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Build A Website Booklet
Build A Website Booklet
Booklet
SIN
L BU ESS S
TA
KI
I
DIG
LLS
Small Business
Development Corporation
13 12 49
smallbusiness.wa.gov.au
1
Build a Website
Getting started
This booklet can be used to record the information you gather during
the research and planning phases of your project. This can then be
used as the basis for creating and promoting your website.
Contact details
Your name:_______________________________________________
_______________________________________________________
_______________________________________________________
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Build a Website
Website overview
Website purpose/goal:
Website topic:
Website message:
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Build a Website
Target audience
Geographic:
Demographics:
Psychographics:
Product/service 2:
Product/service 3:
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Build a Website
Keyword research
Top 10 keywords/phrases
Keyword Monthly search volume Bid price
Competitor research
Top 10 competitor sites
Page message/
Keyword URL Page title notes
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Build a Website
Domain names
Domain name:____________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
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Build a Website
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Build a Website
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Build a Website
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Build a Website
Page name:_______________________________________________
Keywords:_______________________________________________
Content: ________________________________________________
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Build a Website
Visual design
Overall look and feel you would like for the site eg. corporate, fun,
kid friendly
Colour scheme:
Site 2 URL:
Site 3 URL:
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Build a Website
Site 2 URL:
Site 3 URL:
Website templates:
Name URLL
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Build a Website
Username:_______________________________________________
Password: _______________________________________________
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Build a Website
Conversion
What conversions will be tracked?
SEO
Keyword:
Page message:
Title tag:
Description:
Headline:
Call to action:
Page content:
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Build a Website
Notes
15
13 12 49
Small Business Development Corporation
Level 2, 140 William Street WA 6000
info@smallbusiness.wa.gov.au
smallbusiness.wa.gov.au