SDM College of Engineering and Technology, Dharwad

(An Autonomous Institute under VTU Belagavi and Recognized by AICTE)

DEPARTMENT OF MANAGEMENT STUDIES

CTA – 1

Making TV Commercial for VOLINI

PIAN RELIEF SPRAY

Program : MBA Semester : I

Course : Marketing Management Code : 18PMBAC104

Submitted By: Team – 4

Team Members: 1.SHRUTI KUMBHOJKAR

2.SHWETH
3.SAMEER UMARJI
4.MANJUNATH B BARADDI
5.SACHIN

Course Instructor: Dr. Mahesh M. Vanjeri

Assistant Professor

Academic Year 2018-19

Summary
Agency/Production Company: Team - 4
Creative Director/s :

Client : Hindustan Unilever Limited (HUL)

Brand : Axe Body spray
Directed by :
BRAND : Axe Men Body Spary

: Targets the male urban youth – mass

TARGET AUDIENCE

urban product

COMPETITORS:

Park Avenue

Calvin Klein

Wild Stone

Drut

Joguar Classic Black

BRAND RE-POSITIONING: The company extensively uses TV ads and

conducts many Campaigns. They emphasize on the message that the
Brand users are High on Confidence. "Adventurous” Marketing Strategy
because this brand deals with girls and seduction..

AD MESSAGE:

Long lasting fragrance

 Sophisticated aqua fragrances

AD STORY:

1. Market Leadership 2. Affordable price. 3. Excellent advertising and

branding targeting the youth. 4. Good distribution, Promotions and
campaigns for luring customers. 5. Famous for creative advertisements.