Consumer importance ranking survey

1. Are you a consumer of products in the snacks category?

Yes No

2. Below is list of benefit which you might use to evaluate the brands.
Please rate the desirability of each benefit from extremely important (4) to extremely
unimportant.

a. Taste 1

b. Variety of flavour

c. Attractive package design

3. I have a list of benefit and competitor’s here and I am hoping you could tell me how
well you think each competitors meets that benefit by rating them on a scale of 1-5.

a) Taste

Munchy’s

Julie’s

Hwa Tai

b) Attractive Packaging

Munchy’s

Julie’s

Hwa Tai

c) Variety of flavours

Munchy’s

Julie’s

Hwa Tai