Book

Format Template for Textbooks

C. S. Wyatt & Susan Schnelbach

 Acknowledgments
{Goes Here}
 Trademarks and
Rights
{Goes Here...}Throughout this book, we refer to products and
designs which are not our property. These references are meant
only to be informational. We do not represent the companies
mentioned and were not paid promotional fees. However, if these
companies would like to send us evaluation copies of future
products, we would be thrilled. References to products are not
endorsements, but reflect our opinions in some cases.
Computer software products mentioned are the property of their
respective publishers. Instead of attempting to list every software
publishers and brand, or including trademark symbols throughout
this book, we assume that you know these product and brand
names are protected under U.S. and international laws. Fonts and
designs are the intellectual property of the design artists. Although
U.S. copyright laws do not protect font designs, we consider them
the property of the designers and licensing agencies.
 The Authors
{Goes Here}
Section 5
1
2
3
4

Organization
{Introduction to the Book’s Organization}

Section One Title

What is in section one?

Section Two Title

What is in section two?

Section Three Title

What is in section three?

Section Four Title

What is in section four?

Section Five Title

What is in section five?
 Contents
INTRODUCTION

SUB-HEADING LEVEL 2
. . .HEADING LEVEL 3
SUMMARY

SECTION 1: FOUNDATIONS OF DESIGN

BEFORE DIVING IN...

GLOSSARY

INDEX
 1

Tips and trivia appear in

boxes throughout this book.
We set them apart just to
attract your attention!

Introduction
Introduction.

Sub-Heading Level 2
. . .Heading Level 3
Design is a passion of ours, of course, so we hope to
intrigue you enough to encourage further exploration.
Throughout this book we’ve placed little marginalia (tips
and trivia) about publishing and design. The history of
printing is fascinating. While it is nice to look at a painting
in a museum, the works of these artists are viewed daily by
millions of people.

Summary
 This book is for in-house designers with other
responsibilites.
 Other books and magazines focus upon technical
aspects of design.
 In-house design is not necessarily less expensive than
sending work to professionals.
 3

Section 1:
Foundations of
Design
 5

Before Diving In...

6
 7

Glossary
–A–
A: Example entry in the
Glassary.
Another: Yet another
example.
–B–
–C–
–D–
–E–
–F–
–G–
–H–
–I–
–J–
–K–
–L–
–M–
–N–
–O–
–P–
–Q–
–R–
–S–
–T–
–U–
–V–
–W–
–X–
–Y–
–Z–
Index
 —A— drop cap, 15
dummies, 63
Agate, 131 Dummy, 131
artwork, 17
Ascender, 131
ascender line, 34
—E—
ascenders, 32 em, 22
Em Space, 132
—B— en, 22
En Space, 132
Banner, 131 eyes, 33
baseline, 33, 131
Bastard, 131
body copy, 15, 131
—F—
Bold, 131, 132 face, 25, 132
Boldface, 131 families, 30
Border, 131 Family, 132
bowls, 33 Flag, 131, 132
bracket, 32 Folio, 132
Broadsheet, 131 font, 25, 129, 132, 133
Bullet, 131 Dingbat, 30
byline, 15, 131 Symbol, 30
weight, 30
—C— frames, 64

cap height, 33
caption, 16, 131
—G—
Cicero, 131 gap, 34
Clip Art, 131 Graf, 132
Column, 131 Grid, 132
Column Balancing, 131 Gutter, 132
Column Inch, 131
Columns
balance, 131 —H—
Columns, balance, 131 Hammer, 14
copy, 15, 131 Hanging Indent, 132
counters, 33 Headings, 14. See Headlines
Coutout, 131 Headline, 131, 132
Crop, 131 Display, 131
Cropping, 23 Headlines, 14
cross line, 34 banner, 131
cross stroke, 32 Hammer, 14
crossbar, 32 Kicker, 14
Subheads, 14
—D— hints, 26

deck, 15, 131

Decorative, 29 —I—
Descender, 131 Identity Tags, 13
descender line, 34 inch, 22
descenders, 32 infographics, 17
design, 23 initial cap, 15, 132
Dingbat, 131 Inset, 132
Dingbats, 30 Italic, 31, 132
Distorting, 36
Double Truck, 131
Downstyle, 131 —J—
DPI, 131
joint, 32
Justification, 132, 133 —S—
Sans serif, 29, 133
—K— Scale, 133
Kerning, 35, 132 scaling, 23
Kicker, 14, 132 Script, 29
Serif, 133
Serifs, 28, 32
—L— set width, 36
Layout, 23, 132 shoulder, 34
Headings, 14 shoulders, 33
Headlines, 14 Sidebar, 133
Identity Tags, 13 sidebars, 16
Logos, 13 Sig, 133
Nameplate, 13 Silhouette, 133
leading, 34, 132 stroke, 32
Liftout, 132 Styling, 133
line spacing, 35 Subhead, 133
Logo, 105, 132 Subheads, 14
Logos, 13 swash, 31

—M— —T—
Margin, 132 Tabloid, 133
Masthead, 132 Teaser, 133
Modular, 132 teasers, 16
terminal, 33
tracking, 35, 133
—N— True Type, 27
Type 1, 26
Nameplate, 13, 132
Typeface, 133

—O— —U—
oblique, 31, 132
Upstyle, 133
Orphan, 132

—P— —V—
Velox, 133
pagination, 24
Vertical Justification, 133
paste-up, 23, 133
Physiognomy, 32
pica, 21, 131, 133 —W—
point, 21, 133
proof, 64, 133 Weight, 30, 133
pull quote, 15, 133
—X—
—Q— x-height, 33
Quote, 133

—R—
rasterizer, 26
Register, 133
Reverse, 133
Roman, 31, 133
Rule, 133
rules, 10, 17, 50