Nike is an American multinational corporation that produces, and develop footwear,

apparel, and accessories. The brand was established in 1964, by Philip Knight who was a track

athlete at the University of Oregon. Nike is very well known for its impressive commercials; in

September of 2018, Nike premiered an advertisement that depicted many athletes, and the odds

that they overcome to become the best athletes in their sport. Nike’s “Dream Crazy” commercial

claims that all the people can become elite athletes no matter if they are different than others, but

Nike has issued by putting as a narrator Colin Kaepernick; Nike utilized Marxism to show the

audience how many athletes may feel classified. Also, Nike takes advantage of ethos, logos and

pathos and the fallacy appeal to questionable authority, which creates an impulsive reaction of

the meaning of the commercial; thus, “Dream Crazy” serves as a motivation for people with

difficulties to accomplish their dreams.

Marxism is an ideology created by social psychologist Karl Marx, is concentrated on “the

economic systems that structure human societies [...] Economic power therefore always includes

social and political power as well, which is why many Marxists today refer to socioeconomic

class, rather than economic class, when talking about the class structure (Tyson 51). Karl Marx

and other writers have elaborated on his ideologies were utilized to notice and analyze concepts

such as classism in Nike’s commercial. Nike covers ethos, logos, and pathos in the commercial

“Dream Crazy” to support and inspire people to pursue their dreams and become elite athletes.

Also, the use of the fallacy appeal to questionable authority gives more credibility to Nike’s

point, which is to persuade people to turn into pro athletes. Many people can find this

commercial as successful due to the fact that is showing how people is classified in the world,

but that does not stop them to accomplish their dreams.