Research

Indirect Competition

With our concessions JTS provides a lot for the average customer. Especially since we
sell coca cola products to our fans. We are sure to make the lives of our fans much easier,
especially when it's hot outside. But there numerous amounts of restaurants near our stadium
who attract our fans. Although they sell similar products to our fans they still have a different
revenue goal. Their goal is to accommodate and satisfy customers with their food. Ours it to
satisfy our fans with entertainment and hydration.

Direct Competition
There is a basketball team near our track stadium called the Dallas Mavericks. Their
goal is to entertain and make sure their fans are satisfied. The basketball team also sells similar
products such as coca cola brand items to their fans. They have the same revenue goal and
similar products as we do.

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JTS will host a lot more larger meets that will bring attraction from all over the nation. This will
bring popularity to our track club. This will also bring us big money because of all of the people
coming to see our athletes run. More fans means more sales.