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JIOS, VOL. 32, NO. 1 (2008), PP. 33-50
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N@K?K?<'@:IFJF=KR1@E;FNJFG<I8K@E>JPJK<D
5;,9790:, # <(30;@(5(.,4,5;"@:;,4 #+'-
FDGC<K<8E;:FDGI<?<EJ@M<
JF=KN8I<G8:B8><K?8K@E:CL;<JK?<=FCCFN@E>=<8KLI<J8;M8E:<;GIF;L:KHL8C@KPGC8EE@E>
*+*
* G<I=FID8E:< HL8C@=@:8K@FE ;F:LD<EK :FEKIFC EFE:FE=FID8E:<
D8E8><D<EK :8C@9I8K@FE D8E8><D<EK HL@:B @EJG<:K@FEJ JK8K@JK@:8C GIF:<JJ :FEKIFC
-*
;<M@8K@FEKI8:B@E>8LKFD8K@:NFIB=CFN<K:
96+<*;=(3<(;065/(:,
LI@E> K?< =@IJK G8IK F= K?< JKIL:KLI<; <M8CL8K@FE GIF:<JJ J@O :FDG8E@<J GI<J<EK<; K?<@I
JF=KN8I<JFCLK@FEJ9PGIFM@;@E>@EJK8CC<;;<DFM<IJ@FEJ8E;8?@>?C<M<C<M8CL8K@FE:?<:BC@JK
N8J;<M<CFG<; @>LI<

@>LI< -8DGC<HL8C@KPD8E8><D<EKKFFCJ<M8CL8K@FE:?<:BC@JK

JIOS, VOL. 32, NO. 1 (2008), PP. 33-50
44
$)/,(&) #( ),'.#)((),!(#4.#)(&-#(-
.F<M8CL8K<K?<J@OM<E;FIJ8E<M8CL8K@FE:?<:BC@JK8E;N<@>?K<;J:FI<DF;<C @>LI<

N<I< LJ<; FJK :FDG8I@JFE N8J G<I=FID<; FE K?< J8D< ELD9LI<
FI 8J 8 1FI; ;F:LD<EK
GIFM@;<;@E=FID8K@FEN?@:?JF=KN8I<8E;M<E;FIJ?FLC;9<J?FIKC@JK<;8E;<M8CL8K<;=LIK? K?< JF=KN8I< ;<DFEJKI8K@FEJ LI@E> K?< <M8CL8K@FE GIF:<JJ @K 9<:8D< :C<8I K?8K
'<KI@:-KI<8D #E: 8E; >@C< -F=KN8I< FIGFI8K@FE :FLC; EFK D<<K 8CC FDG8EP
I<HL@I<D<EKJ .?<J<KNF:FDG8E@<JN<I<LE89C<KFGIFM@;<JLGGFIK=FIK?<'@:IFJF=KR-+&
-<IM<I;8K898J<
.?< N<@>?K<; J:FI< DF;<C @>LI<
:FEJ@;<I<; <M8CL8K@FE :I@K<I@8 8:IFJJ <@>?K
:8K<>FI@<J J<<.89C<8E; @>LI<
.?<:I@K<I@8=FI<M8CL8K@E>8CK<IE8K@M<JN<I<98J<;FE
<@>?K B?K :I@K<I@8 KPG<J J<IM< ;@==<I<EK GLIGFJ<J
8E; @E:CL;< ><E<I8C I<HL@I<D<EKJ 8E; GI@:@E> M<E;FI HL8C@=@:8K@FEJ J<:LI@KP I<HL@I<D<EKJ
K<:?E@:8CI<HL@I<D<EKJM<IJ8K@C@KPD<KI@:J8E;I<GFIK@E>9LJ@E<JJI<HL@I<D<EKJ8E;LJ89@C@KP
I<HL@I<D<EKJ

@>LI< O:<IGK=IFDK?<M<E;FI:FDG8I@JFEO:<CJGI<8;J?<<K
Weighted score by tool

#7')0&/8+
"
'89+7439741
"2'79"41;+
:'1/9="97+'2
-/1+*;'39'-+
#"&+(

@>LI< -F=KN8I<KFFCJI8EB<;9PN<@>?K<;J:FI<
=K D8IB<K@E> ;8K8 8E; =@IJK J@O FEJ@K< 8E;FI I<DFK< M<E;FI GI<J<EK8K@FEJ
N<I<:FE;L:K<;FEK?<98J@JF=J<C<:K@FE:I@K<I@88ELD9<IF=8;M8EK8><J8E;;@J8;M8EK8><J
F=@DGC<D<EK@E>8G8IK@:LC8IJF=KN8I<G8:B8><9<:8D<:C<8I .89C<

JIOS, VOL. 32, NO. 1 (2008), PP. 33-50
45
",!,% 0&/.#)( ,'1),% ),+/&#.3
Evaluation by areas

%+3*47 :'1/,/)'9/438

$8'(/1/9=!+6:/7+2+398

+97/)8'3*!+5479/3-

:8/3+88!+6:/7+2+398

%+78'9/1/9=

#+).3/)'1!+6:/7+2+398

"+):7/9=!+6:/7+2+398

+3+7'1!+6:/7+2+398'3*7/)/3-

#7')0&/8+ '89+7439741 "2'79"41;+ :'1/9="97+'2 -/1+*;'39'-+ #"&+(

@>LI< M8CL8K@FEF=JF=KN8I<KFFCJ9PI<HL@I<D<EK:8K<>FI@<J
"6-;>(9,;663 ";9,5.;/: &,(25,::,:

B @IJK :FDD<I:@8CCP F==K?<J?<C= , *8IK #EK<>I8K@FE N@K? K?< <C<:KIFE@:
#9(*2&0:,
JFCLK@FE @E K?< C@=< J:@<E:< @E;LJKIP 1FIB=CFN ;F:LD<EK D8E8><D<EK JPJK<D
8LKFD8K@FE =LCCP :FE=@>LI89C< N@K?FLK :?8E><J KF '-
F:LD<EKLD C@>?K
JFLI:< :F;< FI ;8K898J< JKIL:KLI<
FE=@>LI89C< M<IJ@FE
.F LJ< F:LD<EKLD
JF=KN8I< JFCLK@FE K?8K :8E 9L@C; 8E LEC@D@K<; 8;;@K@FE8C C@:<EJ<J 8I< E<<;<;
ELD9 FI <M<IP :FE:LII<EK C@:<EJ<
NFIB=CFNJ .I8:BJ 8CC KPG<J F= <M<EKJ @E:CL;@E> :LJKFD<KJ E8D<; LJ<IJ
EFE:FE=FID8E:< @JJL<J ;<=<:KJ 8L;@K I<JLCKJ CF>@E8::FLEKJ
FE=@>LI8K@FEF=
=@E;@E>J 8E; 8:K@FE @K<DJ @E ><E<I8C M<I8>< K?< JPJK<D I<HL@I<J 8 M<IP
@DGC<D<EK8K@FE K@D< N@K?@E DFEK?J ;<K8@C<; 8E8CPJ@J 8E; GC8EE@E> F=
GIF=<JJ@FE8C J<IM@:< ;8PJ FEJ@K<
CFK F= 9LJ@E<JJGIF:<JJ<J
:LJKFD<IJ @E D<;@:8C ;<M@:< 8E; G?8ID8:<LK@:8C
@E;LJKIP -KIFE> 9LJ@E<JJ GIF:<JJ D8E8><D<EK
<E>@E< =FI :FDGC<O NFIB=CFN D8E8><D<EK
FDGLK<I98J<;KI8@E@E> .

B 9@C@KPKF8;;8ELEC@D@K<;ELD9<IF=E<N=FIDJ !/#@JEKJK8K<F=K?<8IK EFI@:?
#"&,)
NFIB=CFNJ '@E@D8C :C@<EK ?8I;N8I< I<HL@I<D<EKJ !/#
-FD< '- =LE:K@FEJ
<EKI8C I<GFJ@KFIP F= ;8K8 'F;@=@89C< N@K?FLK 8I<EK JLGGFIK<; < > :?<:B@E
:?8E><J@EK?<:FI<GIF>I8D /EC@D@K<;ELD9<IF= :?<:BFLK <O:CLJ@M< :?<:BFLK
E8D<; LJ<IJ *FJJ@9C< @EK<>I8K@FE N@K? K?< <", :8I9FE :FGP :?<:BFLK

08C@;8K@FE #+)+
K<DGC8K<J +L@:BCP@EJK8CC8K@FE FE=@>LI8K@FE I<HL@I<J JFD<
;8PJ
=C<O@9@C@KP8E;<8J<F=;<GCFPD<EK @<C; GIF>I8DD@E>BEFNC<;><
J<EJ@K@M<?<CG %*#J 9LJ@E<JJD<KI@:J
I@CC;FNE
:8G89@C@KP FE=@>LI89C< ;8J?9F8I;J -LGGFIKJ 8CC
N<9 9IFNJ<IJ < > # -8=8I@ )G<I8 (<KJ:8G<
@I<=FO
.IL< Q<IF :C@<EK ;<M<CFG<; N@K? K?< -*
8E;-* (.K<:?EFCF>P
B :FDGC<K< JFCLK@FE K?8K FECP I<HL@I<J D@EFI (F E<N =FIDJ :8E 9< :I<8K<;
"4(9;"63=,
8;8GK8K@FEJ9<=FI<GIF;L:K@FELJ< :LJKFD@Q89C< 8E; <OK<EJ@9C<
-KI<8DC@E< I<>LC8KFIP JL9D@JJ@FEJ / <O@JK@E> =FIDJ
;;@K@FE8C
8E8;8 $8G8E 8E; LJKI8C@8
'- @E:CL;<; DF;LC<J 8I< 8M8@C89C< 8K
)E<:C@:B ;I@CC ;FNE 8::<JJ KF ;8K8 <J@>E<; =FI 8;;@K@FE8C :FJKJ F:LD<EKJ
DLCK@GC< FI>8E@Q8K@FEJ KF :FCC89FI8K< LE;I8K@FE !/#@JEKM<IP@EKL@K@M<
8C@9I8K@FE :<IK@=@:8K< 98I :F;< C89<C <HL@GD<EK

,<GFIK 89@C@KP 8E8CPJ@J K?IFL>? ;<:@J@FE KI<<J 8E;
D8EP GI<;<=@E<; I<GFIKJ *I<:FE=@>LI<; K<DGC8K<J
8E; NFIB=CFNJ 'FJK :FDGI<?<EJ@M< M8C@;8K@FE
G8:BJ .@D<FLK=<8KLI< @J:LJJ@FE=FILD
(:;,965;963# ;;@K@FE8CCP C<:KIFE@: <M@:< "@JKFIP ,<:FI; C<:KIFE@: J@>E8KLI< I<HL@I<J
<",
JF=KN8I< +L@:BCP @DGC<D<EK8K@FE N@K?@E M8C@;8K@FE FIDJ98J<;FE;F9<
N<<BJ
<IK@=@:8K@FE M8C@;8K@FE 8E; KI8@E@E> =FIDJ
JLGGFIK

<(30;@";9,(4 8JPKF@EJK8CC 'F;<IEI@:?!/# 8J?9F8I;JN@K? '@:IFJF=KR -+& -<IM

JIOS, VOL. 32, NO. 1 (2008), PP. 33-50
46
$)/,(&) #( ),'.#)((),!(#4.#)(&-#(-
"6-;>(9,;663 ";9,5.;/: &,(25,::,:

'FE@KFIJ G<I=FID8E:< @EK<>I@KP 8E; I<C@89@C@KP F= I<JGFEJ< K@D< N8J JFD<K@D<J KFF
9LJ@E<JJ GIF:<JJ<J 8:IFJJ 8CC <EK<IGI@J< CFE>
8GGC@:8K@FEJ ,F9LJK9LJ@E<JJGIF:<JJD8E8><D<EK
8I:?@K<:KLI<8E;@EK<>I8K@FE:8G89@C@K@<J=IFD48GC<K
8:HL@J@K@FE 1<CC JL@K<; =FI I<>LC8K<; DLCK@GC8EK
<EM@IFED<EKJN@K?:FDGC<OJLGGCP:?8@EJ

.03, +=(5;(., *IF;L:K C@=<:P:C< D8E8><D<EK JPJK<D =FI JD8CC '@:IFJF=KR -+& -<IM< >@C< @JEK JLGGFIK<; OG<EJ@M<
@DGC<D<EK8K@FE :FDGC<K<; @E N<<BJ L@CK@E C@:<EJ@E> DF;<C < > E8D<;
'- LJ<I 8::FLEKJ =FI :FE:LII<EK
LJ<IJ

.89C< )M<IM@<NF=K?<+'-JF=KN8I<KFFCJ
#E K?< GIF;L:K <M8CL8K@FE G?8J< K?I<< 9<JK I8EB<; JF=KN8I< M<E;FIJ N<I< J<C<:K<; KF
GI<J<EKK?<@IJF=KN8I<JFCLK@FEJ .-1<9R.I8:B1@J<B8E;-D8IK-FCM<R
;LI@E>K?<KNF
;8PFEJ@K<NFIBJ?FGJ 8:?M<E;FI;<M<CFG<;8E;J<KLG@KJGIF;L:KGIFKFKPG<=FIK?<?8E;J
FEKI@8CGIF:<JJ < > *8E;;F:LD<EK:FEKIFCGIF:<JJ
8E;JG<EKKNF;8PJKI8@E@E>LJ<IJ
8E; 8EJN<I@E> CFKJ F= HL<JK@FEJ .?IFL>? K?< <O<I:@J<J JFD< ?8E;JFE <OG<I@<E:< 8E; K?<
;@J:LJJ@FEJ G8IK@:@G8EKJ < > 8CC I<C<M8EK G<FGC< @E:CL;@E> GIF:<JJ FNE<IJ + #. 8E;
D8EL=8:KLI@E> G<IJFEE<C <K:
;<M<CFG<; K?<@I LE;<IJK8E;@E> F= K?< ;@==<I<EK <C<D<EKJ F= 8
HL8C@KP JPJK<D < > :?8E>< :FEKIFC 8E; ;F:LD<EK D8E8><D<EK * :FDGC8@EKJ
D8E8><D<EK8L;@KD8E8><D<EK<K:
1@K??8E;JFE8::<JJKFK?<M<E;FIKFFCJG8IK@:@G8EKJ
=FLE;K?8KJL:?J<JJ@FEJN<I<M8CL89C<8E;?<CG=LCKF<M8CL8K<K?<K?I<<M<E;FIGIF;L:KJ .?<
J<C<:K@FE K<8D 8KK<E;<; 8CC ;<DFJ 8E; NFIBJ?FGJ 8E; 8K K?< <E; F= <8:? NFIBJ?FG 8E
<M8CL8K@FEHL<JK@FEE8@I<N8JLJ<;KFF9K8@E8=FID8C=<<;98:B=IFD8CC8KK<E;<<J
FCC<:K<;=<<;98:B=IFDLJ<IJ@ENI@KK<E=FID8KN8J8JJ<JJ<; ,<=<I<E:<:8CCJ?8M<9<<E
?<C; N@K? KNF D<;@:8C ;<M@:< :FDG8E@<J =IFD "FCC8E; 8E; LJKI@8 =FI K?< GIF;L:KJ F=
*@C>I@D-F=KN8I<8E;JJLI2I<JG<:K@M<CP ;;@K@FE8CCPFE<FDG8EP<DGCFP<<I<M@<N<;
FE J@K< K?< -G8IK8 -PJK<DJ .I8:B1@J<R @DGC<D<EK8K@FE @E FE< D<;@:8C ;<M@:< :FDG8EP @E
!<ID8EP
=K<D<EKJF=KN8I< .?<I<=FI<K?<J?FIKC@JKN8J
I<;L:<; KF M<E;FIJ N@K? 8 I<:FDD<E;8K@FE F= K?< GI<=<II<; JFCLK@FE 8J<; FE K@D<
I<;L:K@FE<JK@D8K<J9PK?<NFIBJ?FGG8IK@:@G8EKJK?<,)# I<KLIEFE@EM<JKD<EK
:8C:LC8K@FE
N8JJ<KLG
96+<*;",3,*;065/(:,
.?< J<E@FI D8E8><D<EK I<M@<N<; K?< <M8CL8K@FE JLDD8IP N@K? FK?<D<EK JF=KN8I< .I8:B1@J<R N8J =@E8CCP
J<C<:K<;
*IF9C<DJ N?@:? 8GG<8I<; ;LI@E> K?< HL8C@KP D8E8><D<EK JF=KN8I< 8JJ<JJD<EK 8E;
J<C<:K@FEGIF:<JJN<I<
&8:BF=N<CC;<=@E<;<M8CL8K@FEGIF:<JJ
.?< <M8CL8K@FE GC8E N8J EFK ;<=@E<; 8K K?< GIFA<:K JK8IK .?< GC8E J?FLC; @E:CL;< K?<
I<JFLI:< 8E; J:?<;LC< <JK@D8K<J JK8B<?FC;M<E;FIJ<8I:?<JN8J8M<IPK@D<:FEJLD@E>GIF:<JJ
.?< ;<>I<< F= LJ?,<HL@I<D<EKJN<I<D8@ECP;<=@E<;9P<E>@E<<IJN@K?:FEJLCK@E>GIF:<JJFNE<IJ
@ < <E;LJ<IJ

JIOS, VOL. 32, NO. 1 (2008), PP. 33-50
47
",!,% 0&/.#)( ,'1),% ),+/&#.3
65*3<:065(5+<;<9,&692
-L::<JJ=LCJ<C<:K@FEF=HL8C@KPD8E8><D<EKJF=KN8I<KF=@KI<HL@I<;I<HL@I<D<EKJ@J8:I@K@:8C
8E; :FDGC<O 8:K@M@KP #K I<HL@I<J 8 J@>E@=@:8EK @EM<JKD<EK F= K@D< 8E; I<JFLI:<J KFG
D8E8><D<EK JLGGFIK 8E; :FDD@KD<EK K?< @EMFCM<D<EK F= K?< <EK@I< FI>8E@Q8K@FE I<J<8I:?
GC8EE@E> 8E; I<<M8CL8K@FE #K J?FLC; 8CCFN <M8CL8K@E> 8E; J<C<:K@E> K?< JF=KN8I< K?8K 9<JK
D<<KJPFLII<HL@I<D<EKJ
.?@J G8GHL8C@KPD8E8><D<EKJF=KN8I<KFFCJ =K<I8GGIFGI@8K<DF;@=@:8K@FEJK?@J<M8CL8K@FE
=I8D<NFIBD@>?K9<JL@K89C<KF8JJ<JJFK?<IJF=KN8I<KFFCJ8JN<CC< > ,*KFFCJ .?<I<JLCKJ
F=K?<+'-KFFC<M8CL8K@FEJ?FNK?8KK?<I<@JEFFDE@GFK<EKKFFC=FIJFCM@E>8CCGIF9C<DJ
.?<9@>><JK:?8CC<E><=FIGIFA<:KJL::<JJ@JI<HL@I<D<EKJ>8K?<I@E>8E;;F:LD<EK8K@FEF=
I<HL@I<D<EKJ DFI< :FDDFECP :8CC<; I<HL@I<D<EKJ 8E8CPJ@J 8E; JG<:@=@:8K@FE .F 8MF@;
KPG@:8CJF=KN8I<J<C<:K@FED@JK8B<J@K@J<JJ<EK@8CKFLJ<8JKIL:KLI<;JPJK<D8K@:J<C<:K@FE8E;
<M8CL8K@FEGIF:<JJ8E;KF;<=@E<K?<I<HL@I<D<EKJ@EK?<<8ICPJ<C<:K@FEG?8J<
8:KFIJ8==<:K@E>GLI:?8J@E>;<:@J@FE8I<D8EP8E;J?FLC;@E:CL;<GI@:@E>8E;KFK8C:FJK
F= FNE<IJ?@G I<KLIE FE @EM<JKD<EK GIF;L:K =LE:K@FE8C@KP ?8I;N8I< GC8K=FID I<HL@I<D<EKJ
JF=KN8I< :FDG8K@9@C@KP @ < @EK<>I8K@FE N@K? FK?P
8E; JPJK<D 8I:?@K<:KLI< M<E;FI CFE><M@KP KI8@E@E> ;F:LD<EK8K@FE 8GGC@:89C< JK8E;8I;J
C<>8C I<>LC8KFIP :FDDLE@:8K@FEJ
DLCK@C@E>L8C :8G89@C@K@<J HL8C@KP 8KKI@9LK<J < >
I<C@89@C@KPJK89@C@KPJ<:LI@KPG<I=FID8E:<D8@EK8@E89@C@KPK<JK89@C@KPGFIK89@C@KP8M8@C89@C@KP
LJ89@C@KPI<LJ89@C@KP
C<>@JC8K@M<I<HL@I<D<EKJ < > GI@M8:PJ8=<KP
<K: CC=8:KFIJJ?FLC;9<
:FEJ@;<I<; 9<=FI< D8B@E> 8 =@E8C 9LJ@E<JJ ;<:@J@FE *<I=FID@E> FEJ@K< ;<DFEJKI8K@FEJ K?8K
<E; LJ<IJ :8E >8@E JFD< ?8E;JFE <OG<I@<E:< @J FE< F= K?< DFJK J@>E@=@:8EK JK<GJ @E 8EP
JF=KN8I<<M8CL8K@FE8E;J<C<:K@FEGIF:<JJ
!,-,9,5*,:
56 C8E98P) ,*-<C<:K@FELJ@E>OG<IK?F@:<-F=KN8I< #E%<9.00/482=91>30>3
8>0<8,>498,6 (C7:9=4?7 98 >30 8,6C>4. 40<,<.3C %<9.0== (% "FEFCLCL
"8N8@@
56 CM<J <K8C ,<HL@I<D<EKJE>@E<<I@E>=FI).--<C<:K@FE +9<5=39:98
'0;?4<0708>= 824800<482 +' G8><J ,@F ;< $8E<@IF I8Q@C

56 P8C8 '8IK@E<Q * -PJK<D8K@: FEJKIL:K@FE F= !F8C)I@<EK<; ).-
.8OFEFD@<J *?K?<J@J.<:?E@:8C/E@M<IJ@KPF=8K8CLEP8
56 8P8Q@K) %8IG8B E"*GGC@:8K@FE@E0<E;FI-<C<:K@FE #E%<9.00/482=
91 >30 >3 8>0<8,>498,6 (C7:9=4?7 98 >30 8,6C>4. 40<,<.3C %<9.0== (%
"FEFCLCL"8N8@@
56 F<?D 8J@C@ 0 , -F=KN8I< <=<:K ,<;L:K@FE .FG &@JK (91>A,<0
G8><J0FC (F
56 F<?D 1 *8G8::@F * ( /E;<IJK8E;@E> 8E; FEKIFCC@E> -F=KN8I< FJKJ
)<,8=,.>498= 98 (91>A,<0 824800<482 G8><J 0FCLD< #JJL<

56 FD<CC8FI;8 - <8E $ 'FII@J )9<IE;FI= * *IF:<JJ =FI ).-
-F=KN8I<*IF;L:KM8CL8K@FE #E%<9.00/482=91>30=> 8>0<8,>498,69810<08.098
$)(,=0/ (91>A,<0 (C=>07 G8><J )IC8E;F CFI@;8 &<:KLI< (FK<J @E
FDGLK<I-:@<E:<-GI@E><I0<IC8>
56 <8E $ 0@;>30 #)$
')$ 819<7,>498 (C=>07 )0.389692C ')$ () (C7:9=4?7 98

JIOS, VOL. 32, NO. 1 (2008), PP. 33-50
48
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