Mehdad Mamur Mannan, ID# 040301

Tareq Islam Shuvo, ID# 040303

Farjana Ehsan, ID# 040319
Shahana Ferdousi, ID# 040334
Roam with the flavor of Bangladesh

Roam with the flavor of Bangladesh

 …..
G … …
UC I N
R O D
INT SpiritBangladesh will be a shopping bag manufacturing company
that will produce shopping bags for the consumers of different
renowned shops, outlets and shopping malls/super stores.

The uniqueness that SpiritBangladesh will bring in its product is

demonstrating the Bangladeshi spirit. Basically on this bags, like
the other conventional shopping bags, the name logo, address or
features of a particular shop/ outlet / super store will be printed.
Besides these bags will come up with the printed pictures our
Bangladesh’s nature, culture, heritage or even the famous
personalities. That means these bags will portray the image of
Bangladesh.

Spirit Bangladesh is going start a kind of business that has never

seen yet in the history of Bangladesh.

Roam with the flavor of Bangladesh

 The Business B
a
Sn
pg
i l
r a
i d
t e
s
h

Mission Spirit Bangladesh is a shopping bag manufacturer that not only

produces its product but also fosters the spirit of Bangladesh among
its consumers. By carrying commodities in the bags of “Spirit
Bangladesh”, people are also contributing for the cancer victims of
the nation and exhibiting their consciousness to keep their
environment healthy. Thus Spirit Bangladesh wants to do a simple
business in a distinctive manner for the welfare of people and nation
in the class of its own.

Roam with the flavor of Bangladesh

 Business Objectives

=Promote and popularize the spirit and affection for the Bangladesh
among the people.
=Grab as much market share as possible since we are completely
innovative in this sector.
=Maximizing profit so that we can contribute more to the cancer patients
of the country.
=Delivering optimum service to the consumer so that they not only fall for
our idea but also become loyal to our products.

Roam with the flavor of Bangladesh

 Customers
Segmentation
Master Consumer: Customers that
purchase 15,000 unit per month.
Elite Customer: Customers who purchase
more than 7000 but less than 12,000 unit per
month.
General Customer: Customers who
purchase more than 4,500 but less than 6,000
units are of this group.

Motivation
Attractive price
Unbeatable Idea
Supreme quality
Excellent Service
Motto to contribute to the society

Roam with the flavor of Bangladesh

 Differentiation

Strength
•Unbeatable idea
•Attractive price
•100% environment friendly high
quality material.
•Flexible offerings
•Efficient Workforce
•Smooth distribution network
•Strong customer service
Weakness
•Completely new idea
•Availability of raw material

Roam with the flavor of Bangladesh

 T I N G PLAN
MAEKE
Marketing Objectives

•Ensuring excellent quality all through

•Assessing customers demand and meeting
them adequately.
•Marketing customers satisfied with the asking
price.
•Ensuring wide availability of product.
•Building “Spirit Bangladesh” a strong brand.

Marketing Strategy

Product
Price
Promotion
Place

SpiritBangladesh

Roam with the flavor of Bangladesh

 UCT I O N
& PROD
O PM ENT
DEVEL Development of Product
3 types, Distinctive features

Production Process
Excellent Supplier,
Environmental Friendly,
Continuous Improvement
Human Resource Planning
Quantity
Skill
Training
Future Product Development
Export Oriented, Easy Diversification

Roam with the flavor of Bangladesh

 P LA N
E M E NT
G
MANA

Management Description
Excellent team leaded by Mehdad Mamur
Mannan, Tareq Islam Shuvo, Shahana
Ferdousi, Farjana Ehsan

Support Services

Several support Department including, IT,

Logistics, Communications, Marketing &
Distribution

Roam with the flavor of Bangladesh

 Financials
Total Venture Capital- BDT 11970000

Expected Breakeven-
Sales in BDT
19000000

11970000

Year 1 2 3
Breakeven Point Analysis in total sales.

Roam with the flavor of Bangladesh

 Financial Forecast

SpiritBangladesh will be a profitable company

within 2 years of its operation. In future in plant
establishment, market expansion, research &
development will be the expense sector for Spirit
Bangladesh. Diversification in product will help
SpiritBangladesh to generate high sales
revenue.

Roam with the flavor of Bangladesh

 Risk Assessment & Contingency Plan

Low sales Sales Force

Competition Distinctive Features

Difficulty attracting talented staff Excellent working condition

Marketing barriers Marketing is our Strength

Crisis in reputation Value Creation

Inadequate space Foresee of the Operation Department

Roam with the flavor of Bangladesh

THINK LIGHT, THINK DIFFERENT

Roam with the flavor of Bangladesh

sh
Ba Spirit
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Roam with the flavor of Bangladesh

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Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh

Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh

Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh

Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh

Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh

Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh Roam with the flavor of Bangladesh