Higher Nationals

Assignment Brief – BTEC (RQF)

Higher National Diploma in Business

Kensington College of Business Centre Code:

10149

Programme Title HND/C Business

Student Name Iustina Lacatusu

Student KCB ID Number 18143

Unit Number and Title Unit 6 – Managing a Successful Business Project

Unit Code: D/508/0491

Academic Year 2018-19

Unit Assessor Alex Dalzell

Targeted Learning outcomes
Issue Date
1 Establish project aims, objectives and timeframes based on the chosen theme.
2 Conduct small-scale research, information gathering and data collection to
generate knowledge to support the project.
3 Present the project and communicate appropriate recommendations based on
meaningful conclusions drawn from the evidence findings and/or analysis.
4 Reflect on the value gained from conducting the project and its usefulness to
support sustainable organisational performance.
10/10/2018

Submission Deadline 10/12/2018

Date submitted: 10/12/2018

Group/ Semester. Feb 18 & Feb 18 Eve

Referred Pass Merit Distinction

Unit Final Grade
 Learning Outcomes Feedback Grades awarded
LO 1

LO 2

LO 3

LO 4

Guidance for improvement / Action Plan / General comments

Date assignment marked:__________________

Managing a Successful
Project
 Table of Contents

INTRODUCTION.....................................................................................................1
TASK 1......................................................................................................................1
P1 Project aims and objectives..............................................................................1
P2 Project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources 2
P3 Work breakdown structure and a Gantt chart to provide time frames and
stages.....................................................................................................................3
TASK 2......................................................................................................................5
P4 Small-scale research by applying qualitative and quantitative research
methods..................................................................................................................5
TASK 3......................................................................................................................7
P5 Research and data using appropriate tools and techniques..............................7
P6 Appropriate recommendations as a result of research and data analysis.......15
P7 Value of undertaking the research to meet stated objectives..........................16
CONCLUSION.......................................................................................................16
REFERENCES........................................................................................................17
Title: Impact of globalization on the business model of Starbucks in Human
resources.

INTRODUCTION
Managing a successful business project refers to the key to obtain desired
outcomes from the project. Generally, the project consists of a large number of
resources and its failure impact on business functioning. It is a responsibility of the
project manager to conduct the project as well as achieve the desired outcome
(Adam, 2012). This present report is based on the Starbucks company and it was
established in the year 1971. It is a coffee firm and also the largest coffeehouse
chain. This report will analyse the project management plan which includes the
cost, time, risk, communication, quality etc. there will be a discussion about the
small-scale investigation through applying the quantitative and qualitative methods
of research in a better manner.

TASK 1

P1 Project aims and objectives

Globalization refers to the process by which the companies develop the
international influence on a global level. It is an integration between organizations,
people and also governments of various nations through international trade with
the help of using information technology. In addition to this, globalization has been
changing how the business is to be conducted and visualized. Impact of the
globalization on operations and functions of a business is extensive as well as
pervasive (Ariely, 2012). The concept of glocalization explains the process through
which regional, as well as national economies, culture and so cities, have
integrated by international trade network, transportation, and communication.
Mainly, globalization develops a positive impact on business and it is helpful in
enhancing competition, location flexibility, more awareness etc.

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Background of Project
In this present business environment, mostly business organizations conduct
their business at the international level for increasing their market share and
profitability. Globalization is the contentious procedure and also leads to
interconnection among countries in the various heritage, culture, and caste (Byram
and Parmenter, 2012). The main factors of globalization are an advancement in
ethnology, telecommunication, transportation etc. Starbucks is an American Coffee
firm and it is one of the largest coffee chains. It operates its business on 28,218
locations. This company has globalized for the purpose of acquiring its products in
order to find the new market and develop its better image in the marketplace.
When this company expands its business operations in other countries, the effect of
globalization in management, as well as human resource, is necessary. In addition
to this, the firm will require to recruit, train and also sustain workforce to spread
them in many countries to handle business operations (Coker, 2014).
Aim: An aim of this project is "To determine the influence of globalization and its
impact on Starbucks business in Human resources. " A case study on Starbucks.
Objectives:
 To identify the concept of globalization.
 To examine the role of globalization on Starbucks business in Human
Resource.
 To determine the challenges which Starbucks face due to globalization.
Questions:
 What is the concept of Globalisation?
 What is the role of globalization on Starbucks business in Human Resource?
 What different challenges faced by Starbucks from globalization?

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P2 Project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources
Project Management refers to the practice of planning, organizing,
implementing and closing teamwork to attain particular objectives and meet with
the specific criteria of success at a set period of time. In order to develop an
effective projective management plan, there is a requirement for Starbucks to use
the different aspects which are mention below as above:
Cost- Under this, it is necessary that the company should arrange the proper
funds to complete the project. It consists planning of funds, cost budgeting,
controlling expenses etc.
Scope- Starbucks is a large size company and it conducts its business at the
global level. It operates its business operations in many countries, so the scope of
this project is high (Davidson and et. al., 2012).
Quality- It is the main aspect of the project management plan. Under this,
the company should be assured that all activities of project management are done
in an effective or better manner.
Communication- It is a process of systematic monitoring, executing and
also planning a communication channel. The company needs to adopt the better
channels of communication for an instance: emails for employees so that they can
communicate.
Resources- The main components of resource management are resource
plan, availability of resources, utilization of resources etc. under this, it is
necessary for the firm to utilize the resources in a better manner (Furlong, 2013).
The required resources in the project management plan are manpower, technical,
financial etc.

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P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Work breakdown structure- It refers to the deliverable oriented breakdown
of the project in small elements. It is the main project deliverable that helps in
organizing the work of a team in the manageable sections. In context to project
management, it is helpful in dividing the activities into small components so that
staff members cannot face any issue for doing any project. It is an effective method
or way for getting multi-step, as well as a complex project, is done. In addition to
this, the main aim of Work Breakdown Structure is to make big project into the
manageable sections by breaking them in small chunks (Gunn, 2017). It is helpful
in leading to effective productivity along with the project management.
Gantt chart- It is a kind of the graphical illustration of a schedule that is
helpful in the plan, coordinate and also tracks the particular activities in the project.
It is the chart under which the series related to horizontal lines shown the amount
of the completed production or work in a specific period of time in context to
amount that is already planned for those periods. In this, the activities of the
project are divided on the basis of the specific period of time (Hoffmann and
Kumar, 2013). It provides the target to employees so that they can focus on
performing the activities in a fixed time period. It will provide positive outcomes
to the project.

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5
TASK 2

P4 Small-scale research by applying qualitative and quantitative research methods

Research methodology refers to theoretical as well as systematic analysis of
methods which are applied to the field of study. In this, it comprises theoretical
analysis of methods along with the principles which are related to knowledge
branch (Intriligator, 2017). In addition to this, there are two different kinds of
research methods mention below which the researcher use in conducting an
investigation:
Qualitative- In this method, data is measured in terms of facts and
theoretical perspective. The qualitative investigation is gathering, interpreting and
also analyzing data by observing the people and it is subjective in nature.
Quantitative- Under this research method, data is measured in terms of
quantity and numeric. It is an systematic empirical research of the quantitative
phenomenon along with relationships.
Among both of the methods, the researcher use the qualitative research method
because it provides detailed information about specific research area.
Data collection refers to a method for gathering accurate and reliable data or
information about a particular topic. Different types of data collection methods
mention below:
Primary- Under this, data is collected for the first time or never used before
(Mak, Lumbers and Eves, 2012). In order to collect the primary data, the
researcher uses different sources such as a questionnaire, interviews, observation,
surveys etc.
QUESTIONNAIRE
Name:
Age:

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Gender:
Contact No.-
Address:
Q1) Are you aware of the concept of Globalisation?
a) Yes
b) No
Q2) Does government give any support to the company to expanding business
at the international level?
a) Yes
b) No
Q3) What are the main resources needs to Starbucks to expand its operations
at the global level?
a) Technical resource
b) Financial resources
c) Human resource
Q4) What are different benefits Starbucks get by making its business
globalized?
a) Target new marketplace
b) Enhanced economies of scale
c) Free trade
d) Less culture diversity
Q5) Does globalization impact on the human resource of the Starbucks
company?
a) Yes
b) No
Q6) What are the main implications faced through managers of Starbucks in

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conducting business at the global level?
a) Labor migration among countries
b) Increased competition
c) Enhance trade in the world
Q7) What is the role of Human Resource of Starbucks when the firm is
globalized?
a) Provide training
b) Hire high- quality employees
c) Adopt new technology
Q8) What are the challenges which company face during the globalization?
a) Environmental degradation
b) Reduce employment growth rate
c) Unfair working conditions
Q9) What are ethical as well as economic effect of globalizing activities on the
business of Starbucks company?
a) Technology
b) Culture
c) Politics
Q10) Recommend some ways through which Starbucks firm can increase its
market share at the global level.

Secondary- In this, data is already collected through another investor and the
different sources to gather data are books, journals, internet sources etc.
Sampling- It is a process that used in the statistical analysis under which the
predetermined observation numbers are selected from a large population (Mhamed,
2012). With the help of using a random sampling method, the investigator selects
the 30sample size to collect information or data.

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TASK 3

P5 Research and data using appropriate tools and techniques

THEME 1: Aware of the concept of Globalisation

Q1) Are you aware of the concept of Frequency

Globalisation?
Yes 21
No 9

25

21
20

15

Column B
10 9

0
Yes No

Interpretation: On the basis of the mentioned graph, there are 20 respondents

which have some knowledge about the globalization. They are aware of the
benefits of globalization. On the other hand, there are 9 respondents which are not
aware of the globalization.
THEME 2: Government give any support to the company to expanding
business

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Q2) Does government give any Frequency
support to the company to expanding
business at the international level?
Yes 16
No 14

Interpretation: On the basis of the mentioned graph, there is 16 respondent which

said that the government provides its proper support to organizations in order to
expand the business operations at the global level. According to the opinion of 14
respondents that the government does not provide support to firms which are going
to be globalise because of more funds.

THEME 3: Resources needs to Starbucks to expand its operations

Q3) What are the main resources Frequency

needs to Starbucks to expand its
operations at the global level?
Technical resource 7

10
Financial resources 9
Human resource 14

Interpretation: For conducting any business or expansion, some resources are

necessary. Without these, firms are not able to perform in a better manner. As per
the mentioned graph, 7 respondents said that technical resources are more
necessary in conducting business operations and making the quality of products
better. On the other hand, there are 14 respondents which said that human
resources are important because, without this, Starbucks cannot hire the well-
qualified employees and provide them training about a new culture. On the basis of
the opinion of 9 respondents that financial resources are necessary because,
without funds, the firm cannot conduct its business operations at the international
level.

THEME 4: Benefits Starbucks get by making its business globalized

Q4) What are different benefits Frequency

Starbucks get by making its business

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globalized?
Target new marketplace 6
Free trade 5
Enhanced economies of scale 10
Less culture diversity 9

Interpretation: Globalisation develops a positive impact on the business of

Starbucks by providing many benefits. As per the opinion of 6 respondents that if
the firm will be globalized then it can target the new market and enhance its
customer base. There are 5 respondents which said that free trade is the main
benefit and it is an effective way to exchange the resources and products.
According to the opinion of 10 respondents, from globalization economies of scale
will be enhanced and it enables products to produce in various parts of the world.
On the basis of the opinion of 9 respondents that less cultural diversity is the main
benefit which Starbucks can get from globalizing its business.
THEME 5: Globalisation impact on the human resource

Q5) Does globalization impact on the Frequency

human resource of the Starbucks

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company?
Yes 18
No 12

Interpretation: On the basis of mention graph, there are 18 respondents which

said that globalization effect on the human resource of Starbucks because if the
company will conduct its operations at international level then it needs to hire
high- quality staff and also provide the training and development sessions. It is
expensive as well as time-consuming. Against that, there are 12 respondents which
do not agree with this statement.

THEME 6: Implications faced through managers of Starbucks

Q6) What are the main implications Frequency

faced through managers of Starbucks
in conducting business at the global
level?

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Labor migration among countries 8
Increased competition 6
Enhance trade in the world 16

Interpretation: There are 8 respondents which said that the main implication that
is based by Starbucks managers from globalization is the mitigation of labor
among the different countries. On the basis of 6 respondents that in international
market competition is high, so Starbucks can face the issue in doing its business at
the global level. As per the opinion of 16 respondents that increase trade in all
overcome is also the main implication which managers mostly face.

THEME 7: Role of Human Resource of Starbucks when the firm is globalized

Q7) What is the role of Human Frequency

Resource of Starbucks when the firm
is globalized?
Provide training 10

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Hire high- quality employees 8
Adopt new technology 12

Interpretation: Human resource represents one of the main role in the

globalization. According to the mentioned graph, there are 10 respondents which
said that in the globalization of business, there is the main role of human resource
is to provide training. On the other hand, there are 8 respondents which said that
the role of human resource is to recruit the high- quality of staff members. On the
basis of the opinion of 12 respondents which agree with the adoption of the new
technology.

THEME 8: Challenges which company face during the globalization

Q8) What are the challenges which Frequency

company face during the
globalization?
Environmental degradation 7

15
Reduce employment growth rate 10
Unfair working conditions 13

Interpretation: When the firm conducts its business at an international level, then
it faces some challenges. As per the opinion of 7 respondents that degradation of an
environment is the main concern for Starbucks. On the other hand, there are 10
respondents which said that from globalization, the employment growth rate is
reduced. As per opinion of 13 respondents, unfair working condition is a main
issue or challenge.

THEME 9: Ethical as well as economic effect of globalizing activities on

business

Q9) What are ethical as well as Frequency

economic effect of globalizing
activities on the business of
Starbucks company?
Technology 15
Culture 5
Politics 10

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Interpretation: On the basis of the opinion of 15 respondents that technology is
the main issue that impacts on the business activities of Starbucks. On the other
hand, there are 5 respondents which said that culture is a main economic issue
because the culture of every country is different from each other. As per opinion of
10 respondents that politics is a main economic challenge that develops impact on
business activities of Starbucks when it globalized.

P6 Appropriate recommendations as a result of research and data analysis

It has been recommending from the above mention collected data that
globalization develops the positive and negative impact on business. On the basis
of data analysis, it has been suggested that Starbucks can provide training to its
staff members so that they can perform the business operations and deal with
consumers in the international market. It is necessary that the firm should be aware
of the culture, politics of international countries so that it cannot face any kind of
business issue. On the other hand, human resource can hire well-qualified
employees which have some knowledge about the international market. In order to

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expand the business at the global level, Starbucks should manage the resources for
an instance financial, human resource and technical resources.
TASK 4

P7 Value of undertaking the research to meet stated objectives

This project outlined the Impact of globalization on the business model of
Starbucks in Human resources. Under this, work is divided into five parts. The first
part is related to planning and in try to match ideas to the topic. After identifying
the topic, I started my research. In the second part, I began reading and
investigating the details about the firm and collect the relevant information about
the specific research topic. At the time of conducting an investigation and taking
interviews I feel that I was contributing something. The third part is writing
outlines such as developing puzzle or map. In context to this, the outline is
necessary to the success of this project. The fourth part of the research was easier
because of my outline detail and I completed the whole research. The fifth part is
about the submission of the project and getting a positive outcome.

CONCLUSION
It has been concluded from the above mention report that managing the proper
project is necessary for getting the positive outcomes. Under this, globalization
impact on the business of Starbucks in the Human resource to expanding business
in other countries. Under this mention report studied about the Gantt chart and
Work Breakdown structure to divide activities so that the company cannot face any
issue in performing the activities of the project. There has been a discussion about
the quantitative and qualitative methodologies of investigation for meeting with the
specific aims and objectives of the project.

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REFERENCES
Books & Journals
Adam, R., 2012. The Globalisation of Modern Architecture: The Impact of
Politics, Economics and Social Change on Architecture and Urban Design
Since 1990. Cambridge Scholars Publishing.
Ariely, G., 2012. Globalization and the decline of national identity? An exploration
across sixty‐three countries. Nations and Nationalism. 18(3). pp.461-482.
Byram, M. and Parmenter, L. eds., 2012. The Common European Framework of
Reference: The globalization of language education policy (Vol. 23).
Multilingual Matters.
Coker, C., 2014. Globalization and Insecurity in the Twenty-first Century: NATO
and the Management of Risk. Routledge.
Davidson, R. K. and et. al., 2012. The impact of globalization on the distribution of
Echinococcus multilocularis. Trends in parasitology. 28(6). pp.239-247.
Furlong, J., 2013, January. Globalization, neoliberalism, and the reform of teacher
education in England. The educational forum (Vol. 77, No. 1, pp. 28-50).
Taylor & Francis Group.
Gunn, S., 2017. Globalization, education and culture shock. Taylor & Francis.
Hoffmann, J. and Kumar, S., 2013. Globalization–the maritime nexus. In The
handbook of maritime economics and business(pp. 65-94). Informa Law
from Routledge.
Intriligator, M., 2017. The globalisation of the World Economy: Potential Benefits
and Costs and a Net Assessment. In Economics of Globalisation (pp. 85-
94). Routledge.
Mak, A. H., Lumbers, M. and Eves, A., 2012. Globalization and food consumption
in tourism. Annals of tourism research. 39(1). pp.171-196.
Mohamed, A. A. S., 2012. Globalization and higher education in the Arab Gulf
States.
Wijen, F. and et. al., 2012. A handbook of globalization and environmental policy:
National government interventions in a global arena. Edward Elgar
Publishing.
Zajda, J., 2015. Globalization and its impact on education and policy. In Second
International Handbook on Globalisation, Education and Policy Research
(pp. 105-125). Springer, Dordrecht.
Online
Research Methodology. 2018. [Online]. Available through:
<https://explorable.com/research-methodology>.

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