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Upward and Downward Communication in Sapphire
Upward and Downward Communication in Sapphire
SAPPHIRE:
Downward Communication:
When leaders and managers share information with lower-level employees, it is called
downward, or top-down, communication. While downward communication may sometimes
invite a response, it is usually one-directional rather than reciprocal–the higher-level
communicator does not invite or expect a response from the lower-level recipient.
Better coordination.
Improved individual performance through the development of intelligent participation.
Improved morale.
Improved industrial relations.
Downward communication benefits the organization in many different ways. Through this
communication, superior provide necessary information and directives to the subordinates. The
major advantages of downward communication are highlighted below:
Delegation means entrusting the subordinates with some responsibilities along with due
authority. It is essential to make the subordinates capable in performing their jobs. Since
downward communication starts form higher level, it helps mangers in delegating authority and
responsibility to the right persons.
Increasing efficiency:
Though downward communication provides many advantages to the organization, it is not free
limitations. Its main limitations or disadvantages are discussed below:
Time consuming:
Creation of frustration:
Downward communication is directive in nature. This type of communication hardly allows the
subordinates to discuss any matter with their superiors. Moreover, the subordinates are
compelled to follow the orders and instructions of the superiors. Such coercion creates frustration
in the mind of the employees.
Upward Communication:
Upward communication moves from lower to higher levels within an organization.
Upward communication is the transmission of information from lower levels of an
organization to higher ones.
Upward communication often comes in response to downwardly communicated requests
for information, opinions, or actions.
The channel used to share upward communication (e.g., face-to-face, over the telephone,
through internet) can influence its effectiveness.
Upward communication can be an important source of information that informs
management ‘s decision -making.
The communication channel, or mode of sharing information, strongly influences the upward
communication process. Information sharing can be face-to-face, over the phone, or through
internet. In Sapphire, Employees also sent mails in reply as if the work or specific action has
been done to their managers which is forwaded to directors. Also if something is needed by any
branch of Sapphire, the employees requested to their mangers in the form of mailing them the
thing that is needed and the manager will take action upon it by forwading it to the director and
wait for the answer by the directors.
By upward communication system, subordinate takes necessary suggestions and opinions from
superiors about the work related issues of Sapphire.
Motivating to employees:
Upward communication system allows lower level staff to express their attitude or opinion to
upper level staff. As a result sub-ordinates are influenced to work more towards fulfillment to
target.
Good labor-management relationship:
Upward communication Is participative in nature. Here, information is invited from lower level
executives and employees and on the basis of this information top executive makes a decision.
So, a good relation between subordinates and bosses should create for the betterment of
Sapphire.
Providing feedback:
The subordinate’s reaction is returned to the superior in this communication system. So, top level
management can decide what to do and what not do clearly understand and followed.
In spite of having many advantages upward communication it is not free from limitations of
disadvantages. The main disadvantages of upward communication are as follows:
Fear of inefficiency:
The main problem of the upward communication is fair to superiors. Generally superiors make a
question about the employees work position and efficiency. Many employees fear to
communicate and share their ideas, constructive suggestions and opinions with the superiors.
Flattery:
In order to convince the superior bosses, subordinates can take the help of flattery and for this
reason subordinates may conceal the true and provide incomplete information to top level.
Supervisor’s negligence:
Sometimes top level executives discourage the upward flow of information and neglect the
constructive suggestions and opinions about the work related issues of Sapphire.