[Keya Cosmetics Ltd.

]
[07-02-2019]

PROJECT PROPOSAL

[Cleaning Campaign 2019]

 Summary
"Cleaning Campaign" is an upcoming yearly campaign of Keya Group of Ltd. The
campaign is designed to address the present phenomenon of our environment, the
harmful impacts of polluted environment in our personal and social life, the importance
of having and the way of keeping clean environment. Consequently motivates students
in cleaning environment.

The program will be conducted at private university in Dhaka with the participation of
students. City corporation/municipal Corporation will be associated in the program.

In the program a particular route will be cleaned up with students wearing our logo
printed T-shirt, cap, mask, broom and bin. We will also present some bin to the
university.
 Introduction
Keya Cosmetics Ltd. is a renowned cosmetics and toiletries Company in Bangladesh
established at 1997. Since its inception Keya Cosmetics provides quality products for its
valued customer. From the deep sense of social responsibility Keya Cosmetics Ltd.
conducts a variety of social work every year. Tree Plantation is mentionable among
them. "Cleaning Campaign" is a new program Keya Group of Ltd. has taken as part of
social work. "Think Clean, Act Clean" is the slogan of this program.

Objective:
1. To make the students concern of the present environmental condition.
2. To aware the students of harmful impact of polluted environment in our life.
3. Raise awareness of the students of the best practices of waste management.
4. Prevent future waste disposal and maintain trash free territory.
5. To motivate the students in keeping the environment clean and safe.

Expected results:
1. Mobilization of all stakeholders involved including media, local activists and
volunteers.
2. Call for action – request concerns to come out on certain date to take part in
cleaning campaign.
3. Implementation of awareness campaign on social media; Facebook page.
4. Collection of garbage on a dedicated date.
 Rational of the program
An environment is the natural world which surrounds the earth and makes a particular
geographical area in which human beings, animals, plants and other living and non-
living things exist. A clean environment is very necessary to live a peaceful and healthy
life. But our environment is getting dirty day by day because of some negligence of
human beings. It is an issue which everyone must know.

Environmental pollution has adverse effects on both the humans & the other
environmental living and non-living things. The decrease in quality of air will lead to
several respiratory problems like asthma or lung cancer, different cardiovascular
diseases, chest pain, congestion, throat inflammation etc. in humans due to the ingestion
of polluted air. The pollution of land will destroy the growth & development of plants as
they will do not flourish on the land containing harmful heavy metals and chemicals.

Environmental issues have become major concerns due to impact on public health and
development in Bangladesh. All the people should be aware of the impacts of
environmental pollution and be responsible to keep the environment clean.

There is a saying that children and students are the best hope of every nation. Students,
in a way, can join community service that promotes the clean-up and preservation of
environment like cleaning the park, river side, and walking path. Being able to join on
such activity is a great opportunity on showing how students can protect environment
in their young age. It is without a doubt, that students have a great capability to save the
planet if they truly understood what chaos it will happen when we let greediness and
undisciplined acts remains.

"Cleaning Campaign" is an initiative to raise the awareness and boost the students to be
responsible to save the environment.
 Procedures
The overall methodology is to map out the critical garbage locations and implement the
cleaning campaign based on the findings. The main idea is to encourage students to
identify polluted areas around their daily path (work, home, school, etc.) and clean
those. During the clean up dedicated day the waste will be collected by the volunteer
students and transported and environmentally disposed by the Governorates. The
program brief will be presented to the concern authorities presenting the campaign, its
objectives, outcomes and procedure. Through their approval and support, campaign will
take place. Local media will cover the event.

Step 1: Get the approval

1. Communicate with the concern authorities for approval and assistance.
2. Fix the schedule.
3. Invite best informal leaders from the target location.

Step 2: Team Building:

1. Build teams and groups of students volunteers.
2. Engage students, communities, organizations, media channels, leaders etc. with
the campaign.
3. Agreements with media channels (Local TVs, Newspapers etc.) to provide free
spaces for campaign.
4. Indicate tasks for each group.

Step 3: Communication:
1. Awareness: bring the problem into everybody’s eyes and concern to show them
how much garbage is out there.
2. Organize a publicity and advertise the campaign (through different means)

Step 4: The Action Day

1. Arrange teams and groups to go to their designated place and position and start
work.
2. Garbage collection tracks to start transporting the garbage from trash sites, in
parallel with collection process.
3. Engage media channels if possible.
Timetable
ACTIVITY IMPLEMENTATION TIME RESPONSIBILITY
Start End
Communication with the authorities 20-02-2019 27-02-2019 ASM
and university for the approvals and
schedule
Arrange every necessary 16-02-2019 05-03-2019
equipments
Conduct the program 07-03-2019 07-03-2019
Post program acts 08-03-2019

Necessary equipments
T-Shirt, Mask, Gloves, Caps, Broom, Scoop, Grubber, Bin, Plastic Bag, Gifts, Speaker etc.
would be needed for the campaign.

Budget
(Considering 5000 participants)

Category Equipment Quantity Cost

T-Shirt 5000
Mask 5000 20,000tk
Gloves 5000 1,50,000tk
Caps 5000 1,00,000tk
Cleaning Equipment Broom 2500 1,25,000tk
Scoop 100 25,000tk
Grubber 20 5,000tk
Bin 200 20,000tk
Plastic Bag
Products for the participants 5000 25,0000tk
(50tk for each)
Products for the authorities 20 8,000tk
Gifts
(400tk for each)
T- shirt for the authorities 100
Bin for the institution 50 5,000tk
Total 4,83,000tk

Program Schedule
Particulars Schedule
Formal presentation 10am-10.10am
Speech of the authorities 10.10am-10.30am
Distribution of equipments 10.30am-11.00am
Team build up 11am-11.30am
Cleaning program 11.30am-1pm
Gifts to students 1pm-1.30pm
 Appendix
1. Dettol Clean Dhaka

Dhaka Clean-up Campaign, organized by Dhaka South City Corporation (DSCC) in the
capital on April 13, has hit the Guinness Book of World Records as the largest clean-up
campaign. The DSCC in collaboration with Reckitt Benckiser Bangladesh had arranged the
program to raise awareness among people to make the city a clean and a healthy one.

The initiative was taken to create awareness among people that practicing hygiene
should not be limited to personal life only; rather it should be practiced at a community
level to build a clean city. Over 20,000 people, including members of Rover Scouts,
Bangladesh National Cadet Core, Dhaka Metropolitan Police and Fire Service and Civil
Defense, celebrities, actors, students from numerous educational institutions and social
activists, had taken to the streets with brooms spontaneously to set the record that day.

The previous record was set by India's Vadodara Municipal Corporation last year as
more than 5,000 people took part in a clean-up drive in that city.

2. BD Clean - Gazipur

BD Clean Gazipur is volunteer organization with aim to create a mass awareness on

clean environment and its impacts. Its try to change the culture and mind setup about
waste management. BD Clean main goal is to build clean and sterile Bangladesh by
increasing the awareness of the use of dustbins to change the mentality or habit of
throwing dirty trash. BD Clean is the prime purpose of establishing the status of
Bangladesh as one of the cleanest nations by the world outside of the world, to establish
an example of ideal harmony among all the citizens of Bangladesh.