Professional Documents
Culture Documents
Hernando Manrique: Applications in Business and Management
Hernando Manrique: Applications in Business and Management
Tactical Management
Increasingly, business professionals in self-
directed teams as well as business unit managers
develop short- and medium-range plans,
schedules, and budgets and specify the policies, Decision Support Trends
procedures, and business objectives for their The emerging class of applications focuses on
submits of the company. personalized decision support, modeling,
information retrieval, data warehousing, what-if
Operational Management scenarios, and reporting.
The members of self-directed teams or
operating managers develop short-range plans
such as weekly production schedules.
Information Quality
What characteristics would make
information products valuable and useful
to you?
Management Information System
An MIS produces information products
that support managerial decision many of
the day-to-day decision making needs of
managers and business professionals.
Management Reporting Alternatives
Periodic Scheduled Reports
This traditional form of providing information
to managers uses a specified format designed
to provide managers with information on a
regular basis.
Exception Reports
In some cases, reports are produced only
when exceptional conditions occur.
Demand Reports and Responses
information is available whenever a manager
demands it.
* Cognitive Science
This area of AI is based on research in biology,
Knowledge Management System neurology, psychology, mathematics, and many
* in many organization, hypermedia allied discipline.
databases at corporate intranet websites have * Robotics
become the knowledge bases for storage and This technology produces robot machine with
dissemination of business knowledge. computer intelligence and computer controlled,
human like physical capabilities.
* Natural Interfaces refining knowledge and communicating with
The development of natural interfaces is users.
considered a major area of AI application and is Expert System Application
essential to the natural use of computer by * Using expert system involves an
humans. interactive computer-based session in which the
solution to a problem is explored, with the expert
Neutral Networks system acting as a consultant to an end-user.
* computing system modeled after the Developing Expert System
brain’s mesh like network of interconnected * An expert system shell is a software
processing elements, called neurons. package consisting of an expert system without its
kernel, that is, its knowledge base.
Knowledge Engineering
* is a professional who works with experts
to capture the knowledge (facts and rules of
thumb) they possess.
The Value of Expert System
* People using other types of information
systems do quite well in many problem solution.
Benefits of Expert System
* An expert system captures the expertise
of an expert or group of experts in a computer-
based information system.
Limitation of Expert System
* The major limitation of expert system
arise from their limited focus, inability to learn,
Genetic Algorithms maintenance problems, and development cost.
* a growing application of artificial
intelligence
Virtual Reality
* a fast-growing area of artificial intelligence
that had its origins in efforts to build more
natural, realistic, multisensory human-computer
interface.
Intelligent Agents
* a growing popularity as a way to use
artificial intelligence routines in software to help
users accomplish man kinds of tasks in a e-
business and e-commerce.
Expert Systems
* One of the most practical and widely
implemented applications of artificial intelligence
in business.
Components of an Expert System
* Knowledge Base
an expert system contains facts about a specific
subject area and heuristic that express the
reasoning procedures of an expert on the subject.
* Software Resources
an expert system software package contains an
interference engine and other programs for