Title of the Project

Marketing and promotional

strategies
With reference to: hindustan unilever ltd.

Submitted by
Name of the Candidate- ARPIT JAISWAL
Registration No. - 017-1121-3503-15
C.U Roll No: 1017 - 61 - 0180
Name of the College- THE BHAWANIPUR EDUCATION
SOCIETY COLLEGE

Supervised by

Name of the Supervisor: PROF. ARCHIMAN LAHIRI

THE BHAWANIPUR EDUCATION

Name of the College:
SOCIETY COLLEGE

Month & year of Submission

MARCH, 2018

1|Page
Annexure-IA

SUPERVISOR’S CERTIFICATE

This is to certify that Arpit Jaiswal, a student of B.Com. (Honours in

Accounting & finance) of The Bhawanipur Education Society College
under the University of Calcutta has worked under my supervision
and guidance for his Project Work and prepared a Project Report
with the title Marketing And Promotional Strategies:
With special reference to Hindustan Unilever Ltd. which he is
submitting is his genuine and original work to the best of my
knowledge.

Signature:

Place: Kolkata
Date:
Name: Mr. Archiman Lahiri
Designation: Faculty, Bhawanipur College
Name of the College: The Bhawanipur
Education Society College.

2|Page
Annexure- IB

STUDENT’S DECLARATION
I hereby declare that the Project Work with the title Marketing And
Promotional Strategies: With special reference to Hindustan Unilever
Ltd. submitted by me for the partial fulfillment of the degree of
B.Com. Honours in Accounting & Finance under the University of
Calcutta is my original work and has not been submitted earlier to
any other University/Institution for the fulfillment of the requirement
for any course of study.
I also declare that no chapter of this manuscript in whole or in part
has been incorporated in this report from any earlier work done by
others or by me. However, extracts of any literature which has been
used for this report has been duly acknowledged providing details of
such literature in the references.

Signature:

Name: ARPIT JAISWAL

Address: A-3/17/1 Sanghati pally Paharpur
Road, Kolkata-700024

Registration No. - 017-1121-3503-15

Place: Kolkata
Date:

3|Page
 ACKNOWLEDGEMENT

The research on “MARKETING AND PROMOTIONAL STRATEGIES OF

HINDUSTAN UNILEVER LTD.” Has been given to me as a part of the
curriculum in the completion of B.Com Part III (Hons.).

I would also like to thank my parents, friends and college mates for
their helpful contribution towards this project and helping me
throughout.

4|Page
CONTENTS

5|Page
 -CHAPTER-1

INTRODUCTION
1.1 INTRODUCING THE TOPIC
Goods and services are produced to satisfy human needs. This is the ultimate
objective of all the business activities. In order to achieve this objective, goods
and services are brought from manufacturers to consumers and users. Goods
and services must be designed, priced, distributed, and brought to the notice
of consumers. All these functions are the subject matter of marketing.

Market does not mean simply the place where goods and services are bought
and sold. It really means anybody of people who are in close business relations
and carry on transactions in any commodity or service. It refers to the total
environment in which buyers and sellers are in free interactions with each
other so that the prices of the same good tend to be equalised easily and
quickly. Today, it is not necessary for buyers and sellers to meet physically at
any place. “Market” gave birth to “marketing”:

Marketing is the process of discovering and translating human wants into

products and services and then in turn making it possible for more and more
people to enjoy more and more of these products and services by informing
about the products or services to customers. Marketing might sometimes be
interpreted as the art of selling products. Marketing is a link between the
customer and the manufacturer. It helps the producer to increase need for his
product and helping it to reach to the final customer. Marketing can be looked
at as an organizational function and a set of processes for creating, delivering
and communicating value to customers. Promotion is one of the necessities for
getting your brand in front of the public and attracting new customers. There
are numerous ways to promote a product or service. Some companies use
more than one method, while others may use different methods for different
marketing purposes. Promotional strategies can help position of the company
in a favorable light with not only current customers but new ones. Promotion
has three main basic objectives:

6|Page
1. To increase demand.
2. To present information to consumers as well as others.
3. To differentiate a product.

1.2 BACKGROUND OF THE STUDY

The background of this study is to measure the effectiveness of marketing and
promotional strategies adopted by Hindustan Unilever Ltd... A questionnaire
survey was conducted. Data was collected from 43 respondents residing in
Kolkata. The study also makes effort to ascertain the preference and
satisfaction level of customers of Hindustan Unilever Ltd. The various varieties
of products offered by the company foster most of the consumers to prefer
this. HUL has already occupied a major market share since its commencement,
and their marketing strategy plays a vital role in it. So, the present study made
an attempt to reveal the marketing and promotional strategies and its impact
on customer’s preference and satisfaction level.

1.4 OBJECTIVES OF THE STUDY

To find the market potential and penetration of HUL:

This study also aims to find out the reach of the company Hindustan Unilever
Ltd. in the market. How much share and market penetration it has among
other competing companies.

Measurement of satisfaction level of customers:

This study shows and aims to show the consumer satisfaction level from using
HUL products. What factors they like the most in the product and what
satisfaction they derive from using HUL products.

To know customer preference:

This study also helps in letting know the preference of the customer in the
varieties of products offered by the various companies. And also which
products they think to be superior as compared to others and in what context.

7|Page
To know why people prefer HUL over other companies:
There are many factors which separate a company from its competitors like
pricing, packaging, distribution channels etc. marketing and promotion plays a
vital role in this. The marketing and promotional strategies adopted by HUL
gives the company an edge over its competitors.

1.5 BRIEF REVIEW OF

LITERATURE
A literature review is a body of text that aims to review the critical points of
current knowledge and or methodological approaches on a particular topic.
Literature reviews are secondary sources, and as such, do not report any new
or original experimental work. Its ultimate goal is to bring the reader up to date
with current literature on a topic and forms the basis for another goal, such as
future research that may be needed in the area.

(I) According to Cavusgil and Zou (1994) marketing strategy can be defined as
“the means by which a firm respond to interplay of internal and external forces
to meet the objective of the export venture. The growing of global trade and
sales activity in the world has increasingly accentuated the importance of
exporting for firms and countries alike. Globalization process, global market
competition and the subsequent performance difficulties encouraged by
positive influence on current and future export performance (Navarro et al.,
2009) and so, many companies have allocated a more attention and resources
in order to export their products to foreign markets (Julian, O’Cass, 2003;
Julian, O’Cass, 2002a; Lages, 2003; Navarro et al., 2009).

(II) Mazzarol (2000) observed that at the commencement of the new

millennium, small businesses agreeing heralded as the engine of economic
growth, the incubator of innovation, and the solution to decades of persistent
unemployment the fulfilment of the enormous potential of the sector has been
a consistent theme since the commencement of industrial revolution”. In both
developing and developed countries, promoting small and medium-sized

8|Page
enterprises (SMEs) is one of the most viable strategies for achieving national
development goals such as economic development, strengthening the
industrial base and local production structure (Hallberg, 2000). Most of the
academic literature and empirical studies relating to organizational behaviour
in SMEs are based upon data gathered in developed countries. Previous
research outcomes ought to be cross-validated and put into another
perspective when studying SMEs in a developing country (Liargovas, 1998).
There appears to be little doubt that small businesses do make a large net
contribution to the creation of new jobs compared with large businesses (Birch
1979).

9|Page
 1.6 RESEARCH METHODOLOGY
Research Methodology is a systematic method of discovering new
facts or verifying old facts, their sequence, inter-relationship, casual
explanation and the natural laws which governs them.
There are mainly two types of research methodology i.e. based on
Primary Data and Secondary Data.

1.7 LIMITATION OF THE STUDY

 Inappropriate training to researchers can lead to misapprehension of
questions to be asked for data collection.
 Not all people know about the various kinds of products supplied by
the company.
 Majority of the residential areas, flat schemes and the builders had
already tied up with dealers of local companies.

10 | P a g e
 CHAPTER PLANNING

Introduction
 Introducing the topic
 Need for the Study
 Objective of the study
 Brief review of Literature
 Research Methodology
 Limitations of study
 Chapter Planning

Conceptual Framework
 Definition: Marketing Strategy
 Definition: Promotion Strategy
 Marketing Mix
 Factors influencing Marketing Strategy
 Factors influencing Promotion Strategy
 National and International scenario

Analysis and Findings

 Company Profile
 Vision of the Company
 SWOT Analysis of H.U.L

 Survey Analysis & Findings

Conclusions and Recommendations

Bibliography and References
Annexure
11 | P a g e
 CHAPTER-2

CONCEPTUAL FRAMEWORK

2.1 Definition: Marketing Strategy

A marketing strategy is a business' overall game plan for reaching people and
turning them into customers of the product or service that the business
provides. The marketing strategy of a company contains the company’s value
proposition, key marketing messages, information on the target customer, and
other high level elements. The marketing strategy informs the marketing plan,
which is a document that lays out the types and timing of marketing activities.
A company’s marketing strategy should have a longer lifespan than any
individual marketing plan as the strategy is where the value proposition and
the key elements of a company’s brand reside. These things ideally do not shift
very much over time.
People frequently confuse marketing strategies and marketing plans. It is not
unusual to find the marketing strategy and the marketing plan baked together
into a single document as they feed off one another. Although the transition
between the two is blurry, a marketing strategy covers the big picture of what
the business offers - the value proposition and related brand messaging. The
marketing plan is how the business will get across those key messages - the
platforms, the creative, the timing, and so on. The marketing strategy may also
be absorbed upwards into the corporate value statements and other strategy
documents.
Marketing plans are operational documents that get more attention because
they are the day-to-day work that a company does to sell itself to the world.
That said, a marketing plan would be meaningless without a message, a target
market, and a goal - the core of every marketing strategy.

12 | P a g e
2.2 Definition: Promotional Strategy

Promotion for any product or service is essential for any company. It is because
only through promotion people would come to know about the product. Only
after knowing about the product they consider purchasing. All the promotional
strategies can be classified under two categories – Push and Pull.

Push strategy

In push strategy promotional activities are done for the distributors,

wholesalers and retailers to push the product to the consumers. Trade fairs,
wholesaler discounts, bonus and all the activities which benefit the distributors
are all examples of push strategies. Hence the demand is pushed or created in
the distribution channel. These activities are not visible to consumers and
hence it is mostly unknown to the customers.

So when one goes to a mobile store to buy a new phone and the shopkeeper
urges and shows only Samsung phones, it is push marketing and the
shopkeeper is getting more margins on selling Samsung phone than any other
brand.

Pull Strategy

In pull strategy promotional activities are done for the consumers.

Advertisements, digital campaigns, discounts in stores etc are some examples
of pull strategy. Hence demand is created in the consumers which in turn go to
the retail stores or e-commerce websites to buy these products. These
activities are visible to all the customers.

When a customer goes with a specific brand and product in his mind to the
market, it is the pull strategy that has worked for the company.

Hence, this concludes the definition of Promotional Strategy along with its
overview.

13 | P a g e
2.3 MARKETING MIX
Marketing Mix, a term coined by Neil Borden, are the ingredients
that combine to capture and promote a brand or product’s unique
selling points, those that differentiate it from its competitors. The
ideas behind Borden’s model were refined over the years until E.
Jerome McCarthy reduced them to 4 elements called “The Four Ps.”
This proposed classification has been used by marketing companies,
branding agencies and web design companies throughout the world.

The Four Ps Model

 Product – The first of the Four Ps of marketing is product. A product can

be either a tangible good or an intangible service that fulfills a need or
want of consumers. Whether you sell custom pallets and wood products
or provide luxury accommodations, it’s imperative that you have a clear
grasp of exactly what your product is and what makes it unique before
you can successfully market it.

 Price – Once a concrete understanding of the product offering is

established we can start making some pricing decisions. Price
determinations will impact profit margins, supply, demand and
marketing strategy. Similar (in concept) products and brands may need
to be positioned differently based on varying price points, while price
elasticity considerations may influence our next two Ps.

 Promotion – We’ve got a product and a price now it’s time to promote it.
Promotion looks at the many ways marketing agencies disseminate
relevant product information to consumers and differentiate a particular
product or service. Promotion includes elements like: advertising, public
relations, social media marketing, email marketing, search engine
marketing, video marketing and more. Each touch point must be

14 | P a g e
 supported by a well positioned brand to truly maximize return on
investment.
 Place – Often you will hear marketers saying that marketing is about
putting the right product, at the right price, at the right place, at the right
time. It’s critical then, to evaluate what the ideal locations are to convert
potential clients into actual clients.

2.4 Factors Influencing Marketing

Strategy
Marketing strategy is developed by considering the following factors:

Environment analysis and marketing research:

The observation of external factors that promote success or failure of a
company is a most important marketing strategy. The external factors include
economy, competition, atmosphere, transport system and solicitation of data
to resolve special marketing issue.

Market selection:
For better sales of a product, market selection is significant. The amount of
sales of a product depends on the location of the market, whether the market
is situated in urban or rural areas; whether the market place is easily accessible
for people.

Consumer analysis:
The consumer characteristics such as taste, choice and preference affect the
product marketing. The consumer characteristic varies from man to man and
location to location. So inspection of consumer characteristics, needs and
purchase processes is also important.

Product planning (including foods, services, and ideas):

Product planning includes the development of existing product by changing of
the composition, packaging system, product positions, brands and deletion of
the old products.

Distribution planning:
The delivery system of the product to various markets, shopping malls and
restaurants is also considered for marketing strategy. The distance from the

15 | P a g e
production place to whole or retail seller, transportation system, physical
distribution, allocation of goods, wholesaling detailing, inventory management
and channel relations are reasonable factors for distribution planning.

Price planning:
Price of a product should be kept in tolerable range for all classes of people so
that they can easily pay for the product. If the price of the product becomes
very high, the consumer will not buy the product.

Communication Planning:
The communication planning may include the advertising about the product
through different mass media, such as the television, radio, newspaper. The
more a company publishes, the more it sells. At the recent time, online
advertising is another media of publicity. By advertising the companies or
organizations gets the chance of focusing their product’s good quality and
urging the customers to buy their products.

Brand name:
Brand name of a company has a large effect on the consumer to make them
buy their product. A company should select a nice and attractive family brand
for its better publicity.

2.5 Factors Influencing Promotion

Strategy
Product and service promotions create awareness, position products and
services and persuade customers to buy. Although advertising is essential, it’s
not the only consideration. Instead, an overall promotional mix also includes
personal selling, sales promotions, public relations and direct marketing
campaigns.

Product-Oriented Factors:
The nature of a product or service and where it lies within the product life cycle
determines how much information a customer may require before making a
purchase decision. For example, customers most often require more
information when evaluating a new product or a product such as a computer, a

16 | P a g e
car or a home heating system that is inherently more complex. In these cases,
advertising, in-store sales promotions and personal selling will figure more
heavily in the promotional mix. In contrast, a promotional mix that includes
general advertising and sales promotions is more appropriate for common,
everyday items such as groceries and clothing.
Target Market And Direct Competition:
It’s critical for a business to know what direct competition is doing in order to
create a promotional mix that differentiates its products from the competition.
Product differentiation, also called positioning, focuses on creating distinctions
about the attributes, price, quality or usage of a good or service as compared
to the competition. Positioning can be accomplished using an above-the-line,
below-the-line or combination promotional mix. An above-the-line
promotional mix often includes public relations, television, radio and print
advertising. A below-the-line promotional mix that focuses on direct marketing
efforts such as direct mail campaigns can be effective for positioning products
within a specific target audience.
Marketing Strategy:
A product's marketing strategy also affects the promotional mix. For example,
the promotional mix for a push strategy will be different than the mix for a pull
promotional strategy. A push promotional strategy takes the product to the
customer in an effort to create demand. With this type of strategy, direct
selling and trade promotions form the base of the promotional mix. A pull
promotional strategy attempts to increase consumer demand for a product by
drawing customers in. With this type of strategy, mass media advertising and
product promotions that create product awareness most often form the base
of the promotional mix.
Budget Allocations And Resource Availability:
Cost is a significant factor in determining the promotional mix. An annual
marketing budget, the budget for an individual campaign and the cost of each
promotional tool all play a role in determining whether and to what degree a
promotional tool can be used. For example, the high cost of producing and
running television advertising spots can be a limiting factor for some business
budgets. Resource availability is another consideration. Although newspaper
advertising may be an appropriate promotional tool, it can be an unavailable
option in a small community or ineffective if the newspaper’s circulation rate is
too low.

17 | P a g e
2.6 NATIONAL/INTERNATIONAL
SCENARIO
NATIONAL SCENARIO:

Currently in India, the national economy and marketplace are undergoing rapid
changes and transformation. A large number of reasons could be attributed to
these changes. One of the reasons in these changes in the Indian Market
Scenario is Globalization, and the subsequent and resulting explosive growth of
global trade and the international competition. The other reason for these
changes in the Indian Market Scenario is the technological change. This is an
important factor because the technological competitiveness is making, not only
the Indian market, but also the global marketplace cutthroat.

In the Indian Marketing Scenario, the market success goes to those companies
that are best matched to the current environmental imperatives. Those
companies that can deliver what the people want and can delight the Indian
customers are the market leaders.

Today the companies are operating in such a marketplace where survival of the
fittest is the law. In order to win, the companies are coming out with various
new and evolving strategies because the Indian market is also changing very
fast. It is to capture the Indian market, that the Indian and the Multi National
Companies are using all of their resources.

The Indian Marketing Scenario is one of the biggest consumer markets and that
is precisely the reason why India has attracted several MNC’s. These large Multi
National Companies have realized that to succeed in the Indian market-place
they need to hire Indian representative who are much more aware of the
Indian economic, political, legal and social realities. In the Indian Marketing
Scenario, it is the MADE FOR INDIA marketing strategies that work

INTERNATIONAL SCENARIO:

18 | P a g e
“Think Globally, Act Globally”, is today’s business rule. The world is changing
and the marketing styles have also changed. Business has attained a global
scope today. Because of the rapid technological advancements in
communication opportunities, it wouldn’t be wrong to say that today’s
generation actually lives in a global village. Communicating with someone has
just remained a click faraway. Consequently, businesses and consumers now
have access to services and products from throughout the world. International
internet marketing and multilingual website marketing are the buzzwords
today. No specific route is available for competing at international levels. The
international marketing strategy developed by today’s global organizations is
determined by the kinds of services and products provided by them,
international experience, growth aspirations and market targeted. In today’s
era of globalization, the market targeted is the entire world community. This
requires detailed research and analysis of foreign markets and their customer
preferences. By adopting an international marketing strategy common to all
markets, you are taking a wise yet risky decision. The decision is risky because
you would be required to make all the possible amendments in your strategy
for suiting expectations of various foreign countries and its customer base but
by adopting a common strategy you avoid all the hassles of multidomestic
approach which involves adopting unique strategies for particular markets. This
is the reason why international internet marketing has developed so rapidly.

19 | P a g e
 CHAPTER-3

ANALYSIS AND FINDINGS

3.1 COMPANY PROFILE

HINDUSTAN UNILEVER LIMITED

(HUL)

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer

Goods Company with a heritage of over 80 years in India. On any given day,
nine out of ten Indian households use our products to feel good, look good and
get more out of life – giving us a unique opportunity to build a brighter future .
With over 35 brands spanning 20 distinct categories such as soaps, detergents,
shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged
foods, ice cream, and water purifiers, the Company is a part of the everyday life
of millions of consumers across India. Its portfolio includes leading household
brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s,
20 | P a g e
Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke
Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.

The Company has about 18,000 employees and has a net sales of INR 33895
crores (financial year 2016-17). HUL is a subsidiary of Unilever, one of the
world’s leading suppliers of Food, Home Care, Personal Care and Refreshment
products with sales in over 190 countries and an annual sales turnover of €52.7
billion in 2016. Unilever has over 67% shareholding in HUL.

3.2 VISION OF THE COMPANY

Hindustan Unilever Ltd is a unique company, with a proud history and a bright
future. It has ambitious plans for sustainable growth and an intense sense of
social purpose. The purpose is to make sustainable living commonplace. It
works to create a better future every day, with brands and services that help
people feel good, look good, and get more out of life.

In 2009, HUL launched The Compass – a strategy for sustainable growth. It sets
out clear and compelling vision to double the size of the business, while
reducing the environmental footprint and increasing the positive social impact
and gives life to the determination to build a sustainable business for the long
term. This is captured in the Unilever Sustainable Living Plan. Unilever is
committed to supporting sustainability and providing our consumers around
the world with the products they need to look good, feel good and get more
out of life. Five key priorities provide the foundation for their brand’s
campaigns:

1) A better future for Children.

2) A healthier Future.

3) A more confident Future.

4) A better future for the Planet.

5) A better future for Farming and Farmers.

21 | P a g e
3.3 SWOT ANALYSIS OF
HINDUSTAN UNILEVER LTD
(HUL)
Strengths in the SWOT analysis of Hindustan Unilever Ltd

1) Brand visibility: From soap to mineral water, HUL is shaping the life of 1.3
billion people daily. Being in consumer goods market with its 20 consumer
categories helped HUL in occupying the large shelf space of Grocery
/departmental stores which itself explains the acceptance/demand of their
products in the market.

2) High Brand awareness: By signing popular celebrities for the

advertisements of their products HUL has created positive word of mouth
over the ages which helped them in social acceptance of their products
intelligently targeted & meant for different income groups.

3) Financial position: Having more than 80 years of experience in the share in

HUL, It is financially strong.

4) Product line: It offers product categories namely oral care, personal care,
household surface, fabric care and pet nutrition etc. having deep
assortments across the product categories.

Weaknesses in the SWOT analysis of Hindustan Unilever Ltd

1) Decreasing Market share: Competitors focusing on a particular product &

eating up HUL’s share, like Ghadi & Nirma detergent eating up HUL’s wheel
detergent market share.

2) Large number of brands in different product categories: Sometimes having

broad brand portfolio can lead to confused positioning. Price positioning in
some categories allows for low price competition like AMUL captured
Kwality’s market share.

22 | P a g e
Opportunities in the SWOT analysis of Hindustan Unilever
Ltd
1) Awareness in usage rate of consumer goods: People getting more aware
and conscious about the usage may be through advertising /word of
mouth /doctor prescription ,is resulting in increase in usage rate of the
these products.

2) Increasing Income levels: Due to stable political scenario, improved

literacy rate & controlled inflation, disposable income of the people is
increasing thereby resulting into upsurge in demand & changing their
lifestyle.

Threats in the SWOT analysis of Hindustan Unilever Ltd

1) Competition in the market: With increasing number of local & national

players it’s becoming very hard for the companies to differentiate
themselves from others. There is also threat from counterfeit products
destroying its brand image in the market.

2) Price of Commodities: Increasing price of commodities will result in

further increase in the price. Further increase in price will result in
decrease in sales, margins & brand switching.

3) Buyers power: With highly diversified consumer goods market where

there are lots of brands claiming different sorts of benefits, it’s very
difficult for consumers to stick to a particular brand & hence results into
brand switching where consumer got power to select a brand based on
several factors like availability, reference group recommendation,
preference & price.

23 | P a g e
 3.4 SURVEY ANALYSIS &
FINDINGS
A) Company awareness among Customers:
TABLE NO. 1

OPTIONS RESPONDENTS
A 43
B 0

OPTIONS RESPONDENTS
A 16
B 12
C 10
D 04
E 01

24 | P a g e
 PRODUCT RECOMMENDATION

5
4
3
2
1

Interpretation: Most of the people would like recommending HUL

products to others showing their interest in the products and relying on
its quality and pricing.

CHAPTER-4

25 | P a g e
 CONCLUSION AND
RECOMMENDATIONS
4.1 CONCLUSION
On the basis of research, I came to know that “Hindustan Unilever Ltd.” Is the
largest player, FMCG company in the country and has one of the widest
portfolios of products sold via strong distribution channel backed my excellent
marketing and promotional strategies. It owns and markets some of the most
popular brands in the country across various categories, including soaps,
detergents, shampoos, face creams, etc.

RECOMMENDATIONS

The recommendations for Hindustan Unilever Ltd. in accordance to this study

are mentioned below:-

 As per the collected data, it can be easily said that most of the
respondents know about HUL and its product through Television. So HUL
should focus more on Television advertisement.

 HUL should also focus on the pricing policy of its product to increase its
affordability amongst more and more consumers.

 In order to be extra ordinary, the Company has to walk the extra mile. A
method named “Experimental Marketing” can be adopted by the Company

BIBLIOGRAPHY

26 | P a g e
JOURNALS:
 International Journal of Academic Research and Development.

 ASIAN JOURNAL OF MANAGEMENT RESEARCH Online Open

Access publishing platform for Management Research.

WEBSITES:
 www.google.com
 www.hul.co.in/about/who-we-are/
 www.hul.co.in/about/who-we-are/our-vision/
 www.marketing91.com/marketing-mix-hindustan-
unilever/
 retail.franchiseindia.com/article/operations/marketing/
Hindustan-Unilever-adopts-new-promotion-
strategy.a3552/
 en.wikipedia.org/wiki/Hindustan_Unilever

QUESTIONNAIRE

27 | P a g e