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Entrepreneurship PDF
Entrepreneurship PDF
Module ID 6116ESP
EC 10
Contact hours 74
1. Module overview 4
1.1 Content .............................................................................................................. 4
1.2 Learning goals.................................................................................................... 5
1.3 Coherence with other modules ......................................................................... 5
1.4 Study materials & recommended further reading ............................................ 6
1.5 Questions and who to contact .......................................................................... 7
4. Exams 17
5. Resit 17
6. General regulations 18
7. Lesson plan 19
1.1 Content
Since start-ups are not small versions of big companies, a different approach is required to develop a successful
business. As such the main output of the module Entrepreneurship is not a 5-year business plan, but instead a
portfolio of start-up activities and an iteratively validated business proposition to launch an innovative,
internationally scalable new venture, either as an individual start-up or as a new venture within an existing
organization.
In the module Entrepreneurship we study, discuss and experiment with a combination of traditional and
contemporary business development insights, methods, theories and tools in order to facilitate you to start
your own business or develop (incept) a new business concept for an existing company with an omnidirectional
scope.
The minor differentiates itself from other Entrepreneurship programs in its 3 pillar approach to
Entrepreneurship;
1. Theory & research in entrepreneurship-> deepening your understanding of entrepreneurship and its various
disciplines from an academic perspective, by actively conducting research, as well as studying and reflecting
upon practical case studies and research papers on the various issues that are concerned in building a
successful businesses, either as an individual startup or as part of a corporate entrepreneurial initiative;
3. Development of personal entrepreneurial skills & behaviour -> developing your entrepreneurial skills such as
pitching, presenting, customer orientation, customer development, selling, buying, negotiating, planning and
dealing with diversity and internationalization.
The module Entrepreneurship focuses on the practical and personal development aspects of starting a new
venture, utilizing the lean start up tool developed in Silicon Valley and applied globally by numerous startups.
In the module we assume a somewhat linear process, which iterates frequently, containing the following
topics: opportunity discovery / creation, ideation, value creation, customer & market orientation and customer
& market development, feasibility anlaysis, preparing your marketing & sales, business modeling and business
planning & analysis.
# You can:
Utilize customer discovery and customer validation research and theory to develop an innovative,
1. scalable business concept, applying the topics in contemporary and traditional entrepreneurship
thinking and research
Develop a business model through continuous interaction with stakeholders, pivoting and iterating
2.
until the concept is proven
3. Develop a business proposition to launch a new venture (start-up or corporate, new business venture)
4. Pitch business concept for relevant stakeholder(s) to introduce the new venture into the market
Develop and justify a variety of business scenarios including an entrepreneurial development path from
5.
idea to established company
Develop personal entrepreneurial skills and behaviour to individually be able to establish a business,
6. interact with and convince various stakeholders
7. Reflect on one’s own entrepreneurial knowledge, skills and behaviour, and learning process
Appendix 1 defines the relationship of the learning goals within this module with your programme’s profile
competences.
Entrepreneurship relates to Marketing Management through the necessity to identify opportunities, segment
markets and determine target markets, and to develop product/service-concepts for them.
The course relates to the Research subjects by the necessity to conduct both primary and secondary research
for the various assignments, and by the need to validate research findings for its application in the new to start
venture.
There is a strong linkage to Leadership and Change Management in that especially Intrapreneurship studies the
implications of enabling corporate entrepreneurship and organisational understanding in creating business
models.
Study books
Study books
Title Author(s) Publisher Year Edition ISBN
Penquin Books 2011 Paperb 978-0-670-
The Lean Startup Eric Ries Lt - ack 92160-7
2016
100%
Complete the Test Canvas Value for chosen Test canvas Value Week 5 1, 2, 3 and 6
business idea WWWWH
Brain writing
Validate your assumptions with primary Lotus Blossom
research amongst your testpanel and as many SCAMPER
more potential customers as possible
(interview using the mom-test)
Assessment Model:
TBD
Assessment model:
Final report:
Select a minimum of 4 articles studied during the
minor Entrepreneurship (in any one of the 5
courses) and reflect upon how the theories in
each article have contributed to your ability to
build a business in general and to the
development of your entrepreneurial skills in
particular.
Deliverables
1) A paper with a self-reflection in which you:
a. describe the difference in your
attitude towards Entrepreneurship
between the beginning and the
current point in time of the module
b. describe your entrepreneurial
strengths and weaknesses, including
examples and feedback of peers
c. a 180 degree assessment on your
entrepreneurial skills and behaviour
by yourself and your team members
d. Reflect on how the theories in each of
the selected articles supported you in
building your business and in you
becoming a (better) entrepreneur
Complete a business plan, in line with the All materials used in the Final 1, 2, 3, 4, 5
business approach chosen and opportunity module Entrepreneurship, week of and 6
discovered or created, answering the following plus applicable materials the
questions: used in Managing semester
Entrepreneurship & (Dec or
• Mission & Vision of the enterprise Innovation and June)
• Strategic & operational objectives Entrepreneurial Finance &
• Production / Procurement Law, Cases in
• Marketing & Promotion Entrepreneurship and Sales &
• Sales (B2B) Negotiations should be
• How the new venture will be organized applied in the business
• Financial planning proposition, as the business
• What funding is necessary and how will this plan is the result of you being
be obtained? ready to plan your business
• Who will implement the business? execution and foreseen
growth.
Make sure you either start or have started the
business during the minor, or that you have
agreements with stakeholders to get started,
or have a third party company who will
implement your business proposal and pay for
your research and prototype.
4.Exam
6415ESP_TS (Central) Written Exam (20%) Materials to be studied Due Date Learning Goal
Knowledge test consisting of open questions • Textbook S1T, S2T 7
covering all topics and materials discussed Chapters 2-11, 13 and 14
during the module
• All materials discussed in class
5.Resit
If the average grade obtained for this module is below 5.5 you must do a resit. Which resit(s) you must do
depends on which part(s) is/were insufficient. The different situations are illustrated in the table below.
6.General regulations
1 You are required to prepare for lessons. If you come to class unprepared, the lecturer has the right to deny
you access to the lesson. What is requested of you in terms of lesson preparation is stated below and/ or on
the DLWO for this module.
4 You must bring a laptop to school for each class. It is your responsibility to make sure that the battery lasts
throughout each lesson. If you fail to bring a laptop to class and/or if the battery does not last throughout
class, this is regarded as not being prepared. A lecturer then has the right to deny you (further) access to
that lesson.
5 The assignments will not be graded if the level of English is inadequate or if other non-compliance with the
IBS Reporting Guidelines is verified. If that is the case, you have to hand in your assignment again in the
appointed resit period.
Work out your idea for a business Essence of feasibility research / market orientation
W2
opportunity and check its potential
with people around you How to get the right answers from customers – “The
For inspiration on Mom-Test”
trends: http://www.trendhunter.co
m/ Compile first iteration of Value Test Canvas
Read:
• Study Making Ideas Work by
Jaruzelski, Loehr & Holman
Refresh your knowledge on
W3
customer segmentation &
positioning
Autumn Break
Guest
Ch8 “Assessing a New Venture’s Getting Financing or Funding and non-financial key
W11 Financial Strength and Viability”, and resources
L You can:
G
Utilize research and theory in developing an innovative business concept;
1.
contemporary and traditional entrepreneurship thinking and research
Develop a business model through continuous interaction with stakeholders, pivoting and iterating until the
2.
concept is proven
3. Develop a business proposition to launch a new venture (start-up or corporate, new business venture)
4. Pitch business concept for relevant stakeholder(s) to introduce the new venture into the market
Develop and justify a variety of business scenarios including an entrepreneurial development path from idea
5.
to established company
Develop personal entrepreneurial skills and behaviour to individually be able to establish a business, interact
6.
with and convince various stakeholders