Barbara J.

Scott
>> Locations in Columbus, Ohio and Jefferson City, Mo.
>> https://www.linkedin.com/in/barbarajoscott

Experience
Principal Consultant, Speaker & Executive Coach: 2BE Consulting, Dublin, Ohio, 2014-Present
Clients: Batory Foods International, Drury Hotels, Mayco Coloramics and TCG Continuum
• Discover business/client needs and opportunities for growth and development and provide solutions
• Manage budgets, billing, client communications, reporting, mileage, projects and planning
• Target and solicit new business and deepen relationships with existing clients
• Build and deliver workshops and coaching sessions to help leaders sharpen their marketing strategies, emotional
intelligence and communication skills (written, verbal, non-verbal and strategic)

Strategic Communications Manager: The University of Missouri,

Office of Technology Management & Industry Relations, Columbia, Mo., 2015-2016
• Planned, promoted and executed the 2015-2016 Missouri Technology Expo and inaugural
Missouri Innovation Week to help brand Columbia as a “technology and innovation hub”
• Designed and edited all marketing communications collateral—saving the department thousands of dollars
• Coached faculty to effectively pitch innovations to judges, committees, investors, entrepreneurs and the media
• Designed and edited MU’s Inventor’s Guide to Technology Transfer
• Launched, built and tracked OTMIR social media strategy on LinkedIN, Twitter and Facebook
• Assisted MU Schools in the promotion of success stories in medicine, engineering, agriculture and journalism
• Maintained OTMIR and Missouri Tech Expo web pages

Assistant Professor & Department Chair (2011): Stephens College, Columbia, Mo., 2009-2015
• Conducted and maintained formal course and program reviews and assessments for the HLC
• Developed and managed academic schedules and budgets for the Business & Marketing Department
• Recruited, mentored and evaluated full-time and adjunct faculty
• Advised 30-45 MPA (Marketing: PR & Advertising) majors and reviewed degree plans for graduation standards
• Evaluated transfer courses for credit and degree plans for graduation
• Advised/Led professional development, marketing, search, strategic planning and capital campaign committees
• Advised student-run ad agency, Mortar Board HS, Sigma Beta Delta HS, Student AMA and PRSSA
• Developed, taught and evaluated 362 Business Communication, 205 Intro to PR, 335 MARCOM Case Studies,
352 Consumer Behavior, 412 Student Ad Agency, 331 IMC, 400 Research & Analytics, 403 Strategic Writing
and 493/5 Business, Integrated Media and Strategic Communications Capstone

VP, Chief Marketing & Communications Officer: William Woods University, Fulton, Mo., 2007-2009
• Planned, developed and implemented fully-integrated marketing strategies that produced record enrollments
• Rebranded the University (tagline, signage, website, view book, brochures, letterhead, colors, fonts, etc.)
• Served on WWU’s crisis communications committee, wrote and maintained the crisis communications plan
• Directed the creation of an online virtual campus tour and EQS studies video campaign for Admissions
• Wrote speeches for the Cabinet and served as media liaison to secure coverage for award-winning faculty
• Transitioned marketing strategies from brochures to personal selling, video-storytelling and social strategies
• Expanded the University’s accelerated, adult education, cohort model into neighboring states through direct-
 response marketing strategies in highly targeted media outlets
• Directed marketing communications through the “quiet” and launch phases of a major capital campaign
• Launched and directed social media presence, strategy and campaigns

VP, Sales & Marketing: Midwest United Credit Union, Blue Springs, Mo., 2001-2006
• Developed institutional goals, objectives and budgets and analyze opportunities and threats and participate in
all facets of senior management decision-making
• Developed and prepared annual marketing and PR plans, “sales and service” culture transformation (CRM),
branding strategies and extensive marketing and PR budgets
• Directed all promotions, collateral materials, analysis of competitive products/services and selling techniques,
legislation, budgets, pricing and distribution
• Conducted market research and recommended product and service improvements
• Developed, proposed, gained acceptance for and implemented strategic plans designed to meet short- and
long-term marketing objectives
• Analyzed and reported ongoing statistics and ROMI on all promotions and programs
• Achieved record loan growth using targeted direct-response marketing strategies
• Planned and evaluated community relations events
• Partnered with HR to plan, execute and reinforce change/training events: “Who Moved My Cheese,” “FISH!
Philosophy,” Symitar processing system conversion and CRM integration. Consistently named one of KC’s
“Best Places to Work,” thereafter.
• Led and developed marketing and PR team in business development efforts to target and deepen key client
relationships (NKCH and Wal-Mart expansions)
• Served as media liaison and webmaster

Education
University of Phoenix: Tigard, Ore. M.A. Organizational Management, 3.95 GPA
Culver-Stockton College: Canton, Mo. B.A. English, 3.7886 GPA

Skills
Listening, writing, building relationships, integrated marketing communications campaign conception/execution, direct-
response marketing, relationship-selling, story-telling/building, branding, organizational, time-management, problem-
solving, team-building, strategic planning, budgeting, negotiation, critical thinking, editing, fund-raising, event
planning, graphic design, persuasive writing/speaking, strategic planning, digital photography, networking, CRM,
sales/sales management, social media strategy, crisis planning/management, media training and relations

Hard/Software
Tools: mobile, tablet, Mac, PC and printer/copier friendly
Software: Adobe (InDesign, PhotoShop, Illustrator, Contribute, Bridge & Acrobat), MS Office (Word, Excel,
PowerPoint, Publisher & Outlook), Mac (Pages, Numbers, Safari, Keynote, Entourage), Calendly, Doodle, Google
(Chrome, Gmail, Tasks and Calendar), Evernote, SalesForce, FileMaker Pro, Canvas, Blackboard, VoiceThread,
Instagram, Facebook, HootSuite, Spotify, Skype, LinkedIn and Twitter