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BSBMKG608 Online Assignment PDF
BSBMKG608 Online Assignment PDF
ASSESSMENT
ORGANISATION REVIEW
Cocoa delight is one of the youngest chocolate manufacturers in the industry
established in 2000. We value creativity and innovation of our youth. Team of
master of chocolatiers has been picked from prestigious schools of
confectionary. We process more than ten types of best Cocoa from different
countries and produce large range of dark chocolates tailored to specific
dietary requirements.
Vision
Our vision is world Class Company within Australia producing large range of
quality chocolate to satisfy under met need in the national market.
Goals/ mission
Encourage continuous improvement.
Quality leader in chocolate industry of Australia.
Trade fairly with local and international suppliers.
Sustainable behaviour.
Reduction in ecological foot prints.
Purpose
Daring and unconventional
Creativity and innovation have always been our strength and
cornerstone of success.
For stakeholder we are stewardship and adhering to professional and
moral standards of conduct in all that we do.
For employee we encourage self-directed teams.
Values
Fair trade practices at national and international level.
Sustainability and high quality.
Combination of innovation creativity and artisan expertise.
Customer oriented management.
Expansion and growth.
Situation analysis
Situation analysis of cocoa delightconsist of two parts i. SWOT Analysis
SWOT Analysis
Strength Weakness
Opportunities Threats
PEST ANALYSIS
E
P DISPOSABLE income has reduced due
The government is currently passing to rising INTEREST RATES this shortfall
expected to be recovered in the long
legislation that requires business to
term, with wages including expected to
monitor and reduce their waste and outstrip inflation rates by2%.The
energy useinsignificant penalties are unemployment levels are also increasing
planned for business that don’t and expected to climb steadily to 6% in
the coming year.
comply with the new directives
S
COCOA DELIGHT will try to capitalize T
on the social trends of consumers Technology development with the
being more conscious, by promoting broadband rollout across Australia has
health benefits of Dark chocolates and been delayed, although the rollout is
offer largest range of different continuing and will be completed in
varieties of dark chocolate. the next three years. Internet retailing
options are expanding and most
retailersare taking advantage of this
newtechnology.
B. PEST ANALYSIS: The pest analysis is very helpful for understanding market
growth or decline and such as position .potential and direction for the
businesses analysis is a business measurement tool. Pest is an acronym for
political, economic factors, which are used to assess the market for a business
or organization.
1. POLITICAL: Government is currently passing legislation that requires
business to monitor and reduce their waste and energy use. Significant
penalties are planned for business that doesn’t comply with the new
directives.
2. ECONOMICAL: Disposable income has reduced due to rising interest
rates this shortfall expected to be recovered in the long term, with
wages including expected to outstrip inflation rates by 2%
unemployment levels are also increasing and expected to climb steadily
to 6% in the coming year.
RISKIMPACT LIKELIHOOD
Negative impact of
The cocoa delight
Brand and products moderate medium
IMPACT
After review the Haigh’s chocolate proposal cocoa delight will get
opportunities with organizational goals and capabilities. Using JOINT VENTURE
option with the Haigh’s chocolate they can operate different market segment
within same industries. A joint venture is a business agreement in which the
parties agree to develop, for a finite time, anew entity and new assets by
contributing equity.
PART C VIABILITY REPORT MARKETING OBJECTIVES