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EXECUTIVE
SUMMARY
India is an agriculture oriented country. Agriculture and its allied activities act
as main source of livelihood for more than 80% population of rural India. It
BACKGROU provides employment to approximately 52% of labour class. Its contribution to

ND Gross Domestic product (GDP) is between 15 to 18%.

We incorporated as Company in 2014 with the main motive to address the
issues of farmers as well of consumers and to offer support & advice with
improved/latest technology as well one stop global platform for agriculture.
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I N D I A N A G R I C U L T U R E

THE PROBLEMS
• I N A D E Q U AT E K N O W L E D G E O F F A R M I N G T E C H N O L O G Y.
• INAPPROCHABLE TO GOOD QUALITY SEEDS
• MANURES, FERTILIZERS AND BIOCIDES
• I R R I G AT I O N A N D E L E C T R I C I T Y
• A G R I C U LT U R A L M A R K E T I N G
• SCARCITY OF C A P I TA L & LACK OF KNOWLEDGE OF G O V T.
SCHEMES

THE SOLUTION
F o r t u n a t e l y, n o w t h e t e c h n o l o g y i s a v a i l a b l e f o r e v e r y o p e r a t i o n
o f t h e f a r m i n g . P r o v i d e n t i a l l y, O u r p l a t f o r m i s o f f e r i n g A - t o - Z
detailed information on almost every crop to the farmers in their
native language(s). Our platform has its own developed systems
to acquire latest information on agriculture research, innovations
and technologies from various Govt. and Private organisations &
Research wings. We also provides F 2 C [Farmer to Consumer]
Platform to connect with the consumer and various Distance
Markets, Wholesale Buyers, Exporters across the globe.
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I N D I A N C O N S U M E R

THE PROBLEMS
• C O N S U M E R PAY I N G U P T O 1 5 0 % H I G H P R I C E S O F V E G E T A B L E S
A N D F R U I T S C O M PA R E S T O A M O U N T R E C E I V E D B Y T H E F A R M E R .
• DANGEROUS CHEMICALED AGRI PRODUCTS

THE SOLUTION
• We will collect agri products directly from farmer and sell it in
to our exclusive stores with doorstep delivery with guaranteed
minimum 25% discount compared to market price.
• Our contract farming plans are ready through which we collect
and sell only organic and 100% chemical and pesticides free
agro products within next 2 years.
• Both this initiative will create a nationwide huge social impact
in a near future and benefits the brand to scale up its business
w i t h m o r e s p e e d a n d r e l i a b i l i t y.
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W H A T W E E Y I N G ?

INDIA MARKET MAP

India's arable land area of 159.7 million hectares (394.6 million acres) is the second largest in the world, after the
United States and China. It’s gross irrigated crop area of 82.6 million hectares (215.6 million acres) is the largest
in the world..

10% OF FARMER SEGMENT 10% OF CONSUMER SEGMENT

OVER NEXT 5 YEARS OVER NEXT 10 YEARS

` 283.1BN ₹ 6824.9 BN
Rapid Hybridization and Increased Government Support A s p e r I t a l i a n T r a d e A g e n c y ( I TA ) r e p o r t , t h e I n d i a n F &
to Foster Future Growth. According to the research V (Fruits & Ve g e t a b l e s ) total market valued at INR
report, the India seeds market will grow at a 5255.5 billion in 2015 is growing at 12%.
considerable CAGR rate reaching total INR 283.1 billion
by FY’2020.

₹ 250.2BN
The agrochemicals market is considered to be one of
the most important segments of agri-inputs, due to the
expanding commercial cultivation of high value crops to
meet the rising diversified food demand. Agrochemicals
are consequently seen as those products, which
improves the return on investment and also aid in
meeting farmer ’s as well as consumer demands.
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W H Y C H O O S E U S ?

OUR BUSINESS MODEL

E D U C AT I O N F 2 C TECH SUPPORT E-Commerce

Imparting knowledge in Buy- Sell Platform for To l l F r e e H e l p l i n e f o r E-commerce is the word’s ruling
their native language Farmers and Consumers anytime assistance business since few years

KEY COMPETITORS
FARMER SEGMENT CONSUMER SEGMENT

O N LY S E L L S FA R M I N P U T S TO FA R M E R S
O N LY S E L L S FA R M P R O D U C E S TO C O N S U M E R S

HOW WE ARE DIFFERENT?

• For Farmers, Our platform is a one stop solution for all their needs from farm inputs to agri markets and from Project
report to Agri research information in their native language. There are many other features we will introduce with scaling
up the business.
• For consumers, we are one stop agri commodity supplier at minimum 25% lower prices than retail market.
• W e a r e n o t j u s t a n o n l i n e s t o r e , W e a r e s e t t i n g u p o u r o f f l i n e s t o r e s f o r f a r m e r s a n d c o n s u m e r s t o o s h o r t l y.