Acknowledgement

We are initiating by thanking “ALMIGHTY ALLAH” who helps us in every field of life and gives us
a chance to learn from the affectionate teachers.

We will also feel honor to thanks our respected teacher “Sir Saroop Anwer” whose inspiring
guidance was the only source of motivation in the completion of our project. It has been a
wonderful experience.

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 Contents

CONTENTS PAGE #

Introduction 3

History 3

Hierarchy 4

Products Of The Company 5

Sales Analysis (In Millions) 6

Market Share Of The Products 7

Performance Analysis 8

Competitors Review 9

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Introduction
The Coca-Cola Company is the world's largest beverage company, largest manufacturer,
distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is
one of the largest corporations in the United States. The company is best known for its flagship
product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola
formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola
Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly
400 brands in over 200 countries or territories and serves 1.5 billion servings each day.

History

The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a
co-partnership between Dr. John Stith Pemberton and Ed Holland. The company was formed to
sell three main products: Pemberton's French Wine of Cola (later known as Coca-Cola),
Pemberton's Indian Queen Hair Dye, and Pemberton's Globe Flower Cough Syrup.

In 1884, the company became a stock company and the name was changed to Pemberton
Chemical Company. The new president was D. D. Doe while Ed Holland became the new Vice-
President. Pemberton stayed on as the superintendent. The company's factory was located at
No. 107, Marietta St. Three years later, the company was again changed to Pemberton
Medicine Company, another co-partnership, this time between Pemberton, A. O. Murphy, E. H.
Bloodworth, and J. C. Mayfield.

Finally in October 1888, the company received a charter with an authorized capital of $50,000.
The charter became official on January 15, 1889. By this time, the company had expanded their
offerings to include Pemberton's Orange and Lemon Elixir.

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Coca Cola Hierarchy

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Products

Brands currently available in Pakistan

Brand Name Introduction

Coca Cola Carbonated Soft Drink

Diet Coke Carbonated Soft Drink with no Sugar

Sprite Carbonated Lemon Soft drink

Sprite Zero Carbonated Lemon soft drink with no sugar

Sprite 3g Extra carbonated

Fanta Orange Carbonated soft drink

Fanta Citrus Lemon carbonated soft drink

Pulpy Orange Juice with orange pulp

Splash Carbonated Apple and Mango juice

Kinley Pure drinking Water

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Sales Analysis:
(In Millions)

Product 2004 2005 2006 2007 2008

Coke 86 94 132 141 152

Sales
200
150 Sales
100
50
0
2004 2005 2006 2007 2008
Sprite 90 101 133 144 157

Sales
200
150 Sales
100
50
0
2004 2005 2006 2007 2008
Fanta 24 29 47 51 56

Sales
60
50 Sales
40
30
20
10
0
2004 2005 2006 2007 2008

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 Product 2004 2005 2006 2007 2008
Pulpy 0 0 0 2 7
Orange

Sales
7
6
5 Sales
4
3
2
1
0
2004 2005 2006 2007 2008
Kinley 0 4 15 19 22

Sales
20
15 Sales
10
5
0
2004 2005 2006 2007 2008

Market Share of the products of Coca Cola

Share
Coke
Diet Coke
Sprite
Sprite Zero
Sprite 3g
Fanta
Fanta Citrus
Pulpy Orange

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Performance Analysis
Net Operating Revenues during the last 5 years

2008 30,578

2007 28,857

2006 24,088

2005 23,104

2004 21,962
- 5,000 10,000 15,000 20,000 25,000 30,000 35,000

Revenue (in million)

Operating Income

2008 7,456

2007 7,252

2006 6,308

2005 6,085

2004 5,765
- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000

Revenue (in million)

Net Income

2008 6,274

2007 5,981

2006 5,080

2005 4,872

2004 4,489
- 1,000 2,000 3,000 4,000 5,000 6,000 7,000

Revenue (in million)

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Competitors

Direct Competitors
 Pepsi
 RC Cola
 Gourmet cola
 Amrat Cola
 Shandy Cola
 Pakola
 Mecca Cola
 Bigg Apple

Indirect Competitors
 Nestle Juices
 Cindy
 Frost
 Apple Sidra
 Rooh Afza
 Maaza juice
 Country

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