PACKAGING DESIGN

N I V E A FA C I A L W E T W I P E S

Swarnima Dwivedi | Accessory Design | Sem 6

 DESIGN BRIEF
To compete with the global brands’ current
need to incorporate sustainability into their
strategic plans, design an eco friendly
packaging for Nivea facial cleansing wipes.
 SCOPE OF DESIGN
Graphics can be improvised
Use of eco friendly materials
Exploration of forms
Functionality of heat seal can be improved

KEYWORDS
Sustainable material
10 wet wipes count
Compact form
Easy access to contents
Communicable to target audience
NIVEA
NAME: Nivea comes from Latin Language meaning ‘snow-white’. The NIVEA
name does justice to the idea of beautiful skin, that the brand
propagates though its products. Owned by Beiersdorf AG
(German).
LOGO: The original logo of Nivea was replaced by a simple blue and Skin and body care.
white logo with the brand name in 1925. The color combination First introduced in 1911.
14 product categories
suggests particular meaning for each color. The blue signifies Worldwide.
sympathy, harmony, friendship and loyalty. The white signifies external
cleanliness as well as inner purity and blue and white together
indicates honest and appealing brand. MOTIVE

PRODUCTS: The brand presents itself a skin care solution for both men Nivea single point
and women. It has a wide range of products that serve various agenda is to be the
segments of skin care market. For instance it has body care products, world’s no.1 skin and body
sun care products, hand care products, men’s face wash, female face care brand through its
care products, talc and deodorants, shower soaps and body wash wide range of products. It
and lip care. constant initiatives to be a
brand that delivers its
THE STRATEGY: To capture large target audience the brand has customers superior, high
played smart by introducing product variants so that they can tap quality and innovative
every consumer in any corner of the world. products.
CLIENT PROFILE
 New expert

NIVEA
WET WIPES
MICELLAIR WIPES

FRESH AND PURE CRÈME CARE WIPES SOFT AND CREAM FRESH AND PURE
BABY WIPES WIPES BABY WIPES

ANTI L=BLEMISH
PURE CLEANSING CLEANSING WIEPS
EXFOLIATING WIPES FACIAL CLEANSING
WIPES
WIIPES
PACKAGING PARAMETERS

Under daily essentials category,

BRAND : Nivea
PRODUCT : Refreshing facial cleansing wipes
CAPACITY : 25 wipes, for face, eyes, lips, use
on normal skin.
COLORS : white (80%), Shades of blue (15),
Green (5%)

Brand logo Product sustainability

Nivea brand logo Biodegradable wipes
95% of natural origin

Product feel Product quantity

Leaves of aloe vera and argon oil 25 wipes

Product type
Pure and natural Product sustainability
Biodegradable wipes
Product description 95% of natural origin
Pure and natural
Product type font Font type
Small letters Sans serif font used

Opening type
Heat seal type

Product use
Application details

Product certification
Approved by dermatologists

Brand philosophy

Product description
Benefits

Product properties
Enriched with Vitamin E
Packaging icons Product identification
Clockwise - Barcode
6 months expiry
Do not flush
Contribution to recycling Product quantity
Dispose in bin 25 wipes

Product properties
Ingredients specifications

Product manufacturing details

Website, company, made in Netherlands

Product manufacturing details

Website, company, made in Netherlands
PACKAGING COMPETITORS
v/s

PARAMETERS PONDS JOHNSON KARA NIVEA

&
JOHNSON
FORM Rectangular Sachets, Sachets, Reactangular
boxes, sachets rectangular boxes rectangular boxes boxes
MATERIAL Pet material Pet material, Pet material, Pet moisture proof
plastic plastic
COLORS Solid colors Floral pattern, Solid colors, White, navy blue
soft solid colors blue and white
GRAPHICS Minimal graphics Realistic and dramatic Nature inspired Minimal (related to
related to content graphics graphics ingredients)

PRESENTATION Informative and gives Dramatic and More graphics than Informative and clean
the feel of product organic feel text
OPENING Heat seal Heat seal, plastic Heat seal, Heat seal
lids plastic lids
FONT COLOR Black with varied Orange (for title) Blue, white, Yellow Navy blue, white
weights Blue (for info)
TEXT BACKDROP White (for label), Soft pastels White White
gray (for label)
BRAND INFO Left aligned in the Random placements Different located Left aligned in the
POSITIONING centre of the cover and centre aligned information centre of the cover
text
BIODEGRADABLE MOISTURE
RETENTION MATERIALS
• Researchers from Queensland University of Technology (QUT)
might just have found the solution to this problem. They developed
a new waterproof coating made of lignin, a completely natural
water repellent. The polymer can be easily extracted
from bagasse, a byproduct of the sugar production process also
known as husk. The coating acts just as any other petroleum-based
alternative, but it is entirely eco-
friendly, recyclable and sustainable. This is the natural polymer
called lignin could be extracted and used to repel water. It’s LIGNIN BASED COATING
something that would probably be applied industrially–you won’t
buy a bottle of it or anything.

• Green coat is a new low-cost, environmentally-friendly,

hydrophobic polymer nano-composite material, which is oil, fat,
and gasoline resistant, strong, recyclable, biodegradable and
dramatically improves the properties of paper and board
packaging materials. GreenCoat improves the low barrier GREEN COATING
properties of cellulose-based materials by coating them with a
special polymer composition. Any cellulose material coated with
GreenCoat is recyclable and biodegradable – just like any
ordinary paper or paperboard and can also be included into
pulp composition
• Waterproof coating for paper industry is water-based acrylic binder, developed for providing water proof
coating on paper / paper board. Its an acrylic emulsion developed in such a way, so as to give the
desired film properties and characteristics of water resistance. High solid content results in higher water
resistance, very fine dispersion, free flowing characteristics gives easy handling, good storage ability,
100% food grade, anti bacterial / anti fungal, coating is flexible – does not crack on folding, easy to
apply, imparts gloss to the coated surface.

• Biodegradable plastic is plastic that decomposes naturally in the environment. This is achieved when
microorganisms in the environment metabolize and break down the structure of biodegradable plastic. The
end result is one which is less harmful to the environment than traditional plastics. Biodegradable plastics
can be composed of bio-plastics, which are plastics made from renewable raw materials. There are
normally two forms of biodegradable plastic, injection molded and solid. The solid forms normally are used
for items such as food containers, leaf collection bags, and water bottles.

• Water proofing latex for paper coating, we manufacture water based emulsion. This eco-friendly product,
when applied on paper or any other substrate gives an excellent water barrier to the substrate on which it
is coated and does not allow water to pe netrate. The paper coated with latex can be printed and is heat
sealable.

• TerraSlate is extremely cost effective to use and is much more economical than using old-school pouch
laminates. Our waterproof printer paper takes less time to produce, costs less and looks more professional-
plus it lasts 5 times longer than lamination does. TerraSlate is a quality investment that can be relied on for
years to come. If that is not enough to convince you to choose TerraSlate, then here are a few other
benefits you receive when you work with our established firm.
STUDYING EXISITNG SHAPES/FORMS
Packaging weight and volume must be reduced to the minimum necessary for safety,
hygiene and consumer acceptance for the packaged product.

WASTAGE OF
PACKAGING
MATERIAL AND
RENEWABLE
RESOURCES
EXPLORATIONS

Pros and Cons of the existing forms of wet/ dry wipes Traditional ways of folding wipes inside the packaging
EXPLORATIONS continued..

The pattern for the sample packaging (prototyping) Anatomy of a barcode, Closure and tab options for it
PROTOTYPING

Traditional way of folding wet wipes

Top, Back And Front view of a slider closure with cylindrical body
PROTOTYPING continued..

Another form with an elliptical side view and cylindrical body, Another flap closure

Puller card inspired opening/ closure sample

PROTOTYPING continued..

Slider option top, side and back view shown here, complicated mechanism

+
Cap slides to and fro The final sample was made by combing the above two samples
FINAL PROTOTYPE
Front Face with NIVEA logo, the side and top view are shown below
SPECIFICATION SHEET
FINAL PROTOTYPE
Inside the packaging

The two lines of width 1.5cm can help keep the tissues intact inside the box.

The circle cut out of a 8cm X 6cm waterproof paper piece will hold the wet tissues in space..
FINAL PROTOTYPE

The way of folding tissues is the same. They are placed from the side pushed below the tab, which holds
them in place. Also the triangular part of the tissue is placed outside the circle cutout so the first one is
easily pulled, following the remaining tissues.

The overall look wont change it

remains the same.
Body : 70 gsm
Closure: 200 gsm
CONCEPT
FINAL PROTOTYPE
The Nivea packaging is made here with waterproof paper and green coat. The parameters
are taken properly into consideration. The top and bottom of contains the brand name
and price of the pack as well. The graphics here
show the use of natural ingredients in product and
packaging both (product feel) and other product
info was written in two columns. The backside has the
packaging icons, barcode, application, certification
and ingredients of the product, company details,
material details as well.