Benefits of market segmentation

1-making market expenditure cost effective by producing

a product which closely meets the needs of these
customers and only targeting its marketing efforts on this
segment.

2-anjoy higher sales and profit for the business because of

cost effective marketing.

3-identify a market segment which is not having its needs

fully met and therefore offers opportunities to increase
sales.

4-the customers may feel loyal to the business that

provides the products that are made especially for them.

5- as small firms are unable to compete in whole market

(mass market) they are able to specialize in one or more
market segments.

6-make the research about customers more simple

because the business knows who they need to ask for
information.1Q!Q!Q

7-the business can modify its marketing strategies

according to the needs of the customer groups which help
to increase sales.

8- it identifies the gap in the market so as to meet specific

needs of potential customers