Corporate Entrepreneurship

and Innovation: The Case

of Google, Inc.
Todd A. Finkle

LECTURER: Ms. HANH

Group 5
Presentation Outline

1. Google info
-The founder of Google
- The start of the “Google project”
2. Timeline of Google’s
3. Strategies at Google
4. The most important invention of
Google
5. Conclusion
 GOOGLE TIMELINE OF
STRATEGIES INVENTION CONCLUSION
INFORMATION GOOGLE

The start of the “Google project”

3
The founder of Google
 GOOGLE TIMELINE OF
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INFORMATION GOOGLE

Projects

The start of the “Google project”

6
The founder of Google
 GOOGLE TIMELINE OF
STRATEGIES INVENTION CONCLUSION
INFORMATION GOOGLE

-In 1995 at Stanford university

 Surgey Brin first met the Larry page in summer at 1995.
 Surgey Brin was a second year grad student in computer science department at
Stanford university.
 When page showed up at Stanford a few month later, he began searching for a topic
for his doctoral thesis. It was an important decision for him.
 These two bright students came up with an idea to create a universal search engine
that would compare internet sites by the relationships between them and other sites on
the World Wide Web.
In 1996,Page and Brin originally nicknamed their new search engine “Backrub”,
because the system checked back links to estimate the importance of a site
 Eventually, they change the name to “Google” in 1997 which was from the
misspelling of the name googol, which means the number 1 followed by 100 zeros.
 Google originally started running at the university’s domain google.stanford.edu
Nowadays Google is currently most popular search engine.
• It is more popular Ads
Core Search
than yahooo,MSN etc
Monetization Communications Collaboration ?
The start of the “Google project”
7
The founder of Google
 GOOGLE TIMELINE OF
STRATEGIES INVENTION CONCLUSION
INFORMATION GOOGLE

Launches Google Image Search

Jul 2001

Yahoo drops partnership with Google Google Panda algorithm update

Feb 2004 Feb 2011

Domain google.com is registered Announces research partnership with NASA Google+ Announces restructuring as Alphabet Inc.
Sep 15 '97 Sep 2005 Jun 2011 Aug 2015

Google officially founded Initial Public Offering Google Chrome Introduces Knowledge Graph 19 years from incorporation
Sep 4 '98 Aug 2004 Sep 2008 May 2012 Sep 4 '17

1997 2000 2003 2006 2009 2012 2015 2017

Oct 2000 Feb 2005 Sep 2008 Apr 2012 Apr 2016
Google AdWords Launches Google Maps Releases Android OS Google Drive EU files antitrust complaint against Google

Aug 1998 Apr 2004 Nov 2006 Jan 2013

First Google Doodle Announces Gmail Buys YouTube Partnership with Kia Motors and Hyundai
Feb 2003 May 2011
Acquires Pyra Labs (Blogger) Record: 1 billion unique site visitors
 GOOGLE TIMELINE OF
STRATEGIES INVENTION CONCLUSION
INFORMATION GOOGLE

1998: Larry Page and Sergey Brin start to show investors their novel search engine,
Google, which ranks search results based on links back to individual pages, rather than
keywords. Their project, initially called BackRub, garners interest from four angel investors
in 1998
2004: In 2004 Google began offering a free Web-based e-mail account. One of the main
appeals of Gmail was that it gave users an e-mail address that was independent of any
particular Internet service provider (ISP), thus making it easier to maintain a permanent
address
2006: In January 2005 Google launched Google Video . A few months later Google began
accepting user-submitted videos, with submitters setting the prices for others to
download and view the videos. For all of its marketing advantages, however, Google was
unable to overtake the upstart leader in online videos, YouTube.
2011: Google was late to recognize the popularity and advertising potential of social
networks such as Facebook and Twitter. Its first attempt to create a social network,
Google Buzz, started in 2010 and closed less than two years later. Among several
problems, the network was limited to users who had Gmail accounts, and it created
privacy issues by featuring a default setting that showed a user’s profile to anyone. Even
before Google Buzz had shut down, the company launched Google+ in June 2011
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9
 GOOGLE TIMELINE OF
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Google’s primary corporate strategy was related diversification. Google achieved

its diversification strategy through corporate entrepreneurship and innovation
and acquisi- tions. This enabled Google to increase its offerings and decrease its
competition. As the industry leader, Google used offensive strategies by constant
innovation of its product lines and expansion into other industries like mobile
phones, maps, blogging, news, health, etc.
Google provided internet users with the most relevant search results on as many
topics as possible. This included going international to outsource and expand
markets by pro- viding its products in foreign languages. Google’s business level
strategy was a broad differentiation strategy, because it offered features that other
search engines did not, such as translating from one language into another, while
•
still providing the most relevant search results.
 GOOGLE TIMELINE OF
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Google Earth is a virtual globe, map and geographical information program that was
originally called Earth Viewer 3D, and was created by Keyhole, Inc, a company acquired
by Google in 2004. By offering the ability to place this information in combination on a
three-dimensional model of the Earth, it can facilitate understanding of the Earth system.

DEFINITION VERSION PURPOSE

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The Three Versions of Google Earth

Free - Intended for home and personal use, this product has many features, the ability to
display third party data, tools for creating new data, and the ability to import GPS data.

Pro - This version, developed for commercial use, adds movie making, as well as
importing ESRI shape files and MapInfo tab files, can measure areas of circles and
polygons, and can print and save high-resolution images.

Enterprise - This product makes imagery and other geospatial data available to
employees within organizations such as corporations.

DEFINITION VERSION PURPOSE

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Google Earth is useful for many day-to-day and other purposes.

 Google Earth, due to its ease of use, can become a standard part of everyday
discussion in the classroom
 Google Earth is easy to use and presents, in a visual geospatial context, a great
deal of information that applies to topics that are addressed in geoscience
courses and many other educational settings
 By offering the ability to place this information in combination on a three-
dimensional model of the Earth, it can facilitate understanding of the Earth
system and the many subject areas that comprise it, ranging from natural
sciences to social sciences, history, art, engineering and any other topic that has a
geographic component

DEFINITION VERSION PURPOSE

 GOOGLE TIMELINE OF
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INFORMATION GOOGLE

Google is also experimenting with various artificial

intelligence techniques and new methods of
language translation. Google would also like to do
more for entrepreneurship, self-reliance and
philanthropy, Google would like to contribute to the
production of clean, affordable fuel that does not
harm the environment.
 REFERENCES

Kurali, S. (2013, November 08). Short history of google. Retrieved from

https://www.slideshare.net/sowmyakurali/short-history-of-google

(n.d.). Retrieved from https://www.bizjournals.com/sanjose/news/2018/09/04/google-

history-timeline-major-events-goog.html

Hosch, W. L., & Hall, M. (2018, March 16). Google Inc. Retrieved from
https://www.britannica.com/topic/Google-Inc

Mark, M. D. (2005). The Google Story. Bantam Dell. Retrieved from

http://vedpuriswar.org/book_review/business_strategy/the%20google%20story.pdf

Finkle, T. A. (2011). CorporateEntrepreneurship andInnovation in

SiliconValley: The Case of Google, Inc. 1042-2587. Retrieved from
https://www.academia.edu/12184046/Corporate_Entrepreneurship_and_In
novation_in_Silicon_Valley_The_Case_of_Google_Inc