CHAP 3:

a) How do the companies’ market segments differ?

WOOT
 Woot is an E-tailer
 Woot targets the
discount buyer segment.
The company takes a yard
sale approach to
marketing. They sell
products purchased from
companies that are going
out of business,
overstocked, or that have
slow moving items
AMAZON
 Amazon is an e-commerce
that offers more than
selling goods on the
internet
 You could buy almost
anything on Amazon. It is
a company that is trying
to corner every retail
market segment.

f) How could either company change its Web site to better

accomplish its competitive strategy?
Both Woot and Amazon can do the same strategy:
- Clean up the look of the website by just putting tabs of
products.
- Don’t put all the extra products on the first page
- Deals can go on a tab and that will clean up the look of
the page