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    4 Real External Cost Failure

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    Caeli Wewengkang
    The document summarizes 4 examples of external failure costs for companies: 1) Coca-Cola's Coke BlaK soda that was discontinued in 2008 due to customer complaints about the bad taste and excessive caffeine. 2) Apple's Newton personal digital assistant from 1993 that was too heavy and large to be pocket-sized as customers expected. 3) Over 400,000 Simplicity brand cribs were recalled in 2008 due to the death of an infant from parts that were easily broken and hazardous. 4) Bridgestone/Firestone replaced 6.5 million faulty tires in 2000 after Ford Explorers and Mercury Mountaineers were involved in hundreds of deaths and thousands of injuries.

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    4 Real External Cost Failure

    Uploaded by

    Caeli Wewengkang
    5 views3 pages
    The document summarizes 4 examples of external failure costs for companies: 1) Coca-Cola's Coke BlaK soda that was discontinued in 2008 due to customer complaints about the bad taste and excessive caffeine. 2) Apple's Newton personal digital assistant from 1993 that was too heavy and large to be pocket-sized as customers expected. 3) Over 400,000 Simplicity brand cribs were recalled in 2008 due to the death of an infant from parts that were easily broken and hazardous. 4) Bridgestone/Firestone replaced 6.5 million faulty tires in 2000 after Ford Explorers and Mercury Mountaineers were involved in hundreds of deaths and thousands of injuries.

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    The document summarizes 4 examples of external failure costs for companies: 1) Coca-Cola's Coke BlaK soda that was discontinued in 2008 due to customer complaints about the bad taste and excessive caffeine. 2) Apple's Newton personal digital assistant from 1993 that was too heavy and large to be pocket-sized as customers expected. 3) Over 400,000 Simplicity brand cribs were recalled in 2008 due to the death of an infant from parts that were easily broken and hazardous. 4) Bridgestone/Firestone replaced 6.5 million faulty tires in 2000 after Ford Explorers and Mercury Mountaineers were involved in hundreds of deaths and thousands of injuries.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    5 views3 pages

    4 Real External Cost Failure

    Uploaded by

    Caeli Wewengkang
    The document summarizes 4 examples of external failure costs for companies: 1) Coca-Cola's Coke BlaK soda that was discontinued in 2008 due to customer complaints about the bad taste and excessive caffeine. 2) Apple's Newton personal digital assistant from 1993 that was too heavy and large to be pocket-sized as customers expected. 3) Over 400,000 Simplicity brand cribs were recalled in 2008 due to the death of an infant from parts that were easily broken and hazardous. 4) Bridgestone/Firestone replaced 6.5 million faulty tires in 2000 after Ford Explorers and Mercury Mountaineers were involved in hundreds of deaths and thousands of injuries.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 3

    Caeli B. P.

    Wewengkang
    16061103095
    C class
    Quality Management
    Assignment
     4 types of real external failure cost
    1. Coke blaK (Coca-cola)
    The failure seems clear to the Coca-Cola company when they produce a product named
    Coke BlaK. This soda flavoured coffee released in 2006 but immediately they stopped to
    produce it in 2008 anymore, because the product got a lot of complaints from
    consumers.
    Consumers complains about the combination of bad taste and excessive caffeine in it.
    The coca cola BlaK was sold at $1.49 for the 8 oz glass bottle in US.
    Source: https://nimragull.wordpress.com/2011/04/29/coca-cola-blak-failure/

    2. Newton (Apple Inc)


    Apple released Newton in 1993, the first handheld computer with a pen. But soon Apple
    loses because the product was very heavy and large to be pocket-sized. Customer
    expected for the more revolutionary device.
    Source:
    https://tekno.kompas.com/read/2011/08/25/13451949/perjalanan.steve.jobs.dan.appl
    e
    3. Simplicity Cribs (baby stuff)
    More than 400,000 Simplicity branded cribs were being recalled because of the death of
    an 8-month-old baby. The reason is that some parts of the product produced in China
    have a weakness in the material strength that is easily broken which is harmful to the
    baby. This was not the first time, in September 2008 the company had attracted 600,000
    units of the same product and in 2007 there were 1 million units.
    Source: https://www.webmd.com/children/news/20080917/some-600000-simplicity-
    cribs-recalled
    4. Firestone Ford Tires
    In 2000, Bridgestone / Firestone replaced 6.5 million tire sites after being released from
    Ford Explorers and Mercury Mountaineers.
    Ford Engineers have suggested security changes that other companies do not pay
    attention to. The failure of tire products killed 200 people and seriously injured 3,000
    people. For this, Bridgestone spends the US $ 440 million, while Ford's recall costs reach
    US $ 3 billion. At that time, Ford was also fined US $ 600 million.
    Source: https://sik4ncil.wordpress.com/2010/03/16/10-kasus-produk-gagal-terbesar-di-
    dunia/

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