MARKETING PROPOSAL

For breakthrough success online

This proposal is valid for 30 days only and subject to change after that time.

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Table of Contents
1 Executive Summary .................................................................................................................... 3
2 Introduction ................................................................................................................................ 3
2.1 About Human Pixel ............................................................................................................. 3
2.2 Our Approach ..................................................................................................................... 4
2.3 Values................................................................................................................................... 4
2.4 In Good Company.............................................................................................................. 4
3 Marketing Campaign ............................................................................................................. 5
3.1 Buyer Persona Development ............................................................................................. 5
3.2 Onboarding Activities ......................................................................................................... 5
3.3 Ongoing Activities ............................................................................................................... 6
3.4 Marketing Proposal ............................................................................................................. 6
3.5 Marketing Plans ................................................................................................................... 7
4 Conclusion .................................................................................................................................. 8

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1 Executive Summary
Online marketing has come a long way since the early days of Altavista and Ask Jeeves. We
are now in a hyperconnected online world which presents both opportunity and confusion.
Getting your marketing right can mean an exponential growth in your new business.

Companies which adopt the new digital paradigm such as Search Engine Optimisation,
remarketing, advertising and ensure that their website is optimised through Call to Action
placement can see amazing results for this business, allowing them to choose the customers
they wish to work with from the many leads they receive.

2 Introduction
2.1 About Human Pixel
At Human Pixel, we are all about people!

We will analyse, build & deploy the best technologies to make a difference to people.
Whether it is a content-based site to inform visitors or a shopping site to delight, a CRM to
improve marketing or a backend system to run a business, we will make a difference in the
experience of your customers, staff, partners & of course, you!

We work across all sectors and industry verticals, helping our customers achieve their digital
transformation goals.

Our team supports businesses in;

• Digital Marketing
• Strategy and Consulting
• Development & Implementation of Robust Solutions
• Delivering to Defined Business Outcomes
• Supporting the Business and its People to Remain Self Sufficient
• Training & Knowledge Transfer
• Technical Architecture
• Infrastructure, Environments and Tools Configuration
• Testing and Quality Management
• Technical Support

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2.2 Our Approach

Human Pixel’s philosophy is to deliver value through problem solving and empowerment. Our
approach is to work closely with you, understand and solve business challenges, and
empower you to get the most from your technology.

We provide our customers the tools needed to ensure that the solution is not only
implemented correctly, but most importantly that they can derive value from it.

2.3 Values
When you work with us you will notice we feel a little different and that’s because we live our
values in partnering with our customers.

HUMANS AT THE CENTRE – Everything we design, plan and build puts humans at the centre.
We always ask if there is a more human approach.

INTEGRITY - At the core of our decision-making is integrity, whereby every employee is tasked
to answer a simple question ‘Is this the right thing to do?’

PEOPLE – All of our solutions are developed in context. ‘How does this impact the people
around us? What will be the effect of this decision and the following action on these people
be?‘

PARTNERSHIP - We believe and practice partnership with our customers. We are here for the
long haul, and we want both our organisations to grow together sharing a vision of success.

2.4 In Good Company

Here are a few of our great clients:

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3 Marketing Campaign
3.1 Buyer Persona Development
In the initial stages of the Marketing Planning, we create a “Buyer Persona” for each one of
your identified customers.

These Buyer Personas help us to write the content for the website, ads and generally work out
how to engage with the customer in a way that makes them feel comfortable and drawn to
your brand.

We will create Buyer Personas specifically designed for your business, and these will match
actual customers you see every day, it will go into depth with the type of person they are,
their interests, how we engage with them, demographics (age, sex, location), key identifiers
(how we know to identify the buyer persona), goals, challenges, how we will help, common
objections, and finally the marketing message and how we attract them as a customer.

3.2 Onboarding Activities

After launching the website, we will conduct the following activities:

• Google Analytics integration

• Goal Funnel Creation
• Google My Business integration
• Buyer Persona development
• Remarketing Code Integration
• Creation of a Google Site Map
• Submission of all pages to Google, Yahoo, Bing
• Online Marketing Strategy
• Keyword Research and Identification
• Competitor Analysis Research and Documentation
• Web Audit

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3.3 Ongoing Activities

Every month, we will conduct the following activities:
(based on package chosen)

• Monthly Meeting to showcase previous month results and plan next month’s
activities
• Management of Google My Business Listings
• Google Adwords Management
• Remarketing Management
o A/B testing of Remarketing Ads based on requirements
• Facebook Advertising Management
• Search Engine Optimisation
• Website Improvements
• Copywriting – Blog and Article Writing
• Email Newsletter Management
• SMS Marketing Management

3.4 Marketing Proposal

We will perform all necessary functions to assist with the marketing of the business to achieve
the end result of capturing more market share than your competitors for the right types of
customer, and that this trend continues upwards every month. We will also report monthly to
discuss strategies and plan the next month of marketing delivery.

This Proposal includes:

• Project Management
• Start-up Marketing Services
• Ongoing Marketing Services
• All design and development required
• Marketing related support every month at no charge

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3.5 Marketing Plans

Feature Bronze Silver Gold Platinum
Monthly Showcase & Planning
Website Audit
Keyword Research & Strategy
Competitor Research
Search Engine Optimisation 30 keywords 30 keywords 100 keywords 200 keywords

Website Improvements (Speed, etc)

Buyer Persona Development 1 persona 3 personas 5 personas

Copywriting – Blogs 2 per month 4 per month 8 per month

Copywriting – Articles 2 per month 4 per month 8 per month

Google My Business Management

Remarketing (ad design and management) 1 category 5 categories 10 categories

Google Adwords Management 5 categories 10 categories

Social Media Advertising Management 10 categories

Newsletter Management 1 campaign p/m

SMS Management 1 campaign p/m

Onboarding Fee ($, ex GST) 3,000 3,000 - -

Monthly Fee ($, ex GST) 1,120 2,400 4,950 9,900

Which plan should you choose?

The more time you dedicate to marketing, the faster the results will come. Marketing
spend and speed to success is dictated by a number of factors:

1. The competitiveness of your industry

2. The monthly marketing spend of your competition
3. The keywords which your competitors are actively marketing
4. Where your website currently ranks for your desired keyword searches
5. If your product or service is not well known, and education is also required
If you are in a highly competitive industry, and your competitors are spending a great deal on marketing, a low spend plan may
not yield the results you desire. Work with your Human Pixel consultant to understand what budget would be optimal for your
industry segment. The more time dedicated to marketing, the faster the results will start to come. This proposal does not include
any marketing advertising costs, as these will be paid directly by the client. Advertising costs will vary depending upon the
budget assigned to each channel and could be set as low as $5 per day. The budget at which advertising is set will affect the
outcome and overall effectiveness of the campaign. This is designed to be a 12-month campaign.

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4 Conclusion
We hope that we have fully understood your requirements from our previous communication
and trust that our proposal meets with your expectations.

We look forward to working with you to deliver an outstanding outcome both now and well
into the future.

This Document is defined as “Schedule 2” and forms part of any Agreement entered into
between the client and Human Pixel Pty Ltd.

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