*Scope of the problem Importance of the issue.

The agricultural industry is a key one in the development of any nation, it is the central industry of every
developing nation as history shows, and almost all the developed nations today grew on the back of a
solid agricultural industry. When enough is produced for the people it provides a strong and healthy
human resource needed to work farms and create more products, eventually the supply becomes more
than the demand and trade was created. Agriculture was an important influence in the creation of trade
and money …….the backbone of civilization today.

*Farmers markets are important for many reasons. Foremost, they are important because they are the
critical component in rebuilding local food economies. ... By making farming profitable, we preserve
farmland and farmers and have encouraged a new generation to take-up farming.

*Target Messages .

Main message of the program that attain the attention of the audience.
Main tips and message for farmers is this ,Good seeds and fertilizers are available for farmers on
low cost . The banks have reached the villages. So loan-facilities are available so that use
modern farming equipments than the traditional ones. Raise a gober-gas plant. Raise an
irrigation system for water supply. Government of Pakistan is supporting and encouraging
agriculture by broadcasting programmes on radio and television enlightening the farmers .

*Communication strategy

(Duration of program or frequency of the announcement)

Duration of program not too much long because in long programs audience feel bore and
instead of understanding they not realize the problem .

Maximum duration of program not more than a hour.

Maximum 3 to 4 programs Release in week and best time for releasing program is after sunset
because farmers work all the day in Fields and they are free after sunset .

Farmers are uneducated mostly so make concise programs for them . Not use difficult wording
while making programs ,make programs in local language which they understand easily ,

*Program nature

(Program form or type of program )

Programs must be based in the favour of farmers and points in programs attract farmers .

Type or nature of farmers programs must show type and it's nature .

Undermentioned are some points on which program nature based .

AGRI-MIX TRAINING PROGRAMS

Beekeeping TRAINING PROGRAMS

CATTLE MANAGEMENT TRAINING PROGRAM

CUSTOM HARVESTING TRAINING PROGRAM

DAIRY TRAINING PROGRAM

FIELD CROPS TRAINING PROGRAM

SHEEP MANAGEMENT TRAINING PROGRAM.

*Sequence of Program

(Format of Program)

Sequence of Programs means on air program in a format after one by one .

Maximum 3 to 4 programs Release in week and best time for releasing program is after sunset
because farmers work all the day in Fields and they are free after sunset .

There are many useful techniques greatly in television programmes and in their opening
sequences. They are used to attract the farmers attention while also creating a great way to
show what the upcoming program is about.