Psychology of Color

Red
Red has a meaning associated with intense, excitement, passion, danger, energy, action,
adrenaline, and fireworks. The colour red is believed to be the most appealing colour. Red
is a perfect colour for marketing a brand because red is eye-catching and it will leave a
remark on one’s memory. That’s why many iconic brands are red. During Chinese New
Year, the colour red is found everywhere as the Chinese believe that it brings good luck
and fortune. Red is also an international colour for the stop. In dress, red is chosen if the
wearer wants to attract the attention of the people around him.

Orange
Orange is often used in a working environment which requires productivity as it
stimulates emotion. Orange is the favourite colour of lawyers. The colour orange is
cheerful, energetic, enthusiastic and creative. Little did people know that chocolate milk
tastes more delicious when drank in an orange cup. This colour is also associated with the
harvest season or autumn.

Yellow

In some cases, yellow can make you feel nauseous, so the usage of this colour is highly
avoided in aircraft. Yellow tops may be the least favourite. The most common reason put
forward is too much excitement. Yellow is indeed the most challenging colour to be
identified by the eyes because it is to glare and it hurts the eyes. But this cheerful colour
also has positive properties, which increase concentration and speed up metabolism. One
proof is the stick note that uses yellow.

Pink
Pink is a playful, and immature colour. Since the colour pink is associated with girls, it
always refers to girly or femininity. Pink is believed to be one of the cool shades as it can
reduce anger and anxiety because of its calming effect. Several prisons and mental
disorder institutions painted their walls pink to control the condition of patients and
prisoners who were out of control.

Green
The colour green is always related to nature. All the go green campaign are fulfilled with
the colour green. Having a green ecosystem means that the environment is clean which
lead to an impression of healthy. Some do believe that the colour green means prosperity
or wealth. This is because people love to symbolised leaves as money. When a tree has
tons of leave, it has a meaning of growth and fertility. Not surprisingly, dark green is
more popular with men. According to the experts, the colour green is right for your eyes
as it relaxes and soothes the eye muscles. A study even recommends that each work table
is equipped with one plant. This refers to the meaning behind the green. This colour is
one of the most popular choices if someone wants to look fresh and vibrant. Santa suits
were initially green back when he was known as St Nicholas. Green was also once the
preferred colour choice for wedding gowns.

Blue
Blue is the world’s most favourite and popular colour. The colour blue is often used to
create an impression of spacious; this is because the sky and the sea are always the ones
that pop up in everyone’s mind when they heard the word blue. The colour blue is always
associated with boys. But nowadays, we could find a lot of girls who love the colour blue.
Blue creates both positive and negative connotation. On the one hand, it can create an
effect of calmness, trust, consistency and professional. But on the other hand, it produces
a result of cold, insensitive and sadness.

Purple

Back in the days, purple is considered as a royal colour because of only the royal family
and the wealthy who could afford garments in purple colour as the purple dye is very
rare, and so the price is exceptionally high. The colour purple is usually associated with
strength, royalty and expensive but some believe that the colour purple is mysterious as it
is closely related to witch and potion. On the modern days, wearing too much of this
colour can lead to an impression of disappointment. Scientifically, purple is the hardest
colour for the eye to distinguish. Generally, established and independent women tend to
choose purple or purple shades in their clothing collections because this colour represents
feminist, romantic, power and character.

White
White is one of the colours which have a lot of different meaning. But generally, the
colour white describes simplicity, purity, innocence and perfection. And if you have to
identify a brand that uses the colour white to deliver a brand message about perfection,
maybe Apple's the right example. White represents the simplicity of their products. White
is also frequently used by designers to deliver minimalist and clean aesthetics and modern
quality.

Black

Like red, black has many meanings. This colour can represent strength, luxury,
sophistication, and exclusivity. But on the other hand, black can symbolise death, evil, or
mystery. In modern days clothing, black generally communicates formality. It’s no doubt
that many evening gowns are in black. In addition to highlighting the impression of
elegance, black also makes the wearer looks slimmer. No wonder the colour black that is
popular in the fashion industry becomes many people favourite.

Brown
Brown is a neutral colour. This colour can be created by blending all of the colours. It is a
colour that is very down to earth because it has a very close relationship with the earth
itself, stone and wood. This is why the colour brown is heavily used in natural or organic
food products. The colour brown brought warmth and simple effect on things. But
sometimes, using an excessive amount of brown colour on things will bring out an old
and dull impact on things.