Kathi Junction Business Loan

CONFIDENTIALITY AGREEMENT
The undersigned reader acknowledges that the information provided by Vijay Industries
Limited in this business plan is confidential; therefore, reader agrees not to disclose it
without the express written permission of Vijay Industries Limited.

It is acknowledged by reader that information to be furnished in this business plan is in all

respects confidential in nature, other than information which is in the public domain
through other means and that any disclosure or use of same by reader may cause serious
harm or damage to Vijay Industries Limited.

Upon request, this document is to be immediately returned to Vijay Industries Limited

1.0 EXECUTIVE SUMMARY

COMPANY & INDUSTRY

by end of 2018.
The History of Indian Street Food

The kathi roll is said to have started its life in Kolkata. There are many stories about how
exactly the roll got started. Some center around harried office commuters who wanted something
quick and portable, some mention British Babus who were too fastidious to touch the kabab. The
most likely origin is probably more mundane, but in any case, someone decided to roll things up
at some point. It eventually became commonplace in Kolkata and later spread elsewhere.
The Kathi part of the name came later. The name eventually became synonymous with any kind
of paratha rolled with stuffing (even when neither kati not kabab was involved) such as the egg
roll or the potato roll, and later even for other breads such as naan or roomali.

Urbanization and street food go hand in hand. Across the globe, street food has become an
important part of daily life as local populations find work outside their homes or villages. Street
food is of particular cultural importance in India, where colonization by the British Empire
compromised traditional Indian life.
Kathi Junction is a well-known name in the entire country and has been the favorite haunt for
food for several years. Established business systems: Kathi Junction has created strong and
proven business system right from day one.

1.2 Our Mission

In a world of Burgers, Pizzas and other Fast food, Kathi Junction has pledged to take the “Roll”
roll in across the world. The journey has begun and it seems sky is the limit.

1.3 Products and Services

In a world of Burgers, Pizzas and other fast food, Kathi Junction has pledged to take the “Roll”

Rolling across the world. The journey has begun and it seems sky is the limit.

Kathi Junction is the biggest Kathi Roll & Shawarma company selling over 14,000 Rolls & 4000
Shawarma every day. Company has developed its own range of spices, which is used in all our
outlets. It is quite different as the ingredients used are different than the routine ones. All our
products are blended in our spices which ensures uniformity in the flavors in making of most
authentic Kathi Roll & Shawarma.

Kathi Junction has numerous product recipes since its introduction and continues to innovate
new product recipes. Kathi Junction understands the Indian palate more than anyone else in the
similar business and keeps the authenticity in the food while innovating new products. It has
developed its own range of spices which is used in all its outlets. This also ensures uniformity in
the flavors and products. Because of the existence of such wide range of products, systems of
production and management, the franchise need not spend time, money or efforts developing
products or services for business.

1.4 Market Analysis

Kathi Junction targets both the local segment and the tourist segment. In addition, the healthy
menu items provide an alternative dining option for many tourists. It has been estimated that at
least 25% of households will order pizza for delivery at least once per month.
  Kathi Junction is one of the biggest Kathi Roll & Shawarma Company selling over 50000
Rolls & 9000 Shawarma every day.

 We have about 100 plus outlets around the country through Franchisee Model
 We are listed in top ten companies in Franchisee Ratings India in terms of investment
returns

1.5 Strategy and Implementation

Kathi Junction will implement an effective marketing and advertising campaign, consisting of
direct mailings, community and event sponsorships, and coupons. Kathi Junction has created
strong and proven business system right from day one.

The Kathi Junction outlet has been designed to give the valued customers a very comfortable
dining experience. It has been designed on international standards. Kathi Junction provides to its
franchisees complete know how on all the aspects of a restaurant.

1.6 Management

It all started with a hardcore foodie’s urge to get the best taste rolling on his tongue in everything
that he eats. Navneet Sajwan, founder director of Kathi Junction has always been on a lookout
for delicious and mouth-watering comfort food from his school days. Kathi Junction is a live
example of how this habit turned a strong food aholic into an entrepreneur.
One day in 2009, an intention to get into the rapidly propagating food industry gave birth to the
idea of opening a fast food store. Then began the search for a lip-smacking product and after an
extensive research, “Kathi Roll” was singled out.

A Kathi Roll has been known to be conceptualised way back in the British era when people wanted
to grab a bite of some tasty food while on a go. With time, the product passed on in the hands of
chefs from various locations and kept on improving.
An entrepreneur’s USP is always his desire to expand and never stop. Kathi Junction was no
different. The success of his first store, led him to think about moving ahead towards the next step.

Gen X has been blessed with taking birth in an era when big fast food joints can be seen all around.
It did not take much time for the idea of “Franchising” to lure Kathi Junction. It was a catalyst to
his strong yearning of building his concept into a brand.

1.7 Financial Plan

Kathi Junction has a strong financial plan with first year earnings exceeding ---- and cash flow
positive by month 5. It is expected that the company will have losses during the five months that
tourism is slow, however during the busy months monthly profits will exceed ----. Yearend cash
balances will exceed -------, and the bank loan will be paid off within two years.

1.8 Funds Required and Use

Kathi Junction requires ---- in capital to begin operations as described in this Kathi roll business
plan. The remaining --- will come from a bank loan that has already been secured. Funds will be
used for building renovations, marketing and advertising, and daily operations for the first five
months until the company becomes cash flow positive. Details are in the Strategy &
Implementation section of this Kathi roll business plan.

2.4 Facilities & Location

It saves the franchisee from going through all the teething problems one has to face with a new
set up. Developed products and services: Kathi Junction has numerous product recipes since its
introduction and continues to innovate new product recipes. Kathi Junction understands the
Indian palate more than anyone else in the similar business and keeps authenticity in the food
while innovating new products. It has developed its own range of spices which is used in all its
outlets. This also ensures uniformity in the flavors and products. Because of the existence of
such wide range of products, systems of production and management, the franchisee need not
spend time, money or efforts developing products or services for business. Trained Chefs: The
most important aspect of Indian cuisine is trained chefs. This is one aspect of business, which if
ignored, can result in a downfall of a restaurant. Kathi Junction has big pool of trained chefs and
it runs training and development exercise for its chefs on regular intervals to ensure the quality of
the products is maintained in all its outlets The Store Design: The Kathi Junction outlet has been
designed to give the valued customers a very comfortable dining experience. It has been
designed on international standards. Kathi Junction provides to its franchisees complete know
how on all the aspects of a restaurant.

1.2. Products and Services