Professional Documents
Culture Documents
Global Marketing
Global Marketing
Global Marketing
Next, you will need to list anything associated with the goal or
objective you or your company would like to achieve. In other
words, you will need to break down this goal into the component
parts that will need to be completed in order to achieve the goal.
Repeat this step for each goal or objective.
Now, look at where you are compared with where you need to be.
Are there any attributes in common between the two lists? If so,
great–those don’t need to be filled. But where are your biggest
gaps? How can you fill these gaps? What steps need to be taken?
Look at each attribute and carefully and honestly analyze what
needs to be done in order to ensure that attributes and factors
are completed. Sometimes, this will require multiple steps. Keep
track of each step involved.
Start with your current state. Your analysis can include qualitative
information, such as team processes/methodologies, and quantitative
information, such as the number of sales calls made each week. In fact,
your gap analysis process should evaluate everything you currently do
so you get the “big picture.”
Once you have a big picture figured out and understand how your
team or organization currently functions, you need to become
strategically idealistic. Where would you like to be? What’s not
happening that should be? What could be happening that hasn’t
before—or maybe was but changed? But most importantly, what
needs to happen to get there?
Maybe you have an exceptional marketing team that outsources all its
content; maybe your goal is bringing that creative process back in
house to meet your brand guidelines. Perhaps you realize you want to
create a cultural shift to better match your product or services. The
sky’s the limit, and you should dream big!
This is the harder part: getting from here to there. You have to
determine what gaps exist and how they’re preventing you from
reaching your goal. The better part is figuring out how to transcend
the difficulties. Establish clear objectives that will help you actualize
your transition. You can use the tools described below during this gap
analysis process.
Many tools exist to help you bridge the gap. Whichever tool you
choose, you can create any of the visuals you need in Lucidchart for
free.
SWOT analysis
Lucidchart acts as the ideal SWOT analysis tool. Get started with this
template!
McKinsey 7S Framework
The McKinsey framework was developed by its eponymous consulting
firm. It ultimately helps determine whether a company is meeting
expectations and actualizes the shared values of an organization. It
works through the 7 S’s of an organization to see what values cross
over. Additionally, this framework bridges the gap between the
company’s present and desired states.
Nadler-Tushman Model
3. Budget Control
To be able to control a budget you need as a business to identify the real
costs of ERP. These costs can include hardware, training, organisational
change management, developments, staff cover for project members
and the software. The identification of a clearly defined budget scope is
critical and difficult. The ERP supplier can provide a scope of services
and a software and hardware budget, but this is not the entire budget.
The first question to clarify is what is “not” included in the budget. This
can traditionally be data migration, modification work and attendance
contingency. These elements will be unknown at the start of the project,
but should be estimated because they are critical to avoid significant
budget creep.
The non-budgeted elements are difficult to define because the breath of
these areas vary greatly project to project and business to business.
However it can be said that almost all projects involve data migration
and every project requires modification even if it is to the output
documentation.
Additionally there can be third party software costs, or non-related ERP
software costs, or freelance consultant costs. All of these need to be
estimated and entered into the control Budget Document.
The Budget Document is an evolving document as the project
progresses and the estimates are known in greater detail. Once the
business has a budget, it needs to control it.
This requires constant monitoring and change control where additional
work is required. It is critical to establish Project milestones, key sign off
points and compare the budget at each stage and more frequently if
possible, to control the budget. Active management of the budget is the
only way to manage and control overruns and alterations to the project.
This will include the auditing of budget expenditure from the software
vendor to verify vendor invoices to consultants’ timesheets – one of the
more costly elements of the project.
There are many methods to constructing a budget, but it is only as good
as the information the business inputs into it, and the subsequent
management and tracking of the budget. Ensuring tight control of the
budget can be the difference between a successful implementation and
one that whilst goes live successfully, does so at a massive overrun in
costs.
4. Resources and Team
Implementing an ERP project requires an internal project manager and
team. Whilst the majority of businesses try to achieve this by assigning
these roles to key members of the business and making them continue
to do the day-to-day work that has made them key, it is ultimately a
struggle and causes issues with the project and the business.
The most successful implementation projects have at least a 100%
dedicated internal project manager to ensure the project is kept on track,
on budget and moving in the right direction.
The key members of the team need to take ownership for the project and
to cascade this responsibility down through departments. The ownership
is achieved through involvement and ensuring all areas of the business
contribute to, and feel a part of the project.
The key members are critical. They have to adopt a positive attitude
towards the ERP change, resistance is amplified further down the
responsibility chain, and if the ERP “Champions” do not believe it will
work, why should anyone else?
The key members must be influential, be able to win over resistance and
promote the project within the business. To enable this they must be
respected or in areas of responsibility. Whilst having the knowledge to
understand the daily issues and processes they must also be considered
enough to make decisions that are based upon the overall good of the
business now and in the future.
The key members and the peripheral members of the team form the
departmental spearheads for the ERP project and will drive the success
of the project. Without the commitment of this team the project has a
much higher failure rate.
All staff involved in the ERP project are a resource the business has
direct control over. Priorities can be set and goals and milestones
achieved. However without the backing at management and board level
the project will drift and the team will concentrate on the daily workload
and general work responsibilities rather than the requirements of the
project.
The software partner will also provide consultants to guide the business
through the implementation. This is one of the largest costs of the project
and these also should be considered resources and part of the team.
The consultants can be limited to a single project, but this is expensive,
and if instead there are consultants planned to be part of the project it is
likely that they are assigned to multiple projects, and it cannot be
assumed that they will be available at short notice, these requirements
must be planned and controlled.
The consultant is also the initial knowledge holder and making them a
part of the team to deliver a successful implementation is critical. The
consultants should not be treated as an external isolated resource, they
should be considered part of the deliverable team and if the buy-in of the
consultants to the success of the project can be established along with
the buy-in of the staff then the success of the project as a whole is more
likely.
Related:ERP, WMS & TMS Data Collection Value Proposition
7. Go Live perpetually
At the end of months and months, or even years and years, the business
and the team will finally manage to drag themselves across the finish
line. The business has made it, at last! That is it, the project is
completed, there is relief all around as people can now concentrate on
their day jobs. Simply put the answer to this is “NO”.
Going live is simply the start of the next phase of the project. There will
have been requirements, issues, modifications and suggestions that
were not on the business critical path, or were even purposely moved off
the business critical path, and now these must be addressed. The
original goals set out during the purchasing process should be reviewed
for relevancy and achievement.
Whilst there is a period of settling in to the new system to gain the full
leverage of the software and the change, the original reasons for change
and the strengths of the new software and possibilities must be brought
to the fore. Implementing a whole new system and getting back to where
the business started with a new front end and a new way of processing
the business through software is not success, it is a costly way of
standing still.
Even if the business has implemented a system and there was very little
in the second phase and they have made massive leaps forward
throughout the business this is still not the time to do nothing. The go live
process is perpetual. Standing still after go live will see the business
begin to slip backwards from an ERP perspective.
The system needs to be constantly reviewed, processes and
applications should be assessed for suitability and purpose, and where
gain can be extracted from a change it should be made.
If at this stage the business stops the process of going live on the new
software it is a distinct possibility that in the next five to ten years they
will be undertaking a new implementation project to install a new system
because the incumbent system does not meet the needs of the
business. It does not meet the needs of the business because the
business does not understand one of the costliest most powerful tools
they possess and they never developed it to its full potential. This in turn
brings us full circle, knowing your incumbent system – without it the
business will not be going live perpetually, they will be implementing
ERP perpetually.
There is generally no quick and easy solution to implementing an ERP
system in a business of any size. This is gauged on the size of the
business, you can implement an accounts system in a small business
relatively quickly and cost effectively – but would you want the same
timescales implementing in a multi-site, multi-million pound, 1000
employee business?
As a business the need to be realistic at the outset is paramount. The
process, if done correctly, takes time, costs money and requires great
internal resource commitment. All of these can be compromised to some
extent, but there is always a balance in the end, and this will come in the
system that the business ends up going live with. Compromise on the
project and you are compromising the end solution, and potentially the
growth and future of the business.
Implementing an ERP system is not straightforward, but remembering
some of these simple suggestions will help the project have a greater
chance of success than ignoring them.