ANKIT AGGARWAL

+91 9873066947 || Ankit.nxt@gmail.com

Senior –Professional with 9 + years diverse experience in Cross- Functional roles of Category, Brand Mgmt / Sales Strategy
in Consumer Durables, Automotive, Power, FMCG, IT Sector under Korean, Japanese & European Work C ulture .”

PROFILE SUMMARY
Core Competencies Profile
PRODUCT MANAGEMENT
 Product Launch & Lifecycle  Currently designated as Category Manager with AkzoNobel India Ltd ( Decorative
Paints – Dulux India Ltd)
 Forecasting & Budgeting

 Pricing ,BTL Activities  Responsible for driving Category P&L, Revenue Growth, Segment Market Share
SALES & CHANNEL PLANNING
 Promotion / Incentives Schemes  Responsible for Annual / Monthly Channel Scheme to drive Retail Revenue Growth
 Discount Management
 Channel Trip / Event Mgmt.  Experience of Complete product Lifecycle for product 1-20, Grand 1-10: Launch
STRATEGY Activities, Pricing, Volume Planning Competitor Mapping, Positioning Strategy.
 Macro- Economic Analysis
 Expertise in formulating strategies for Vendor identification/ development, understanding
 Risk Management
marketing mix for B2B and B2C
IT SKILLS
 Analytics : QlikView, Tableau, SAP
 Managed International Club Trips, Event for > 1000 Dealers, Handled Multiple Agencies.
 Strong PPT, Excel
 Statistic Modelling , Database  Regular monitoring & Reports on Macro- Economic Parameters (GDP , IIP, Inflation
Fuel Price etc) affecting Sales

 Counter Competition Strategy: Competition Mapping , Positioning , Pricing , Discounting

 Strong in Excel & Power Point Presentation, Risk Management, Process Optimization to
increase Effectiveness.

CAREER & TIMELINE

Infosys Technologies YAMAHA MOTORS INDIA AkzoNobel India Ltd.

System Engineer Corporate Planning Category Manager

Oct’07 ~ Jun’10 May’12 ~ Jun’13 Sept’15 ~ Present

B-Tech – MD University MBA : FORE School of Mgmt HYUNDAI INDIA Ltd

Sales & Marketing
Electronics & Comm Marketing & Finance
Jun 13’ ~ Sept’15
2003 ~ 07 Jul’10 ~ Apr’12

EDUCATION

COURSE SPECIALISATION INSTITUTE/ COLLEGE %/ CGPA YEAR

PGDM Marketing /Finance FORE School of Management, New Delhi 3.0 /4.00 2012
B.E. Electronics & Comm Apeejay College of Engineering, Gurgaon 74.5 % 2007
C.B.S.E. (XII) Science Modern Vidya Niketan Sr. Sec School 80 % 2003

ADDRESS: House No-1236 Sector- 28, Faridabad, Haryana

 C.B.S.E. (X) --- Modern Vidya Niketan Sr. Sec School 86.4 % 2001

Recognition & Awards

 Q3’16 : Valuable Player – AkzoNobel India for successfully completion of National Dealer Conference & Club Trips
 Recognitions in Infosys – STELLAR AWARD Q1, 2009, by ex-CEO Kris Gopalakrishnan for Outstanding Performance
 College : 1st Prize Winner in Mark wiz Case Presentation , Winner of Entrepreneur Week- Ideas for India @ FORE- 2011

WORK EXPERIENCE – 9 years

Sept ‘15 –
AkzoNobel India Ltd Category Manager
Present

Work Profile :
Responsibilities Performed
 Manage Revenue
(Retail Sales) Growth
 Budget & Discounts at Pan
India. Design Monthly
Channel Scheme letter
 Distribution Network
Margins Control
Accomplishments
 Leading role in Retail
Growth 15 % YOY
 Valuable Recognition Q3’16
June ‘13 –
Hyundai Motor India
Sept’ 15
Work Profile :
 Product launch
 Competitor Mapping –
Positioning, Mapping of
Dealer Network, Sales
 Macro Analysis
Accomplishments
 Development of Tool
Qlikview – for Sales Analysis
 Product Launch – i20 Fastest
Car to reach 1 lac unit Sales
 Leading representative in
SIAM for VAHAN project
 Discount Schemes (Margins) - Manage Discount Margins at National Level
o Accountable for Discount Strategy Pillar ( AkzoNobel committed to give higher
profitability and drive Profitability v/s Velocity). Maintain P& L
o Construct and operate schemes and different channel incentive programs and ensure ROI
o Maintain Budgeting spend of Avg 1.5%-2% of Revenue across different segments, which
require key account tracking across markets)
 Track & Control MOP - Track MOP and margin management across all 60 depots
 Annual Club Trip Scheme : International Incentive Trip Management for 1500+ Dealers
 Distribution Network: Business Proposal , Distributer Appointment, Profitability , Review
 Pricing: Work closely with National Sales Manager on pricing management, part of
pricing council for sales pricing related discussions.
 Develop zone/depot wise pricing objectives along with ZM & RM. Drive margin
 Formulate strategies specific to state - sales growth, adopting/ implementing systems
Sales & Marketing Strategy
 Product Management: Brand Manager for i-20. Key role include product Clinic, Sales
Forecast, Positioning strategy, Product Launch, Competition, Production Planning.
 Macro Analysis –Monthly Dashboard of key factors of India Outlook , monitoring key
indices like GDP, Inflation , IIP, fuel Price, GDP, etc , Government Policies , FTAs
 Sales Planning : Sales Analysis across regions, Balance Sales & Production ,Target setting
for Dealers, Dealer Allocation , Product management, Sales Promotion Schemes
 Competitor Mapping: Strategy to Counter Competitor Product , Product Comparison,
Pricing , Marketing activities- Schemes
 Vision 2020: Formulating Roadmap for Hyundai taking in account of External competition
& internal division wise Goals.
 SIAM ERG (Economic Research Group) Member: Representative from Hyundai for
SIAM (Society of Indian Automotive Manufacturers). Active member for various projects
like VAHAN, AMP (Automotive Mission Plan) 2025.
 Business Review Meet: Organizing Annual Review Meet Conclave with 400 + attendees.

May‘12 – Jun’ 13 Yamaha Motor India Corporate Planning

Corporate Planning : Optimizing Business, Operations, expansion of sales/ channel network
while managing and understanding competition
Work Profile :
 Sales Planning : Target setting for Dealers, Dealer Allocation, Promotion Activities
 Competitor mapping: 2-Wheeler progress mapping with Yamaha competitors –Whole
Sales, Strategy Planning,
sale, Retail sales, Institutional Sales.
Competitor Mapping
 BTL Activities & Product Launch for New Scooter - Yamaha RAY.
Oct ’07 ~ Jun’10 Infosys Technologies Ltd Team Lead

ADDRESS: House No-1236 Sector- 28, Faridabad, Haryana

Work Profile :  Portals (KPIs , Dashboard, MIS reports) & Application development on SharePoint
 Project Management, tool (MOSS), & ASP.NET 3.0, SQL Server 2005 Platform, Visual Studio (VS
 Requirement gathering, UAT 2010) , Language C#, VB. CLIENT : Bank of America, Tesco
 BRD/ FRD, Agile SDLC  Achievement: - Winner of Infosys CORPORATE STELLAR AWARD Q1, 2009

INTERNATIONAL EXPOSURE: Incentive Trip & Event organized for 600 + Dealers in Japan; Shanghai; Singapore

ADDRESS: House No-1236 Sector- 28, Faridabad, Haryana