Innovation Management

Students Tracking System

Customer Journey Mapping : Sarah
STAGES Step 1
Go to SKEMA and attend
GOALS classes on time
TOUCHPOINTS •Logging to SKEMA portal
•Access class calendar
•Check class schedule and
room on portal
EXPERIENCE Frustrating in terms of losing
time in confirming the
schedule and room number
IMPROVEMENTS Being notified ahead of time
regarding class schedule
and rooms
Step 2
Sign attendance sheet to
ensure presence in the class
not to fail the class
Look for the sheet and sign
before leaving the class
Annoying, in case she
forgets to sign the sheet in
the class
Ensure the presence of the
student in class without
physical signature
Step 3
Print documents in SKEMA
to submit assignment reports
Logging to Skema systems.
Logging to her skema email
ID.
Transfer her documents from
her mobile/other IDs to the
Skema e-mail.
Then connect to printer and
print.
Exhausting, as it is
time-consuming.
Direct connection of
personal devices with
Skema printers
Customer Journey Mapping : Nicolas
STAGES Step 1 : Going to SKEMA
GOALS Arriving at SKEMA on time
TOUCHPOINTS School
EXPERIENCE He is frustrated of needing to
go to the reception to find
her room and/or to book one.
IMPROVEMENTS •Receive notifications
regarding class schedule
and rooms through SKEMA
app.
Step 2 : Attending classes
To be considered as present
in class by SKEMA
Attendance sheet
He arrived late to class. He
didn’t get the chance to sign
the attendance sheet. He is
satisfied if he finally
managed to sign however in
the case he couldn’t, he
feels highly frustrated.
Being able to sign-in even
though he is late.
Step 3 : Booking a room
Preparing project group work
to hand-in in 3 days
Reception
Receptionist does not speak
english while Nicolas does
not speak french. He finally
struggles to book his room.
Being able to book a room
without needing to go to the
reception.
Turn Problem Statement
Our users are students in SKEMA who are pursuing Master’s and Bachelor’s degree here.

Their problem consists in not being able to print or book a room easily and not always signing
the attendance sheet.

We are going to solve it in order for them to be able to attend their classes on time, being
notified before-hand about the changes in the class room numbers and schedule. We also
need to solve it so that they do not miss their attendance by mistake. The solution should be
able to help them in booking a room in advance to conduct their meetings/discussions.
Competitors

● CreatrixCampus
● Jolly
● Child Safety India

https://www.capterra.com/school-administration-software/

https://www.jollytech.com/products/scan-station/index.php#view2

http://www.childsafetyindia.com/student-tracking---student-tracking-system---gps-tracker.
html
 Benchmarking

Company Specifications Price

Creatix Campus ERP software system N/A

facilitating students’
attendance tracking

Jolly Tracking time in and time out N/A

by scanning cards
Unique Selling Point
● Products
○ Target value: Quality
○ Web based interface for the monitoring in real-time by SKEMA’s Administrators
○ Need only one reserved computer to run as Reader station
○ Daily absent report remind to responsibility
○ Easy to operate, for both end-user and administrative-user
● Prices
○ Target value : Affordability
● Support
○ Target value : Accessibility services
How to make the money

● 66 business schools in France

● 111 engineering schools in France
● 75 universities in France
● We are targeting private schools (i.e. Business & Engineering Schools) because
universities don’t necessarily need our system since attendance is not mandatory
● Private schools have more investments than public ones so more willing to pay
● Private schools are also more willing to show their technology advancements
● x % would potentially buy our solution
● Outsourcing components manufacturing for our machines (to reduce costs)
● Partnership with the company that implemented the entrance door check-in system
●
 PROBLEM STATEMENT
Problem:
● Time-consumption and difficulties involved in tracking the attendance of each and every students for all
the subjects in universities/business schools.
● On paper
● Manual

Origin:
● lack of attendance traceability.
● Administration or management of attendance records manually.
● Students signing the attendance sheet manually and facing problem in case they forget to sign it.

Confirmation of problem from users:

● Previous experience as student in universities/schools,
● Survey for students and administration in top 3 business schools in france.
● Interview with students, teachers and school administration.
 Users & Customers
Primary user:
● Students in business/ engineering schools.

Persona:
1. SARAH - 22 years, Student, joined Skema, wants to pursue her degree, attend all the classes, Look for
attendance sheet everyday, in case of failing to sign it, loose time in sending emails etc.
2. Nichola - 35 years, Student Admininstrator, maintains and tracks students attendance records manually on
daily basis, frustrated with the amount of paperwork involved.

Other Potential User Segment:

● Teachers.

Primary Customer
● School Administration

Other Potentail Customer Segment

● Offices and Corporate Workplaces
 Solution Description
Solution : To reduce the time-consumption and difficulties involved in tracking the attendance of students in
universities/business schools.

Idea on existing product: Yes. Improve recording and tracking of student attendance.

Success criteria: Reduces time consumption in giving and taking attendance. Also reduces manual effort in
tracking the attendance record.
 Revenue Stream
Selling it to Potentail Business and Engineering Schools

Offices and corporate workplace as Potential customers in near future.

Increasing the capability of the solution to address more requirements.

 Value Proposition
Benefits for user: 1st user (students)- No need to sign the attendance manually,
2nd user (administrator)- No need to consolidate the attendance records manually.

Benefits for customers: To evaluate the efficiency of student management.

Unique solution:
 Benefits
Our benefits:

● Earning revenue
● Gaining partnership with new suppliers.
 Feedbacks
Users and their feedbacks:
1. Administrators : Positive. They can manage students’ attendance in real-time. They would take
less time in consolidating the attendance records.
2. Students : Positive. Less hassle in giving the attendance.

Customers and their feedbacks:

1. Executives & directors of business schools/universities : Convenience in evaluating the
efficiency of student management.
Competition
What is the state of the art in the domain of such solution ?

Biometric and human sensored systems.

What the alternatives/substitutes to this solution to solve the problem ?

Attendance sheet

GPS systems

What is our unfair advantages ?

We are SKEMA students so easier for us to convince SKEMA administration

Business Drivers

Who is the primary adoption influencer of such a solution ?

The primary adoption influencers are students because they represent the future users.

Who are the business inhibitors who would not want this solution to be successful ?

Our business inhibitors are also the students because some would prefer not to be tracked or
to cheat thanks to the attendance sheet.
Team Structure

What is your team structure, its strengths and weaknesses ?

Strengths : Personal experience; Motivated; Money Driven

Weaknesses : Professional experience; Investments

What change would you make in your startup team to accelerate or increase success factors
?

Having an expert in the domain to guide us.

Are there ways to accelerate or increase the success of this innovation through an external
entity?

Partners, Suppliers.
 Minimum Viable Product
Have you identified a client ready to engage for the pilot phase ?
SKEMA

What is the MVP for a pilot (architecture, features..) ?

A person standing at the entrance of the lecture room with an Excel sheet to count and check students’
attendance.

What are the remaining uncertainties (market, business, technology) ?

Not sure that other private schools would be willing to implement our solution
ROI viable (?)
Feasible from a technological point of view

What is the MVP backlog and what is the associated cost ?

If there is any problem, our technicians will be responsible for the maintenance and a support service is
included in our after-sales service. The clients would pay a yearly subscription.
What is your next iteration ? xxxx