BOOK STRATEGY MAP

PREMIUM Edition for 426 Book Sub-Categories

July 2018
 How the map works
 The map plots each of more than 400 book sub-categories
available on the Amazon Kindle store.

Best Seller Position

 The vertical position on the map represents
OPPORTUNITY in terms of SALES PERFORMANCE
– Top of the map = a high-selling sales rank = GOOD
– Bottom of the map = lower levels of sales = BAD
 The horizontal position on the map represents
RISK in terms of DEGREE OF COMPETITION Number of Available Titles
– Left on the map = lower number of titles = less competition in the genre
– Right on the map = higher number of titles = more competition in the genre
 Small book categories (i.e. “cells” or “niches”) can be found more to the left of the map; bigger mainstream book
genres more to the right of the map.
 The green shaded areas represent book categories where the opportunity to risk ratio is the most favourable.
Please find a list of names of the book genres that fall into these green zones in the back of document.
 The sales performance is based on the hourly sales rank of the top 20 titles in each of the sub-categories for a
representative period of time. This month we made more than 42,000 hourly observations.
 The sub-category size is measured per the month ending June 30, 2018.
 For a more detailed instruction please refer to the tutorial video in the K-LYTICS ESSENTIALS series for members.

© Copyright 2018 K-lytics.com 2

 Do you want a brief tutorial video illustrating
the K-lytics “Book Strategy Map” Concept?

Click Here To Access Video:

k-lytics.com/ebook-market-strategy-maps/

© Copyright 2018 K-lytics.com

 K-lytics Book Strategy Map: 426 Amazon Kindle Sub-categories
Issue July 2018
Competitive Bestsellers
10
Hot Mainstream 234
255 256
50 228
Hot Niches 336 324
Ø Amazon Sales Rank*

333 254
100 334
233
224
253
338 331 409 335
403 227
322 337 328 215
Hot Cells 321
323
408
340 325
329 327

1,000 405 410 332

398
326 339 22
5,000 400
343

10,000 402 208

51
119
401 115
20,000
30,000
Non-sellers 366 404 367 414

50,000 280 365

100,000 Beaten Track

Slow Cells Mainstream
and Niches
1,000,000
10 100 500 1,000 5,000 10,000 100,000 300,000
* Based on Top 20 Titles in each Sub-category monitored over 10 days Competition (No. of Titles)
© Copyright 2018 K-lytics.com 4
 “Leavers” from the green area this month
Issue July 2018
Competitive Bestsellers
10
Hot Mainstream
50 Hot Niches
Ø Amazon Sales Rank*

100
Hot Cells

217 229
1,000 235 218

369
5,000 212
364
362
10,000
179
20,000
30,000
50,000 18

100,000 203 Beaten Track

Slow Cells Mainstream
Non-sellers and Niches
1,000,000
10 100 500 1,000 5,000 10,000 100,000 300,000
* Based on Top 20 Titles in each Sub-category Competition (No. of Titles)
© Copyright 2018 K-lytics.com 5
 “New Entrants” into the green area this month
Issue July 2018

10
Competitive Bestsellers
See next pages for list of sub-categories per Cluster
Hot Mainstream
50
Hot Niches
Ø Amazon Sales Rank*

100
Hot Cells
227

327
1,000
22
5,000

10,000 414
20,000
30,000
50,000 280

100,000 Beaten Track

Slow Cells Mainstream
Non-sellers and Niches
1,000,000
10 100 500 1,000 5,000 10,000 100,000 300,000
* Based on Top 20 Titles in each Sub-category Competition (No. of Titles)
© Copyright 2018 K-lytics.com 6
 “New Entrants” into the green area this month

Sorted by descending sales-to-competition ratio

BOOK MARKET / NICHE SALES VOLUME COMPETITION SALES-TO-COMP RATIO "Green Zone On Map" INDEX

Sales
Est. Sales
Ø Sales Rank of Per Day x 1000 CURRENT In Green in Power
ID Sub-Category Top 20 Titles
per Day per Number of Titles
divided by
Graph
Index
MONTH previous month?
Top 20 Title
No. of Titles

280 Parenting & Relationships-Family Health 48,259 2.4 237 9.9 Hot Cell 47.9
414 Travel-Australia & South Pacific 13,490 11 1,957 5.4 Hot Cell 51.0
22 Biographies & Memoirs-Women 1,311 78 14,831 5.2 Hot Mainstream 48.7
227 Literature & Fiction-Humor & Satire 302 255 55,148 4.6 Hot Mainstream 51.3
327 Romance-Historical Romance 399 204 50,679 4.0 Hot Mainstream 48.4

© Copyright 2018 K-lytics.com

 “Hot Cells” – Less than 2,000 titles in Category

Sorted by descending sales-to-competition ratio

BOOK MARKET / NICHE SALES VOLUME COMPETITION SALES-TO-COMP RATIO "Green Zone On Map" INDEX

Sales
Est. Sales
Ø Sales Rank of Per Day x 1000 CURRENT In Green in Power
ID Sub-Category Top 20 Titles
per Day per Number of Titles
divided by
Graph
Index
MONTH previous month?
Top 20 Title
No. of Titles

366 Self-Help-Journal Writing 34,417 3.5 316 11.1 Hot Cell YES 47.3
404 Teen & Young Adult-Media Tie-In 25,816 4.9 469 10.5 Hot Cell YES 47.6
280 Parenting & Relationships-Family Health 48,259 2.4 237 9.9 Hot Cell 47.9
115 Cookbooks, Food & Wine-Professional Cooking 12,883 11 1,767 6.3 Hot Cell YES 47.0
401 Teen & Young Adult-Humor 15,251 9.1 1,504 6.1 Hot Cell YES 49.3
402 Teen & Young Adult-LGBT 14,063 10 1,675 6.0 Hot Cell YES 47.3
414 Travel-Australia & South Pacific 13,490 11 1,957 5.4 Hot Cell 51.0
365 Self-Help-Inner Child 45,243 2.5 479 5.3 Hot Cell YES 47.0
208 Lesbian, Gay, Bisexual & Transgender eBooks-Mystery & Detective 16,585 8.3 1,739 4.8 Hot Cell YES 46.5
367 Self-Help-Memory Improvement 22,547 5.8 1,288 4.5 Hot Cell YES 48.2

© Copyright 2018 K-lytics.com

 “Hot Niches” – 2,000 to 10,000 titles in Category

Sorted by descending sales-to-competition ratio

BOOK MARKET / NICHE SALES VOLUME COMPETITION SALES-TO-COMP RATIO "Green Zone On Map" INDEX

Sales
Est. Sales
Ø Sales Rank of Per Day x 1000 CURRENT In Green in Power
ID Sub-Category Top 20 Titles
per Day per Number of Titles
divided by
Graph
Index
MONTH previous month?
Top 20 Title
No. of Titles

326 Romance-Gothic 1,336 76 2,165 35.3 Hot Niche YES 47.2

322 Romance-Clean & Wholesome 626 142 4,442 31.9 Hot Niche YES 48.3
405 Teen & Young Adult-Mysteries & Thrillers 1,004 96 6,687 14.4 Hot Niche YES 47.1
398 Teen & Young Adult-Historical Fiction 2,433 47 4,164 11.3 Hot Niche YES 47.0
339 Romance-Time Travel 1,959 56 5,025 11.2 Hot Niche YES 45.3
51 Children's eBooks-Computers & Technology 9,492 16 2,331 6.7 Hot Niche YES 48.0
400 Teen & Young Adult-Horror 3,709 33 5,543 6.0 Hot Niche YES 45.9
343 Science & Math-Behavioral Sciences 4,877 27 6,357 4.2 Hot Niche YES 47.3
119 Cookbooks, Food & Wine-Special Appliances 8,367 17 4,127 4.2 Hot Niche YES 47.1

© Copyright 2018 K-lytics.com

 “Hot Mainstream” – 10,000 to 100,000 titles in Category
BOOK MARKET / NICHE SALES VOLUME COMPETITION SALES-TO-COMP RATIO "Green Zone On Map" INDEX

Sales
Est. Sales
Ø Sales Rank of Per Day x 1000 CURRENT In Green in Power
ID Sub-Category Top 20 Titles
per Day per Number of Titles
divided by
Graph
Index
MONTH previous month?
Top 20 Title
No. of Titles

334 Romance-New Adult & College 141 472 19,970 23.6 Hot Mainstream YES 54.1
338 Romance-Sports 341 231 12,385 18.7 Hot Mainstream YES 46.3
331 Romance-Military 211 340 21,406 15.9 Hot Mainstream YES 50.6
336 Romance-Romantic Comedy 83 673 45,181 14.9 Hot Mainstream YES 58.5
333 Romance-Mystery & Suspense 87 661 54,486 12.1 Hot Mainstream YES 60.9

Sorted by descending 337 Romance-Science Fiction 507 168 14,795 11.4 Hot Mainstream YES 48.7
328 Romance-Holidays 526 163 14,760 11.1 Hot Mainstream YES 47.5

sales-to-competition 321 Romance-African American 514 166 15,149 11.0 Hot Mainstream YES 50.2
255 Mystery, Thriller & Suspense-Suspense 33 1,023 95,947 10.7 Hot Mainstream YES 72.1
ratio 253 Mystery, Thriller & Suspense-Crime Fiction 139 477 48,452 9.8 Hot Mainstream YES 57.8
228 Literature & Fiction-Literary Fiction 46 880 93,096 9.4 Hot Mainstream YES 67.5
408 Teen & Young Adult-Romance 505 168 17,851 9.4 Hot Mainstream YES 49.7
409 Teen & Young Adult-Science Fiction & Fantasy 215 336 38,278 8.8 Hot Mainstream YES 53.6
323 Romance-Collections & Anthologies 729 125 15,669 8.0 Hot Mainstream YES 40.7
224 Literature & Fiction-Historical Fiction 97 629 89,237 7.0 Hot Mainstream YES 60.2
332 Romance-Multicultural & Interracial 668 135 20,087 6.7 Hot Mainstream YES 46.9
340 Romance-Westerns 706 129 19,227 6.7 Hot Mainstream YES 48.0
410 Teen & Young Adult-Social Issues 1,539 68 10,678 6.4 Hot Mainstream YES 47.7
325 Romance-Fantasy 430 192 33,469 5.7 Hot Mainstream YES 48.1
335 Romance-Paranormal 228 320 60,056 5.3 Hot Mainstream YES 50.6
329 Romance-Inspirational 365 219 41,197 5.3 Hot Mainstream YES 48.7
403 Teen & Young Adult-Literature & Fiction 316 246 46,799 5.3 Hot Mainstream YES 51.4
22 Biographies & Memoirs-Women 1,311 78 14,831 5.2 Hot Mainstream 48.7
215 Literature & Fiction-African American 389 208 41,536 5.0 Hot Mainstream YES 49.3
227 Literature & Fiction-Humor & Satire 302 255 55,148 4.6 Hot Mainstream 51.3
327 Romance-Historical Romance 399 204 50,679 4.0 Hot Mainstream 48.4

© Copyright 2018 K-lytics.com

 “Competitive Best Sellers” – More than 100,000 titles in Category

Sorted by descending sales-to-competition ratio

BOOK MARKET / NICHE SALES VOLUME COMPETITION SALES-TO-COMP RATIO "Green Zone On Map" INDEX

Sales
Est. Sales
Ø Sales Rank of Per Day x 1000 CURRENT In Green in Power
ID Sub-Category Top 20 Titles
per Day per Number of Titles
divided by
Graph
Index
MONTH previous month?
Top 20 Title
No. of Titles

234 Literature & Fiction-Women's Fiction 23 1,208 125,019 9.7 Competitive Bestseller YES 75.0
256 Mystery, Thriller & Suspense-Thrillers 32 1,028 107,050 9.6 Competitive Bestseller YES 70.6
254 Mystery, Thriller & Suspense-Mystery 53 824 129,111 6.4 Competitive Bestseller YES 63.4
324 Romance-Contemporary 50 844 156,498 5.4 Competitive Bestseller YES 59.3
233 Literature & Fiction-United States 121 533 108,298 4.9 Competitive Bestseller YES 57.5

© Copyright 2018 K-lytics.com

Did you like what you saw? – Get K-lytics ELITE to access
data on more than 3000 Kindle Sub- and Sub-sub-categories
10 Competitive Bestsellers
= Categories with a high ratio of sales vs. competition Hot Mainstream
= Categories with a low ratio of sales vs. competition
50
Hot Niches
Ø Amazon Sales Rank*

100

Hot Cells
1,000

5,000

10,000
20,000 Non-sellers
30,000
50,000
100,000 » CURRENT OFFERS« Beaten Track
Slow Cells Mainstream
and Niches
1,000,000
10 100 500 1,000 5,000 10,000 100,000 350,000
* Based on top 20 titles in each category monitored over 9 days Competition (No. of Titles)
®
© K-lytics.com by Newton Production UG
 Come visit us at http://k-lytics.com
© Copyright 2018 K-lytics.com 13