MAC’S

BRAND GUIDELINES
WHO we are
 In a small college town, sometimes it can be difficult to get
food late at night. MAC’s is a fun, casual restaurant and delivery
service for college students looking for a delicious meal. With
a focus on late-night delivery, we provide meals to students in
the Elon area looking for good food after hours.
our BRAND
At MAC’s, we pride ourselves on our brand
personality traits. We’d like to make sure our brand
can be just like one of your best friends:

Reliable
Fun
Young
Welcoming
WHY we’re different
Other restaurants close early and don’t
consider the late-night need for food, which
we will make and deliver right to the customer.
LOGO use
Primary
The primary logo can be used in color or black and white. Only use dark blue
background and white text or light blue background and white text.

Secondary
The secondary logo can be used in black or white on any background.
The logos should not be used as follows:
Primary
Don’t distort or change the logo. Keep original colors and dimensions.

Secondary
Do not change the spacing or dimensions of the logo.
COLOR palette
 Our brand colors represent the youthfulness and energy of
MAC’s. The orange and yellow represent our yummy macaroni
and cheese. The blues add a nice contrasting pop of color
while the black grounds and fills out the color scheme. Different
shades and tints of these colors can be used to add dimension.

RGB (0, 84, 139) RGB (240, 220, 152) RGB (241, 176, 92)
CMYK (100, 40, 0, 45) CMYK (0, 8, 37, 6) CMYK (0, 27, 62, 5)
HEX #00548B HEX #F0DC98 HEX (#F1B05C)

RGB (128, 128, 128) RGB (133, 172, 205) RGB (0, 0, 0)
CMYK (0, 0, 0, 50) CMYK (0, 8, 37, 6,) CMYK (255, 255, 255)
HEX #808080 HEX #85ACCD HEX #000000
FONTfamilies
MAC’s brand uses two main fonts, Eddie and Avenir. Avenir can
be used in any weight or style, with Eddie being reserved for titles
and headers. Eddie is used because the fun and simple blocky
font can represent MAC’s brand- simple yet sturdy.
 Avenir Light EDDIE
Avenir Roman
EDDIE ITALIC
Avenir Medium
Avenir Heavy
Avenir Black
Avenir Light Oblique
Avenir Medium Oblique
Avenir Heavy Oblique
Avenir Black Oblique
PHOTOstyles
Photography for MAC’s should focus on the
high-quality food. Also, the photos should focus on
fun. People enjoying themselves is our main goal,
so it should be shown in all media.
MAC’S
ENDLESS PASTABILITIES