dong Chungmuro
Sinchon Hoehyeon
Hongik Univ. Chungjeongno
Ewha Womans Univ.
Sogang Univ. Aeogae
Daeheung Seoul Station
Sangsu Namsan Mountain
Hapjeong
Handsome Seoul
Sookmyung Women's
Gwangheungchang Hyochang-dong Univ. Leeum, Samsung Yeouido Hidden Underground Bunker (SeMA Bunker) This underground Tour 63 Square. (2 hours)
Namyeong Itaewon 2-dong Museum of Art bunker was discovered on May 2005 during construction of the Yeouido Bus
o

Gongdeok
Brid daegy

Mapo Yongsan / Itaewon Transfer Center. It is estimated to have been built in the 1970s and is now open
Hyochang Park
ge
g

The War Hangangjin to the public to show the history of modern Korea. 02-2124-8800
gan

Yeo Memorial of Korea

u Bamseom Islet egyo
Seo

ido Yongsan
da Itaewon
po ge Electronics Samgakji Noksapyeong
The National Ma Brid Shopping Mall
Assembly of the
Republic of Korea Yeo
gyo Hannam-dong
Local Tips
uise
o-ro Yeouinaru oda
e Sinyongsan
National nhy ge Yongsan • ‌A unique atmosphere, from fashion and foods to music and
Wo Brid
Assembly culture, is in full bloom on the main street of Itaewon. Visitors can Enjoy a Hangang ferry cruise with
SeMA Bunker Ichon National Museum of Korea
Yeouido Park National Hangeul Museum also experience the real Itaewon by exploring side streets such as a dinner buffet. (1 hour 30 mins)
ge

Yeouido Hangang Park Usadan-gil or Gyeongnidan-gil.

Brid

Yeouido Yeoui-dong Gan

g

gby Seobinggo
Banp ridge
gan

• ‌Just one stop away from Yeouido Station is the Noryangjin Fisheries
Bridge

eon
buk
Han

Saetgang Noryangjin Wholesale Market, which is open 24 hours a day. Treat yourself to
B

-ro
odae

Singil
daegyo

Olym inexpensive yet ultra-fresh seafood in this wholesale market. You can
g

pic-
yo

dae Moonlight buy fresh seafood and walk into any of the many restaurants that
Daebang Nodeul ro
Dongjak

Rainbow Fountain offer cooking services and have them prepare your food.
Heukseok
 05
Yongsan & Yongsan 용산 05
Yongsan & Itaewon 이태원
Yeouido Yeouido

Nearby subway stations | 4 GJ Ichon Nearby subway stations | 6 Itaewon, Hangangjin, Noksapyeong
0

0
Gyeongnidan-gil
3 The War Memorial
of Korea 전쟁기념관
Adorable cafes and
restaurants 3 Leeum, Samsung

Hoenamu-ro
100

100
About 2.3km Museum of Art

6-gil
삼성미술관 리움
200m

About 1km
2 Gyeongnidan-gil
경리단길

200m
4 Yongsan Crafts
Museum
용산공예관

Noksapyeong-daero
Greenhouse
About 1km

Itaewon-ro 27ra-gil
Yongsan West Pavilion East Pavilion
Park Tower 1 Itaewon Post Office

o
National Museum of Korea

r
a-g dae
국립중앙박물관

40d eong-
Itaewon-ro 27da-gil

il
Bell Pavilion Embassy of Argentina

y
1

sap
5 (Na gil
이촌 nal Mucshon
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Nok
Itaewon Un
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Mirror Pond
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중앙 Korea 2
2 It
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박물 )
4
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Yongsan Family Park
1 Itaewon Street Embassy of Georgia

derpass
Seob 1 이태원거리
3-1 ingg
o-ro National Hangeul Museum Itaewon Street
Entrance 국립한글박물관 (Yon Noks Restaurants that
녹사 gsan-g pyeon
Ichon-1dong Ich Hamilton Hotel
on-r a specialize in cuisine from
평 ( u Of g
Community o 65 2 all around the world
용산 fice
Service Center ga-g Yonggang
il Gyeo 2 Free

3 구
ngui 4 KEB Hana Bank 1
청) Itaewon 이태원
Middle School )
·Jun Free

gang Su
Icho
n-ro Ichon Line bway Lin Itaewon-ro
Itaewon Shopping Center 4 3 Free

General Market Sinyongsan Kolon Ichon e 4 Noksapyeong Station Itaewon 119

gil

Apt. Itaewon Police Box Safety Center

Junction
72-

Elementary School Itaewon Market

Usadan-gil
n-ro
Icho

Free

1 National Museum of Korea 국립중앙박물관 1 Itaewon Street 이태원거리

Korea’s leading museum, it would not be an exaggeration to say that the With signs in foreign languages and the English-speaking staff in many
National Museum represents the essence of Korean culture. The museum shops, restaurants, and cafes, visitors often feel as though Itaewon Street is
preserves and presents over 39,000 cultural artifacts and relics across 6 ex- located in another country. Enjoy brunch menus and a party culture that only
hibition halls and 50 rooms for both permanent and special exhibitions. There Itaewon can offer, and shop for unique products from around the world.
is also a separate museum for children. Itaewon Station (Subway Line 6)
Free (Fee may apply to special exhibitions.) Mon·Tue·Thu·Fri 10:00-18:00, Wed·Sat
10:00-21:00, Sun·holiday 10:00-19:00 (closed on Jan 1, Chuseok day, Lunar New Year day) 2 Gyeongnidan-gil 경리단길
Guided tours: English (4 tours a day/weekday, 2 tours a day/weekend), Japanese (2 tours This is a unique street in a residential area lined with restaurants and cafes
a day/weekday, 2 tours a day/weekend), Chinese (2 tours a day/weekday, 2 tours a day/
weekend), French (1 tour a month) (Schedule subject to change every month) with food from such countries as Japan, Thailand, Turkey, and Mexico. Exotic
Exit 2 of Gyeongui·Jungang Line Ichon Station (Subway Line 4) 02-2077-9000 dishes, whose flavors are recreated by foreign chefs and Korean cooks who
www.museum.go.kr 5-minute walk from Exit 2 of Noksapyeong Station (Subway Line 6) have worked abroad, are highly popular.
5-minute walk from Exit 2 of Noksapyeong Station (Subway Line 6)
2 National Hangeul Museum 국립한글박물관
3 Leeum, Samsung Museum of Art
삼성미술관 리움
Open since 2014, the museum promotes and disseminates the linguistic and
cultural value of hangeul, Korea’s national alphabet. Visitors can learn about the
story behind hangeul through the museum’s permanent and special exhibitions, This art museum was established with the art collection of the Samsung
while children can enjoy the Hangeul Playground. For those wishing to learn Group’s founder. Permanent exhibits include old Korean artwork and works
more about hangeul, the museum also operates the Hangeul Learning Center. by renowned artists from Korea and abroad, including Andy Warhol and Nam
Free Mon-Fri, Sun/Holidays 10:00-18:00, Sat 10:00-21:00 (closed on Jan June Paik.
1, Chuseok day, Lunar New Year day), Last Wednesday of the month 10:00-21:00 Permanent Exhibition: Adults: ₩10,000, Discount: ₩5,000 (Eligible to students (ages
Guided tours: English - Wed. 14:00; Chinese - Thu. 14:00; Japanese - Fri. 14:00 7-24), seniors (65+), veterans, and the disabled.) Korean, English, Japanese, and
Subway Line 4 (Gyeongui-Jungang Line) Ichon Station, Exit 2 02-2124-6200 Chinese digital audio guides are available for ₩1,000
www.hangeul.go.kr 10-minute walk from Exit 1 of Hangangjin Station (Subway Line 6) 02-2014-6901
leeum.samsungfoundation.org
3 The War Memorial of Korea 전쟁기념관
4 Yongsan Crafts Museum 용산공예관
Korea’s only museum that exhibits the entire history of the Korean War, it
houses 9,000 items related to the war across nine exhibition rooms. See, hear, and enjoy the beauty of traditional Korean crafts in Hannam-dong,
Free(Fee may apply to special exhibitions.) 09:30-18:00, 9:30-20:00 (Last Yongsan, the heart of the city. Growing in popularity through its various tradi-
Saturday of the month), (closed every Monday, and if public holidays falls on Monday, the tional craftwork experience programs and exhibitions, the museum also sell
day after holiday is also closed.) 2 times a day for English and Japanese. Chinese is some of its fine craft as souvenirs.
avaiable at any time, but reservations required in advance Exit 11 or 12 of Samgakji Free 10:00~19:00(Closed on Mondays, Holidays) 1-min walk from Exit 3 of Han-
60 61 Station (Subway Line 4 or 6) 02-709-3139 www.warmemo.or.kr gangjin Station (Subway Line 6) 02-2199-6180 crafts.yongsan.go.kr
 05
Plan your trip

Yongsan &
Yeouido
Yeouido 여의도 • See the Flower Festival and Fireworks Festival, which are held in spring and autumn.
• Go to the 63 Square’s observatory and behold a beautiful night view of Seoul.
• Get involved in the various leisure activities available in Hangang Park, including a ferry cruise and outdoor swimming.

Nearby subway stations | 9 5 Yeouido 5 Yeouinaru 9 National Assembly, Saetgang 1 9 Noryangjin, etc

ge
Seogangdaegyo

Brid
0

ge
Bridge

o
Brid

egy
나루

oda
Yeouido Mulbit Stage Hangang Cruise

egyo

nhy
Enjoy the Hangang River

여의
150

oda
in a unique way

Wo
4-1 Yeouido Hangang Park Swimming Pool

Map
Free Free

inaru
Yeouido
Hangang Park 4 Yeouido Hangang Park Hangang Cruise
여의도한강공원 2 한강유람선
300m

Yeou
Hangang Park with a beautiful
Free
2 Free

cherry blossom road

Yeouise
o-ro Guk
hoe
-dae
Yeouido Seoul 1
Apartment
3 4 Yeouido
여의도한강공원
Hangang Park
KEB Hana Bank 4 Yeouid
ro 7 ong-ro 63 Square
6-gil Yeouido Gongjak
Apartment Super tall building with a

ro
ero
Free
Kensington Hotel spectacular viewpoint

u-
n-ro

i-da

inar
Yeouido

gwo
1 63 Square

o
Yeou

Yeou

ng-r
63빌딩(한화생명빌딩)

igon
National Assembly 4-2 The National Assembly of the

aeba
Republic of Korea 1 Conrad

Yeou
Home of Korea’s Nati Seoul 1-1 Galleria Duty Free 63

id
국회al Assem 3
on 2

Yeou
legislature. Hotel
의사 bly
IFC Mall Guk
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당
ay Lin 6 jege
Subw 3 Yeou
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ung Apartment
5 ero -ro
ro

Gangbyun Raemian Yeouido Park 4-gil

-dae

4
Dangsan Prugio
Apartment Uisa 여의도공원 KEB Hana Bank The Catholic
hoe

Glad Hotel Yeouido dan KEB Hana Bank

Apartment g-da University of Korea
Yeouido Post
Guk

ero Yeouido St. Mary’s Noryangjin Fisheries

진
No

4 Office
Be

노량 2

의도
Yeon

Sa

3 Hospital Wholesale Market

de

Yeou
o

etg
de

Embassy
ul-
gjun

ido 5
여의
un

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ro

ido 여
of Indonesia
aru

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g

jin 8 1
도
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진
2 eu g
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노량3
KBS Headquarters No ya
Nor

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1
6 Uisa KBS Annex 2
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dan
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Gwangjang ero 1 3
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1 7
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Apartment Sae wa
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5

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Line

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Lin

Jan egi-ro
Marriott Executive 4
ay
way

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Apartments Yeouido Park w
Sub
Sub

ung
Centre - Seoul

1 63 Square 63빌딩(한화생명빌딩) 3 Yeouido Park 여의도공원

The 63 Square is one of the tallest buildings in Seoul and plays an important With a sprawling plaza surrounded by woods in the center of the city, Yeouido
role as a cultural complex. It has a variety of attractions such as 63 Art (Ob- Park is where you can take a walk among the trees, or rent a bike or in-line
servatory + museum) and AquaPlanet 63 (Aquarium). The night view of Seoul skates and enjoy a ride through the park. Some of the sights you can find
from 63 Art, the highest gallery in the world, is outstanding. within the park include a statue of King Sejong and models of his inventions.
63 Art Adults ₩13,000, Youths ₩12,000, Children and Seniors ₩11,000 / Aqua Planet 5-minute walk from Exit 2 or 3 of Yeouido (Subway Line 9 or 5), Exit 3 or 4 of National
63 Adults ₩25,000, Youths ₩23,000, Children and Seniors ₩21,000 10:00-22:00 Assembly Station (Subway Line 9)
15-minute walk from Exit 4 of Yeouinaru Station (Subway Line 5) 02-780-6382
www.63art.co.kr
1-1 Galleria Duty Free 63 With “modern luxury travel” as its philosophy, it provides 4 Yeouido Hangang Park 여의도한강공원
a one-stop service encompassing restaurants, entertainment, and even shopping. It is
one of the largest complexes in Korea, with a total area of 10,072㎡ including a base- The park is popular as a stage for various urban festivals due to its proximity
ment floor and a three-floor annex. It also features great access to the airport, as it takes to Yeouiseo-ro, a road famous for beautiful cherry blossoms. Every April, it
between 40 and 50 minutes by bus to get to Incheon Int’l Airport, and offers excellent serves as the venue for Yeouido’s Spring Flower Festival, and in October for
parking facilities for up to 1,100 vehicles.
the Seoul International Fireworks Festival.
08:30-20:00 15-minute walk from Exit 4 of Yeouinaru Station (Subway Line 5)
1661-6633 4-1 Yeouido Hangang Park Swimming Pool This place is loved by many in sum-
mertime due to the fact you can swim while enjoying a great view of the Hangang River in
the center of the city.
2 Hangang Cruise 한강유람선 Adults: ₩5,000, Teens: ₩4,000, Children: ₩3,000
Jul.-Aug. 09:00-19:00 02-785-0478
Take the cruise to enjoy the sweet breeze and the beautiful view of the [Other Hangang River swimming pools] Gwangnaru Swimming Pool (02-470-9561),
Hangang River while sailing by tourist attractions and historic sites such as Ttukseom Swimming Pool (02-452-5955), Mangwon Swimming Pool (02-322-6302),
Bamseom Islet, Jeoldusan Park, the 63 Square, Namsan Seoul Tower, Jamsil Jamwon Swimming Pool (02-536-8263), Jamsil Swimming Pool (02-421-2564), Nanji
Stadium and others. The course that passes under the Banpodaegyo Bridge Water Leisure Park (02-3780-0611)
4-2 The National Assembly of the Republic of Korea
at night is particularly popular for the Moonlight Rainbow Fountain show. A
themed cruise that includes live performances and a buffet is also available. Built in 1975, this is where National Assembly sessions are held. With 24 granite pillars
that represent the 24 seasons of the lunar calendar, the building is covered by a dome
Adults/teens 15,000 won, children 10,500 won (price varies with program) Week- roof.
days 11:30-21:00, Weekends 11:30-21:30 Yeouido Pier: Exit 3 of Yeouinaru Station Reservations 09:00-18:00 (Saturday 09:00-13:00, Closed on Sundays, Holidays,
(Subway Line 5), Jamsil Pier: Exit 7 of Jamsilsaenae Station (Subway Line 2), Yanghwa International Worker’s day - 1st of May, National Assembly Opening Day of Korea - 31st
Pier: Exit 4 of Dangsan Station (Subway Line 2 or 9), Ttukseom Pier: Exit 3 of Ttukseom of May) Exit 1 or 6 of National Assembly Station (Subway Line 9) 02-788-3664
Resort Station (Subway Line 7) 02-6291-6900 www.elandcruise.com memorial.assembly.go.kr
62 63
 Area 06 All the Latest Trends in Seoul Highlights Suggested Itinerary

Apgujeong-dong · Cheongdam-dong /
※ Durations
‌ may vary depending on the itinerary
Sinsa-dong Garosu-gil One of the most popular hot spots in the Gangnam and mode of transportation.
Gangnam Sinsa-dong Garosu-gil / Around Gangnam
district, this is where you will find romantic outdoor cafes, boutique shops run by
designers, and the latest trends of Seoul sooner than anywhere else. (p.68)
Tour COEX or Bongeunsa Temple.
Station / Around Samseong Station / Seocho COEX This is where the G-20 Summit Conference was held in 2010. COEX is
a multipurpose venue that includes a shopping mall with more than 180 stores
(1 hour 45 mins)
and an attractive aquarium. Located near the CALT City Airport Terminal, this is
also the best place for last-minute shopping before your departure. (p.72)
Gangnam Gangnam, a district that represent the latest trends in Seoul, features high-class
hotels and the CALT City Airport Terminal that provides convenient transport links and Banpodaegyo Bridge Moonlight Rainbow Fountain It is listed as the
world’s longest bridge fountain in the Guinness Book of World Records. Nearly
services. The district is a favorite spot among tourists because of its trendy designer
190 lighted jets create a festival of light and water designed to carry images of
shops, cafes, and galleries. Stretching from the business and commercial zone around
hope and positive energy. (p.74) Take the subway and transfer to
Samseong Station and Gangnam Station to the luxury shopping district of Apgujeong-
dong and Cheongdam-dong, the area is also home to Seorae Village, famous for its Gangnam Station (15 mins) Exit 8-12
of Gangnam Station. (Subway Line 2,
exotic atmosphere. Gangnam also has Garosu-gil, a charming street filled with various Subway ShinBundang Line)
attractions including designer shops and outdoor cafes.
Apgujeong Rodeo Street: 5-minute walk from Exit 6 of Apgujeong Rodeo Station (Subway Bundang Tour the streets near Gangnam
Line B ) / Cheongdam-dong Fashion Area: 10-minute walk from Exit 2 or 3 of Apgujeong Rodeo Station and have lunch.
Station (Subway Bundang Line B ) / Sinsa-dong Garosu-gil: 5-minute walk from Exit 8 of Sinsa (1 hour 30 mins)
Station (Subway Line 3 )

Banpo The Banpodaegyo Bridge Moonlight Rainbow Fountain can be viewed from Banpo
Hangang Park Hangang Park. This fountain is the centerpiece of the Hangang Renaissance project,
and at night you can see an amazing light and water show, with the night lights of
Seoul in the backdrop.
15-minute walk from Exit 8-1 of Express Bus Terminal Station (Subway Line 3 , 7 or 9 ), Exit 2 Tour Samsung d’light. (30 mins)
of Sinbanpo Station (Subway Line 9 ) Take the subway and transfer to
Sinsa Station (18 mins), Exit 8 of
Sinsa Station. (Subway Line 3)

Shop at Garosu-gil(1hour30 mins)

0

Oksu Seoul
Forest Visit Horim Art Center. (50 mins)
Seongsudaegyo

Hangangjin
Don

Bridge
gho
600

dae

What to do
gyo

Bridg daegyo
Brid

Olym
pic-d
1200m

ge

aero Explore Eateries in Seorae Village Called the “French village” in Seoul,
g
e

Apgujeong-dong
gdon
Ha

this is a place where you will find many outdoor cafes and restaurants with
nn

Apgujeong-dong·
Yeon

Bridg daegyo
am

Cheongdam-dong wonderful atmospheres. This is a good place to enjoy a laid-back brunch during Take the subway to Yangjae Station
dae
g

(15 mins)
m
yo

the late morning hours. (p.74)

e

Apgujeong Apgujeong Rodeo

ngda
Bri

Sinsa-dong Exit 9 of Yangjae Station (Subway

dg
e

Cheo

Garosu-gil Cheongdam-dong Galleries around Dosan Park The area around Dosan Park is also known as Line 3) (40 mins)
Dosan Park a street of culture due to its many galleries. Two must-visit galleries in the area
are Maison Hermes and Horim Art Center. (p.67) Tour Yangjae R&CD Innovation
Cheongdam
Hub (1hour)
Sinsa Performances at the National Gugak Center This is where you can watch
Dongbu Arterial High

first-rate traditional Korean music and dance performances. These include the Take subway to Apgujeong Rodeo
Gangnam-gu music for the royal ancestral rites and Cheoyongmu (the Cheoyong Dance), Station (30 mins)
Seocho Office
Jamwon Hakdong Bongeunsa which are registered as Intangible Cultural Heritages by UNESCO. (p.74) Exit 3 of Apgujeong Rodeo Station
Samseong (Bundang Line) (10 mins)
Jungang
way

Nonhyeon Samseong
Moonlight Rainbow Banpo Eonju Seonjeongneung Visit the “multishops” in
Fountain Seonjeongneung Handsome Seoul Cheongdam-dong.
Royal Tombs
Around (1 hour 30 mins)
Express Bus Terminal Sinnonhyeon LG Arts Yangjae R&CD Innovation Hub This innovation hub is the first urban R&D
Center Samseong Station
Sapyeong Seolleung campus and anchor facility for the Yangjae area. The Yangjae Innovation Hub Take a bus to the southern part of
specializes in developing talent, fostering companies, and conducting research Banpodaegyo Bridge. (30 mins)
Gangnam
Yeoksam for the core future field of artificial intelligence. 02-2135-6818
Watch the Banpodaegyo Bridge
Banpo 4-dong Hangnyeoul
Moonlight Rainbow Fountain.
Around Hanti
Nonh

Gangnam Station (40 mins)

Local Tips
yeon

Seoul Nat'l Univ. Daechi

Dinner at a cafe in Seorae
-ro

of Education
Gang

Seocho
• ‌Moonlight Square in Banpo Hangang Park is a venue for various Village. (1 hour)
nam-

Dogok performances of classical, a cappella, “popera” (pop and opera),

and jazz music every Saturday evening for six months from May to
daero

Gaepo-dong
Maebong
October.
Nambu Bus Terminal Guryong
Yangjae
• ‌Visit Bongeunsa Temple nearby Samseong Station and try a temple
Seocho 1-dong stay for a day or two. You can experience Buddhist culture right in
National Gugak
Yangjae R&CD the heart of downtown Seoul.
Bangbae Innovation Hub
Center Seoul Arts Center
 06 Apgujeong-dong · Plan your trip

Cheongdam-dong 압구정동·청담동
• ‌Shop for luxurious brand-name products that are new or exclusive to Asia.
• ‌Get the latest hairstyles at the trendiest hair salons frequented by Hallyu stars.
Gangnam
• ‌Explore galleries near Dosan Park, such as Horim Art Center and Maison Hermes Gallery.

Nearby subway stations | 3 Apgujeong B Apgujeong Rodeo

Cheongdam Hallyu
1-1 Galleria Department Store WEST Star Street
jeong-ro Street full of traces of
Apgu Hallyu stars
1 Apgujeong
압구정 로데오거리
Rodeo Street
1 Galleria Department Store EAST 5 K-STAR ROAD
7 한류 스타거리

압구정 g Rodeo
1-1

50-gil
6 2

로데오
1 KEB Hana Bank Gallery Won
SM Entertainment

ong-ro
Hyundai Department 3 FNC Entertainment
Apguje Yoo Art Space
Free
Store

jeon
ong-ro

Apguje
6 2
Apgujeong 압구정

Apgu
5 C heo n
gdam Cheongdam-dong
-d o
Eonju-ro

5
ng Luxury Fashion Street
il Seolle 4
-g ung L Numerous luxury brand
osu 157-g -ro
Gar 2 Cheongdam-dong Fashion Area stores and multishops

ux u
청담동 패션지역
il

ry F
9
Free

P.6

a sh
4 3 Dosan Park

ion S
Memorial park of Dongduk
an independence Women’s 79-gil
Apgujeong-ro

t reet
movement activist University
and a cafe street
Free
Design Cheongdam-dong gyo Bridge
Seolleung-ro 153-gil Research Community Center Yeongdongdae
80-gil
3 Dosan Park 도산공원 Apgujeong-ro Center

ng-ro
CGV 152-gil nction
Seolleung-ro Cheongdam Ju
Hotel

u
Dosan Ahn Chang-ho

Seolle
Non
Nonhyeon-ro

hye
on-
Space*C Memorial Hall Prima
ro 1 KEB Hana Bank
68- Dosan-daero
0

gil
kdong
Ha on
CGV ncti
Cheongdam CineCity Ju
100

4 Horim Art Center

Subway Line 3

Maison Hermes
호림아트센터
Bund
Dosan Park Free
ang L

Horim Art Center

200m

Free

Dosan-daero
ine

Admire the beautiful Cheongdam Neighborhood Park

Junction traditional ceramic works

1 Apgujeong Rodeo Street 압구정 로데오거리 3 Dosan Park 도산공원

This street is packed with luxury brand stores. From mega shopping malls This park was built in commemoration of Ahn Chang-ho, a freedom fighter.
that sell luxury goods to designer brand outlets, from used luxury goods shops There are flagship stores of leading global brands, designer shops, and cafes
to luxury goods repair shops, anything related to luxury goods can be found in around the park, and movies and TV dramas are frequently shot around here.
this area, making it the essential shopping destination for trendsetters. 10-minute walk from Exit 3 of Apgujeong Station (Subway Line 3), Exit 5 of Apgujeong
5-minute walk from Exit 6 of Apgujeong Rodeo Station (Subway Bundang Line) Rodeo Station (Subway Bundang Line)
1-1 Galleria Department Store This high-end department store features two luxury
halls: Luxury Hall East for high-class designers and fashion labels, and Luxury Hall West,
with unique designs for young shoppers. 4 Horim Art Center 호림아트센터
Weekdays 10:30-20:00, Fridays and Weekends 10:30-20:30 (closed once a month) Horim Art Center is a beautiful museum with an impressive exterior created
Connected to Apgujeong Rodeo Station Exit 7 (Subway Bundang Line)
02-3449-4114 dept.galleria.co.kr with ceramics and comb-pattern earthenware as a motif. It is filled with relics
protected as cultural heritage assets that can be viewed by visitors. Visitors
can appreciate the beauty of Korean art at the Horim Art Center, the Sinsa-
dong branch of the Horim Museum.
Adults 8,000 won, teens, handicapped, and senior citizens 5,000 won
2 Cheongdam-dong Fashion Area 청담동 패션지역 10:30-18:00 (closed on Sundays, January 1, Lunar New Year, Chuseok)
15-minute walk from Exit 3 of Apgujeong Station (Subway Line 3), Exit 5 of Apgujeong
This street is filled with studios, showrooms, and shops of leading designers, Rodeo Station (Subway Bundang Line) 02-541-3523~5
as well as beauty shops and wedding shops frequented by famous stars, and www.horimmuseum.org
thus draws keen attention from trendsetters. It is also lined with global luxury
brand shops. Some of the hot spots on this street include “multishops” which
combine famous brand and designer label shops with cafes, galleries, or res- 5 K-STAR ROAD 한류 스타거리
taurants.
From SM Entertainment’s building to FNC Entertainment’s office, the offices
10-minute walk from Exit 2 or 3 of Apgujeong Rodeo Station (Subway Bundang Line) of some of the most famous Korean entertainment companies are located on
[Recommended Multishops] 10 Corso Como (02-3018-1010), Mue (02-3446-8074), this street. It is a popular tourist attraction, especially for K-pop fans.
Beaker (02-543-1270), Super Normal (02-511-0991)
※ Call to confirm business hours. Each business has different business hours and holi-
Exit 2 or 3 of Apgujeong Rodeo Station (Subway Bundang Line)
day schedules.

66 67
 06 Around Sinsa-dong Garosu-gil
Plan your trip

신사동 가로수길 주변
• ‌Enjoy a laid-back brunch at one of the cafe terraces or restaurants.
• ‌Shop for unique merchandise from designer studios and select shops with various concepts.
Gangnam

Nearby subway stations | 3 Sinsa

1 Sinsa-dong Garosu-gil 신사동 가로수길
ng
This is a two-lane road stretching from Sinsa-dong to Apgujeong-dong, lined ujeo

0
Apg Sinsa-dong Community

Ap
with ginkgo trees. Here you can find creative clothing and accessories made

gu
P.66 Service Center

jeo
by talented young designers. Large shops with multiple foreign brands give

ng
-ro
ro
shoppers the chance to take in fashion trends from all over the world, and ng-
ujeo 4 Jamwon Hangang

18
50
Apg

-gi
one might even be lucky enough to catch a really special deal in the flea mar- Park 잠원한강공원

l
kets that spring up occasionally in the area. About 750m

100m
5-minute walk from Exit 8 of Sinsa Station (Subway Line 3) Jamwon Hangang Park
A leisurely stroll along
Apg the Hangang River

Apgujeong
uje

Apgujeong
ong
-ro -gil
BOGO Building 8-g Gallery Yeh 161
il eo n-ro
nhy

-ro 14-gil
2 Nonhyeon Furniture Street 논현 가구거리 No

-ro 10-gil
This furniture street is located between Nonhyeon Station and Hakdong Sta-
tion. Over 70 stores are in the area, providing a variety of options for your Gallery UM 5 space*c
스페이스 씨
SP Gallery
home, kitchen, and office. Check out the beautiful jewelry boxes and decora- About 900m
tions, made with mother of pearl, and other imported furniture. In 1996,

Apgujeong
Gangnam-gu Office designated the street a “Specialized Street of Furniture
Culture.”

Do
san
-ro 12-gil

-
Exit 1 or 8 of Nonhyeon Station (Subway Line 7), Exit 5 or 6 of Hakdong Station (Subway

dae
ro
Line 7)

23-g
3 Serosu-gil

il
-gil
ng-
ro 4 세로수길
ujeo
3 Serosu-gil 세로수길 Apg
3 Serosu-gil Do
세로수길
san
-da
There are eight alleys along Garosu-gil. This street became famous due to the Serosu-gil ero
19
-gi
variety of charming stores. The number of stores has increased in proportion Various concept stores
l

Dos
-g il
to the number of visitors. The exotic cafes and delightful restaurants along 162

an-
these streets might even make you feel as if you were in a romantic European d aero

dae
gnam- Urban Art

ro 1
city. You can have brunch at one of the restaurants or cafes and enjoy a relax- Gan Gallery

5-g
ing afternoon.

il

Dosa
5-minute walk from Exit 8 of Sinsa Station (Subway Line 3)
-gil

n-da
160

Dosan-daer
aero

ero 1
-d
gnam
Gan

7-gil
o 11-gil
4 Jamwon Hangang Park 잠원한강공원 Nonhyeon-ro 151-gil
Located near popular hot spots, such as Apgujeong-dong and Sinsa-dong 1 Sinsa-dong Garosu-gil
in the Gangnam district, Jamwon Hangang Park is where anybody from 신사동 가로수길
advanced athletes to beginners can come and enjoy various sports, such as
biking, inline skating, and even wakeboarding. This park is also home to the Sinsa-dong
Jamwon Nature Learning Center, a science center where you can observe Garosu-gil
Seoul’s leading foodie
and learn about silkworms, from which Jamwon gets its name. street
15-minute walk from Exit 5 of Sinsa Station (Subway Line 3)
Rio Building

Dosan-daer
Sinsa Police Box rk
il n Pa
54-g Dosa
5 space*c 스페이스 씨 -dae
ro 1 J-Tower P.67

o 13-gil
m
Ga ngna
Space C is a cosmetics gallery and museum run by Coreana. Showcasing an-
il
tiques to modern art pieces, visitors can learn about Korea's traditional cos- 52-g
MG Tower ro 1
metics culture. There are many different programs offered like perfume tests, -dae ero
nam n-da
Gang Dosa
and the space is especially popular amongst women interested in cosmetics.
Adults 4,000 won, students 3,000 won (may vary with program)
Gwangmyeong Building
Apr-Oct 10:00-19:00, Nov-Mar 10:00-18:00 (closed on Sundays, January 1, Lunar
New Year, Chuseok, and certain other designated holidays) 3 2 Nonhyeon Furniture
Do
Line
sa
Street 논현 가구거리
n-d
Exit 3 of Apgujeong Station subway line 3, 10 minutes on foot ay ae
02-547-9177 www.spacec.co.kr S ubw About 1km
ro
16
-gi
l

신사
National Pension il Do
Dosan

8 Seoul Southern District 1 49-g sa

n-d
68 69 a n-ro ae
Headquarters hyeo
Sins
-daero

Non ro
Lotte Cinema 12
-gi
Broadway l
8-gil
 06 Around Gangnam Station
Plan your trip

강남역 주변
• ‌Visit Kukkiwon to learn about the long history of Taekwondo and take a walk in Yeoksam Park.
• ‌Shop for affordably priced clothing and accessories at Gangnam Station Underground Shopping Center.
Gangnam
• ‌Enjoy arts and performances, such as music, plays, and dance at LG Arts Center.

Nearby subway stations | 2 D Gangnam 9 Sinnonhyeon

1 Kukkiwon 국기원
o
sa-r Novotel

Bong
A center of Taekwondo that any Taekwondo practitioner has to visit at least geun

Bonge
0
Bon Ambassadors Hotel
once in their lifetime, this facility features a majestic studio where Taekwondo

eu
unsa-r

nsa-
il
masters from around the world come to train. The collection of over 2,500 05-g
-ro 1

ro 10
o 1-gil
articles on display at the Kukkiwon Museum is a testament to the long history yeon
Nonh

-gil
현

50
of the martial art. 3

신논
2
Le Meridien Seoul
Mon-Thu 09:00-18:30, Fri 09:00-16:00 (Lunch break 12:00-13:00, closed on public
n
yeo
1

100m
holidays, national holidays) 10-minute walk from Exit 12 of Gangnam Station (Subway
onh 4
Line 2) 02-567-1058~9 www.kukkiwon.or.kr Sinn
5
2 Yeoksam Park 역삼공원
7
Daedong
6 gil
Building 110-
daero

gil
Located on a hill above the Gangnam Station four-way junction, Yeoksam Park nam-

02-
Gang

o1
provides an amazing view of the area’s skyscrapers. A popular urban retreat

Bonge

aer
for Seoul citizens, it is located close to Kukkiwon and the National Library for Kyobo Tower

m-d

il
Bonge

8-g
unsa-r
Children and Young Adults.

gna

1
Yeoksam-dong

a-ro
Gan
unsa-r
o 4-g
8-minute walk from Exit 12 of Gangnam Station (Subway Line 2), Exit 4 or 5 of Post Office

ns
geu
il

o 6-g
Sinnonhyeon Station (Subway Line 9)

Bon
Sapye
il
06-g

il
ro 1
-dae

ong-d
3 Gangnam Station Underground Shopping Center nam
Gang

aero 5

Nonh
강남역 지하쇼핑센터

yeon
8-gil
Located in the heart of Gangnam, Gangnam Station Underground Shopping

-ro 9
Center offers a convenient shopping experience with hundreds of trendy

7-gil
Sapye
fashion and accessory stores all in one place. The Hub Plaza in the center
Free Free

Heungkuk Life
of the complex is a rest area for citizens which showcases various cultural

ong-d
Insurance Building
performances. -gil
100

aero 7
aero
-gil m-d Kukkiwon 1
Free

10:00-23:00 (Hours vary by shop, Open all year round) Connected to Gangnam 69 na Kukkiwon
aero CGV Gang

3-gil
nam
-d A Taekwondo holy 국기원
Station (Subway Line 2) 02-553-1898 Gang ground
Free
Gangnam Streets 2

Seoch

5-gil
4 Samsung d’light 삼성 딜라이트 Experience the real

Seoch
Yeoksam Park 역삼공원

n-ro
Gangnam

o-dae
o-dae

ra
Visit Samsung d’light, an exhibition space within the Samsung Electronics

Tehe
ro 77
National Library
headquarters building, to test and use all the latest products made by

ro
for Children

-gil
75-gil
Samsung Electronics. Visitors can also experience a wide variety of digital Chongro Overseas -gil and Young Adults
ro 98
media and enjoy a stage performance that is offered once every month. Free
Educational Institute
nam
-dae
-gil Gang
Free 10:00-19:00 (Closed on Sundays, holidays, Labor Day) Korean, English, ro 65
Chinese, Japanese, Spanish, and French interpretation services are available (advance -dae
nam
Gang Megabox Citi Tower
reservations required) 3-minute walk from Exit 8 of Gangnam Station (Subway Line 2)

Tehera
02-2255-2277
il
Gangnam Art 96-g

n-ro 1
aero 4-gil

Tehe
Hall (B1) Pagoda
na m-d ro 9
-dae
Free

Gang
Free

5 LG Arts Center LG아트센터

Building

-g
nam

ra
Gang

il

n-ro
Seoch

7-gil
Through the world-class special performances entitled ‘CoMPAS Club MASS 5 LG Arts Center
o-dae

LG 아트센터
Free

(Contemporary Music & Performing Arts Season)’, visitors will be able to

6 Clubs around Gangnam Station
Free
ro

watch high quality programs featuring international maestros to rising artists 강남역 주변 클럽
About 800m
73-gil

in theater, dance, classical, jazz, world music and more. The Body Shop LIG Tower
2-gil
Glass ro 9
Ticket prices and schedules vary depending on performance -dae
Tower nam
Exit 7 of Yeoksam Station (Subway Line 2) 02-2005-0114 Gang
1-gil KEB Hana Bank 11
ro 6
www.lgart.com -dae
nam 10 o
Gang r an-r
12 Tehe
Gangnam Station Underground
Seoc

Megabox 3 Shopping Center 강남역 지하쇼핑센터

Yeoksam
6 Clubs around Gangnam Station 강남역 주변 클럽 GT
ho-da

1 District Tax
Tower m Office
gna
ero 7

Gan 남
강
Seoul’s nightlife begins and ends with the clubs near Gangnam Station. Here 9
1-gil
Seou

Gangnam Station
you can listen to music all night long. They offer a diverse genre ranging from Underground
n-ro

hip-hop to electronic music. Especially on weekends, the clubs are crowded Shopping Center
with people enjoying the lively atmosphere. A huge shopping complex

Tehera
8 under Gangnam Station
5-minute walk from Exit 10 of Gangnam Station (Subway Line 2)
Gang

n-ro 4
o 7
daer 4 Samsung d’light
nam

-gil
70 71 o-
S eoch 삼성 딜라이트 3
강남

6
 06 Around Samseong Station
Plan your trip

삼성역 주변
• Shop at Starfield COEX Mall, where visitors have access to the trendiest Korean styles.
• Observe diverse aquatic creatures at the Gangnam COEX Aquarium.
Gangnam
• Experience life in a temple at Bongeunsa Temple for a few hours or overnight.

Nearby subway stations | 2 Samseong 9 Bongeunsa

1 Seonjeongneung Royal Tombs 선정릉
King Seongjong, the ninth king of the Joseon Dynasty, rests in peace with

Cheo
Queen Jeonghyeon, as well as King Jungjong, the 11th king of the dynasty,

n
at the Seonjeongneung Royal Tombs. All 42 royal tombs, excluding two

gdam
dethroned kings, were listed as a UNESCO World Heritage site in 2009.

-don
Korean citizens: Ages 25-64 1,000 won / Foreigners: Ages 19-64 1,000 won, ages

75

g
Bongeunsa -gil
7-18 500 won Mar-Oct 06:00-21:00, Nov-Jan 06:30-17:30, Feb 06:00-18:00 (Last ero 112
ong-da

P.67
Temple

Bongeuns l
Yeongd
entry 1 hour before closing time, closed on Mondays) 5-minute walk from Exit 8 of Se- A special Buddhist

103-gi
150m
temple in the center Samseong
olleung Station (Subway Bundang Line·Subway Line 2) 02-568-1291 royaltombs.
4 Bongeunsa Temple of Seoul Police Box
y Line
9

a-ro
봉은사

Bongeuns l
cha.go.kr 3
2 COEX 4 Subwa

108-gi
2 COEX 코엑스
사
Bongeunsa Temple Stay Junction

nsa 봉은
4-1

a-ro
Bong
This is Korea’s largest exhibition venue, with numerous exhibition halls, a Bongeu
1 5

euns
Entrance
convention center, and meeting rooms. There are various additional facilities 6

a-ro
EX to
including a five-star hotel, casino, the largest underground shopping mall in

CO eway
6-gil

04-g1
Asia, museums, and an aquarium, making it a key destination for exhibitions, sa-ro ro 10

sag
Bongeun 7 Hyundai I’Park ong -dae

il
culture, and sightseeing. Connected to Samseong Station Exit 5 or 6 (Subway Line 2)

Pas
Tower Ye ongd
2-1 Starfield COEX Mall Reopened in December 2014 after renovation.
10:30-22:00 (opening hours vary by store) 02-6002-5300 www.coexmall.com KEB Hana Bank
2-2 Gangnam COEX Aquarium A marine theme park that presents an underwater ASEM
environment created to closely resemble nature and where visitors can see diverse Tower
aquatic animals and plants. Adult: 28,000 won, Teens: 25,000 won, Children: 22,000 Intercontinental Seoul COEX
won Seniors, Disabled : 20,000 won Sun-Fri 10:00-20:00, Saturday, Holidays 10:00- Starfield COEX Mall
21:00 (Open throughout the year) Connected to Exit 5 of Samsung Station (Subway Lotte Duty Free Shop
(B2-B1, 2-3F) The biggest underground

Bong
Line 2), 3-min walk from Exit 7 of Bongeunsa Station (Subway Line 9) 02-700-7200 shopping mall in Asia

euns
www.coexaqua.com

a-ro
3 Seven Luck Casino 세븐럭 카지노

86-g
Located in the heart of Gangnam, Seven Luck Casino is a Korean casino with an 3

il
oriental atmosphere and state-of-the-art facilities. Equipped with the latest gaming Seven Luck Casino
tables and machines, this casino offers visitors a unique gaming experience. 세븐럭 카지노 2 COEX 코엑스
24 hours (Open all year round) 5-min walk from Exit 5 of Samseong Station (Subway
Oakwood Premier 2-1 Starfield COEX Mall
Line 2), 3-min walk from Exit 7 of Bongeunsa Station (Subway Line 9) COEX Center 2-2 Gangnam COEX Aquarium (B1)
02-3466-6000 www.7luck.com
Megabox (B1) il
4 Bongeunsa Temple 봉은사 -daero
96-g

Tehe

Yeon
g dong
Yeon

r
an-r

g
This temple was built in 794 CE. It was the largest temple in Seoul during the

dong
o 87
Joseon Dynasty, and the splendor of the old days still remains. The temple,

-dae
Korea World

-gil
where people can experience Buddhist culture in the center of the city, is

ro
Trade Center
highly popular with tourists. Bongeunsa Station Exit 1 (Subway Line 9), 15-minute
walk from Samseong Station Exit 6 (Subway Line 2) 02-3218-4800 www. COEX Artium
bongeunsa.org
4-1 Bongeunsa Temple Stay This is a cultural experience program through which 6 CALT City
participants can experience the daily lives of monks for one or two days. If you wish to Airport 7
Terminal Convention Center
participate in the 1-day program, you can take part in the Temple Life Program held every
도심공항터미널 eong
Thursday from 14:00. 96-gil 6 Sams tion
g-ro Sta on
Temple Life: Every Thursday 14:00-16:30 seon
Sam Grand Intercontinental Junc
ti
Temple Stay: 2 days, 1 night (Every Saturday and Sunday) Seoul Parnas l)
Seou 5
5 Korea Cultural House 한국문화의 집 C enter
Tehe

e
orld T ) KEB Hana Bank
rad
ng (W 역센터
Hyundai Department Store ·
ra
Tehe

A workshop for traditional artisans where you can experience traditional

n-ro

Sam 삼성(무
Hyundai Department Store
eo
ran-r

culture. Visitors can watch artisans make handicrafts or try making crafts Duty Free s
83-g

92-gil 4
o

themselves. In addition, traditional performances are held regularly. g-ro

seon
il
81-g

Sam 3
7-minute walk from Exit 4 of Samseong Station (Subway Line 2) 02-3011-1788

Tehe
Glass Tower
il

ne 2 ro
www.kous.or.kr

r
Seonjeongneung

an-r
Tehe
6 CALT City Airport Terminal 도심공항터미널
1 Royal Tombs 선정릉
wa y Li heran-

o
Te
Sub ra

98-g
About 650m n-ro

il
CALT is an airport terminal conveniently located in downtown Seoul. Check-in Seonjeongneung
92-g
and go through the immigration process right at CALT! Then take a limousine
il
Royal Tombs
Tehe

bus to Incheon or Gimpo Int’l Airport and proceed directly to the special -gil
ro 85
A UNESCO World Heritage -dae
ra

designated entrance to the airport terminal. dong

n-ro

site g
Yeon
Korean Air, Asiana Airlines 05:20-18:30, Jeju Air and foreign airlines 05:10-18:30
88-g

※ Check-in services are only available with some airlines. Check with your carrier in
Posco
5 Korea Cultural House
il

한국문화의 집
Junction
advance. 5-minute walk from Exit 5 or 6 of Samseong Station (Subway Line 2)
02-551-0077 www.calt.co.kr
86 -gil
72 73 g-ro
seon
Sam
 06
Plan your trip

Gangnam Seocho 서초 • Visit Banpo Hangang Park at night and watch the Moonlight Rainobw Fountain at Banpodaegyo Bridge.
• Enjoy various art exhibitions and traditional music performances at the Seoul Arts Center and the National Gugak Center.
• Taste savory French dishes prepared by famous chefs at Seorae Village.

Nearby subway stations | 3 7 9 Express Bus Terminal 7 Naebang, Banpo

1 Banpo Hangang Park 반포한강공원 9 Sinbanpo 2 Seocho

잠원
This park is the site of many Hangang River attractions, including the Banpo-

Banp
daegyo Bridge Moonlight Rainbow Fountain, the Jamsugyo Bridge, and
n

odae
Moonlight Square. Around the man-made island Seoraeseom Island, you can Sebitseom Islet wo
Jam

gyo B
enjoy various water sports, such as water skiing and riding motorboats, on

ridge
the Hangang River.
1 Banpo Hangang Park 반포한강공원

150
15-minute walk from Exit 8-1 of Express Bus Terminal Station (Subway Line 3, 7 or 9), Sinbanpo 8cha
Hangang River Apartment
Exit 2 of Sinbanpo Station (Subway Line 9) 1-1 Banpodaegyo Bridge Moonlight Rainbow Fountain
1-1 Banpodaegyo Bridge Moonlight Rainbow Fountain You can watch this spec- Banpo Hangang Park

300m
tacular fountain show from April to October. The rainbow jets at either end of the bridge A fantastic night view at
2-3 Kim’s Club

Sinba
the Rainbow Fountain Hanshin Town
together create a 1,140 m stretch of water that gets illuminated by 200 colored lights for Sinbanpo 2cha
a picturesque view. This fountain was listed in the Guinness Book of World Records as the Apartment

npo-

Jamw
Apartment
world’s longest bridge fountain. aero

ro 23
Banpo

반포
d

on-ro
pic- 6
Apr.-Jun., Sep.-Oct. 12:00-21:00 (4 times on weekdays, 5 times on weekends), Jul.- Olym
Keangnam Express Bus Terminal 5

-gil
2-2 4
Apartment
anpo
Aug. 12:00-21:30 (5 times on weekdays, 6 times on weekends) The schedule is subject Shop for various items NewCore Outlet 1
to change 02-591-5943 at the underground B 2
shopping mall 3
po-ro
2 Seoul Express Bus Terminal 서울고속버스터미널 8-2 Sinba
n

터미널 1
In 1975, nine companies became partners and in 1976, they started operating Sinbanpo 3cha 8-1 Subw
l 고속
the Express Terminal, which was renamed Seoul Express Bus Terminal in 1979.
Apartment ay L
ine 9
Currently, Gyeongbu Line and Yeongdong Line operates out of this terminal, while rmina 8 2

Termin
s Te
ss Bu

Expre 속터미널
the Honam Line operates out of the Central City Terminal located next to the Seoul Expre

al 고
Sinbanpo 15cha
2 lSeoul Express Bus

ss Bu
Express Bus Terminal. This is the gateway to travel to some 70 cities and towns Apartment Shinsegae

포
a Terminal
신반
KEB Hana Bank

s
min
2
Ter 널 서울고속 버스터미널
and is commonly called Seoul Express Bus Terminal together with Central City. Megabox Department
us 터미
Store Samho Garden
7
속
Connected to Express Bus Terminal Station(Subway Line 3, 7 or 9) 1 Mansion 5cha
npo Central City 2-1
re 고
s B
Sinba 3 s Apartment
2-1 Central City This is one of the single-largest buildings in the country and contains JW Marriott Hotel Seoul
4 Exp 3
a department store, theater, bus terminal, and hotel. 4 6
02-6282-0114 KEB Hana Bank
5 Su
2-2 NewCore Outlet NewCore is an outlet with 3 buildings and feels like any depart- bw
ment store, except for its outlet-like prices, making it very popular with customers. ay
ero Lin
Mon-Thu 10:30-21:00 / Fri-Sun 10:30-22:00 g-da The Catholic e3
yeon University of
02-530-5000 Sap Sheraton

Seochojunga
Banpo Sports Complex Seoul Palace Korea (Songeui
2-3 Kim's Club A large-scale specialty discount grocery chain, the Kim's Club offers
a diverse selection of products, most notably its fresh products imported directly from Banp Gangnam Medical Campus)
oche
the world's most famous producers. Unsurprisingly the store is very popular with young on S
tream

ng-ro
couples. 08:00-24:00(Closed every 2nd and 4th Sunday) 02-530-5752
3 Seorae Village 서래마을 3 Seorae Village
서래마을
Free
National Library Seorigol Park
A village where about half of Korea’s French residents live. Seorae Village has

Seorae-ro
Banpo SK view Free of Korea
such an exotic environment that you will feel as if you were walking through Apartment Seorae Village

Banp
a street of open cafes somewhere in Paris. You can find wine bars and cafes Tiny bit of France in

o-da
with good atmosphere, not to mention restaurants that boast famous chefs Seoul

ero
and great atmospheres. Free

Montmartre Park Seoul High Court

10-minute walk from Exit 5 of Express Bus Terminal Station (Subway Line 3, 7 or 9)
4 Seoul Arts Center 예술의전당 Seoul High Prosecutor’s
Office
Enjoy various kinds of performing arts, including concerts with world-famous

ine 7
musicians, opera, musicals, theater, dance, and exhibitions. The SAC World Supreme Prosecutors’
Music Fountain, located between the Opera House and Music Hall, is the Office

L
largest musical fountain in Korea. It creates a fantastic show from spring to

Do
Subway 초

ngg
ho 서
autumn as the shooting water dances to music from around the world. 6 7 8 KEBHana Bank

wa
ng-
Exit 5 of Nambu Bus Terminal Station (Subway Line 3), transfer to local bus Supreme 5
Seoc 1

ro
02-580-1300 www.sac.or.kr Court of Korea
4
4-1 Hangaram Art Museum This museum mostly exhibits contemporary works by 3 2
artists from Korea and abroad. The museum has six exhibition halls, a storage space, an aero
ho-d

2
art shop, and a cafe. Mar.-Oct. 11:00-20:00, Nov.-Feb. 11:00-19:00 (closed on last Seoc

y Line
Monday of every month)
4-2 National Gugak Center This center has been preserving and promoting Korea’s a
traditional culture through a continuous series of performances. This is where you can
Subw

enjoy Korea’s performance arts, such as geomungo sanjo (free-style solo), fan dance, Seocho 3-dong
6 7 8 Seoripul Park
내방
and samulnori. It also hosts other performance arts and folk music programs, such as Post Office
the Saturday Premium Performance and music from the royal ancestral rites, which was 5
designated by UNESCO as a Masterpiece of the Oral and Intangible Heritage of Humanity.
bang 1 Brownstone Bangbae 4 Seoul Arts Center
<Saturday Premium Performance> A seats ₩20,000, B seats ₩10,000 (Prices vary 예술의전당
a e
N 4 3 2 Apartment
depending on performance and seats) <Saturday Premium Performance> 15:00 About 1.2km
English-language brochures on performances are available Exit 1 of Bangbae 4-1 Hangaram Art Museum
Station (Subway Line 2), Exit 3 of Naebang Station (Subway Line 7), Exit 5 of Nambu Bus
Ban

KEB Hana 4-2 National Gugak Center

Terminal Station (Subway Line 3) transfer to local bus
gb

74 75 Bank About 1.2km

ae-r

02-580-3300 www.gugak.go.kr
o
 Area 07 A Green Retreat in Seoul That Is Full of Surprises Highlight Suggested Itinerary
※ Durations
‌ may vary depending on the itinerary
Lotte World Lotte World is divided into an indoor theme park called “Adventure” and mode of transportation.
Jamsil Jamsil / Songpa / Seongsu and an outdoor theme park called “Magic Island.” This is where various seasonal
festivals are hosted throughout the year. One of the must-see sights in this
facility is the world’s first multimedia night parade, which was designed by the Tour Olympic Park.
Cirque du Soleil team and takes place every night. (p.78) (40 mins)
Olympic Park Built to host the Seoul Olympics, the facilities of the park
include a water garden that features a music fountain, the historic site
Jamsil Jamsil Hangang Park contains several large sports and leisure facilities. Visitors will Mongchontoseong, SOMA Museum of Art, and over 200 outdoor sculptures.
find swimming pools, inline skating parks, bicycle paths, and basketball courts. (p.81)
Hangang Park
20-minute walk from Exit 6 or 7 of Jamsilsaenae Station (Subway Line 2 ), Exit 6 or 7 of Jamsil Mongchontoseong Fortress An old earthen fortress, this is a site from the
Baekje Dynasty that you can find within Seoul Olympic Park. It is a historically
Station (Subway Line 2 )
significant place, but today, it is more popular for its walking trail. (p.80)

Olympic Park As the fifth largest sculpture park in the world, Seoul Olympic Park is sure to help
you relax and give you a new experience through sculptures and artworks created by Walk on the Hanseong Baekje
world-class modern artists. Wangdo-gil. (30 mins)

Exit 3 of Olympic Park Station (Subway Line 5 )

Visit Seoul Baekje Museum or
SOMA Museum of Art.
Mongchontoseong The park also contains the Mongchon Museum of History and Seoul Baekje Museum, (1 hour 20 mins)
Fortress which exhibits the life and culture of the ancient Baekje people who created the most
glamorous culture and arts in Korean history.

30-minute walk from Exit 1 of Mongchontoseong Station (Subway Line 8 )

What to do
Take pictures of the nine must-see sights in Olympic Park When
you visit all nine of the best sights for photographs indicated in the tourist
information leaflet and take pictures of them all, you are entitled to receive a
souvenir postcard. (p.81)
Seoul Norimadang Performance Fall in love with the charms of exciting
0

Junggok
traditional Korean music and dance. Performances are free and held every
Janghanpyeong weekend from April to October.(p.78)
700

Seoul Sewerage Gunja Take a snapshot at the World

1400m

Science Museum Peace Gate. (20 mins)

Achasan

Amsa
Children's Grand Park Gwangnaru
Seongsu

Seongsu Konkuk Univ.

Cheonho Take the subway from
Handsome Seoul Mongchontoseong Station to Jamsil
Oly

Guui
mp ridg

Station. (10 mins)

icd e
B

Gangbyeon
ae

Seoul Sewerage Science Museum The first domestic sewage treatment

gyo

Ttukseom Park plant transformed into a science museum. Existing sewage treatment facilities
Gangdong-gu Office Seongnae
2-dong have been put underground while on-ground space includes a science museum,
Jam Bridg

exhibition space, and water circulation theme park. 02-2211-2540 Watch various performances at
sild e

Songpa Seoul Norimadang. (1 hour)

aeg
yo

Mongchontoseong
Jamsillaru
Fortress Local Tips
Olympic Park
• ‌Take a walk on the Hanseong Baekje Wangdo-gil, which connects
Jamsil Sports Olympic-daero Lotte World Tower & Mongchon Olympic Park Mongchontoseong and Pungnaptoseong, two historical sites from the
Bongeunsa Complex Lotte World Mall toseong
Jamsil Wiry early Baekje Period. This is where you will find outstanding cultural
Jamsilsaenae
eseo Visit Lotte World for the
ng-d
aero heritage from the Baekje Period and also traces of the ancient history
afternoon. (4 hour 30 mins)
of Seoul, which was already the capital city of an ancient kingdom
Lotte World Og before the birth of Christ.
Sports Complex Jamsil eum
-ro Bangi
Samseong • ‌If you want to visit Lotte World but you are on a tight schedule, buy
Seokchon the After 4 ticket, which allows you to enter after 4:00 p.m. You can
Jamsilbon-dong Baekje explore the facility until it closes at a much cheaper price.
Don gobun
gbu -ro
Arte Ogeum
rial H
ighw
ay Songpa
 07
Plan your trip

Jamsil Jamsil 잠실 • Get a full panoramic view of Seoul at the Lotte World Tower Observatory - the highest point in Seoul.
• Go skating at an indoor ice rink that is open all year round.
• Watch outdoor performances of traditional music at Seoul Norimadang at Seokchon Lake.

Nearby subway stations | 2 9 Sports Complex 2 Jamsilsaenae 2 8 Jamsil

Jamsil 루
잠실나
0

Songpa Art Floor

5 Hangang River Walkerhill Hotel

laru
aero About 6.5km
Jamsil Water Leisure Park pic-d
잠실수상레저파크 Cruise Ships Dock Olym
200

Paradise Casino 35-g

il
Jamsil About 6.5km pic-ro
Olympic- Olym
1 Jamsil Hangang Park

2
daero Hangang Park
잠실한강공원

ine
400m

A beautiful park

yL
along the Hangang
Hangaram-ro Home Plus

Son

wa
riverbank ark
pic P

gpa
Sincheon Children’s

Sub
Olym

-da
Transportation Park P.81

ero
Jamsil Jugong Apts. 5
Luther Hall 9 Office) Songpa-gu
ongpa 구청) 10
-gu

Jams
Gangdong District Office
Jam 실(송파11
Jamsil Sports
Baekjeg

3 Complex 잠실종합운동장 7 Sigma Tower sil (S

잠
Office of Education

il-ro
6 8 Lotte World Tower
obun-ro

3-1 Jamsil Baseball Jamsil 5 ffice) & Lotte World Mall

a-gu O
Jamsil Ells Apt.
)
4 Lotte World Tower
Jamsil 실(송파구청 1
Ricenz Apt. 5
Su Stadium Police Patrol & Services Center (Songp & Lotte World Mall 123-story high-rise

잠
bw Jamsil 롯데월드타워&롯데월드몰 observatory and
ay Jamsil 2-dong
Lin Post Office 6 Post Office 2
shopping town
e9 Jamsil 4 3
Police Precinct 5 7 8 2-1
Jamsilsaenae 잠실새내
Free Free
8
6 7 Olympic-ro Lotte Department Store Songpa Tourist

동장
Sports
ex 종합운
5 Galleria Palace Lotte Mart Information Center
Comp
lex 종 9
합운동
4 3 2 Lotte Hotel World
mpl
1 2 Songpanaru Park
장
Free

Sports Co 2 1 KEB Hana Bank 송파나루공원

3 Apple 2-2 Lotte World
4
Asia Park Tower Songpanaru Park
2-3 Lotte World Folk
Saemaul Museum A beautiful lake and
Free Lake Palace Apt. cafe streets
Market 2-4 Seoul
Free Free

Norimadang Magic Island

Lotte World
Olympic-
Dogok-ro 61

Su
Asian Seonsuchon Apt. Jamsil 119 Safety Seoul’s leading

bw
Woosung Apt. Center theme park

ay
Seoil Sauna
ro 4-gil

Lin
-ro Hotel Lake

e8
-gil

gok
Free
Free

Do Free

1 Jamsil Hangang Park 잠실한강공원 3 Jamsil Sports Complex 잠실종합운동장

Jamsil Hangang Park contains several large sports and leisure facilities. Visi- Korea’s largest sports complex was the site of the 10th Asian Games in 1986
tors will find swimming pools, inline skating parks, bicycle paths, and basket- and the 24th Seoul Olympics in 1988. This stadium was the main Olympic
ball courts. Stadium, with an indoor gymnasium, swimming pool, and many other sports
20-minute walk from Exit 6 or 7 of Jamsilsaenae Station, Exit 6 or 7 of Jamsil Station facilities. Many international sporting and cultural events are held here.
(Subway Line 2) 02-3780-0511 Exit 6 or 7 of Sports Complex Station (Subway Line 2)
3-1 Jamsil Baseball Stadium This is Korea’s most famous baseball stadium and was
2 Songpanaru Park 송파나루공원 opened in 1982. During the professional baseball season (April-September), over 20,000
baseball fans gather here.
The east lake is used as a park where local residents can relax, stroll, and No games are held on Mondays, or in inclement weather
jog along the water, while the west lake features Magic Island, a lively part of
Lotte World amusement park. 4 Lotte World Tower & Lotte World Mall
롯데월드타워&롯데월드몰
15-minute walk from Exit 2 or 3 of Jamsil Station (Subway Line 2)
02-2147-3380 culture.songpa.go.kr
2-1 Songpa Tourist Information Center Get information about the international At 123 stories tall, Lotte World Tower is the tallest building in the country.
tourist district of Songpa at the Songpa Tourist Information Center. Visitors can experience On top of being a hotel, it has the largest aquarium in downtown Seoul,
chroma key technology and access the Internet for free. (Located in Songpanaru Park, department stores, movie theaters, and the highest observation deck in
behind Lotte World Tower and Lotte World Mall) Korea.
2-2 Lotte World Lotte World is an amusement park complex that consists of Adventure
Jamsil Station, Exit 1, 2, 10, 11 (Line 2, Line 8) 02-3213-5000 www.lwt.co.kr
and Magic Island, a folk museum, a ice rink, a shopping mall, a hotel, a department store,
etc.
Sun-Thurs 09:30-22:00, Fri-Sat 09:30-23:00
Connected to Jamsil Station (Subway Line 2) 1661-2000 www.lotteworld.com 5 Jamsil Water Leisure Park 잠실수상레저파크
2-3 Lotte World Folk Museum This cultural center is the ideal place to learn about Guests can enjoy water leisure sports whether with the family such as
Korea’s history and culture in an easy and fun way.
Adults ₩5,000, Teens ₩3,000, Children ₩2,000
wakeboarding and banana boats or something more thrilling like jet skis, fly
Weekdays 09:30-20:00, Weekends 09:30-21:00 boarding, and more against the backdrop of high-rises for a unique experi-
02-411-4761~5 ence. Orientation sessions for training occur daily so those with no experi-
2-4 Seoul Norimadang An outdoor venue in Songpanaru Park that hosts traditional
ence can join in on the fun.
performances. Sat., Sun. 15:00-16:00 (Apr.-Oct.) Times may vary depending on Subway Lines 2 or 9 to Sports Complex Station, exit numbers 1 or 8
performance 02-414-1985 02-421-0073 www.jamsilpark.com
78 79
 07
Plan your trip

Jamsil Songpa 송파 • Tour the nine must-see sights in Olympic Park such as the lake and sculptures.
• Take a walk along the Hanseong Baekje Wangdo-gil, which connects Mongchontoseong with Pungnaptoseong.
• Visit the exhibitions inside Olympic Park, at the Seoul Baekje Museum, and the SOMA Museum of Art.

Nearby subway stations | 5 Olympic Park 8 Mongchontoseong 2 8 Jamsil 2 Jamsillaru

Hangang Citizens Hanseong Baekje 1-2

e5
Seongnae

ro
Park Gwangnaru Wangdo-gil
0

gan-
Asan Medical

ay Lin
District Reservoir

Seon
Center University of Ecological Park
Ulsan College of

Subw
Gan

o
Dunchon-dong Post

pic-r
Medicine gdo
150

Seongnaecheon Stream 1-1 ng-d Office

One Tree Hill aero Seongnae-dong

Olym
6
Mongchon Post Office
Olympic-ro 37-gil Museum of
History
300m

Hanseong Baekje Dunchon Joogong

1 Mongchontoseong 1-2 Wangdo-gil Apartment
Jam

Seoul Olympic Fortress 몽촌토성 7 Complex 2

Parktel
silla

1 Jamsil Parkrio
2 88 Lake
ru 잠

4
2 Olympic Park
실나

Jangmi 2cha 올림픽공원

Korea National
Apartment
루

3
Sport University

ero
35-gil Olympic Park
lympic-ro

e-da
O 88 Seoul Olympic
Mongchonho Lake

ja
Games memorial park

토성 ce G g

Yang
몽촌 orld Pea ntoseon
(평화 ate)
)
Jangmi 1cha

의문
Subway
Line 2

Apartment Jinju Apartment Mongchontoseong

5

(W ngcho
1 Walking Paths
5

)
World Peace Gate

대) Univ.
Mo
Jamsil Prugio Miseong Town 4 1 1-2
The Thumb Dialogue (Sculpture)

국체 Sport
4 Hanseong Baekje Wangdo-gil Olympic Player Press
World Mark Apartment pic-ro 3 (Sculpture)
2
Olym Mongchon Moat
Son

Complex 3

원(한 ional
2 Wiry 3
3 Musical Fountain
g

Sincheon way eseo Seoul Baekje Museum 1

pa-

Sub e 8 ng-d

픽공 Nat
dae

Children’s aero
Lin SOMA Museum of Art See artifacts from the 3 2
ro

올림 k (Korea
Transportation 소마미술관 ancient Baekje kingdom Gamicheon Str
Park 2-2 eam
)
9 ffice SOMA Museum K-Pop Music

ar
-gu O

Seon
ngpa 구청)

pic P
of Art Exhibition Hall
8 ice) Jam 실(송파 10
7 o 1-3

gnae
sil (S KEB Hana Bank

Olym
One of Seoul’s finest
잠 11
6 modern art museums Seoul Baekje

cheo
Off Museum Wild Flower Garden
a-gu )
8

구청

k-ro
5 g p

n Str
Jams 실(송파 1
8 n
il P.7 il (So Rose Garden

Gara
Jams
잠

eam
9

1 Mongchontoseong Fortress 몽촌토성 2 Olympic Park 올림픽공원

Located inside the Olympic Park, Mongchontoseong is a 2.7 km-long fortress This park, located in the center of Seoul and built to commemorate the 1988
wall that was built in the early Baekje period. You can learn about the archi- Olympics, displays more than 200 sculptures by Korean and overseas artists
tecture of the time, along with Pungnaptoseong, at this historic site from the on its sprawling lawn. With beautiful scenery that changes each season, it be-
Hanseong Baekje period. The place attracts many visitors as it is a significant came a popular movie and TV commercial filming location. Olympic Park also
historical site, and features sprawling fields of canola flowers, barley, and serves as the venue for various concerts and sporting events. There are many
grass. attractions in the area, such as museums and art galleries, not to mention a
30-minute walk from Exit 1 of Mongchontoseong Station (Subway Line 8) walking path along Mongchontoseong.
1-1 Mongchon Museum of History This museum displays the relics excavated during Free 05:00-22:00 (Its outside plaza closes at 24:00) Exit 3 of Olympic Park
the renovation of the two earthen fortifications, Mongchontoseong and Pungnaptoseong. You Station (Subway Line 5) 02-410-1114 www.olympicpark.co.kr
can see the vestiges of the Baekje culture here. 2-1 The Nine Must-See Sights in Olympic Park 1 World Peace Gate 2 The
Free 09:00-18:00 (closed on Mondays, January 1st) 30-minute walk from Exit 1 Thumb (Sculpture) 3 Mongchon Moat Musical Fountain 4 Dialogue (Sculpture) 5
of Mongchontoseong Station (Subway Line 8) 02-2152-5900 Mongchontoseong Walking Paths 6 One Tree Hill 7 88 Lake 8 Wild Flower Garden
1-2 Hanseong Baekje Wangdo-gil This walking trail offers visitors the chance to 9 Rose Garden
experience nearly five centuries of the history and culture of Songpa, the ancient capital 2-2 K-Pop Music Special Exhibition Hall (Olympic Hall) The gallery is located on
of the Hanseong Baekje Kingdom. The trail begins from Pungnaptoseong, the principal the 1st floor of the Olympic Hall, which is a dedicated performance hall for K-pop. You can
fortress of the early Hanseong Baekje Period, and passes through Mongchontoseong, learn about the history of K-pop.
an earthen fortress built to defend the kingdom, then to the ancient tombs of Seokchon-
dong. The trail is about 10km long and takes approximately 3 hours to complete. Free 10:00-19:00 (Closed on Mondays, Tuesdays and Holidays)
02-3431-9480 www.k-pop.or.kr
1-3 Seoul Baekje Museum This museum shows the history and culture of old Seoul,
which was once the capital of the Baekje Kingdom. Here you can see tens of thousands
of relics from the Baekje era. 3 SOMA Museum of Art 소마미술관
Free Weekdays 09:00-21:00, Weekends & national holidays Mar.-Oct. 09:00-
19:00, Nov.-Feb. 09:00-18:00 (Closed Mondays, Jan 1, and some nat’l holidays (closings This museum, which features a modern exterior and an outdoor garden, is
are decided by the museum director). If a holiday falls on Monday, the museum will stay a wonderful place to unwind and enjoy nature. You can view the late Korean
open that day. Mongchontoseong Station Exit 1 (Subway Line 8), Olympic Park Station artist Nam June Paik’s works in the Video Art Hall.
Exit 3 (Subway Line 5) 02-2152-5800 Adults: ₩3,000, Minors: ₩2,000, Children: ₩1,000 10:00-18:00, Last Wednesday
of every month 10:00-21:00 (closed on Mondays, Jan 1, Lunar New Year, Chuseok)
Exit 1 of Mongchontoseong Station (Subway Line 8), Exit 3 of Olympic Park Station
(Subway Line 5) 02-425-1077 soma.kspo.or.kr

80 81
 Plan your trip
07
Jamsil Seongsu 성수 • Enjoy some leisure in the middle of the city by relaxing at Seoul Forest.
• Shop for custom-made shoes while enjoying some treats at local cafes.
• Take photos in and around the hip and cool Understand Avenue.
1

8 답2
Nearby subway stations | 2 Hanyang Univ., 십
2 7 Ttukseom,
리 Seongsu 5 Janghanpyeong B Seoul Forest
1 Seoul Forest 서울숲
3
1 4
3 6
An area which was formerly the site of Seoul Race Park and various athletic 5
4
facilities, Seoul Forest was changed into a park and resting area for the

0
locals. Divided into five different sections (Cultural and Arts Park, Eco Forest,
Experiential Learning Park, Marsh Plants Garden, and Hangang Riverside Yongdap Police
Station
Park), it’s a very popular spot for dating and family outings. 2 Gunja

100
5-minute walk from Exit 3 of Seoul Forest Station (Bundang Line) or 15-minute walk 1 Elementary School

Yong
from Exit 8 of Ttukseom Station (Subway Line 2) 02-460-2905 seoulforest.or.kr
Sageun

dap
200m
Elementary School
2 Seongsudong Cafe Street 성수동 카페거리
2
Jangha 1

용답
장한평
npyeon
g
More and more people started visiting this area after abandoned factories 8
7
near Seongsu-dong were renovated into cafes. Low rent prices drew in more Yongdap
and more cafes to the area, forming a cafe street over time. You can find vari- Elementary School
ous types of cafes here with stylish interior design and eye-catching brunch Hanyang University
Seoul Hospital
menus.
Near Seongsu Station, Ttukseom Station (Subway Line 2) Jungnang Sewage
Treatment Center
3 Seongsudong Handmade Shoe Street 성수동 수제화 거리
On this street, there are approximately 500 shoe shops offering unique hand-
Hanyang University
made shoes at affordable prices. Also, there is a museum you can explore to 1 Seoul Campus Seoul Sewerage
Hanyang
learn about the history of handmade shoes!

Hanyang Univ.
2 Elementary School Science Museum
Near Exit 1 or 3 of Seongsu Station (Subway Line 2) seongsushoes.or.kr Gunja Rolling Stock

한양대
4
Maintenance Office
4 Understand Avenue 언더스탠드 에비뉴
Located near Seoul Forest, Understand Avenue is a cultural space made of 3 Salgoji Sports Park
116 colorful container boxes. It is divided into 7 stands and shared among Haengdang Middle School
small businesses run by youth entrepreneurs, fair trade, multicultural families,

Seongddg
gyo Bri e
Jungnangch
and other individuals. eon
Stream

ong-
Exit 3 or 4 of Seoul Forest Station (Bundang Line)
rsection
02-725-5526 www.understandavenue.com Seongdonggyo Inte
Gwan
gnaru
5 CommonGround 커먼그라운드 -ro
Ttukseom Sta
Intersection

Made up of shipping containers, CommonGround is a shopping complex with

various fashion and lifestyle brand stores. Through its on-going street art proj- Jein Medical Center
ects, it has gone through various transformation and changes over the years.
tio

AssoSceoul De
n

Exit 6 of Konkuk Univ. Station (Subway Line 2) Free

iation ntal
02-467-2747 www.common-ground.co.kr Hi Noon Hotel Juncti
on
1
2
Ttuk 3
6 Ttukdo Market 뚝도시장 seom
뚝섬
Free

8 4
Seongdong-gu 7
6
Open since 1962, this traditional market has been around for a long time. Sports Center 5
Many visitors flock to this market to try out the many delicious eateries fea- Understand 1 Cheongsong
tured on various social media channels. Korea National Children's Park
Avenue Open University Seoul Seo
언더스탠드 에비뉴 Seongsudong
성수
15-minute walk from Exit 3 of Seongsu Station (Subway Line 2) 02-464-4426 ngsu
Free
4
Region College 2
3 Handmade Shoe
4
7 S-factory (exhibition space) 에스팩토리(전시공간)
4 Seongsu-dong
1
Handmade Shoes Street 성수동 수제화거리 Seongsu
Seoul Fore

Theme Park 3 Elementary School

서울숲

Totaling an area of 16,528 sq. meters, S-factory is a cultural complex and 2 Acha
gathering space for various artists. Made up of three floors, S-factory features 2 Seongsudong san-
ro
designer workshops, trendy restaurants, and an open space for exhibitions 3 Gyeongdong
st

Elementary School Cafe Street Seon

and events. 성수동 카페거리 gsu
Inter
Seoul secti
8 Fores on
5-minute walk from Exit 3 of Seongsu Station (Subway Line 2) www.sfactory.kr t Entr
ance 7
Cross
8 The Seouliteum (exhibition space) 더서울라이티움(전시공간) The Seouliteum
(exhibition space)
road
S-factory
더서울 라이티움
Sungsu Technical (exhibition space)
High School 에스팩토리
Located next to Seoul Forest, The Seouliteum was designed by architect Jean Gyeongil
Elementary School
Novel and is considered to be the largest public exhibition space in Korea. 1 Seoul
서울숲
Forest Seongsu 2-ga Gyeongsu Middle School
Various cultural experiences can be enjoyed through the exhibitions and con- Community Service Center
certs here.
5 CommonGround
커먼그라운드 About 350m
Tue-Sun 10:00-19:00 10:00-19:00 (Closed every Monday , May be closed based on Waterworks Museum
6
exhibition schedule) Exit 4 of Seoul Forest Station (Bundang Line), Exit 8 of Ttukseom
Station (Subway Line 2) 02-516-2513 www.seouliteum.com Ttukdo Market
뚝도시장

82 83
Hangang River
33

walkingtours@sto.or.kr
 Seoul Tourist Map A B C
Dobong-gu

Subwe 7
Lin
How to read the index Choansan

ay
37 Gwangjang Market [B2].............................46 78 SOMA Museum of Art [C3].........................81 Mountain Nowon-gu
Coordinates
1 Gyeongbokgung Palace [B2]............34 38 Namdaemun Market [B2]..........................30 79 Lock Museum [B2]...................................48
Gangbuk-gu
Tourist attractions 39 Noon Square [B2].....................................28 80 Hangaram Art Museum [B3].......................74 no. Cultural Heritage Bus Terminal Royal Tombs of the
no. Landmarks Train Station Eunpyeong-gu Joseon Dynasty
Map no. Page no. 40 D ongdaemun Shopping Complex [B2]............... 46 81 Gana Insa Art Center [B2]..........................40 Mia

ine
no. Experience Traditional Tunnel Bukhansan

un L
41 Doota [B2]..............................................46 82 The War Memorial of Korea [B2].................60 Culture Cruise Ships Dock National Park

ngch
Yeonsinnae Dream Forest Sub
42 Lotte Duty Free Shop [B2]..........................29 83 Cheonggyecheon Museum [B2]..................38 no. Shopping Swimming Pools Lin way

Gyeo
e6
Cultural Heritage 43 Lotte Department Store [B2]......................29 84 Cheong Wa Dae Sarangchae [B2]................36 1 no. Museums and Galleries University
Seokgye Taereung 1
no. Entertainment Hotel
1 Gyeongbokgung Palace [B2]......................36 44 Lotte World Tower & Lotte World Mall [C3]....79 85 Seoul Baekje Museum [C3]........................80
no. Parks Others Bulgwang
2 Gyeonghuigung Palace [B2].......................24 45 Lotte Fitin [B2].........................................46 86 Horim Art Center [B3]................................67 Seongbuk-gu Bonghwasan
Gyeo
ngui·
Jung
3 Deoksugung Palace [B2]...........................26 46 Myeong-dong [B2]...................................28 87 Appenzeller Noble Memorial Museum [B2]...27 [ Subway Train]
Mountain ang Line
4 Mongchontoseong Fortress [C3].................80 47 Migliore [B2]...........................................46 88 Grevin Museum [B2].................................28 Subway Line 1 Subway Line 7 ShinBundang Line Palgakjeong Gireum
Park
5 Seonjeongneung Royal Tombs [C3].............72 48 Serosu-gil [B3]........................................68 89 Sehwa Museum [B2]................................27 Subway Line 2 Subway Line 8 G yeongui·Jungang Line
Jongno-gu Holiday-In Sangbong
Subway Line 3 Subway Line 9 Gyeongchun Line 30 Seongbuk
6 Unhyeongung Palace [B2]..........................40 49 Central City [B3].......................................74 all ) Kyung Hee Sangbong Bus
Subway Line 4 Airport Railroad Ui-Sinseol LRT ty W ng
7 Jongmyo Shrine [B2]................................38 50 Sinsa-dong Garosu-gil [B3]........................68 Entertainment Subway Line 5 (A’REX) Railroad Baengnyeonsan o u l Ci doseo University Terminal
Se yan g
8 Changgyeonggung Palace [B2]...................42 51 Shinsegae Department Store / 90 LG Arts Center [B3]...................................70 Subway Line 6 Bundang Line Not Open Mountain
(Ha
n 10 Jungnang-gu Gyeonggi-do
Korea University
Grand Hilton Seoul Hoegi Province
9 Changdeokgung Palace [B2]......................42 Shinsegae Duty Free [B2]..........................28 91 C lubs Around Gangnam Station [B3]............70
10 S eoul City Wall (Hanyangdoseong) [B1]........48 52 Ssamzigil [B2].........................................40  ational Gugak Center [B3]........................74
92 N 84 65 29
9
99
93 106 Cheongnyangni
53 S ungnyemun Imported 93 Daehangno [B2].......................................48 1 68
8 109 79
Ansan Mountain Sinseol-dong
Goods Market [B2]...................................30 DMC Gallery 64
Landmarks 94 Myeongdong Theater [B2]..........................28 121 Digital Media City 77 31
6
7 Dongmyo Dongdaemun-gu

ge
Noeul Park
Seodaemun-gu 13 70 81 52 119
11 63 Square [B3]........................................62 54 Apgujeong Rodeo Street [C2].....................66 95 CineCore Bibap Theater [B2]......................38

Brid
76 98

gyo
83

Am Brid
2 37 23

Gu daegy
21 17 95 40

dae
12 Namsan Seoul Tower [B2]..........................30 55 M Plaza [B2]............................................28 96 Samsung d’light [B3]................................70
120 25

sa ge
Ewha Womans 89 Achasan Mountain

ri- o
Gye 61 62 41

ang
Haneul Park Seoul World Cup 19 22 47 14
Gimpo ong University 88

Gay
13 Gwanghwamun Square [B2]......................36 56 E wha Womans University 97 Seoul Norimadang [C3].............................78 Stadium 102 3 18 Sindang
ui·J 42 43 94
45
Int’l Airport Pyeonghwa ung Yonsei 87 75
‘Street You Want to Visit’ [B2]......................55
55
 ongdaemun Design Plaza (DDP) [B2].........46
14 D 98 S‌ ejong Center for the Performing Park ang University 39
46 Jung-gu Wangsimni Gwangjin-gu
Line Chungjeongno 53 51 Cheonggu
15 Lotte World [C3].......................................79 57 Itaewon Street [B2]..................................61 Arts [B2].................................................36 Hongik Univ. 56
20 38
Myeong-dong
33
Hanyang Seoul
27 Grand Walkerhill Amsa-dong
University Gunja
16 B anpodaegyo Bridge Moonlight 58 Jamsil Shopping Town [C3]........................79 99 Arko Arts Theater [B2]...............................48 2 Ewha Womans 73
Yaksu Seoul Historic Site 2

Bridgndaegyo
24
63 Sinchon Univ. 12
Rainbow Fountain [B3]..............................74 59 C heongdam-dong Fashion Area [C2]...........66 100 Y eouido Hangang Swimming Pool [A2]........63 105 107
Seongdong-gu

e
Hapjeong Mapo-gu

gsa
Sub Hongik Vista Walkerhill Seoul
17 Bosingak Belfry [B2].................................40 60 Starfield COEX Mall [C3]............................72 101 Seoul Arts Center [B3]...............................74 Children's Grand Park

Seon
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gjingy
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ridg
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a
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19 Seoul City Hall [B2]...................................26 103 Gangnam COEX Aquarium [C3]...................72 Grand Hyatt Seoul Konkuk Konkuk

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Don
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21 Cheonggye Plaza [B2]...............................37 63 Hongdae Free Market [A2].........................52 105 Hongdae Clubs [A2]..................................52 the Republic of Premier Seoul Garden Itaewon Boutique

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24 Seoullo 7017 [B2].....................................32  ational Palace Museum of Korea [B2]........36 106 Naksan Park [B2].....................................48 114 yo 108 54 59
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Yeongdeungpo-gu Office Yeouido Park Garosu-gil Dosan Park 4

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25 Oil Tank Culture Park [A2]..........................56  ational Folk Museum of Korea [B2]............36 107 Namsan Park [B2]....................................30

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66 National Museum of Korea [B3]..................60 108 Dosan Park [B2].......................................67 Courtyard Marriott

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Yeouido Saetgang Office 78
Seoul Times Square

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Banp ridge
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Ecological Park 85
Experience Traditional Culture 67 National Hangeul Museum [B3]..................60 109 Marronnier Park [B2]................................48 Singil Lotte Hotel Jamsil

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16 Imperial Palace 28 103

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26 Kukkiwon [B3].........................................70 110 Seoul Forest [B2].....................................82 Noryangjin Fish Noryangjin

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che
Yeongdeungpo Best Western Premier 60 97 15
Market Samseong

Dongjakd
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Gangnam Ramada Sports Complex
27 Namsangol Hanok Village [B2]....................28 Contemporary Art, Seoul [B2].....................42 111 Songpanaru Park [C3]...............................78 Int'l Airport Sheraton Express Bus 5 71 Songpanaru

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Sindorim Seoul
Seoul D Cube City Chung-Ang Terminal 32 Songpa-gu Park

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28 Bongeunsa Temple [C3].............................72 69 K‌ -Pop Music Special Exhibition Hall 112 Seonyudo Park [A2]..................................52

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29 Bukchon Hanok Village [B2].......................42 (Olympic Hall) [C3]....................................81 113 Yeouido Park [A2].....................................63

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Sky Dome JW Marriott Bus Terminal Seokchon-dong
30 Samcheonggak [B1].................................42 70 N
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31 Jogyesa Temple [B2].................................40 Korean Contemporary History [B2]..............36 115 Yeoksam Park [B3]...................................70 way am
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32 Korea Cultural House [C3]..........................72 71 Lotte World Folk Museum [C3]....................78 116 Olympic Park [C3]....................................81 Daerim Park
way

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33 Korea House [B2].....................................28 72 Mongchon Museum of History [C3].............80 117 Jamsil Hangang Park [C3].........................78 Seoripul Lin

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73 Culture Station Seoul 284 [B2]....................30 118 Jamwon Hangang Park [B3]......................68 Chongshin Nambu Bus ech
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74 L eeum, Samsung Museum of Art [B2]..........61 119 Tapgol Park [B2]......................................38

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