Professional Documents
Culture Documents
101 Exemple Postari Pe Facebook PDF
101 Exemple Postari Pe Facebook PDF
101 Examples
of Creative
................. Facebook content
.............
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
When creating your content, first consider the context of your message:
Is it entertaining? Go for humorous, engaging or fun.
Is it educational? Try trivia, stats, product reviews, inspirational quotes or DIY tips.
Is it helpful? Include tips & tricks, gifting ideas, care and support.
Is it appreciative? Don’t forget thank you notes, holiday greetings and other love notes.
www.kunocreative.com
1
Next, consider the content: Is it Like-able? Is it begging for a comment? Is it shareable?
www.kunocreative.com
2
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
www.facebook.com/Sharpie www.facebook.com/JohnDeere
Total Cuteness Overload. CrossFit usually gets 1,000 to 2,000 likes per photo, but this
adorable photo received 10k! Puppies and frozen yogurt? Life is complete!
www.facebook.com/crossfit www.facebook.com/MyMenchies
3
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Creative Composition. Pretty shoes in a kaleidoscope? Yes please! Thanks Urban Outfitters.
Reebok, you make us want to jump higher, run faster and get real muddy while climbing walls.
www.facebook.com/urbanoutfitters www.facebook.com/Reebok
Crafting Projects. PAAS helps even the artistically impaired decorate adorable Easter eggs
with printable decals. Elli design studio helps the craftless express their love during Valentine’s Day.
www.facebook.com/PAASeaster www.facebook.com/ellineedesignhouse
4
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Photos of Customers. Nothing says we love our customers – and they love us – like showing
their smiling faces. Take these photos from Akron Canton Airport and Drybar, for example.
www.facebook.com/akroncantonairport www.facebook.com/thedrybar
Fan Submitted Photos. Pantone shows off Fan “Fotos” every week; talk about sharable content!
REI takes storytelling to the next level with this adorable photo and story. (Congrats Olivia and Ryan!)
www.facebook.com/PantoneColor www.facebook.com/REI
5
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Nostalgia. Wrapping your product into a consumer memory? Genius! Great work, Cisco.
Making fun of yourself while promoting your product? Double points, Clorox!
www.facebook.com/Cisco www.facebook.com/Clorox
Gifting Ideas. People love getting creative with their gifts. Take advantage by providing easy
ideas for incorporating your products like SugarFina and Anthropologie did here.
www.facebook.com/Sugarfina www.facebook.com/Anthropologie
6
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Remembrances. Remembering the past shows where a brand has been and instantly
demands respect. Sharing memories and history are a must for established brands like Disney and Ford.
www.facebook.com/Disney www.facebook.com/ford
Community Outreach. You support your community and causes you believe in. Share it
with photos! Your community members love feel-good stories like these from MasterCard and FedEx.
www.facebook.com/MasterCardUS www.facebook.com/Fedex
7
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Health & Lifestyle Tips. Everyone is looking for digestible health tips like this one from
North Ohio Heart. And no one is looking for a big commitment on Facebook, so these five tips from the
Cleveland Clinic are perfect for readers on the go!
www.facebook.com/PartnersForYourHealth www.facebook.com/ClevelandClinic
Tutorials. Who doesn’t want to get better at their jobs, hobbies and artwork? Photojojo and
Adobe Photoshop offer up quick tips to better images, from amateur to professional.
www.facebook.com/photojojo www.facebook.com/Photoshop
8
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Project Ideas. We are all searching for a little inspiration! Nikon helps photographers see the world
around them in hues of orange, while Sherwin Williams inspires with just a quick coat of paint.
www.facebook.com/nikon www.facebook.com/SherwinWilliamsforYourHome
Timely Mentions of Trending Topics. Social media is arguably the most up-to-date
source of news and information. Tap into the timeliness just as Uncommon did with March Madness and
Chobani did with the Academy Awards.
www.facebook.com/getuncommon www.facebook.com/Chobani
9
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Stats/Trivia. Don’t let your readers’ minds turn to mush! Educate them while entertaining
them. Check out these cool trivia questions and historical facts from TripAdvisor and United.
www.facebook.com/unitedairlines www.facebook.com/TripAdvisor
Meet the Team. People want to do business with people, so put a face to your brand.
Microsoft introduces its resident “mad scientist” while Tiger Services Air Conditioning showcases a
different technician every month.
www.facebook.com/Microsoft www.facebook.com/tigerservicesairconditioning
10
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Recipes. Why not jazz up your product! Show how to create something delicious and healthy
(or just devilishly decadent) like Weight Watchers and Hershey’s.
www.facebook.com/weightwatchers www.facebook.com/HERSHEYS
Promotion of your Other Social Media Communities. Don’t miss this easy
opportunity to get more followers on Instagram and Tumblr (or any social network) by posting cool “exclusive”
content your fans may be missing out on. We adore the M&M filters and Parks and Recreation storyboard.
www.facebook.com/mms www.facebook.com/parksandrecreation
11
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Event Announcements. Want to share event info? Do it where your readers are every day –
Facebook! HubSpot and Color Me Rad take advantage of their fans’ favorite place online, and you should, too!
www.facebook.com/hubspot www.facebook.com/colormerad5k
Safety Tips. OK, it’s not all fun and games. Offer up your best safety information, whether it
be road trip tips, like State Farm’s, or ways to avoid identity theft, like H&R Block’s.
www.facebook.com/statefarm www.facebook.com/hrblock
12
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Success Stories. Providing the proof your product or service works doesn’t have to be boring.
In fact, it can be downright inspiring, like Weight Watchers, or instill a little trust, like ADT.
www.facebook.com/weightwatchers www.facebook.com/ADT
www.facebook.com/photojojo www.facebook.com/thedrybar
13
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
www.facebook.com/impactbnd www.facebook.com/kunocreative
Voting. You want engagement? Give readers something to care about. Offer an opportunity to give
their opinions, like Kona Brewing Company and Walgreens did, and watch the comments and shares roll in!
www.facebook.com/KonaBrewingCo www.facebook.com/Walgreens
14
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Holiday Greetings. Even a government agency (USPS) and a financial institution (American
Express) can show their “softer side” with a simple holiday greeting. Don’t forget less popular holidays like
Talk Like a Pirate Day on September 19.
www.facebook.com/USPS www.facebook.com/americanexpress
Style & Décor Trends. Help your fans make life more beautiful! Post tips, like Just Add Ice
Orchids’, or inspirational images, like Home Depot’s, and your readers will appreciate your efforts!
www.facebook.com/JustAddIceOrchids www.facebook.com/homedepot
15
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Fan Appreciation. Let your fans know you appreciate them! Make your message clever and
colorful, as Post-it did, or make it gorgeous and grand, as Ford did.
www.facebook.com/postit
www.facebook.com/ford
16
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
www.facebook.com/Sephora www.facebook.com/Social-Media-Today
Consumer Feedback. If you want feedback from your customers and fans, just ask!
You’ll find they are happy to oblige. Check out how Cath Kidston and GOOD asked (and received)!
www.facebook.com/cathkidstonltd www.facebook.com/GOODHQ
17
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Clever Concoctions. Segway a cuddly kitten (Dole Bananas) or a terrifying shark (Charmin)
into a graphic and the likes will pour in for evoking an emotional reaction within your fans.
www.facebook.com/DOLEBananas www.facebook.com/charmin
Industry Humor. When you make people chuckle, they like you back – Intel got 14,000
likes for this HTML witticism, while fans adored TechCrunch’s QR quip.
www.facebook.com/Intel www.facebook.com/techcrunch
18
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Contests. Sometimes your customers prefer something indulgent, like fine chocolates from
a local candy shop offered by Raymond Plumbing. But if your product is tangible like Zappos’, your
fans will likely want MORE of it.
www.facebook.com/RaymondPlumbing www.facebook.com/zappos
Content for Parents. As a marketer, you know it is all about your target audience. Parents are
super spenders with children who need to be entertained, so take advantage as Motts and Cuties does here!
www.facebook.com/Motts www.facebook.com/Cuties
19
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Promotions. Promotions are a smart way to get consumers through your doors, so why not promote
them online? Whether you are giving away a free burrito, like Chipotle, or launching a new product, such as
the long-awaited Xbox One, make your announcement downright regal.
www.facebook.com/chipotle www.facebook.com/xbox
Sales. Nothing gets buyers moving faster than a sale that’s ending soon. Let everyone know about your big
one-hour sale as iSkin did, or take a tip from Heinen’s Grocery and let your fans know a big sale is coming up!
www.facebook.com/myiskin www.facebook.com/heinens
20
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
National Appreciation Holidays. Facebook posts are the perfect way to show your
gratitude and say thank you. Give shout outs to those who make a difference in your industry as teachers do
for Crayola and police do for, well, everybody (and Gain)!
www.facebook.com/Crayola www.facebook.com/gain
Comment Captions. People love to tell stories. Let them insert their own humor into your photos,
just as Backcountry and Tupperware did. You will be pleasantly pleased with your engagement results.
www.facebook.com/Backcountry www.facebook.com/tupperwareusca
21
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Lifestyle Images. Identify with your customers by featuring your product in use. Take
your product on location like Kona and REI did, or show how to use it indoors.
www.facebook.com/KonaBrewingCo www.facebook.com/REI
Featured Products. Some products are only available for a limited time. Get your fans
talking about them by featuring them on your page. Here are great examples from Great Lakes
Brewing Company and GV Artwork.
www.facebook.com/greatlakesbrewingco www.facebook.com/GVARTWORK
22
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Behind The Scenes Photos. Fans love seeing behind-the-scenes photos of their favorite
television stars, like HGTV’s Property Brothers, or hysterical throwback pictures like those of the Sephora staff.
www.facebook.com/HGTV www.facebook.com/Sephora
www.facebook.com/OfficialCSX www.facebook.com/MoenThePlumbersPartner
23
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Celebratory Photos. Sure, you need to tell your audiences what’s in it for them – but that
doesn’t mean you can’t ever celebrate your brand. Showcase your successes, like ESPN did, or celebrate
welcoming aboard new team members like Under Armour.
www.facebook.com/ESPN www.facebook.com/underarmour
Comics. Clever plus cute? We liked these cartoons from Social Media Today and Social Media
Explorer immediately.
www.facebook.com/Social-Media-Today www.facebook.com/socialmediaexplorer
24
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Helpful Tips & Motivation Messages. Great tip, Lexington Law Firm! And most
people don’t have enough room on their walls for more than one inspirational poster, so give your fans a
daily dose. Thanks, Under Armour!
www.facebook.com/LexingtonLawFirm www.facebook.com/underarmour
Pop Culture Reference. Tap into your fans’ emotions by referencing pop culture. Menchie’s will
officially be the snack of choice during The Bachelor these days, while Dell knows its audience’s favorite past
time… Star Wars, duh!
www.facebook.com/MyMenchies www.facebook.com/DellHomeUS
25
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Product Manufacturing Photos. How it’s made – always a thrilling story. Don’t
hesitate to share the process with your fans; Rogue Fitness and Cedar Point sure didn’t!
www.facebook.com//roguefitness www.facebook.com/cedarpoint
Charitable Giving. Your fans are probably interested in the small things they can do to help others,
so tell them! Showcase a partner brand’s efforts like Zappos, or simply ask for help like The North Face did.
www.facebook.com/zappos www.facebook.com/thenorthface
26
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Creative Displays of Your Digital Content. The web is all about creativity, so
make your content stand out by framing it in an unexpected way. Check out one Kuno Creative employee’s
reading preferences and Aquapac’s cool view.
www.facebook.com/kunocreative www.facebook.com/Aquapac
Customer Content from other Networks. Cross-reference your fans’ tweets and
photos for a two birds, one stone approach. Yuengling and GV Artwork have it going on!
www.facebook.com/Yuengling www.facebook.com/GVARTWORK
27
101 Examples
............................................................................................................
..................................
of Creative Facebook content
......................................................................................
Playlists. Your Facebook page doesn’t need to be all about what fans see. Incorporate more of their
senses by offering cool new covers, as Tory Burch does, or seasonal inspiration, like Lululemon Athletica did.
www.facebook.com/toryburch www.facebook.com/lululemon
Can’t you just feel the creative juices pumping through your veins?
You, too, can create compelling, action-driving Facebook content – no matter your brand, no matter your
products or services and no matter your audiences. Here’s how:
3 Gather your A Team: Creating compelling Facebook posts takes a small army – get your art, content and social
media mavens on board early for better brainstorming.
3 Check Your Calendars: Don’t be the last to know about an important date. Search your datebook for important
upcoming company and pop culture events, initiatives, holidays and anniversaries.
3 Keep Your Ear to the Ground: Monitor major news and entertainment networks for emerging stories and
trends. Move quickly to capitalize on buzzed about topics.
3 Ask Yourself, “What Would I Do?”: Before beginning the creation process, ask yourself, “Would I like this
post? Would I comment? Would I share? If the answer is no, it’s back to the drawing board!
Remember, Facebook content that is entertaining, educational, helpful, actionable and/or appreciative
can’t be beat. Keep it fresh and creative, and someday you may see your brand holding its ground with
other “Best Of” contenders!
28
Click Here to
REQUEST A CONSULTATION
Design:
James Skidmore
Graphic Designer
www.kunocreative.com
www.facebook.com/kunocreative
www.twitter.com/kuno
36901 American Way, Suite 2A, Avon, OH 44011
www.linkedin.com/company/kuno-creative
Phone: (440) 934-3690 Toll-free: (800) 303-0806