Blea.cher is an online fashion store that sells unique t-shirt designs made using bleach. They started taking pre-orders through Instagram in May 2019 in order to reach the minimum order quantity needed to order shirts from their supplier at an affordable price. They advertise on Instagram and have a basic website. Their budget is around 260,000 Rupiah and they have sold 3 shirts so far while waiting for more orders. Running the store has been a learning experience but challenges include time management, communication, and needing consistency to compete in the market.
Blea.cher is an online fashion store that sells unique t-shirt designs made using bleach. They started taking pre-orders through Instagram in May 2019 in order to reach the minimum order quantity needed to order shirts from their supplier at an affordable price. They advertise on Instagram and have a basic website. Their budget is around 260,000 Rupiah and they have sold 3 shirts so far while waiting for more orders. Running the store has been a learning experience but challenges include time management, communication, and needing consistency to compete in the market.
Blea.cher is an online fashion store that sells unique t-shirt designs made using bleach. They started taking pre-orders through Instagram in May 2019 in order to reach the minimum order quantity needed to order shirts from their supplier at an affordable price. They advertise on Instagram and have a basic website. Their budget is around 260,000 Rupiah and they have sold 3 shirts so far while waiting for more orders. Running the store has been a learning experience but challenges include time management, communication, and needing consistency to compete in the market.
Chapter I: Introduction Blea.cher is a fast-fashion online store. We make unique designs using high- quality bleach with high-quality T-shirts to fulfill your fashion satisfaction. Blea.Cher, your clothing solution, giving our customers the satisfaction that they need in clothing. Our shirt can always be your first choice of wearing and you can always depend on our shirts. Long-lasting or comfort, or others, you can find all of it here. Founded by a group consisting of like-minded individuals, that has the same goals which is to sell affordable clothes with quality design. Our leadership the department is occupied by our most prestigious member, Victorio Robin.
Chapter II: Analysis
We started opening pre-order since 10 May 2019 on our Instagram (@blea.cher). People must pre-order before they get the products that they order which means we have the minimum order before ordering from our supplier GILDAN. After at least getting 5 orders, we will start ordering GILDAN and prepare for the design. It will be so pricy if we order only 1 GILDAN because it will cost too much on the delivery. After they order, they must wait around 2 until 3 days then we will directly send them the clothes they order. Everyone can visit us on our Instagram (@blea,cher) and also we have a Wix website (https://bleacher2k19.wixsite.com/bleacher) although the website is not effective. We also advertise our brand through Instagram posts and stories so they can visit our page. Our budget is around Rp 260.000 and we have sold 3 clothes while the others are still pending as our minimum order are not reached yet. We have a lot of difficulties because we still have a lot of projects that we must do, moreover, we are getting closer to our final examination, and the lack of communication is also one of the problems, but we can solve most of the problems. Chapter III: Screenshots
Chapter IV: Conclusion
Overall it has been a fun and insightful experience for all of us, we think that Blea.cher success and capable of competing in open market created by our uniqueness of using bleach, although we face some difficulties in communication and we must also manage our time, and also we must be consistent with our shop and that is not easy. We will be continuing Blea.cher if we can compete more.