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    Positioning: Explore A Wide Variety of Strategy Templates in Aha! For Marketing FREE For 30 Days

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    Romi Roberto
    This document provides a template for developing a company or product positioning strategy with sections for defining the vision, mission, market category, customer challenges addressed, and differentiators of the company, product, and brand. It includes spaces for up to three items in each section and concludes by inviting the user to visualize their completed positioning strategy.

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    Positioning: Explore A Wide Variety of Strategy Templates in Aha! For Marketing FREE For 30 Days

    Uploaded by

    Romi Roberto
    15 views4 pages
    This document provides a template for developing a company or product positioning strategy with sections for defining the vision, mission, market category, customer challenges addressed, and differentiators of the company, product, and brand. It includes spaces for up to three items in each section and concludes by inviting the user to visualize their completed positioning strategy.

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    Positioning template

    Original Title

    Positioning template

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    This document provides a template for developing a company or product positioning strategy with sections for defining the vision, mission, market category, customer challenges addressed, and differentiators of the company, product, and brand. It includes spaces for up to three items in each section and concludes by inviting the user to visualize their completed positioning strategy.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    15 views4 pages

    Positioning: Explore A Wide Variety of Strategy Templates in Aha! For Marketing FREE For 30 Days

    Uploaded by

    Romi Roberto
    This document provides a template for developing a company or product positioning strategy with sections for defining the vision, mission, market category, customer challenges addressed, and differentiators of the company, product, and brand. It includes spaces for up to three items in each section and concludes by inviting the user to visualize their completed positioning strategy.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    Explore a wide variety of strategy templ

    Positioning
    Vision
    Aspirational picture of the world in the future

    Mission
    How you are going to help make your vision a reality

    Category
    Market that you are in

    Customer challenge #1 Customer challenge


    Major pain point for your customer Major pain point for your customer

    Company differentiator #1 Company differentiato


    Unique value creating characteristic of your company Unique value creating characteristic of y

    Product differentiator #1 Product differentiator


    Unique value creating characteristic of your product Unique value creating characteristic of y

    Brand essence
    Core attributes you want to be known for

    Boilerplate
    Brief description of your commpany or product

    Click here to visualize your positionin


    trategy templates in Aha! for Marketing FREE for 30 days.

    Positioning
    Vision

    Mission

    Tagline
    Catchphrase or slogan you use to describe your company or product

    stomer challenge #2 Customer challenge #3


    r your customer Major pain point for your customer

    mpany differentiator #2 Company differentiator #3


    ing characteristic of your company Unique value creating characteristic of your company

    oduct differentiator #2 Product differentitor #3


    ing characteristic of your product Unique value creating characteristic of your product

    Brand essence

    Boilerplate

    our positioning in Aha! for Marketing.

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