CONSUMER INTERFACE DESIGN

SWAROVSKI STORE IN NEW YORK

SWARNIMA DWIVEDI (2ND YEAR)

BD/16/850 | ACCESSORY DESIGN DEPARTMENT
 DESIGN BRIEF
Design a store that reflects
properly the brand, ideology,
positioning, concept, color
story and theme in a location
of your choice
 CONCEPT OF THE STORE
CONCEPT BRAINSTORMING

In New York
Madison Avenue
Daniel Swarovski
( Czech, Austrian )

ABOUT THE NAME..

The name is related Christmas, the festival, feelings and the vibe around it. The
‘jovial’ word is another term for ‘happy’. The Glitz is for the stunning Christmas
lighting in New York City. Around Thanksgiving in NYC, the city transforms into a
magical wonderland with all the Christmas lights.
ABOUT THE DESIGN
The design is kept an amalgamation of the original crystal that has been going on for
all stars. Also, the festive theme Christmas theme is taken too.
J O V I A L G L I T Z E R N

JOVIAL GLINT
CRYSTAL, STARS AND SNOWFLAKES

Swarovski Christmas ornaments:. star or a snowflake ?

Swarovski Christmas ornaments:. 1991, 2006, 2017

 INTERACTIVE TECHNOLOGY

People that walk into a store are looking for a different buying experience, so
make sure your team is focusing their sales on the beauty and romance of the
jewellery rather than technical details alone. If that’s all the customer wanted,
they would have bought online already. Jewellery is a unique sales area where
the merchandise is small enough that customers can actually wear it in the store.
Interactive touch-screens to allow customers to access further information about
products, and order online.

INTERACTIVE TOUCH KIOSKs

The creative uses for Touch Kiosks are constantly evolving, and having a free
standing display terminal at your disposal allows you to communicate in ways
that you may have not even considered before. As the capabilities of software
and methods of visual delivery expands, so does the uses of this unit. Comprising
of a 50″ or 55″ inch touch screen with a built-in PC that runs either Android or
Windows, the terminal also comes complete with HDMI and VGA connections,
allowing you to input any compatible device. Manufactured using a toughened
glass fascia, this product is built for public display. The integrated timer provides
you with the ability to assign timed schedules which automatically powers the
unit down when it is not in use, aiding efficiency.

Areas which enjoy high-footfall are the ideal places for an Interactive Touch Kiosk,
used to their most effective when communicating information, providing
entertainment or even displaying multi-media content. But the versatility of
this technology is what has secured its place on this list. With such a functional
product, it could completely revolutionise the way your store runs, providing you
with an alternative to many applications you may look to other solutions to solve.
MIRROR ADVERTISING SCREENs
Mirror Advertising Screen is a popular choice for customers looking for a Digital
Signage screen with a difference. The screens come complete with a framed or
frameless Mirror Overlay meaning the display integrates perfectly with any
modern or traditional interior and when turned off, the screen disguises itself as
a mirror! The mirror advertising screen also includes a HD media player allowing
you to update media using a USB memory stick, while inbuilt Digital Signage
software enables you to schedule content to appear at different points of the day.

Mirror advertising screen Touch Screen Kiosk

SWAROVSKI GIFT CARD
 COLOR OF THE STORE

Shades of black and white - crystal colors

Some textures in store – crystal pebbles, crystal forest

 ERGONOMIC STUDY

Wall cabinets_ top view and front view (led lights)

 Glass jewellery showcase table_
(right) window display (left)table fixture
WALL DISPLAY & WINDOW DISPLAY

Glass cabinets and mirrors

Glass pedestal window display

PLANOGRAM
LAYOUT OF THE STORE
 CUSTOMER FLOW

The red dotted line denotes customer flow

KEYPLAN
LIGHTING OF THE STORE

Cove lighting, recessed lights, led strips

PRODUCT RANGE
STORE PROTOTYPING

Swarovski facade

Window display
 Annual ornament display

Counter

Glass displays

Seating arrangement in store

Thank You